The first step in the TV Everywhere viewing experience, the authentication step, must be as flawless as possible. Content programmers and pay-TV providers don’t want authentication issues to stand in the way of subscribers accessing content they paid for. So, we’ve enhanced the service architecture for Adobe Primetime to provide the most robust authentication system possible for TV Everywhere. The enhancements we’ve made are helping delivering smooth, reliable authentication experiences even at peak levels of concurrent video starts.
Our “four nines” service availability
Adobe Primetime authentication (formerly Adobe Pass) handles the vast majority of all TV Everywhere authentications and has an audience coverage of 98% in the US and 95% in Canada. It’s available at the very high “four nines” level of service, which means that it can authenticate viewers with less than 4 minutes of service downtime every month.
Ready for growth
Our enhancements come in preparation for two kinds of TV Everywhere growth. First, we anticipate that overall growth will continue. According to Adobe Digital Index, unique TV Everywhere viewers increased 117% from 2013 to 2014 and authenticated TV Everywhere video starts increased 266%. Second, we expect an increase in the peak levels of concurrent video starts. There are already explosive concurrent video starts around big events like the Olympics, March Madness and World Cup. The peak numbers are only going to get bigger, especially with new tools like our push notifications for mobile applications, which can simultaneously invite millions of subscribers to authenticate and watch the same live stream at the same time.
Less latency, more stability with our robust service architecture
There’s a number of architecture improvements that we’ve made to make Adobe Primetime the most robust authentication system possible.
We’ve graduated Adobe Primetime authentication from using a single, main data center with a failover reserve to a multiple data center footprint that operates from both coasts in the United States. The new footprint is reducing latency by using the data center that’s the closest to each viewer to respond to authentication requests.
We’ve also introduced real time operational analytics of entitlement transactions, which relies on big data storage technologies like Hadoop and HBase. All infrastructure operations were fully automated and product releases happen now without any impact on the end-user experience. This has helped us upgrade components of our architecture with modern technology that’s more appropriate for the scale of the use case that we’re serving.
Less service interruptions, more reliability with our intelligent service architecture
We’ve also upgraded our services architecture to improve our early warning notifications, outage protection, and live event monitoring.
We’re now anticipating and fixing technical issues before they have any visible effect on our customers or their subscribers. We use an on-call process that takes advantage of our significant investment in an early warning and monitoring system. The system automatically alerts on-call engineers about possible issues so they can respond quickly. This improves uptime and service excellence for customers authenticating through their pay-TV providers.
We can keep authentication and streaming working for TV Everywhere viewers, even when there’s a temporary service disruption with their pay-TV provider’s online authentication system. Our enterprise-grade outage protection service can temporarily and seamlessly take over the authentication and authorization of transactions for a pay-TV provider. This gives the network the time to fix the issue on their side without any disruption to customers. When everything is fixed, we seamlessly return the entitlement back to our customer’s system.
We’re also able to monitor customer applications during their important live events with the same rigor that we monitor our own systems. With live event monitoring, we aim to anticipate and fix any technical issues with a customer’s system that crops up during a major, planned surge of traffic. Live event monitoring can work hand-in-hand with outage protection to make the highest profile TV events reach TV Everywhere subscribers without a hitch.
The right partner for TV Everywhere success
We’ve made big investments across our systems and services architecture to provide the most robust authentication system possible for TV Everywhere. We’ve achieved “four nines” on our side of the TV Everywhere equation.
We’re also helping pay-tv providers with stability and reliability on their side, too. Any content programmer or pay-TV provider that’s forecasting increased audiences or planning for a big live event should look into our outage protection and live event monitoring. Through partnership, we can provide a great experience for TV Everywhere viewers.
By Cris Radu, Director of Engineering, Adobe Systems