Posts tagged "advertising"

Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always hon­ored when Adobe Prime­time is rec­og­nized by the indus­try for the inno­v­a­tive work we’re doing in deliv­er­ing TV and video across screens, but it means even more when you – our end-users, cus­tomers and part­ners – val­i­date our indus­try lead­er­ship. The 8th Annual Stream­ing Media Read­ers’ Choice Awards honor the best online video tech­nolo­gies based on votes from those who mat­ter most – you!

Pub­lic vot­ing is now open for the Stream­ing Media Read­ers’ Choice Awards and Adobe Prime­time has been nom­i­nated in five cat­e­gories – Closed Cap­tion­ing Solu­tion, DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, Report­ing & Ana­lyt­ics Plat­form (with Adobe Ana­lyt­ics), and Video Adver­tis­ing Solu­tion. Addi­tion­ally, Adobe Media Server is a nom­i­nee in the “Media Server” cat­e­gory and Adobe Pre­miere CC is a nom­i­nee in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Please visit by Oct. 24 to see all nom­i­nees and cast your votes across 31 cat­e­gories. All vot­ers will receive a con­fir­ma­tion e-mail after vot­ing closes. The top three final­ists in each cat­e­gory will be announced on Oct. 31 and win­ners will be named on Nov. 19 at Stream­ing Media West, where our own Ash­ley Still is speak­ing on a panel (“The Busi­ness of Deliv­er­ing Multi-Plat­form Con­tent” on Nov. 19 at 11:30 a.m.)

We hope to see you at Stream­ing Media West and thanks for help­ing get out the vote.

SM RC Awards


Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an excit­ing year for the Adobe Prime­time team and we’re going to fin­ish out 2014 strong. Given our work with cus­tomers and part­ners, along with the release of Prime­time 2.0 in April, we’ve strength­ened our indus­try lead­er­ship to spur greater viewer engage­ment and provide more flex­i­bil­ity for con­tent mon­e­ti­za­tion. Along the way, we have come to bet­ter under­stand how audi­ences behave across devices and how adver­tis­ing strate­gies should adapt to fit these behav­iors. Join our upcom­ing webi­nar as we pass along some key busi­ness insights.


Our own Steve Allison, senior man­ager of evan­ge­lism for Video Solu­tions in EMEA, is part­ner­ing with Dig­i­tal TV Europe to deliver a webi­nar focused on how to best com­bine ana­lyt­ics, mon­e­ti­za­tion and video deliv­ery to opti­mally keep up with audi­ences and their view­ing habits. Steve will lever­age his years of video solu­tion expe­ri­ence and exper­tise to dis­cuss indus­try trends, case stud­ies, and best prac­tices.  The webi­nar will take place on Thurs­day, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. East­ern time and 4:00 p.m. Paris time). Sign up for the webi­nar and get more infor­ma­tion here.

Also, if you’re plan­ning to attend IBC in Ams­ter­dam next month (Sept. 11–15), sign up here to sched­ule a meet­ing with the Adobe Prime­time team for the chance to hear more about top­ics such as ad inser­tion, ana­lyt­ics, Dig­i­tal Rights Man­age­ment (DRM), and more. Stay tuned for some excit­ing news and updates dur­ing IBC. Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est Prime­time infor­ma­tion.




Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Stream­ing Media West in South­ern Cal­i­for­nia, Adobe Prime­time team mem­bers Camp­bell Fos­ter and Joel Huff spoke on pan­els about the state of TV Every­where. At the OTTtv World Sum­mit and AdMon­sters Screens events in Lon­don, our own Steve Allison spoke with M6 about IP broad­cast­ing trends in Europe. And we’re con­tin­u­ing our hard work with part­ners to bring major sport­ing events across screens in 2014. It’s clear that the future of TV is bright and Adobe Prime­time is play­ing an inte­gral role in tak­ing TV beyond the liv­ing room and mak­ing any IP-con­nected screen a TV.

We’re excited to announce that Adobe Prime­time was rec­og­nized today as a win­ner of the 7th annual Stream­ing Media Read­ers’ Choice Awards in three cat­e­gories – DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, and Video Adver­tis­ing Man­age­ment Plat­form. The awards honor the best online video tech­nolo­gies based on pub­lic vot­ing. Accord­ing to Stream­ing Media, more than 300 nom­i­na­tions were sub­mit­ted across 26 cat­e­gories. It’s always excit­ing to see our efforts rec­og­nized, but we’re espe­cially pleased that this award recog­ni­tion is based on vot­ing by Stream­ing Media’s read­ers. Thank you to the Stream­ing Media staff for host­ing this award and the read­ers who voted for Adobe Prime­time. We appre­ci­ate the honor and we have some excit­ing inno­va­tions around Adobe Prime­time com­ing in 2014 – along with con­tin­u­ing our hard work with part­ners to deliver major sport­ing events across screens – so stay tuned.


And con­grat­u­la­tions to our fel­low Adobe Cre­ative Cloud team who were also hon­ored with a Stream­ing Media Read­ers’ Choice Award for Adobe Pre­miere Pro CC in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

UPDATE (11/25/13): Don’t miss our Stream­ing Media webi­nar on MPEG-DASH & HTTP Adap­tive Stream­ing on Thurs­day, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Reg­is­ter today and join our expert panel of speak­ers from Adobe, DASH Indus­try Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (cen­ter, right) accept­ing a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen (cen­ter, left)

Adobe Primetime Ad Serving with IAB VAST 3.0 and VMAP 1.0 Support

Adobe is con­tin­u­ing to invest heav­ily in our core ad serv­ing capa­bil­i­ties with the gen­eral avail­abil­ity launch of Adobe Prime­time. As part of our ongo­ing efforts to lead the indus­try in video mon­e­ti­za­tion for con­tent pro­gram­mers and dis­trib­u­tors, we’re rolling out sig­nif­i­cant enhance­ments to Adobe Prime­time Ad Serv­ing (fka Adobe Audi­tude) to com­ply with the lat­est VAST 3.0 and VMAP 1.0 stan­dards. We’re excited to be the only video ad server in the mar­ket today that’s capa­ble of both gen­er­at­ing and read­ing VAST 3.0 and VMAP 1.0 ad calls.

The IAB’s Video Ad Serv­ing Tem­plate, or VAST, was devel­oped to provide pub­lish­ers and adver­tis­ers with a com­mon lan­guage for video player tech­nol­ogy. In par­al­lel, the Dig­i­tal Video Mul­ti­ple Ad Playlist, or VMAP, was cre­ated to detail ad inser­tion pos­si­bil­i­ties in instances where a pro­gram­mer doesn’t con­trol the video player or end-point dis­tri­b­u­tion chan­nel for con­tent it owns.

The pur­pose of these two stan­dards is to make video adver­tis­ing more scal­able and straight­for­ward for indus­try par­tic­i­pants, and Adobe is happy to announce that our Adobe Prime­time Ad Serv­ing is fully VAST 3.0 and VMAP 1.0 com­pli­ant. It is capa­ble of both gen­er­at­ing and read­ing VAST 3.0 ad calls, and allow­ing for inven­tory rights shar­ing among pro­gram­mers and dis­trib­u­tors with VMAP 1.0.

Before the intro­duc­tion of VAST and VMAP, pub­lish­ers using dif­fer­ent play­ers for dif­fer­ent play­back envi­ron­ments required adver­tis­ers to cre­ate unique ad responses for each site or device they wished to tar­get. This cre­ated sig­nif­i­cant oper­a­tional headaches, and lim­ited the amount of money that media buy­ers were will­ing to spend on dig­i­tal video. While ear­lier ver­sions of VAST allowed adver­tis­ers to address these chal­lenges, the stan­dard also laid the ground­work to enable con­tent pro­gram­mers and dis­trib­u­tors to com­mu­ni­cate among them­selves more effi­ciently. VAST 3.0 builds fur­ther on this foun­da­tion.

The lat­est ver­sions, VAST 3.0 and VMAP 1.0, add a num­ber of fea­tures and enhance­ments, includ­ing new details for the ad response for­mat and how video play­ers inter­pret and return sig­nals to and from an ad server. Accord­ing to the IAB:

With VAST 3.0, video play­ers now have the abil­ity to declare which ad for­mats they sup­port. Five for­mats are pro­vided as options: Lin­ear Ads, Non­Lin­ear Ads, Skip­pable Lin­ear Ads, Lin­ear Ads with Com­pan­ions, and Ad Pods (a sequenced group of ads). Skip­pable Lin­ear Ads and Ad Pods are new for­mats offered with this release. Some video play­ers choose to only sup­port cer­tain VAST ad for­mats in accor­dance with their pub­lish­ing busi­ness model. With VAST 3.0, the guess­work of which VAST ad for­mat a player sup­ports is elim­i­nated.

The VAST ad-­serving process when ads are served directly from a publisher’s system to the video player (Image credit: IAB)

The VAST ad-­serving process when ads are served directly from a publisher’s sys­tem to the video player (Image credit: IAB)


With VMAP, video con­tent own­ers can exer­cise con­trol over the ad inven­tory dis­played in their con­tent when they can’t con­trol the video player, to cap­i­tal­ize on adver­tis­ing while main­tain­ing the integrity of their pro­gram con­tent. VMAP enables the con­tent owner to define the ad breaks within their con­tent, includ­ing the tim­ing for each break, how many breaks are avail­able, what type of ads and how many are allowed in each break.

A simplified example of the VMAP serving process (Image credit: IAB)

A sim­pli­fied exam­ple of the VMAP serv­ing process (Image credit: IAB)

The pri­mary advan­tage of VAST 3.0 is that it enables mon­e­ti­za­tion of breaks with mul­ti­ple ads via a sin­gle ad call. This third-party ad server can con­trol the entire ad expe­ri­ence for the break. In com­bi­na­tion with VMAP 1.0, this is ideal for full-length TV episodes, which typ­i­cally have sev­eral breaks with more than one ad, and for which inven­tory splits between the pro­gram­mer and the dis­trib­u­tor are com­mon. With the prior ver­sions of VAST, the ad server could only request and respond to one ad at a time – it wasn’t pos­si­ble to effi­ciently sup­port breaks with more than one ad. VAST 2.0 was built for short clips, but VAST 3.0 has been designed for true broad­cast-to-IP TV.

With­out a VAST 3.0-compliant ad server, a broad­caster will typ­i­cally have to man­u­ally traf­fic ads against indi­vid­ual ad posi­tions in a sin­gle com­mer­cial break to pre­vent an ad from appear­ing more than once. Imple­ment­ing com­pet­i­tive block­ing and enabling robust ana­lyt­ics and fore­cast­ing are sim­i­larly labor-inten­sive. This presents a traf­fick­ing night­mare for ad oper­a­tions – and doesn’t scale.

VAST 3.0 and VMAP 1.0 are espe­cially impor­tant for dri­ving broader adop­tion of TV Every­where because these pro­to­cols enable shared inven­tory rights between pro­gram­mers and dis­trib­u­tors. Inven­tory rights shar­ing requires inter­op­er­abil­ity between part­ners’ video play­ers and ad servers, which VAST 3.0 and VMAP 1.0 provide. A dis­trib­u­tor who deploys and con­trols the video player typ­i­cally has to call a programmer’s ad server to insert ads that the con­tent part­ner has sold. For exam­ple, a pro­gram­mer may give two of every 20 min­utes of ad space to a cable oper­a­tor for local spots; this type of inven­tory shar­ing is made pos­si­ble with VAST 3.0 and VMAP 1.0 redi­rects between the con­tent pro­gram­mer and distributor’s ad servers.

Global broad­cast­ers and dis­trib­u­tors like NBC and Com­cast are increas­ingly turn­ing to Adobe Prime­time for its uni­fied work­flow across pub­lish­ing, adver­tis­ing and ana­lyt­ics. Adobe Prime­time now fea­tures the industry’s only video ad server that can both gen­er­ate and read VAST 3.0 and VMAP 1.0 ad calls, mak­ing the process of fully mon­e­tiz­ing broad­cast video even sim­pler for both con­tent pro­gram­mers and dis­trib­u­tors.

Embracing the Multi-Screen World to Reach Consumers

Last month at the AdMon­sters Screens event in Lon­don, we explored the grow­ing oppor­tu­ni­ties (and chal­lenges) for pub­lish­ers as con­sumers use mul­ti­ple screens includ­ing their Inter­net-con­nected smart­phones and tablet devices to con­sume dig­i­tal video con­tent – any­time, any­where.

AdMon­sters spoke with Adobe’s Steve Allison, tech­ni­cal evan­ge­list for Media & Adver­tis­ing Solu­tions, and other indus­try play­ers about how to embrace the multi-screen oppor­tu­nity and enhance the con­sumer expe­ri­ence. Steve thinks that dis­trib­ut­ing and reusing con­tent across mul­ti­ple screens is a con­tin­u­ing obsta­cle for many pub­lish­ers, but they must “respect the soul of a device” to cre­ate fully engag­ing con­sumer expe­ri­ences. Watch his video inter­view below and see what Steve says about mak­ing bet­ter video adver­tis­ing deci­sions, cap­i­tal­iz­ing on the multi-screen oppor­tu­nity, and dri­ving con­sumer engage­ment across plat­forms.

Check out some of the other AdMon­sters video inter­views as well:

  • Tom Bow­man, VP of strat­egy and global ad sales at BBC World­wide, dis­cusses vying for con­sumer atten­tion across mul­ti­ple devices and how pub­lish­ers can lever­age native mobile device capa­bil­i­ties.

  • Michael Tuszyn­ski, pro­duct man­ager at MTV Net­works (a divi­sion of Via­com), talks about sec­ond-screen appli­ca­tions and smoothly inte­grat­ing video ads into the con­sumer expe­ri­ence.

  • Conor Mul­len, com­mer­cial direc­tor at RTE, com­ments on excit­ing oppor­tu­ni­ties for pub­lish­ers in today’s new media age and chal­lenges in reach­ing con­sumers across var­i­ous devices.

  • Bill Scott, chief oper­at­ing and com­mer­cial offi­cer at easelTV, shares his thoughts on the dif­fer­ences between online video con­tent and the tra­di­tional TV model, and how audi­ence engage­ment is chang­ing.

Introducing the Primetime Media Player – A New Way to Distribute, Monetize and Analyze Online Video Content

As part of the major updates announced to Project Prime­time today, we’re thrilled to intro­duce a beta of the Prime­time Media Player. At the core of Prime­time, this is the industry’s first tech­nol­ogy enabling TV con­tent own­ers and dis­trib­u­tors to reach the broad­est audi­ence while imme­di­ately mon­e­tiz­ing online video expe­ri­ences through seam­less ad inser­tion and ana­lyt­ics. We’re tak­ing sev­eral Adobe video tech­nolo­gies and putting them under a sin­gle frame­work to provide a SDK for video con­tent play­back on Mac OS and Win­dows, plus native iOS and Android apps.

The Prime­time Media Player allows for a richer, more robust view­ing expe­ri­ence on desk­tops and mobile devices within apps. With seam­less ad inser­tion and native sup­port for pro­tected play­back built into the Player, con­sumers will enjoy faster video load times, fewer play­back errors, and a less obtru­sive adver­tis­ing expe­ri­ence.  In short, it just feels like TV.  Con­sumers will also enjoy greater con­trol over their con­tent expe­ri­ence with sup­port for closed cap­tion­ing and mul­ti­ple audio tracks (e.g. Span­ish or Eng­lish) when pro­vided by the video pub­lisher.  The end result is a pos­i­tive online video play­back expe­ri­ence where the con­sumer gets what they want – when and how they want it.   And, impor­tantly, Prime­time Media Player gives pub­lish­ers and dis­trib­u­tors a clear way to drive rev­enue from their online video expe­ri­ences, with­out com­pro­mis­ing user expe­ri­ence or audi­ence reach.

Some ben­e­fits of the Prime­time Media Player include:

  • High-qual­ity Mul­ti­ple Bit Rate (MBR) video play­back sup­port.
  • HTTP Live Stream­ing (HLS) sup­port on iOS and Android.
  • HTTP Dynamic Stream­ing (HDS) sup­port on desk­top and Android.
  • Con­tent mon­e­ti­za­tion, includ­ing ad inser­tion capa­bil­i­ties and seam­less ad inser­tion with native inte­gra­tion through Adobe Medi­aWeaver.
  • Bet­ter insight into your con­sumer view­ing habits and stream qual­ity with native inte­gra­tion with Adobe Site­Cat­a­lyst.
  • Con­tent Pro­tec­tion and Busi­ness Pol­icy Enforce­ment through Adobe Access – Full DRM and Pro­tected Stream­ing with selec­table out­put con­trol and key rota­tion for lin­ear, live and on-demand video.

The Prime­time Media Player also offers fully com­pli­ant Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) fea­tures:

  • Ren­der in-stream closed cap­tion­ing with built-in sup­port for user-based ren­der­ing over­rides
  • Native sup­port for mul­ti­ple audio tracks

We’ve designed the Prime­time Media Player with ease-of-deploy­ment in mind. Con­sumers can take advan­tage of the Player now with very lit­tle effort. The only require­ment for desk­top expe­ri­ences is installing Adobe Flash Player (ver­sion 11.1 or higher). With iOS and Android, it’s already bun­dled within native apps so no addi­tional plug-ins or down­loads are required.  Con­tent for­mat­ting and encryp­tion for desk­tops, iOS and Android is made easy via Adobe StreamKit, which can be inte­grated into a third party encoder or run as a sep­a­rate tool. We will con­tinue to announce sup­port for more web-con­nected plat­forms in the future, such as game con­soles, Over-the-Top (OTT) devices, and con­nected TVs. We’re excited to see the Prime­time Media Player deliver an improved broad­cast TV expe­ri­ence online while con­sumers reap the ben­e­fits.

Check out the video overview of Project Prime­time below and our other blogs posts around other Prime­time updates: Adobe Medi­aWeaver, our new ad inser­tion ser­vice, and full inte­gra­tion with Adobe adver­tis­ing and data solu­tions. Stay tuned for more updates around Project Prime­time com­ing soon!

Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Pro­gram­mers and oper­a­tors strug­gle to effec­tively insert video ads into pro­fes­sional con­tent across devices. Adobe Medi­aWeaver addresses this chal­lenge as a core com­po­nent of the lat­est ver­sion of Project Prime­time, announced today. To sim­plify the process of mon­e­tiz­ing video con­tent and cre­ate the opti­mal view­ing expe­ri­ence for con­sumers, Medi­aWeaver merges three dif­fer­ent work­flows into one:

  • Seam­less ad inser­tion into lin­ear, live, and VoD video con­tent using a pro­pri­etary form of “ad stitch­ing.” This allows for dynamic ad exe­cu­tion into any con­tent type, on any IP-con­nected desk­top or device, cre­at­ing an engag­ing, buffer-free ad and con­tent expe­ri­ence for con­sumers.
  • Com­plete man­age­ment of busi­ness rules and con­trac­tual oblig­a­tions tied to inven­tory splits and syn­di­ca­tion rights. This helps media com­pa­nies con­trol which part­ners can sell adver­tis­ing against their audi­ence and pro­grams, cre­at­ing as much value as pos­si­ble from every viewer inter­ac­tion.
  • Ad man­age­ment (ADM), direct­ing ad calls based on pre-defined rules and oblig­a­tions to any ad server. This reduces fric­tion through­out the broad­cast-to-IP video and adver­tis­ing work­flow, and repli­cates the TV national and local ad inven­tory split for any video deliv­ered to a desk­top or device.

Adobe cus­tomers who use Medi­aWeaver can take advan­tage of off-the-shelf inte­gra­tion with Adobe Audi­tude, Adobe’s video ad server, or pass ad calls seam­lessly to linear/VOD or IP-based third-party ad servers. Medi­aWeaver allows Adobe cus­tomers to adopt Project Prime­time and its com­po­nents in mod­u­lar fash­ion, with­out dis­rupt­ing exist­ing work­flows, imple­men­ta­tions or con­trac­tual arrange­ments.

With Medi­aWeaver, broad­cast­ers can replace or dynam­i­cally insert ads into adap­tive video streams on any desk­top and a broad range of IP-con­nected devices — with­out con­tent prep or work­flow changes.

Medi­aWeaver deliv­ers smooth, imme­di­ate tran­si­tions into and out of ad breaks. This process mim­ics the ease and sim­plic­ity of TV broad­cast­ing to set-top boxes, and han­dles national and local inven­tory splits effort­lessly – with­out sac­ri­ficing the address­abil­ity of a dig­i­tal envi­ron­ment.

Check out the video overview below along with blog posts on our other lat­est Project Prime­time updates: Prime­time Media Player and full inte­gra­tion across Adobe adver­tis­ing and data solu­tions.


Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

In addi­tion to our Project Prime­time announce­ments intro­duc­ing Adobe Medi­aWeaver and the Prime­time Media Player SDK, we are excited to unveil deep inte­gra­tions between our ana­lyt­ics and adver­tis­ing solu­tions. As the ben­e­fits of Adobe’s acqui­si­tions and inte­gra­tion with inter­nal devel­op­ment become appar­ent, video pub­lish­ers, for the first time, can com­bine con­tent and ad ana­lyt­ics, enabling com­pre­hen­sive analy­ses of rev­enue oppor­tu­ni­ties and opti­miza­tion of ad poli­cies in order to improve audi­ence engage­ment with con­tent and ads.

By com­bin­ing con­tent ana­lyt­ics from Adobe Site­Cat­a­lyst and rev­enue ana­lyt­ics from Adobe Audi­tude, we break down the legacy silos and empower ad inven­tory man­agers and rev­enue exec­u­tives to make the most prof­itable ad deci­sions for their cam­paigns. Avail­able as an “out-of-the box” solu­tion, Site­Cat­a­lyst con­tent ana­lyt­ics are used to auto­mat­i­cally cre­ate audi­ence seg­ments in Adobe Audi­ence­M­an­ager, our data man­age­ment plat­form. Then, with the inte­gra­tion of Audi­ence­M­an­ager and Audi­tude, Adobe’s ad serv­ing tech­nol­ogy, these seg­ments are auto­mat­i­cally avail­able in Audi­tude, and can be used to serve ads accord­ingly. Use cases include enhanced audi­ence seg­ment tar­get­ing or the abil­ity to opti­mize your ad load/experience to find that opti­mal bal­ance between con­tent and ads. This increased insight and cus­tomiza­tion of the ad expe­ri­ence aids in max­i­miz­ing the value of video con­tent.

Project Prime­time is inno­vat­ing quickly because the media land­scape is evolv­ing at a blis­ter­ing pace. Cre­at­ing an immer­sive view­ing expe­ri­ence like that of broad­cast TV with finer-grained tar­geted appro­pri­ate to a given audi­ence has long been a goal of pre­mium video pub­lish­ers. That future is now here, and these inte­gra­tions rep­re­sent a unique com­bi­na­tion for the indus­try, espe­cially when com­bined with the recent updated release of the Audi­tude plat­form, which includes new fore­cast­ing algo­rithms and real-time avail­abil­ity queries.

Make sure to check out the infor­ma­tion on Adobe Medi­aWeaver and the Prime­time Media Player SDK announce­ments along with the video overview below. Stay tuned for more updates com­ing soon!