Posts tagged "Android"

Adobe Primetime 1.4 TVSDK Ready for iOS 8 and Android L

Adobe Prime­time always ensures the great­est reach and cov­er­age across all devices so that oper­a­tors and pro­gram­mers can reach the largest audi­ences with tele­vi­sion and pre­mium movie con­tent. The lat­est Adobe Prime­time 1.4 TVSDK sup­ports supe­rior play­back qual­ity and per­for­mance on devices run­ning on the lat­est Android and iOS oper­at­ing sys­tems, Android L and iOS 8.


Inte­grate Nielsen data to mea­sure audi­ences on iOS and Android:

As you may have heard, Adobe has struck a strate­gic alliance with Nielsen that will provide broad­cast­ers, cable net­works and MVPDs with com­pa­ra­ble met­rics in Adobe Ana­lyt­ics to mea­sure audi­ences accu­rately across IP-con­nected screens, includ­ing desk­tops, smart­phones, tablets, game con­soles, and over-the-top (OTT) devices. As part of the ini­tial phases of this effort, the Nielsen SDK is now avail­able within Adobe Prime­time TVSDK for iOS and Android.

Dynam­i­cally insert ads for a tar­geted ad expe­ri­ence once the C3 win­dow has expired:

With Adobe Primetime’s lat­est TVSDK, new ads can be dynam­i­cally inserted to replace lin­ear ads already baked into a C3/C7 VOD asset.  This reduces the time to deliver engag­ing and rel­e­vant ads online that can be effec­tively mon­e­tized.

Air alter­na­tive con­tent dur­ing black­outs for seam­less view­ing expe­ri­ence:

Adobe Prime­time con­tin­ues to build a robust offer­ing to sup­port regional black­outs. Adobe Primetime’s TVSDK now allows view­ers to watch alter­na­tive pro­gram­ming if there is con­tent that is blacked out in that region for that par­tic­u­lar time frame. Once the black­out has ended, the viewer will return to orig­i­nal sched­uled pro­gram­ming to ensure no dis­rup­tion to their view­ing expe­ri­ence.

 Opti­mized ABR for reduced buffer­ing on Desk­top and Android:

Adobe Prime­time has opti­mized ABR logic within the lat­est TVSDK to reduce buffer­ing and dis­rup­tion while view­ing con­tent. If a viewer is expe­ri­enc­ing buffer­ing dur­ing a par­tic­u­lar vari­ant of ABR, Adobe Primetime’s TVSDK will no longer ramp back up to that vari­ant dur­ing that play­back ses­sion in order to sus­tain viewer engage­ment.

Stay tuned for Adobe Primetime’s deploy­ment across even more devices in the New Year to ensure that we reach the broad­est audi­ence, when­ever and wherever they want to con­sume con­tent.


Rick Wisher is a senior pro­duct man­ager for Adobe Prime­time


Adobe Primetime Support for MPEG-DASH

For those of us work­ing to develop MPEG-DASH, Apple’s recent sup­port of the W3C’s Media Source Exten­sions (MSE) API in Safari on OS X Yosemite is great news.  MSE and DASH have a com­ple­men­tary rela­tion­ship, and expanded sup­port for MSE will make it much eas­ier for pub­lish­ers to adopt DASH.

While MSE itself is designed to be media con­tainer for­mat neu­tral, one of the pri­mary con­tainer for­mat rec­om­men­da­tions made in the spec­i­fi­ca­tion is com­pat­i­ble with the ISO Base Media File For­mat (ISO BMFF) “frag­mented MP4” pro­file of MPEG-DASH.  At this time, MSE imple­men­ta­tions in most desk­top browsers (Chrome, IE, Safari) are avail­able and sup­port the ISO BMFF con­tainer.  Fire­fox is also work­ing on com­pat­i­ble imple­men­ta­tions, which are already par­tially avail­able in their devel­op­ment branches.

The wide­spread sup­port for the ISO BMFF con­tainer is mainly dri­ven by the influ­ence of Netflix’s con­tent library, which is built around an ISO BMFF con­tainer. Although browser ven­dors may or may not feel that ISO BMFF MPEG-DASH is the best way to deliver con­tent, the require­ment to sup­port DASH in order to receive con­tent from a major con­tent provider will ensure con­tin­ued sup­port for this con­tainer.

Cre­at­ing a broad foot­print of avail­able clients is one of the main things slow­ing down adop­tion of DASH.  We here at Adobe announced our sup­port for DASH in our Adobe Prime­time video stack and demon­strated it at this year’s NAB Show.  Prime­time will sup­port DASH using an ISO BMFF con­tainer, and it will work every­where our video engine runs, includ­ing Flash in the browser, Android, Roku, RDK-based set-top boxes, and many other plat­forms.  Primetime’s DASH imple­men­ta­tion will also include com­plete sup­port for all of the capa­bil­i­ties that we offer in HLS today, includ­ing DRM and ad inser­tion, mak­ing it even eas­ier for pub­lish­ers to adopt DASH.


Click to enlarge

Between increas­ing sup­port for DASH using MSE in desk­top browsers, and sup­port for DASH on many other plat­forms using Prime­time, we are near­ing a point where it is easy to deploy video play­ers to con­sume DASH con­tent.  With the avail­abil­ity of client end­points, it will make more sense for pub­lish­ers to adopt DASH for their deliv­ery work­flows.  This won’t hap­pen overnight, but clear­ing this sig­nif­i­cant hur­dle posi­tions the dig­i­tal video ecosys­tem to truly embrace MPEG-DASH.


Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of lead­ing the deliv­ery of Inter­net video (IP video), with Adobe Flash Player pow­er­ing the vast major­ity of desk­top video expe­ri­ences. Today, Adobe Primetime’s IP video lead­er­ship pow­ers numer­ous live and on-demand video expe­ri­ences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. How­ever, what is less known is that Adobe Prime­time tech­nol­ogy is pre-inte­grated with the next gen­er­a­tion set top boxes includ­ing the Com­cast X1 Plat­form based on the Ref­er­ence Design Kit (RDK).


Com­cast has inte­grated Adobe Prime­time inside of its ship­ping set top box imple­men­ta­tion of the RDK Media Frame­work and actively uses Adobe capa­bil­i­ties for full-fea­tured TV expe­ri­ences deliv­ered over the Inter­net. Adobe pro­vides crit­i­cal capa­bil­i­ties that enhance the view­ing expe­ri­ence includ­ing:

  • DRM and con­tent pro­tec­tion

  • Live and Video On Demand play­back

  • Offline play­back

  • HD video play­back

  • Adap­tive bitrate

  • Trick play

  • DVR

  • Alter­nate audio

  • Closed cap­tion­ing

  • Sup­port for SCTE-style dig­i­tal pro­gram inser­tion (DPI) sig­nal­ing

  • Dynamic ad inser­tion with black­out sig­nal­ing

Adobe is proud of the con­tri­bu­tions we’ve made to IP video deliv­ery over the past 12 years and watch­ing the incred­i­ble expe­ri­ences that our cus­tomers offer to push the indus­try for­ward. Adobe’s sup­port for the next gen­er­a­tion set top boxes and the evo­lu­tion of video deliv­ery inno­va­tion is chang­ing how we engage with video in and beyond the liv­ing room.

Video oper­a­tors con­sid­er­ing using the RDK can eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. To learn more about RDK, visit the web­site. To learn more about Adobe Prime­time, visit our web­site. If you would like to expe­ri­ence Adobe Prime­time in action, check out The X1 Plat­form by XFINITY from Com­cast.

[View part one of the blog post here.]

M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speak­ing with a broad range of the largest tele­vi­sion pro­gram­mers and MSOs recently at IBC and dmexco, it’s clear that con­sumers across the UK and con­ti­nen­tal Europe are hun­gry to watch tele­vi­sion and film across devices.

We’re excited to announce that M6 Group, a lead­ing French tele­vi­sion broad­caster and mem­ber of RTL Group, has selected Adobe Prime­time to sup­port its Android-based appli­ca­tions for smart­phones and tablet devices. iOS sup­port pow­ered by Adobe Prime­time is expected to be avail­able later this year, along with other plat­forms in the future. With Adobe Prime­time, M6 Group can eas­ily and securely deliver simul­cast, live and on-demand TV con­tent from its top net­works to its cus­tomers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV pro­gram­mer in France bring­ing its lead­ing TV brands to audi­ences across mobile plat­forms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screen­shots from M6 Group’s Android appli­ca­tions, now avail­able for down­load. Images cour­tesy of Google Play.)

M6 Group, which serves nearly a quar­ter of the broad­cast audi­ence in France, has incor­po­rated some of Adobe Primetime’s com­po­nents across three of its prop­er­ties: M6, France’s sec­ond most pop­u­lar chan­nel for view­ers under 50; W9, a chan­nel with con­tent for young adults; and 6ter, a chan­nel fea­tur­ing broad con­tent for the whole fam­ily. M6 Group is imple­ment­ing var­i­ous Adobe Prime­time capa­bil­i­ties, includ­ing the Adobe Prime­time Player and DRM to provide the best view­ing expe­ri­ence of pro­tected pre­mium con­tent. Con­sumers in France run­ning devices with Android ver­sion 2.3.3 and higher can down­load these appli­ca­tions today to watch con­tent live and on-demand. Future deploy­ments of Adobe Prime­time for M6 Group’s iOS appli­ca­tions are expected later this year along with added inte­gra­tion of Adobe Primetime’s ad inser­tion com­po­nent.

[UPDATED, 9/25/13] Check out the video tes­ti­mo­nial on Adobe Prime­time from M6 Group below and stay tuned for more Adobe Prime­time updates com­ing soon!

Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For pas­sion­ate ten­nis fans, the U.S. Open has been top of mind for the past two weeks. The annual event cul­mi­nated with Rafael Nadal and Ser­ena Williams tak­ing the Men’s and Women’s titles, respec­tively. With all the com­pet­i­tive matches lead­ing up to the crown, ten­nis fans have been tun­ing into the Open – and not just on TV. Ten­nis Chan­nel, which has tele­cast rights to the U.S. Open, has also been stream­ing the event online and across Android and iOS devices – pow­ered by Adobe Prime­time.

Estab­lished in 2003, Ten­nis Chan­nel is the only 24-hour, TV-based mul­ti­me­dia des­ti­na­tion ded­i­cated to both the pro­fes­sional sport and ten­nis lifestyle. A hybrid of com­pre­hen­sive sports, health, fit­ness, pop cul­ture, enter­tain­ment, lifestyle and travel pro­gram­ming, the net­work houses every aspect of the wide-rang­ing, world­wide ten­nis com­mu­nity. It also has the most con­cen­trated sin­gle-sport cov­er­age in tele­vi­sion, and is car­ried by nine of the top 10 MSOs, Ver­i­zon FiOS TV, and has a national foot­print via DIRECTV and DISH Net­work.

This sum­mer, Ten­nis Chan­nel decided to live stream the U.S. Open across desk­tops, iOS and Android devices to deliver a true TV expe­ri­ence for ten­nis fans on any screen. To make this pos­si­ble, Ten­nis Chan­nel selected Adobe Prime­time and the Level 3 Video Cloud to broad­cast the U.S. Open live via “Ten­nis Chan­nel Every­where” apps. Adobe Prime­time enabled Ten­nis Chan­nel to deploy apps for Lin­ear Simul­cast quickly and effi­ciently – using uni­fied, mul­ti­screen pub­lish­ing, authen­ti­ca­tion (DRM), ad inser­tion, and ana­lyt­ics. The Level 3 Video Cloud pro­vided the acqui­si­tion, encod­ing, pack­ag­ing, and CDN deliv­ery of con­tent. By lever­ag­ing Adobe Prime­time, Ten­nis Chan­nel can reach more ten­nis fans, extend its brand, and reduce oper­a­tional over­head by lever­ag­ing exist­ing broad­cast work­flows.

It’s been great work­ing with the Ten­nis Chan­nel and Level 3. From the Lon­don 2012 Olympic Games to the 2013 U.S. Open Ten­nis Cham­pi­onships, Adobe Prime­time con­tin­ues to deliver broad avail­abil­ity of TV con­tent across screens, syn­chro­nized view­ing expe­ri­ences across devices and TV, and greater rev­enue for TV pro­gram­mers and oper­a­tors. Stay tuned for more news and updates around Adobe Prime­time com­ing soon.


The Impact of the Flash Player Unpublish Announcement on Android Video Delivery

As announced last fall, although Flash Player for the Android mobile browser will not receive any fur­ther ver­sion updates, it remained avail­able in the Google Play Store. This week we announced Flash Player for the mobile browser will be unpub­lished from the Google Play Store.

android_logo2Does this mean Adobe is not com­mit­ted to video on mobile devices? Absolutely not. We con­tinue to inno­vate and solve mobile video frag­men­ta­tion chal­lenges. Specif­i­cally, on Android, we solve this with Adobe AIR, with high-end video fea­tures such as Adobe Access DRM, and fre­quent new releases with new video fea­tures. In addi­tion, we intro­duced “Project Prime­time”, focus­ing on solv­ing video frag­men­ta­tion and mon­e­ti­za­tion chal­lenges across desk­top, mobile and dig­i­tal home.

We made the deci­sion to dis­con­tinue sup­port for Android mobile browser because of two rea­sons: 1) Pre­mium expe­ri­ences on mobile devices are typ­i­cally being deliv­ered through apps and 2) Mobile web­sites mostly rely on HTML5 based video deliv­ery.

What does the mean for you if you use Flash Player on Android for mobile browser video deliv­ery? First, exist­ing users can con­tinue use as is. Android mar­ket unpub­lish does not mean Flash Player will be unin­stalled from devices. Devices with Flash Player already installed will con­tinue to receive secu­rity updates. Sec­ond, you should develop a migra­tion plan. New users will not be able to down­load Flash Player and install to their mobile browser.

Adobe’s solu­tion for video deliv­ery to mobile devices is cen­tered on enabling apps. As an imme­di­ate future-proof migra­tion path, Adobe AIR pro­vides the same advanced Flash based video fea­tures, which means no changes to your con­tent pro­tec­tion or video deliv­ery infra­struc­ture. AIR enables advanced video fea­tures for play­back on Android 2.2+ devices, includ­ing Adobe Access DRM, live sup­port, and adap­tive stream­ing. Adobe is fully com­mit­ted to fur­ther develop and sup­port Adobe AIR on Android. Adobe AIR does not rely on the in-browser Flash Player and is not impacted by the unpub­lish change.  Pop­u­lar AIR video appli­ca­tion exam­ples include Watch­ESPN, iTV, and Snag­films.

To learn more about Adobe AIR based video deliv­ery, read the Adobe AIR mobile video deliv­ery guide.

(Por­tions of this page are repro­duced from work cre­ated and shared by Google and used accord­ing to terms described in the Cre­ative Com­mons 3.0 Attri­bu­tion License.)