Posts tagged "Adobe"

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.

Sochi

The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Win­ter Games, where Adobe Prime­time suc­cess­fully pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events, our team con­tin­ues to make waves in the indus­try. Today, we’re hon­ored to receive the Cable­FAX Tech Award in the “New Pro­duct Award (Vendor/Operator)” cat­e­gory. The Cable­FAX Tech Award recip­i­ents are the for­ward think­ing tech gurus who con­tinue to rev­o­lu­tion­ize cable tech­nol­ogy with their amaz­ing prod­ucts, cam­paigns and part­ner­ships. Adobe Prime­time also received an hon­or­able men­tion for the Cable­FAX Dig­i­tal Awards in the “Best TV Every­where Por­tal Site (Ven­dor)” cat­e­gory. Addi­tion­ally, our own Jens Loef­fler was named to CableFAX’s Dig­i­tal Hot List, which hon­ors exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication, and other cut­ting-edge mul­ti­plat­form projects.

CableFAXAwards

Stay tuned for more Adobe Prime­time news com­ing up at The NAB Show in April.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of lead­ing the deliv­ery of Inter­net video (IP video), with Adobe Flash Player pow­er­ing the vast major­ity of desk­top video expe­ri­ences. Today, Adobe Primetime’s IP video lead­er­ship pow­ers numer­ous live and on-demand video expe­ri­ences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. How­ever, what is less known is that Adobe Prime­time tech­nol­ogy is pre-inte­grated with the next gen­er­a­tion set top boxes includ­ing the Com­cast X1 Plat­form based on the Ref­er­ence Design Kit (RDK).

       

Com­cast has inte­grated Adobe Prime­time inside of its ship­ping set top box imple­men­ta­tion of the RDK Media Frame­work and actively uses Adobe capa­bil­i­ties for full-fea­tured TV expe­ri­ences deliv­ered over the Inter­net. Adobe pro­vides crit­i­cal capa­bil­i­ties that enhance the view­ing expe­ri­ence includ­ing:

  • DRM and con­tent pro­tec­tion

  • Live and Video On Demand play­back

  • Offline play­back

  • HD video play­back

  • Adap­tive bitrate

  • Trick play

  • DVR

  • Alter­nate audio

  • Closed cap­tion­ing

  • Sup­port for SCTE-style dig­i­tal pro­gram inser­tion (DPI) sig­nal­ing

  • Dynamic ad inser­tion with black­out sig­nal­ing

Adobe is proud of the con­tri­bu­tions we’ve made to IP video deliv­ery over the past 12 years and watch­ing the incred­i­ble expe­ri­ences that our cus­tomers offer to push the indus­try for­ward. Adobe’s sup­port for the next gen­er­a­tion set top boxes and the evo­lu­tion of video deliv­ery inno­va­tion is chang­ing how we engage with video in and beyond the liv­ing room.

Video oper­a­tors con­sid­er­ing using the RDK can eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. To learn more about RDK, visit the web­site. To learn more about Adobe Prime­time, visit our web­site. If you would like to expe­ri­ence Adobe Prime­time in action, check out The X1 Plat­form by XFINITY from Com­cast.

[View part one of the blog post here.]

Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 1)

The way we all watch TV is chang­ing, and lots of peo­ple in the indus­try are excited about play­ing a part in the trans­for­ma­tion of how video is deliv­ered and con­sumed. It’s no longer about the 1000 chan­nel uni­verse — it is now much big­ger and more rel­e­vant to the con­sumer.

The rela­tion­ship with our TV is chang­ing and we demand more from the big screen that sits in the cen­ter of our liv­ing room — and from the com­pa­nies who provide news and enter­tain­ment. Addi­tion­ally, our rela­tion­ship and expec­ta­tions with those who we pay for access to video is also chang­ing and there are more and more ways to get great con­tent on that big screen.

Adobe is com­ing to a liv­ing room near you to help pay-TV servce providers deliver the expe­ri­ences you want. Through long-stand­ing part­ner­ships with video oper­a­tors, chipset ven­dors, set top box man­u­fac­tures and an indus­try group known as RDK Man­age­ment, LLC, Adobe is lever­ag­ing its core DNA in video deliv­ery, video expe­ri­ence, pro­tec­tion, ana­lyt­ics and adver­tis­ing to help change the way con­sumers enjoy TV.

Cable com­pa­nies, tel­cos, satel­lite com­pa­nies and indus­try groups are respond­ing to con­sumer demand and chang­ing how they think about the deliv­ery of video ser­vices into the home. Large broad­cast­ers are not the only source of TV pro­gram­ming now — the staid set-top box (STB) is get­ting a whole lot smarter.

The evo­lu­tion of pay TV will affect every­thing from how you inter­act with your chan­nel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the expe­ri­ence bet­ter? First, STB man­u­fac­tur­ers like Pace, Arris, Cisco, and Tech­ni­color agree to a com­mon set of stan­dards. Then, lead­ing pay-TV ser­vice providers, such as Com­cast, DirecTV, and Lib­erty Global, and lead­ers in TV Every­where and IPTV deliv­ery such as Adobe, col­lab­o­rate and develop a com­mon soft­ware frame­work that can evolve as fast as your mobile phone. The result is deliv­er­ing the best video expe­ri­ence in your liv­ing room. So the indus­try col­lab­o­rated, and the result is the Ref­er­ence Design Kit (RDK).

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Image cour­tesy of Ref­er­ence Design Kit (http://rdkcentral.com/about-rdk/)

Com­pa­nies like Com­cast that took the lead in this devel­op­ment use RDK to power its X1 oper­at­ing sys­tem, deliv­er­ing a much richer expe­ri­ence to their sub­scribers, and expand the tra­di­tional cable box into an intel­li­gent gate­way that can sup­port video apps. Other top-tier global com­pa­nies such as Lib­erty Global, Time Warner Cable and Kabel Deutsch­land are also lever­ag­ing the RDK to sig­nif­i­cantly improve the view­ing expe­ri­ence.

In this video, Com­cast dis­cussed how they’re work­ing with Adobe to cre­ate next-gen­er­a­tion tele­vi­sion expe­ri­ences for their sub­scribers:

[View part two of the blog post here.]

 

Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Prime­time team – from receiv­ing a 2014 SIIA Con­tent CODiE Award in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory to announc­ing that NBC Sports is using Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers. We also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits. All of this momen­tum fur­ther val­i­dates the work we’re doing with Adobe Prime­time to deliver an amaz­ing broad­cast TV expe­ri­ence to every IP-con­nected device.

To cap off a great week, we’re thrilled to be a recip­i­ent of a 2013 Digi­day Video Award for “Best Video Tech­nol­ogy Inno­va­tion.” The Digi­day Video Awards honor over­all excel­lence and break­through achieve­ment in video media, mar­ket­ing and adver­tis­ing by rec­og­niz­ing brands, agen­cies, pub­lish­ers and tech­nol­ogy providers. Win­ners were announced at an award cer­e­mony in New York City on Thurs­day night. We would like to thank the judges for hon­or­ing our achieve­ments with Adobe Prime­time alongside our indus­try col­leagues. There’s a lot of inno­v­a­tive work hap­pen­ing with TV Every­where, and we’re glad to be part of it by lead­ing the indus­try for­ward.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Digiday Video Awards

Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Prime­time has been pow­er­ing NBC Sports across screens since the 2012 Sum­mer Olympics in Lon­don. By gath­er­ing feed­back directly from NBC and its view­ers, we’ve con­tin­u­ally enhanced Adobe Prime­time — and the result is a more dynamic, more engag­ing view­ing expe­ri­ence, on more screens, for sports fans every­where.

Today, we announced that NBC Olympics, a divi­sion of the NBC Sports Group, has selected Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers.

Sochi2

Here are some high­lights of the upcom­ing Olympics expe­ri­ence for view­ers:

  1. Com­pre­hen­sive cov­er­age across more screens and device types. For the first time, every event will be avail­able on every con­nected screen, live and on-demand. This means that view­ers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded cov­er­age to the X1 Plat­form by XFINITY from Com­cast — the first IP-based set-top box to deliver live cov­er­age through Adobe Prime­time.

  2. Sim­pli­fy­ing the authen­ti­ca­tion process. We’re work­ing with five MVPDs to make watch­ing the Games on devices as easy as chang­ing the chan­nel. Sub­scribers of Cable­vi­sion, Com­cast, Cox, and Mid­con­ti­nent pay-TV ser­vices will be able to bypass the login page of the NBC Sports Live Extra expe­ri­ence when access­ing the site and apps from within their homes.

  3. Deliv­er­ing on the promise of dynamic adver­tis­ing. In another indus­try first, broad­cast tele­vi­sion com­mer­cials will be replaced dynam­i­cally across every screen for live and on-demand view­ing. NBC Sports is lever­ag­ing its legacy ad serv­ing infra­struc­ture for cam­paign man­age­ment and ad deci­sion­ing, while Adobe Prime­time will han­dle the ad inser­tion process to manip­u­late and weave con­tent and ads together into a sin­gle stream. The result is more-rel­e­vant ads, a buffer-free view­ing expe­ri­ence, and more ad rev­enue for NBC.

In addi­tion to all the enhance­ments to improve the view­ing expe­ri­ence, we’re also con­tin­u­ing to work hard to scale our offer­ing for NBC and other broad­cast­ers and MVPDs. Advance­ments like enter­prise-grade out­age pro­tec­tion will ensure unin­ter­rupted deliv­ery for NBC’s broad­cast oper­a­tions team, and our work with Microsoft via Win­dows Azure Media Ser­vices (see press release) makes it even eas­ier for pro­gram­mers and oper­a­tors to embrace cloud-based video deliv­ery.

Our Adobe Dig­i­tal Index team also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits.

We hope you enjoy watch­ing the Win­ter Olympics as never before — on the IP-con­nected screen of your choice, live and on-demand — and that the Adobe Prime­time-enabled view­ing expe­ri­ence shows you that the future of TV is here.

Adobe Primetime Wins 2014 SIIA Content CODiE Award

2013 was a busy year for Adobe Prime­time, from bring­ing the full solu­tion to mar­ket to build­ing on cus­tomer and part­ner momen­tum. We’ve hit the ground run­ning in 2014 with some excit­ing news on the hori­zon, and we’re thrilled to announce that Adobe Prime­time was just named a 2014 SIIA Con­tent CODiE Award win­ner in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory.

Dur­ing the past 28 years, the Soft­ware & Infor­ma­tion Indus­try Asso­ci­a­tion (SIIA) CODiE Awards have rec­og­nized more than 1,000 soft­ware and infor­ma­tion com­pa­nies for achiev­ing excel­lence. The CODiE Awards are the only peer-rec­og­nized pro­gram in the con­tent, edu­ca­tion, and soft­ware indus­tries. There were 91 final­ists across 26 cat­e­gories for the SIIA Con­tent CODiE Awards rep­re­sent­ing the infor­ma­tion industry’s best prod­ucts, tech­nolo­gies, and ser­vices cre­ated by or for media, pub­lish­ers, and infor­ma­tion ser­vices providers. SIIA’s rig­or­ous judg­ing, eval­u­a­tion and vot­ing process is explained here.

Adobe Primetime’s CODiE Award win val­i­dates the inno­va­tion, vision and indus­try impact we’re deliv­er­ing as we extend TV beyond the liv­ing room and bring it to every IP-con­nected screen. We’re giv­ing pro­gram­mers and cable oper­a­tors the abil­ity to stream, pro­tect, ana­lyze and mon­e­tize video across desk­tops and devices. It’s an honor to be rec­og­nized by SIIA alongside so many inno­v­a­tive play­ers in the soft­ware indus­try.

CODIE_2014_winner_white

We’d also like to con­grat­u­late our fel­low Adobe Mar­ket­ing Cloud win­ners in the fol­low­ing Con­tent CODiE Award cat­e­gories:

Lastly, we’d like to say con­grats to our own Jens Loef­fler, who was named to CableFAX’s Dig­i­tal Hot List, which “rec­og­nizes exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication and other cut­ting-edge mul­ti­plat­form projects.”

Stay tuned for some news around Adobe Prime­time com­ing next week. For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Sky TV New Zealand Launches Sky Go on iOS with Adobe Primetime

Sky TV NZ launched its new Sky Go appli­ca­tion for iOS lever­ag­ing Adobe Prime­time Player SDKs and Adobe Prime­time Cloud DRM. The iOS app pro­vides view­ers with instant access to 10 pre­mium live-stream­ing chan­nels and the Android ver­sion is sched­uled to be released later this year.

Sky TV App

Adobe Prime­time DRM recently launched a cloud-based deploy­ment option to com­ple­ment the on-premises solu­tion. All major stu­dios have approved apps and ser­vices that use Adobe’s DECE-approved DRM, which pro­vides an easy-to-deploy, end-to-end DRM solu­tion inte­grated with the Adobe Prime­time Player SDKs. Adobe now offers the abil­ity to run the same DRM-pro­tected video stream on all Adobe Prime­time enabled plat­forms, includ­ing desk­tops (see demo), iOS, Android, Roku, and Xbox — with more to come. The sin­gle pub­lish­ing and mon­e­ti­za­tion work­flow leads to sig­nif­i­cantly lower oper­a­tional costs.

If you are located in New Zealand, please down­load the Sky Go appli­ca­tion directly from the iOS App Store and let us know what you think. For more infor­ma­tion on Adobe Prime­time, visit this blog, fol­low us on Twit­ter, or check out the web­site.

Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Stream­ing Media West in South­ern Cal­i­for­nia, Adobe Prime­time team mem­bers Camp­bell Fos­ter and Joel Huff spoke on pan­els about the state of TV Every­where. At the OTTtv World Sum­mit and AdMon­sters Screens events in Lon­don, our own Steve Allison spoke with M6 about IP broad­cast­ing trends in Europe. And we’re con­tin­u­ing our hard work with part­ners to bring major sport­ing events across screens in 2014. It’s clear that the future of TV is bright and Adobe Prime­time is play­ing an inte­gral role in tak­ing TV beyond the liv­ing room and mak­ing any IP-con­nected screen a TV.

We’re excited to announce that Adobe Prime­time was rec­og­nized today as a win­ner of the 7th annual Stream­ing Media Read­ers’ Choice Awards in three cat­e­gories – DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, and Video Adver­tis­ing Man­age­ment Plat­form. The awards honor the best online video tech­nolo­gies based on pub­lic vot­ing. Accord­ing to Stream­ing Media, more than 300 nom­i­na­tions were sub­mit­ted across 26 cat­e­gories. It’s always excit­ing to see our efforts rec­og­nized, but we’re espe­cially pleased that this award recog­ni­tion is based on vot­ing by Stream­ing Media’s read­ers. Thank you to the Stream­ing Media staff for host­ing this award and the read­ers who voted for Adobe Prime­time. We appre­ci­ate the honor and we have some excit­ing inno­va­tions around Adobe Prime­time com­ing in 2014 – along with con­tin­u­ing our hard work with part­ners to deliver major sport­ing events across screens – so stay tuned.

SM-RCA-Winner

And con­grat­u­la­tions to our fel­low Adobe Cre­ative Cloud team who were also hon­ored with a Stream­ing Media Read­ers’ Choice Award for Adobe Pre­miere Pro CC in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

UPDATE (11/25/13): Don’t miss our Stream­ing Media webi­nar on MPEG-DASH & HTTP Adap­tive Stream­ing on Thurs­day, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Reg­is­ter today and join our expert panel of speak­ers from Adobe, DASH Indus­try Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (cen­ter, right) accept­ing a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen (cen­ter, left)

Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a life­long sports fan, I get excited about work­ing alongside the world’s largest media com­pa­nies to make it eas­ier for view­ers like me to watch more events on more screens.

When Adobe Prime­time first launched, we helped NBC Sports and the BBC bring the Lon­don 2012 Olympic Games to view­ers every­where. Adobe Prime­time pay-TV pass (for­merly Adobe Pass) has been instru­men­tal in bring­ing the 2012 and 2013 NCAA bas­ket­ball tour­na­ment to col­lege hoops fans. Now we’re help­ing deliver NBA games to view­ers who want to check in with their favorite teams and play­ers when they’re not in front of a TV set.

Over the past sev­eral weeks, we’ve con­tin­ued our work with Turner, rolling out dynamic ad inser­tion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Over­time, show­cas­ing Adobe’s deep exper­tise in live TV broad­cast­ing to devices and desk­tops.

Out­side the sport­ing arena, as it were, we’ve also helped enable the AdultSwim, Car­toon Net­work and TruTV apps for lin­ear simul­cast pro­gram­ming. A recent arti­cle in Adweek high­lighted some of the inno­v­a­tive work the Adobe Prime­time team has been doing with Turner to drive more rev­enue by expand­ing their breadth of adver­tis­ing oppor­tu­ni­ties across screens, at scale.

The Adobe Prime­time team is con­tin­u­ing to expand the pro­duct offering’s capa­bil­i­ties to address addi­tional busi­ness needs and use cases. We look for­ward to work­ing with more broad­cast­ers, cable com­pa­nies, satel­lite providers, tel­cos and indus­try part­ners to help make every screen a TV. As Seth Ladet­sky, SVP for Turner dig­i­tal ad sales com­mented to AdWeek regard­ing the devel­op­ment of dig­i­tal ad oppor­tu­ni­ties, “If you look at the scale and exe­cu­tion, this is going to be exactly like TV.”

NBA-on-TNT