Posts tagged "Adobe Media Server"

Auditude Takes Home Award and Celebrates Anniversary With New Update

awardIt’s been a busy week here for the Project Prime­time team. In the midst of cel­e­brat­ing the anniver­sary of Audi­tude join­ing Adobe, our indus­try-lead­ing ad server was awarded the Stream­ing Media Reader’s Choice Award for Video Adver­tis­ing Man­age­ment Plat­form.  We joined some pretty solid com­pany with Adobe Media Server, Adobe Pre­miere Pro and Adobe Site­Cat­a­lyst also pick­ing up awards, all pre­sented at Stream­ing Media West in Los Ange­les.

Adobe Audi­tude and Adobe Media Server are pil­lars of Project Prime­time, and these awards were deliv­ered at a time of accel­er­at­ing inno­va­tion from the team. Audi­tude just released an update — the high­lights from that release are numer­ous, but three impor­tant fea­tures that are res­onat­ing with cus­tomers include:

Advanced fore­cast­ing. One of our most-requested enhance­ments, sea­son­al­ity and con­sump­tion trends can now be pro­jected with our advanced fore­cast­ing algo­rithm. Every pub­lisher has con­tent that is either increas­ing or decreas­ing in pop­u­lar­ity, and these trends can vary based on the pro­gram, dura­tion, genre, geo, etc. Sim­i­larly, ad ops can fore­cast spikes and drops in cer­tain types of con­tent expe­ri­ence based on day of week, month, or sea­son. For exam­ple, some net­work shows trail off in view­er­ship dur­ing the sum­mer. Exist­ing, 28-day based algo­rithms would fail to pre­dict this drop, putting inven­tory man­agers at risk for miss­ing cam­paign goals due to lack of inven­tory. Audi­tude makes sure this never hap­pens by detect­ing these trends and apply­ing them to its fore­casts.

* Smart Groups. Pub­lish­ers can sur­face poten­tial prob­lem ads before they cause issues. Smart Groups allow ad traf­fick­ers to access – with just one click – all the ads that fit dif­fer­ent, cus­tomiz­able sets of cri­te­ria. For exam­ple, a Smart Group can iden­tify ads begin­ning in three days that are miss­ing cre­ative, giv­ing an ad traf­ficker suf­fi­cient time to cor­rect the prob­lem.

* Real-time Avail­abil­ity.  Ad ops can run an avail­abil­ity check on any inven­tory seg­ment within a few sec­onds,  so they can respond with­out delay to max­i­mize rev­enue poten­tial. Now, inven­tory man­agers can instantly approve pro­pos­als, allow­ing their ad sales teams to be more nim­ble and respon­sive to adver­tis­ers.

Fea­ture-rich as well, Adobe Media Server released ver­sion 5 at IBC to help pro­gram­mers meet FCC require­ments for closed cap­tion­ing and deliver pro­tected streams via HLS to Apple devices.

It’s an excit­ing time in the indus­try and it’s reward­ing to see our prod­ucts rec­og­nized both by our peers and cus­tomers.  But we’re not slow­ing down — stay tuned for more soon!


Rover Curiosity Streams Live from Planet Mars with Adobe Media Server and AWS


Even though based on Star Trek, warp drive to enable inter­plan­e­tary explo­ration won’t be invented until 2063, mankind is slowly con­tin­u­ing to explore at least its nearby plan­e­tary sys­tem, thanks to the smart engi­neers at NASA’s Jet Propul­sion Lab­o­ra­tory (JPL).

The his­toric land­ing of Mars rover Curios­ity attracted a sig­nif­i­cant audi­ence, which JPL streamed to hun­dred thou­sands of con­cur­rent view­ers with Adobe Media Server and Ama­zon Web Ser­vices (AWS).

NASA/JPL’s live video stream­ing archi­tec­ture was devel­oped on a com­bi­na­tion of Adobe Flash Media Server, Ama­zon Elas­tic Com­pute Cloud (Ama­zon EC2) instances run­ning the pop­u­lar nginx caching tier, Elas­tic Load Bal­anc­ing, Ama­zon Route 53 for DNS man­age­ment, and Ama­zon Cloud­Front for con­tent deliv­ery. [via Ama­zon Case Study]

Below is the impres­sive archi­tec­ture from Amazon’s Case Study (which also unveils that Rover Curios­ity is actu­ally not run­ning an Adobe Media Server origin, but Ama­zon ingests Nasa TV’s feed on earth).


It’s a great show­case how tech­nol­ogy in space and on earth can work together to let human­ity par­tic­i­pate in a his­toric moment.

Learn more about Adobe Media ServerAdobe Media Server 5 on Ama­zon Web Ser­vices, and the Ama­zon Case Study. Watch the live stream on NASA TV.

And if you are actu­ally inter­ested in Mars, don’t miss this 360 panorama of Mars.

This is the lat­est panorama released by NASA July 2012. It was assem­bled from 817 images taken between Dec. 21, 2011, and May 8, 2012, while Oppor­tu­nity was sta­tioned on an out­crop infor­mally named ‘Gree­ley Haven’. on a seg­ment of the rim of ancient Endeav­our Crater. [via]


Sim­ply amaz­ing.

(Fea­tured image and panorama credit NASA/JPL-Caltech)

Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

Ear­lier this month, NBC launched two Olympics apps that are pow­ered by Adobe tech­nolo­gies and built on Adobe AIR, Adobe’s Flash run­time for mobile apps.

Today, we’re excited to announce that the BBC is lever­ag­ing key com­po­nents of Project Prime­time in their live and video on demand (VOD) cov­er­age of the Lon­don Games. The con­tent is being deliv­ered through a new, HTML5 app built with Adobe Phone­Gap, Adobe’s tools and frame­work for cre­at­ing cross-plat­form HTML5 apps for smart­phones and tablets.

The BBC employs Project Prime­time to power its cov­er­age of the Olympic Games and other major sport­ing events to mil­lions of mobile and con­nected devices across the UK for the first time in his­tory. Posi­tioned as “the Dig­i­tal Olympics” by the BBC, we are happy to provide some of the core com­po­nents required to deliver on their vision.

Sev­eral Adobe tech­nolo­gies are being used to power BBC’s cov­er­age of the Olympics. Adobe Media Server pre­pares the con­tent in using both the HTTP Dynamic Stream­ing (HDS) for­mat and the HTTP Live Stream­ing for­mat (HLS) to stream live and on demand video across desk­tops, con­nected TVs and iOS devices. Adobe Media Server is also used as a video origin to feed video across con­tent deliv­ery net­works to meet capac­ity require­ments.

Primetime-screenshot2To ensure an unin­ter­rupted view­ing expe­ri­ence, Adobe worked closely with the BBC to provide adap­tive bitrate video play­back tech­nol­ogy built using the Open Source Media Frame­work (OSMF) that we have updated to ensure that video re-buffer­ing or stream dis­rup­tions are lim­ited as the video leaves the broad­cast cen­ter and reaches the con­sumer device.

Prime­time High­lights will also be used to power the rapid con­ver­sion of live video to on-demand clips. This allows audi­ences to expe­ri­ence inter­est­ing moments through­out the games, even if they can­not watch it live. Prime­time High­lights can ingest pre-encoded video streams and quickly re-assem­ble them into clips with full adap­tive bitrate sup­port and made avail­able to the audi­ence quickly. This tech­nol­ogy has been com­pletely inte­grated into the BBC’s data man­age­ment flow, so the video expe­ri­ence will be sup­ported by syn­chro­nized data about the sport and the ath­lete.