Posts tagged "Adobe"

Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Prime­time team and on the heels of IBC, today we’re excited to announce that our con­tent pro­tec­tion solu­tion in Adobe Prime­time – Prime­time Dig­i­tal Rights Man­age­ment (DRM) – is now avail­able across apps on con­nected devices, includ­ing set top boxes, and via HTML5 on major web browsers. Addi­tion­ally, we are the first DRM ven­dor to work with Intel, Broad­com and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops. Prime­time DRM has also been named the mar­ket leader by ABI Research in a com­pet­i­tive assess­ment of the DRM mar­ket.

As the only non-browser ven­dor that offers a cross-plat­form DRM solu­tion, we enable con­tent own­ers to pro­tect their pre­mium video con­tent regard­less of what browser or oper­at­ing sys­tem view­ers are using. Adobe Prime­time DRM will sup­port emerg­ing HTML5 stan­dards and includes HTML5’s Encrypted Media Exten­sions and Media Source Exten­sions on browsers like Mozilla Fire­fox. Net­flix is the lat­est com­pany to join over 100 major con­tent providers world­wide that use our con­tent pro­tec­tion solu­tion includ­ing BBC Broad­cast­ing, Com­cast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broad­cast­ing, Wal­mart (Vudu), Yahoo and oth­ers.

We’re also happy to be work­ing with Intel, Broad­com and AMD to enable hard­ware-based DRM across devices that use CPUs from either chip­maker. Hard­ware based DRM offers a max­i­mum level of secu­rity needed to pro­tect “super” pre­mium video con­tent, includ­ing HD and 4K con­tent in the lat­est UHDTV dig­i­tal home devices. (See our related blog post – UltraHD: Com­ing to a Screen Near You). Addi­tion­ally, Adobe Prime­time DRM is com­pat­i­ble within the pay-TV industry’s Ref­er­ence Design Kit (RDK) for online TV allow­ing video oper­a­tors con­sid­er­ing using the RDK to eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. The RDK is a pre-inte­grated soft­ware bundle that pro­vides a frame­work for pow­er­ing set-top boxes, gate­ways and other devices, and enables pay-TV ser­vice providers to stan­dard­ize the deploy­ment of con­tent pro­tec­tion. Here is what Net­flix and Intel are say­ing about Adobe Prime­time DRM:

  • Ensur­ing the right bal­ance of pri­vacy and user con­trol while let­ting our cus­tomers access their favorite con­tent with­out has­sle is an essen­tial part of Netflix’s suc­cess. Adobe Prime­time DRM in Fire­fox will add to the suite of DRM prod­ucts we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice Pres­i­dent of Engi­neer­ing, Net­flix.
  • Our tech­nol­ogy col­lab­o­ra­tion with Adobe enables us to offer a hard­ware DRM solu­tion that deliv­ers a high level of con­tent pro­tec­tion while pre­serv­ing device per­for­mance. Con­tent providers from broad­cast­ers to Hol­ly­wood Stu­dios are able to take advan­tage of Prime­time DRM on hun­dreds of mil­lions of Android and Win­dows-based devices that run on the lat­est Intel proces­sors.” – Chris­tos Geor­giopoulos, Vice Pres­i­dent of Intel Corporation’s Soft­ware and Ser­vices Group

Lastly, Adobe was named the mar­ket leader in DRM by ABI Research. The “Pay TV Mid­dle­ware, Con­di­tional Access (CAS), and Dig­i­tal Rights Man­age­ment (DRM)” report ranked Adobe first out of nine major DRM ven­dors in the com­pet­i­tive assess­ment. ABI Research Prac­tice Direc­tor Sam Rosen com­mented, “Adobe’s Prime­time strat­egy is solu­tions focused and addresses a num­ber of pain points in video work­flows, includ­ing DRM as well as pack­ag­ing, adver­tis­ing and authen­ti­ca­tion. Adobe’s invest­ment in the authen­ti­ca­tion infra­struc­ture (Adobe Pass) between U.S. cable dis­trib­u­tors and cable pro­gram­mers pro­vides sig­nif­i­cant lift in value to the solu­tion.”

ABI Research

Adobe Prime­time pro­vides the most com­plete DRM tech­nol­ogy across mul­ti­ple plat­forms in the indus­try. Our pri­mary goal is to focus on the suc­cess of our cus­tomers and con­tent providers world­wide in reach­ing dig­i­tal view­ers with the con­tent they want to watch wherever they want to watch it. The rank­ing as a mar­ket leader by ABI Research con­firms the trust that Adobe has built with the largest media com­pa­nies.

Stay tuned for more Adobe Prime­time news and updates com­ing soon.


UltraHD — Coming to a Screen Near You

Forces are align­ing to give con­sumers, at home and on the go, a video view­ing expe­ri­ence with breath­tak­ing pic­ture qual­ity. How­ever, this time it’s not just about hav­ing more pix­els – after all, if you cram more pix­els into your phone or tablet while retain­ing its abil­ity to fit in your pocket or purse, you’ll have to press your eye­ball right up against the glass just to see them.


No, this time, it’s about every pixel being bet­ter: brighter brights, darker darks, and more vivid col­ors to make the image pop on a mod­ern UltraHD dis­play, even if that dis­play is pocket sized. But where is the UltraHD con­tent? Today, most movies are shot in UltraHD and an increas­ing num­ber of movie the­aters are sup­port­ing it. As the cost of pro­duc­ing movies rises and net­work band­width increases, so does the need for pro­tec­tion against new and inno­v­a­tive attacks on con­tent — while still giv­ing view­ers access to con­tent they have pur­chased. Some of these coun­ter­mea­sures are built into Adobe Prime­time DRM, while oth­ers are fun­da­men­tal capa­bil­i­ties of a hard­ware plat­form. For that rea­son, Adobe is excited to be the first dig­i­tal rights man­age­ment (DRM) ven­dor to work with Intel, Broad­com, and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops.

Check out our announce­ment on Adobe Primetime’s lat­est DRM offer­ing with HTML5 sup­port, hard­ware inte­gra­tion, and our #1 rank in inno­va­tion as mar­ket leader in DRM by ABI Research.


Dwight Rodgers is a senior engi­neer­ing man­ager for Adobe Prime­time

Adobe Primetime Support for MPEG-DASH

For those of us work­ing to develop MPEG-DASH, Apple’s recent sup­port of the W3C’s Media Source Exten­sions (MSE) API in Safari on OS X Yosemite is great news.  MSE and DASH have a com­ple­men­tary rela­tion­ship, and expanded sup­port for MSE will make it much eas­ier for pub­lish­ers to adopt DASH.

While MSE itself is designed to be media con­tainer for­mat neu­tral, one of the pri­mary con­tainer for­mat rec­om­men­da­tions made in the spec­i­fi­ca­tion is com­pat­i­ble with the ISO Base Media File For­mat (ISO BMFF) “frag­mented MP4” pro­file of MPEG-DASH.  At this time, MSE imple­men­ta­tions in most desk­top browsers (Chrome, IE, Safari) are avail­able and sup­port the ISO BMFF con­tainer.  Fire­fox is also work­ing on com­pat­i­ble imple­men­ta­tions, which are already par­tially avail­able in their devel­op­ment branches.

The wide­spread sup­port for the ISO BMFF con­tainer is mainly dri­ven by the influ­ence of Netflix’s con­tent library, which is built around an ISO BMFF con­tainer. Although browser ven­dors may or may not feel that ISO BMFF MPEG-DASH is the best way to deliver con­tent, the require­ment to sup­port DASH in order to receive con­tent from a major con­tent provider will ensure con­tin­ued sup­port for this con­tainer.

Cre­at­ing a broad foot­print of avail­able clients is one of the main things slow­ing down adop­tion of DASH.  We here at Adobe announced our sup­port for DASH in our Adobe Prime­time video stack and demon­strated it at this year’s NAB Show.  Prime­time will sup­port DASH using an ISO BMFF con­tainer, and it will work every­where our video engine runs, includ­ing Flash in the browser, Android, Roku, RDK-based set-top boxes, and many other plat­forms.  Primetime’s DASH imple­men­ta­tion will also include com­plete sup­port for all of the capa­bil­i­ties that we offer in HLS today, includ­ing DRM and ad inser­tion, mak­ing it even eas­ier for pub­lish­ers to adopt DASH.


Click to enlarge

Between increas­ing sup­port for DASH using MSE in desk­top browsers, and sup­port for DASH on many other plat­forms using Prime­time, we are near­ing a point where it is easy to deploy video play­ers to con­sume DASH con­tent.  With the avail­abil­ity of client end­points, it will make more sense for pub­lish­ers to adopt DASH for their deliv­ery work­flows.  This won’t hap­pen overnight, but clear­ing this sig­nif­i­cant hur­dle posi­tions the dig­i­tal video ecosys­tem to truly embrace MPEG-DASH.


Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an excit­ing year for the Adobe Prime­time team and we’re going to fin­ish out 2014 strong. Given our work with cus­tomers and part­ners, along with the release of Prime­time 2.0 in April, we’ve strength­ened our indus­try lead­er­ship to spur greater viewer engage­ment and provide more flex­i­bil­ity for con­tent mon­e­ti­za­tion. Along the way, we have come to bet­ter under­stand how audi­ences behave across devices and how adver­tis­ing strate­gies should adapt to fit these behav­iors. Join our upcom­ing webi­nar as we pass along some key busi­ness insights.


Our own Steve Allison, senior man­ager of evan­ge­lism for Video Solu­tions in EMEA, is part­ner­ing with Dig­i­tal TV Europe to deliver a webi­nar focused on how to best com­bine ana­lyt­ics, mon­e­ti­za­tion and video deliv­ery to opti­mally keep up with audi­ences and their view­ing habits. Steve will lever­age his years of video solu­tion expe­ri­ence and exper­tise to dis­cuss indus­try trends, case stud­ies, and best prac­tices.  The webi­nar will take place on Thurs­day, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. East­ern time and 4:00 p.m. Paris time). Sign up for the webi­nar and get more infor­ma­tion here.

Also, if you’re plan­ning to attend IBC in Ams­ter­dam next month (Sept. 11–15), sign up here to sched­ule a meet­ing with the Adobe Prime­time team for the chance to hear more about top­ics such as ad inser­tion, ana­lyt­ics, Dig­i­tal Rights Man­age­ment (DRM), and more. Stay tuned for some excit­ing news and updates dur­ing IBC. Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est Prime­time infor­ma­tion.




Comcast Reaches Key Audiences with Adobe Primetime

A con­sis­tent infra­struc­ture for deliv­er­ing dig­i­tal video con­tent is crit­i­cal for scal­ing to meet the needs of mul­ti­screen view­ers. That’s why Com­cast uses Adobe Prime­time to stream, pro­tect, ana­lyze, and mon­e­tize video deliv­ered to any screen. Our video dis­tri­b­u­tion and mon­e­ti­za­tion plat­form improves con­tent deliv­ery and enables greater cus­tomer engage­ment across any con­nected screen.

We see per­son­al­iza­tion as a key dri­ver for future growth,” says Allen Broome, vice pres­i­dent of IP video engi­neer­ing, Com­cast. “Adobe Prime­time opens doors to deliver per­son­al­ized adver­tise­ments and con­tent to audi­ences.”

With Adobe Prime­time, Com­cast sup­ports online video play­back, includ­ing inter­ac­tive TV on its XFINITY X1 Plat­form. Regard­less of how they access pro­gram­ming, view­ers get the same great fea­tures, includ­ing sec­ondary audio options, closed cap­tion­ing, and alter­nate cam­era angles.

Adobe Prime­time also helps improve the per­for­mance of XFINITY’s TV Go app. It sup­ports more devices with fewer errors, faster star­tup times, quicker down­loads, and more con­sis­tent stream­ing expe­ri­ences.

After imple­ment­ing Adobe Prime­time, the iTunes app rat­ing jumped from 2.5 to 4 stars,” says Sree Kotay, chief soft­ware archi­tect at Com­cast. “We’re also see­ing increased app and video engage­ment, indi­cat­ing that we’re pro­vid­ing a stronger cus­tomer expe­ri­ence.”

To learn more about how Com­cast is lever­ag­ing Adobe Prime­time to deliver video con­tent across devices, check out our cus­tomer suc­cess story and watch the video below.

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The indus­try momen­tum around Adobe Prime­time con­tin­ues com­ing off last week’s TV of Tomor­row Show where we spoke about the evo­lu­tion of TV Every­where and other trends, con­nected with sev­eral of our cus­tomers and part­ners, and took home the “Most Sig­nif­i­cant Impact Award” for our solu­tion. Today, we’re proud to announce that Adobe Prime­time received a 2014 Cable Spot­light Pro­duct of the Year Award from, a TMC spon­sored cable tech­nol­ogy web­site.

Along with 17 other com­pa­nies, Adobe was hon­ored by TMC for deliv­er­ing one of the most inno­v­a­tive cable tech­nol­ogy solu­tions of 2014. Appli­ca­tions were eval­u­ated and awarded by the edi­tors of Con­grats to the other indus­try play­ers who were rec­og­nized with this award!


As our team con­tin­ues to inno­vate on Adobe Prime­time and strengthen our lead­er­ship posi­tion in the mul­ti­plat­form inter­ac­tive TV space, we appre­ci­ate the recog­ni­tion we’ve received as it truly val­i­dates our hard work and com­mit­ment to the indus­try. Need­less to say, we’re not slow­ing down any­time soon with some excit­ing pro­duct updates and news in the works.

Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est infor­ma­tion on Adobe Prime­time.

Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re sur­rounded by some of the bright­est minds in the indus­try at the TV of Tomor­row Show in San Fran­cisco. The Adobe Prime­time team is there in full force dis­cussing the future of dig­i­tal TV and how we’re work­ing with part­ners and cus­tomers to advance the indus­try.

Ear­lier today, our own Tamara Gaffney, who runs the Adobe Dig­i­tal Index team, pre­sented the lat­est trends and insights from our Q1 U.S. Dig­i­tal Video Bench­mark Report, show­ing that online TV con­sump­tion is up 246% YoY (see sep­a­rate post). Our VP of Video Solu­tions, Jeremy Helfand, then spoke on a panel with other indus­try exec­u­tives from BSkyB, CTAM, Disney/ABC Tele­vi­sion Group, NBC Uni­ver­sal, Nielsen and nScreen­Media about the cur­rent state and future of TV Every­where. Kelash Kumar, group pro­duct man­ager for Adobe Prime­time, will end the day speak­ing on a panel with other indus­try lumi­nar­ies about how “server-to-screen” strate­gies can pre­pare con­tent own­ers for the future of video dis­tri­b­u­tion. It’s reward­ing see­ing so much momen­tum in the indus­try and con­nect­ing with so many of our cus­tomers and part­ners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (cen­ter), VP of Adobe Prime­time, dis­cusses the future of TV Every­where on a panel at The TV of Tomor­row Show

TVOT Panel 2

Tamara Gaffney, prin­ci­pal ana­lyst for Adobe Dig­i­tal Index, presents the lat­est find­ings on the growth of TV Every­where in the U.S.

Top­ping off a great first day at the TVOT Show, we were hon­ored that Adobe Prime­time was pre­sented with the “Most Sig­nif­i­cant Impact Award” as part of the 11th Annual Awards for Lead­er­ship in Inter­ac­tive and Mul­ti­plat­form Tele­vi­sion, which rec­og­nize both cor­po­rate and indi­vid­ual achieve­ment in the mul­ti­plat­form inter­ac­tive TV space. The “Most Sig­nif­i­cant Impact Award” rec­og­nizes the com­pany and pro­duct that had the most sig­nif­i­cant impact on the over­all indus­try over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Sig­nif­i­cant Impact Award” for Adobe Prime­time at The TV of Tomor­row Show

Adobe Prime­time has expe­ri­enced strong momen­tum since debut­ing at The 2013 NAB Show, and we’re con­tin­u­ing to inno­vate on our mul­ti­screen TV plat­form with feed­back from through­out the indus­try. This award fur­ther val­i­dates our efforts to cre­ate amaz­ing TV expe­ri­ence every­where, and we appre­ci­ate the recog­ni­tion from the award com­mit­tee and our col­leagues. We would also like to con­grat­u­late our fel­low award nom­i­nees and recip­i­ents for their com­mit­ment to mak­ing the vision for the future of TV a real­ity.

For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

UPDATE (6/11/14): Beet TV inter­viewed Adobe’s Jeremy Helfand about the rise in TV Every­where con­sump­tion across devices:

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watch­ing TV on a tele­vi­sion in the liv­ing room are long gone. To meet rapidly evolv­ing con­sumer expec­ta­tions for the TV con­tent they want, the TV indus­try is find­ing new ways to bring their con­tent to what­ever screen audi­ences want to watch. Given the del­uge of con­nected devices from tablets and smart­phones to game con­soles and over-the-top (OTT) devices, easy access to con­tent is tak­ing TV Every­where con­sump­tion to new heights.

Today, we released our Q1 2014 U.S. Video Bench­mark Report which exam­i­nes TV Every­where and non-authen­ti­cated online video trends. The find­ings were stag­ger­ing with online TV con­sump­tion reach­ing an all-time high – up 246% year-over-year (YoY). Our analy­sis is based on aggre­gated and anony­mous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 bil­lion total online video starts and 1.3 bil­lion TV Every­where authen­ti­ca­tions across 250 pay-TV ser­vice providers cov­er­ing 99% of pay-TV house­holds in the U.S. A few other key find­ings:

  • Game con­soles and OTT devices saw the strongest mar­ket share growth increas­ing 539% YoY.
  • iOS apps sur­passed browsers for the first time as the most pop­u­lar access point for online TV achiev­ing a 43% mar­ket share (com­pared to a 36% mar­ket share for browsers)
  • More U.S. pay-TV house­holds (21%) accessed TV Every­where con­tent across devices in Q1 than ever before (com­pared to 16% six months ago)
  • Unique TV Every­where vis­i­tors to web­sites and apps per month increased by 157% YoY, while the num­ber of TV Every­where streams (live, VOD and lin­ear) watched per vis­i­tor each month rose 133% YoY.
  • Using a sam­ple size of 1300+ Adobe Mar­ket­ing Cloud cus­tomers, 35.6 bil­lion online videos includ­ing user-gen­er­ated con­tent were viewed world­wide – an unprece­dented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is every­where now – with more than one fifth of all pay-TV house­holds in the U.S. watch­ing TV online across screens. Check out our full report for the com­plete find­ings and method­ol­ogy. The New York Times also cov­ered our report. We’ll be pre­sent­ing these find­ings and dis­cussing indus­try trends at The TV of Tomor­row Show in San Fran­cisco, June 11–12, so hope to see you there.

Stay tuned for more news and indus­try insights com­ing soon. For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.


Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another excit­ing mile­stone in the evo­lu­tion of Adobe Prime­time.Our cus­tomers and the mar­ket have com­monly posi­tioned Adobe as a com­pany enabling a strong and com­pet­i­tive ecosys­tem for video. Today, at Adobe’s EMEA Dig­i­tal Mar­ket­ing Sum­mit in Lon­don, we released the Adobe Mar­ket­ing Cloud Exchange along with the evo­lu­tion of a video deliv­ery ecosys­tem sup­port­ing Adobe Prime­time.

Adobe Mar­ket­ing Cloud Exchange is a new mar­ket­place for pre-built inte­gra­tions and apps between Adobe solu­tions and third-party tech­nolo­gies. When you visit the site, it is clear that the inte­gra­tion of mul­ti­ple data-dri­ven orga­ni­za­tions within Adobe Dig­i­tal Mar­ket­ing Cloud can ben­e­fit com­pa­nies build­ing their busi­ness on video. Data solu­tions that inte­grate with Adobe Prime­time enable a much broader scope of the plat­form that broad­cast­ers increas­ingly use.

AMC Exchange


Here are five great exam­ples of com­pa­nies con­tribut­ing to sup­port a scal­able Adobe Prime­time solu­tion:

  • Ele­men­tal Tech­nolo­giesSoft­ware-defined video pro­cess­ing solu­tions from Ele­men­tal inte­grate seam­lessly with Adobe Prime­time to enable the deliv­ery and mon­e­ti­za­tion of pre­mium con­tent to IP-con­nected screens. Ele­men­tal video pro­cess­ing com­po­nents sup­port deliv­ery of live, lin­ear and video-on-demand (VOD) con­tent for Adobe Prime­time-sup­ported mul­ti­screen deploy­ments.
  • Ird­etoIrdeto’s Mul­ti­screen Rights allow con­tent own­ers and dis­trib­u­tors to pro­tect their valu­able dig­i­tal con­tent and man­age how that con­tent is accessed by con­sumers across devices. Through an intu­itive inter­face, con­tent own­ers and dis­trib­u­tors can eas­ily con­fig­ure con­tent view­ing rules that sup­port their busi­ness mod­els.
  • Microsoft Azure Media Ser­vicesPre-inte­grated with Adobe Primetime’s TV pub­lish­ing and mon­e­ti­za­tion plat­form, includ­ing Adobe Prime­time Player SDKs for Android, iOS, Win­dows, Mac OS and other plat­forms, Microsoft Azure Media Ser­vices ensures full scal­a­bil­ity and mon­e­ti­za­tion of video streams across an unlim­ited num­ber of global house­holds.
  • the­P­lat­form Media com­pa­nies rely on thePlatform’s lead­ing online video pub­lish­ing and man­age­ment solu­tions as their open, cen­tral hub for man­ag­ing, mon­e­tiz­ing, and syn­di­cat­ing bil­lions of Inter­net video views each year. thePlatform’s ser­vices provide unmatched ver­sa­til­ity for design­ing and sup­port­ingstream­ing video busi­nesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the inter­face engine for TV Every­where. It plugs into the tools used by inter­face design­ers and brings their designs to life in one code­base that quickly runs on any screen. It also inte­grates with your video infra­struc­ture, includ­ing Adobe Prime­time.

Stay tuned for more part­ners listed on the Adobe Mar­ket­ing Cloud Exchange com­ing soon.We hope you check it out to learn how com­pa­nies you may be work­ing with are already sup­port­ing Adobe Prime­time. For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

New, Industry-First Concurrency Monitoring Comes to Adobe Primetime

Our team is busy at The NAB Show this week, and as part of our lat­est pro­duct release, we’re launch­ing Adobe Prime­time con­cur­rency mon­i­tor­ing, cur­rently in beta test­ing with select media com­pa­nies.

The ser­vice enables use cases defined in the Open Authen­ti­ca­tion Tech­ni­cal Committee’s (OATC) newly pub­lished Resource Usage Mon­i­tor­ing (RUM) spec­i­fi­ca­tion, which defines the data for­mats and work­flows for cross com­pany data aggre­ga­tion and exchange. Adobe took a lead­er­ship role in the devel­op­ment of this spec­i­fi­ca­tion to enhance the real-time flow of infor­ma­tion between oper­a­tors and pro­gram­mers. The new spec fills a crit­i­cal gap in many TV Every­where imple­men­ta­tions, and will help advance the indus­try.

Adobe Primetime Concurrency Monitoring

Adobe Prime­time con­cur­rency mon­i­tor­ing pro­vides greater real-time insights into view­er­ship pat­terns. This allows media com­pa­nies to enforce affil­i­ate oblig­a­tions to limit con­cur­rent streams, and can enable poten­tially more expan­sive sub­scrip­tion pack­ages built around a pay-TV household’s con­cur­rent usage needs. This capa­bil­ity could also help encour­age smoother authen­ti­ca­tion expe­ri­ences by help­ing to limit abuse asso­ci­ated with auto­mated in-home TV Every­where account ver­i­fi­ca­tion.  

Con­cur­rency mon­i­tor­ing works with the Adobe Prime­time pay-TV pass capa­bil­ity for both pro­gram­mers and inte­grated oper­a­tors where the sub­scriber account iden­ti­fier is pro­vided through exist­ing Adobe pay-TV pass func­tion­al­ity. Con­cur­rency mon­i­tor­ing also works for deploy­ments that don’t use Adobe’s TV Every­where authen­ti­ca­tion, includ­ing mon­i­tor­ing sites and apps man­aged by oper­a­tors.  The ser­vice can be inte­grated into exist­ing sys­tems to enable a vari­ety of use cases, includ­ing real-time stream-limit enforce­ment and gath­er­ing rich ana­lyt­ics around viewer engage­ment. 

Joel Huff is a group pro­duct man­ager for Video Solu­tions at Adobe

[UPDATE] Below is a Beet.TV video inter­view from The NAB Show with our own Ash­ley Still, senior direc­tor of pro­duct man­age­ment for Adobe Prime­time, dis­cussing the lat­est pro­duct enhance­ments includ­ing con­cur­rency mon­i­tor­ing (start­ing at 4:20). More video inter­views about Adobe Prime­time from The NAB Show are avail­able on Beet.TV’s web­site.