Posts tagged "Auditude"

Introducing Adobe MediaWeaver – Innovation for Video Ad Insertion Across Devices

Pro­gram­mers and oper­a­tors strug­gle to effec­tively insert video ads into pro­fes­sional con­tent across devices. Adobe Medi­aWeaver addresses this chal­lenge as a core com­po­nent of the lat­est ver­sion of Project Prime­time, announced today. To sim­plify the process of mon­e­tiz­ing video con­tent and cre­ate the opti­mal view­ing expe­ri­ence for con­sumers, Medi­aWeaver merges three dif­fer­ent work­flows into one:

  • Seam­less ad inser­tion into lin­ear, live, and VoD video con­tent using a pro­pri­etary form of “ad stitch­ing.” This allows for dynamic ad exe­cu­tion into any con­tent type, on any IP-con­nected desk­top or device, cre­at­ing an engag­ing, buffer-free ad and con­tent expe­ri­ence for con­sumers.
  • Com­plete man­age­ment of busi­ness rules and con­trac­tual oblig­a­tions tied to inven­tory splits and syn­di­ca­tion rights. This helps media com­pa­nies con­trol which part­ners can sell adver­tis­ing against their audi­ence and pro­grams, cre­at­ing as much value as pos­si­ble from every viewer inter­ac­tion.
  • Ad man­age­ment (ADM), direct­ing ad calls based on pre-defined rules and oblig­a­tions to any ad server. This reduces fric­tion through­out the broad­cast-to-IP video and adver­tis­ing work­flow, and repli­cates the TV national and local ad inven­tory split for any video deliv­ered to a desk­top or device.

Adobe cus­tomers who use Medi­aWeaver can take advan­tage of off-the-shelf inte­gra­tion with Adobe Audi­tude, Adobe’s video ad server, or pass ad calls seam­lessly to linear/VOD or IP-based third-party ad servers. Medi­aWeaver allows Adobe cus­tomers to adopt Project Prime­time and its com­po­nents in mod­u­lar fash­ion, with­out dis­rupt­ing exist­ing work­flows, imple­men­ta­tions or con­trac­tual arrange­ments.

With Medi­aWeaver, broad­cast­ers can replace or dynam­i­cally insert ads into adap­tive video streams on any desk­top and a broad range of IP-con­nected devices — with­out con­tent prep or work­flow changes.

Medi­aWeaver deliv­ers smooth, imme­di­ate tran­si­tions into and out of ad breaks. This process mim­ics the ease and sim­plic­ity of TV broad­cast­ing to set-top boxes, and han­dles national and local inven­tory splits effort­lessly – with­out sac­ri­ficing the address­abil­ity of a dig­i­tal envi­ron­ment.

Check out the video overview below along with blog posts on our other lat­est Project Prime­time updates: Prime­time Media Player and full inte­gra­tion across Adobe adver­tis­ing and data solu­tions.



Project Primetime Integrations Make It Easier to More Effectively Monetize Professional Video

In addi­tion to our Project Prime­time announce­ments intro­duc­ing Adobe Medi­aWeaver and the Prime­time Media Player SDK, we are excited to unveil deep inte­gra­tions between our ana­lyt­ics and adver­tis­ing solu­tions. As the ben­e­fits of Adobe’s acqui­si­tions and inte­gra­tion with inter­nal devel­op­ment become appar­ent, video pub­lish­ers, for the first time, can com­bine con­tent and ad ana­lyt­ics, enabling com­pre­hen­sive analy­ses of rev­enue oppor­tu­ni­ties and opti­miza­tion of ad poli­cies in order to improve audi­ence engage­ment with con­tent and ads.

By com­bin­ing con­tent ana­lyt­ics from Adobe Site­Cat­a­lyst and rev­enue ana­lyt­ics from Adobe Audi­tude, we break down the legacy silos and empower ad inven­tory man­agers and rev­enue exec­u­tives to make the most prof­itable ad deci­sions for their cam­paigns. Avail­able as an “out-of-the box” solu­tion, Site­Cat­a­lyst con­tent ana­lyt­ics are used to auto­mat­i­cally cre­ate audi­ence seg­ments in Adobe Audi­ence­M­an­ager, our data man­age­ment plat­form. Then, with the inte­gra­tion of Audi­ence­M­an­ager and Audi­tude, Adobe’s ad serv­ing tech­nol­ogy, these seg­ments are auto­mat­i­cally avail­able in Audi­tude, and can be used to serve ads accord­ingly. Use cases include enhanced audi­ence seg­ment tar­get­ing or the abil­ity to opti­mize your ad load/experience to find that opti­mal bal­ance between con­tent and ads. This increased insight and cus­tomiza­tion of the ad expe­ri­ence aids in max­i­miz­ing the value of video con­tent.

Project Prime­time is inno­vat­ing quickly because the media land­scape is evolv­ing at a blis­ter­ing pace. Cre­at­ing an immer­sive view­ing expe­ri­ence like that of broad­cast TV with finer-grained tar­geted appro­pri­ate to a given audi­ence has long been a goal of pre­mium video pub­lish­ers. That future is now here, and these inte­gra­tions rep­re­sent a unique com­bi­na­tion for the indus­try, espe­cially when com­bined with the recent updated release of the Audi­tude plat­form, which includes new fore­cast­ing algo­rithms and real-time avail­abil­ity queries.

Make sure to check out the infor­ma­tion on Adobe Medi­aWeaver and the Prime­time Media Player SDK announce­ments along with the video overview below. Stay tuned for more updates com­ing soon!

Auditude Takes Home Award and Celebrates Anniversary With New Update

awardIt’s been a busy week here for the Project Prime­time team. In the midst of cel­e­brat­ing the anniver­sary of Audi­tude join­ing Adobe, our indus­try-lead­ing ad server was awarded the Stream­ing Media Reader’s Choice Award for Video Adver­tis­ing Man­age­ment Plat­form.  We joined some pretty solid com­pany with Adobe Media Server, Adobe Pre­miere Pro and Adobe Site­Cat­a­lyst also pick­ing up awards, all pre­sented at Stream­ing Media West in Los Ange­les.

Adobe Audi­tude and Adobe Media Server are pil­lars of Project Prime­time, and these awards were deliv­ered at a time of accel­er­at­ing inno­va­tion from the team. Audi­tude just released an update — the high­lights from that release are numer­ous, but three impor­tant fea­tures that are res­onat­ing with cus­tomers include:

Advanced fore­cast­ing. One of our most-requested enhance­ments, sea­son­al­ity and con­sump­tion trends can now be pro­jected with our advanced fore­cast­ing algo­rithm. Every pub­lisher has con­tent that is either increas­ing or decreas­ing in pop­u­lar­ity, and these trends can vary based on the pro­gram, dura­tion, genre, geo, etc. Sim­i­larly, ad ops can fore­cast spikes and drops in cer­tain types of con­tent expe­ri­ence based on day of week, month, or sea­son. For exam­ple, some net­work shows trail off in view­er­ship dur­ing the sum­mer. Exist­ing, 28-day based algo­rithms would fail to pre­dict this drop, putting inven­tory man­agers at risk for miss­ing cam­paign goals due to lack of inven­tory. Audi­tude makes sure this never hap­pens by detect­ing these trends and apply­ing them to its fore­casts.

* Smart Groups. Pub­lish­ers can sur­face poten­tial prob­lem ads before they cause issues. Smart Groups allow ad traf­fick­ers to access – with just one click – all the ads that fit dif­fer­ent, cus­tomiz­able sets of cri­te­ria. For exam­ple, a Smart Group can iden­tify ads begin­ning in three days that are miss­ing cre­ative, giv­ing an ad traf­ficker suf­fi­cient time to cor­rect the prob­lem.

* Real-time Avail­abil­ity.  Ad ops can run an avail­abil­ity check on any inven­tory seg­ment within a few sec­onds,  so they can respond with­out delay to max­i­mize rev­enue poten­tial. Now, inven­tory man­agers can instantly approve pro­pos­als, allow­ing their ad sales teams to be more nim­ble and respon­sive to adver­tis­ers.

Fea­ture-rich as well, Adobe Media Server released ver­sion 5 at IBC to help pro­gram­mers meet FCC require­ments for closed cap­tion­ing and deliver pro­tected streams via HLS to Apple devices.

It’s an excit­ing time in the indus­try and it’s reward­ing to see our prod­ucts rec­og­nized both by our peers and cus­tomers.  But we’re not slow­ing down — stay tuned for more soon!

BBC: “The biggest broadcasting event in our 90 year history”

A blog post from the BBC Direc­tor Gen­eral Mark Thomp­son has paid trib­ute to the Olympian efforts of every­one at the BBC who deliv­ered what he calls “the biggest broad­cast­ing event in our 90 year his­tory” refer­ring of course to the 2012 Lon­don Games.

BBCThe open­ing cer­e­mony entered the record books as the most-watched pro­grams in the his­tory of the BBC, and fig­ures across all 24 chan­nels of sport were aston­ish­ingly high.

While the top ten events took most of the inter­net feeds, 50 per­cent of con­sump­tion was for ‘less pop­u­lar’ events, val­i­dat­ing the BBC’s deci­sion to have all sports, all the time, with rewind and catch-up capa­bil­i­ties.

There was also clear evi­dence of view­ers tak­ing the Olympics with them through­out the day. Look­ing at how peo­ple were access­ing the BBC cov­er­age online, PC usage peaked at lunchtime, mobile peaked after work around 6pm and tablet use was high­est around 9pm. These truly were the world’s first dig­i­tal games.

More inter­est­ing details pointed out by the BBC include:

- The Open­ing Cer­e­mony drew a peak broad­cast audi­ence of 27.1 mil­lion peo­ple (includ­ing the red but­ton), of which 9.2 mil­lion were via the mobile site and 2.3 mil­lion on tablets
— On the busiest day, the BBC deliv­ered 2.8 petabytes, with the peak traf­fic moment occur­ring when Bradley Wig­gins won Gold and it shifted 700 Gb/s
— Chap­ter mark­ing enabled audi­ences to go back to key event moments instantly – receiv­ing an aver­age 1.5 mil­lion clicks per day – 13,000 clicks alone for Bolt’s 100m Final win
— The first week of the games was the most pop­u­lar ever for BBC Sport Online with a total of 34.7 mil­lion browsers 50 mil­lion requests for the BBC Sport’s live video inter­ac­tive streams and more than 106 mil­lion requests for BBC Olympic video con­tent across all online plat­form
— BBC Sport Online’s most requested live video stream was of the Ten­nis Sin­gles Finals, where Andy Mur­ray and Ser­ena Williams were vic­to­ri­ous.

Chang­ing the world through dig­i­tal expe­ri­ences requires a shared vision. By work­ing with the BBC, an orga­ni­za­tion with a man­date to push tech­nol­ogy bound­ariesand intro­duce inno­v­a­tive new ser­vices to its view­ers, Adobe and all the broad­cast part­ners have deliv­ered an incred­i­ble feat of broad­cast engi­neer­ing both online and on devices.

As a pub­licly funded ser­vice, the BBC has deliv­ered tremen­dous value to UK cit­i­zens, not only via tra­di­tional broad­cast, but also through the deliv­ery of the games online and across devices. Adobe, through ele­ments of Adobe’s Project Prime­time, is extremely proud of the role it played in help­ing the BBC deliver its out­stand­ing Olympics cov­er­age and of the deep part­ner­ships formed with the BBC’s Future Media team.

Some nice user com­ments we’ve seen:

I think that I just got a life­times value from my license fee in 2 weeks!! — Mike Thom­sett

I’ve always thought the License Fee was worth pay­ing; now I think that more than ever. The BBC isa credit to Britain and sets the stan­dard to which broad­cast­ers around the world aspire...Thank you BBC, I have fal­len in love with you again — Andrew McNeil

We would like to con­grat­u­late the BBC and its lead­er­ship for the vision, col­lab­o­ra­tion, pas­sion and drive that has set a new bar for broad­cast, extend­ing far beyond what we know today as “tele­vi­sion”. Lon­don 2012 has set the stage for every broad­caster around the world to bring TV con­tent and new dig­i­tal expe­ri­ences online.

New revenue opportunities for media companies and advertisers as similarities between broadcast and digital video advertising grow

Today, at the NAB Con­fer­ence in Las Vegas, we released a study high­light­ing key trends in online ad engage­ment and mon­e­ti­za­tion within dig­i­tal video con­tent. Among sev­eral impor­tant insights, strong user ad engage­ment across con­nected devices shows that online video ad view­ing within pro­fes­sional con­tent mir­rors that of tra­di­tional broad­cast tele­vi­sion.

Online mid-roll ads, which are much like tra­di­tional TV com­mer­cial breaks, out­per­form pre-roll ads by almost 30 per­cent, sug­gest­ing that view­ers are engaged by a more TV-like ad expe­ri­ence online. Sim­i­larly, more than 5 video ads are served dur­ing long-form, pro­fes­sional con­tent. Judg­ing by the 70 per­cent com­ple­tion rate of these ads, view­ers are more will­ing to watch ads through their entirety in exchange for the pro­fes­sional con­tent they desire. Live con­tent con­tin­ues to drive higher engage­ment rates, at 85 per­cent, when com­pared to video-on-demand con­tent.

The next five years will bring a dra­matic shift in the media land­scape affect­ing all con­stituents – con­sumers, media com­pa­nies and adver­tis­ers – as dig­i­tal video view­ing habits evolve, par­tially dri­ven by the pro­lif­er­a­tion of con­nected devices. Nearly 100 mil­lion adults, 48 per­cent of all adult inter­net users, will use an inter­net con­nec­tion to watch TV pro­grams in the next three years. Over the same period of time, two-thirds of the world’s mobile data traf­fic will be video, and serv­ing ads into mobile video will become a crit­i­cal rev­enue oppor­tu­nity for pub­lish­ers. From a video adver­tis­ing per­spec­tive, this report showed engage­ment with TV-like ads on mobile devices had the high­est engage­ment rates at 94%.

The results of the report demon­strate the rev­enue oppor­tu­ni­ties for media com­pa­nies and adver­tis­ers as they take greater advan­tage of pro­fes­sional con­tent online. If you are at NAB this week, stop by our booth (2624 South Hall), where we are demon­strat­ing Adobe’s Project Prime­time, our solu­tion for turn­ing lin­ear con­tent into seam­less, TV-like expe­ri­ences across IP con­nected devices by inte­grat­ing Adobe’s pub­lish­ing, adver­tis­ing and ana­lyt­ics capa­bil­i­ties.

Co-existence, Not Cannibalization

Yes­ter­day, I had the plea­sure of shar­ing the stage at Adobe’s Dig­i­tal Mar­ket­ing Sum­mit with Pra­teek Alsi from Time Warner Cable Media. In a fireside chat for­mat (which seemed a bit out of con­text because it was 70 degrees in Salt Lake City this week!), we explored the state of dig­i­tal video.  As you know from your own media con­sump­tion habits (or watch­ing any child with an iPad or smart­phone), online video view­ing is grow­ing. Most mar­ket research shows that over the next 5 years the num­ber of peo­ple watch­ing online video could grow as much as 50% and rep­re­sent up to three quar­ters of all inter­net-enabled users. A lot of this increased appetite for dig­i­tal video is fueled by the pro­lif­er­a­tion of con­nected devices – smart­phones, tablets, con­nected TV’s and gam­ing con­soles. Con­nected devices will become as ubiq­ui­tous as TV’s in the house.  So, one may think that broad­cast­ers, oper­a­tors and pro­gram­mers feel threat­ened by this trend.  Quite the con­trary. Most indus­try folks that I talk with, includ­ing my very knowl­edge­able fireside co-pre­sen­ter, or clients that we work with, like Major League Base­ball, are embrac­ing the trend and chart­ing strate­gies to take advan­tage of the oppor­tu­nity. Those strate­gies include one that I am par­tic­u­larly fond of – pro­vid­ing access to and dynam­i­cally insert­ing video ads into con­tent on any con­nected device.

There is a good rea­son why they are and should be embrac­ing this trend. Online video view­ing will not be at the expense of TV. It’s com­ple­men­tary. Total media con­sump­tion is grow­ing and will con­tinue to grow as it becomes more effi­cient and con­ve­nient for a viewer to access con­tent where, when and how they desire. Sim­ply said, TV (lin­ear) and dig­i­tal video view­ing is about co-exis­tence, not can­ni­bal­iza­tion. Given that fact, there are tremen­dous oppor­tu­ni­ties for con­tent own­ers and dis­trib­u­tors to bet­ter engage and mon­e­tize their audi­ences. And, this is where Adobe is focused.

There are a num­ber of chal­lenges to be addressed in this co-exis­tence strat­egy, like cross plat­form mea­sure­ment, multi-chan­nel ad buy­ing, cross-plat­form ad expe­ri­ences, and improv­ing user expe­ri­ence across devices, but we’ll leave those top­ics for another time. Until then, let the cross-chan­nel col­lab­o­ra­tive think­ing begin.

Confession of an Ad Guy

I have a con­fes­sion to make. I’ve been in the dig­i­tal ad busi­ness since 1999 – a long time by inter­net stan­dards – and my entire per­spec­tive on what makes the dig­i­tal world go round has been adver­tis­ing. The real­ity, espe­cially in dig­i­tal video, is that is wrong.

I didn’t real­ize the chal­lenges until I became the CEO of Audi­tude and was hit smack in the face by the many hur­dles lim­it­ing our customer’s abil­ity to mon­e­tize their con­tent – well before an ad is sold, traf­ficked, or served. In fact, there is a lot of work that goes into cre­at­ing and serv­ing up the con­tent before you can even think about mon­e­tiz­ing it with ads – and if the ad guys like me aren’t work­ing with their con­tent coun­ter­parts – the oppor­tu­nity that online video adver­tis­ing rep­re­sents will never come to fruition.

My point is – it’s time for the dig­i­tal indus­try to break out of its silos. Media com­pa­nies and pub­lish­ers have been forced to piece together best-of-breed point solu­tions, make their own invest­ments in tech­nol­ogy to fill the gaps and/or build the bridges, and then hope their part­ners work together. This has made it inef­fi­cient and dif­fi­cult for media com­pa­nies and pub­lish­ers to max­i­mize the value of con­tent they want to bring online – putting them at a huge dis­ad­van­tage in a world of dis­rup­tion.

This is the exact prob­lem Adobe addresses with the announce­ment of Project Prime­time.   By seam­lessly com­bin­ing pub­lish­ing, adver­tis­ing and ana­lyt­ics into a sin­gle plat­form, many of the inef­fi­cien­cies men­tioned above are addressed. Project Prime­time breaks down the silo’ed walls that have existed to help media com­pa­nies and pub­lish­ers more effi­ciently and effec­tively deliver and mon­e­tize their dig­i­tal con­tent across con­nected devices.


When I shared this vision with a room full of dig­i­tal adver­tis­ing exec­u­tives yes­ter­day at the IAB Annual Lead­er­ship Meet­ing, there was much agree­ment with the chal­lenges in bring­ing more dig­i­tal con­tent online and there was great pos­i­tive response to the Project Prime­time vision and demo we shared. From an adver­tis­ing per­spec­tive (here I go again with my adver­tis­ing-cen­tric per­spec­tive :)), the ben­e­fits include:

  • A bet­ter viewer expe­ri­ence, which aids con­tent and ad engage­ment
  • More scal­able deliver of ads to con­nected devices
  • Com­bin­ing con­tent and ad ana­lyt­ics to provide rev­enue-based insights

In less than 4 months since announc­ing its acqui­si­tion of Audi­tude, Adobe has begun to deliver on an inte­grated vision it is uniquely posi­tioned to solve; mov­ing swiftly into help­ing mon­e­tize con­tent and deliv­er­ing a plat­form that will ben­e­fit those com­pa­nies look­ing to bring more con­tent online.


Online Video Is Ready for “Primetime”

We are excited to announce Project Prime­time, Adobe’s inte­grated video tech­nol­ogy plat­form to enable smooth, TV-like expe­ri­ences for ad-sup­ported videos across Web-con­nected devices.

Prime­time cre­ates a sin­gle work­flow for pre­mium video pub­lish­ers and media com­pa­nies that inter­con­nects Adobe stream­ing tech­nolo­gies, con­tent pro­tec­tion, ana­lyt­ics and opti­miza­tion with the recently acquired Audi­tude video adver­tis­ing plat­form.

By inte­grat­ing con­tent pub­lish­ing, adver­tis­ing, and ana­lyt­ics – video pub­lish­ers will be able to give con­sumers a supe­rior view­ing expe­ri­ence through seam­less dynamic ad inser­tion into any con­tent type, whether lin­ear, live or on-demand across Web-con­nected devices. Adobe Dig­i­tal Mar­ket­ing Suite is inte­gral to Prime­time, ensur­ing that media com­pa­nies are able to com­bine con­sump­tion and rev­enue data to increase the rel­e­vance of their con­tent and ads.

The Indus­try Needs Inte­grated Video Solu­tion to Bring Con­tent and Ad Dol­lars Online

The adop­tion of web-enabled devices by con­sumers over the past few years has been stag­ger­ing.  Between desk­top com­put­ers, tablets, smart phones, game con­soles, and SmartTVs, con­sumers have at their fin­ger­tips bil­lions of devices that can deliver media expe­ri­ences over the Inter­net.

And, adver­tis­ers have long shown their desire to reach audi­ences in engag­ing expe­ri­ences like video.  The “offline” TV adver­tis­ing mar­ket will be $200+ B by 2014.  Within online adver­tis­ing, adver­tis­ers want to shift spend­ing video.  A recent eMar­keter report (June 2011) fore­casts video grow­ing from about 14% to over 32% of total dig­i­tal adver­tis­ing spend­ing by 2015, tak­ing mar­ket share from both ban­ner and rich media adver­tis­ing.

The audi­ence is enabled, the adver­tiser is inter­ested – so why is less than 5% of pro­fes­sion­ally pro­duced con­tent avail­able online?

1. The user expe­ri­ence for audi­ences view­ing video ads today is infe­rior to tele­vi­sion.  I don’t know about you – but my TV attached to my set top box doesn’t buffer between the pro­gram­ming and the ads.  But, with online video, the pro­cess­ing required to load client heavy adver­tis­ing plug-ins often trig­gers that flick­er­ing cir­cle. And who wants to wait for an ad to buffer?  No one – and that’s a prob­lem for view­ers, pub­lish­ers and adver­tis­ers alike.

Prime­time elim­i­nates the need for heavy adver­tis­ing plug-ins by mov­ing more of the pro­cess­ing to the cloud, which means no more flick­er­ing cir­cles wait­ing for ads to load, whether you’re on a desk­top or mobile device. It feels like what you see on TV, but on any device.

2. Con­nected devices are frag­mented.  My set top box could con­nect to any TV and play­back the same con­tent stream from my PayTV provider.  But online the oppo­site is true.  Every device plat­form sup­ports largely dif­fer­ent tech­nol­ogy – mak­ing it com­plex and expen­sive for pub­lish­ers to build video expe­ri­ences for every device.  Today, pub­lish­ers have to make hard trade­offs on which devices to sup­port – which reduces their audi­ence size and rev­enue poten­tial

Prime­time enables a sin­gle work­flow to reach the major­ity of web-enabled device plat­forms, whether smart­phone, tablet, game con­sole, desk­top or SmartTV.

3. Insert­ing ads into con­nected devices is hard.   Con­nected device plat­forms have intro­duced new tech­nolo­gies and work­flows for stream­ing video con­tent – where ad inser­tion has not been well defined.  Cre­at­ing scal­able mod­els for insert­ing ads into con­nected devices is exac­er­bated by the lower pro­cess­ing power of con­nected devices, ver­sus desk­top com­put­ers.

Prime­time enables both server-side and client-side inte­gra­tions of con­tent and ads that allow for effi­cient and scal­able deliv­ery of mon­e­ti­z­able video con­tent.

4. Ad and con­tent ana­lyt­ics are siloed.  Video pub­lish­ers typ­i­cally use sep­a­rate sys­tems (usu­ally from dif­fer­ent com­pa­nies) to mea­sure how their audi­ences engaged with con­tent from how their audi­ences engaged with ads.  This impairs vis­i­bil­ity into the cor­re­la­tion between audi­ence engage­ment with con­tent and ad rev­enue.

Prime­time com­bi­nes site-side ana­lyt­ics from Adobe’s Dig­i­tal Mar­ket­ing Suite with ad ana­lyt­ics from Audi­tude to provide rev­enue-base ana­lyt­ics used to increase rev­enue and engage­ment.

In short — through an inte­grated con­tent and adver­tis­ing work­flow and bet­ter data-dri­ven mon­e­ti­za­tion, Project Prime­time will empower the con­tent and ad ecosys­tem, which will make it pos­si­ble for more con­tent to flow online.

Prime­time High­lights

As part of the first phase of Prime­time, we are show­cas­ing Prime­time High­lights, which enables video pub­lish­ers to cre­ate and pub­lish live event high­lights, with ads, in min­utes.

Event high­lights are a great way to show the power of inte­grat­ing video pub­lish­ing and adver­tis­ing.  First, view­ers only watch high­lights for a few hours after events occur.  If you can’t quickly pub­lish and mon­e­tize a high­light, it’s not worth cre­at­ing it.  Sec­ond, user expe­ri­ence really mat­ters with short form con­tent – view­ers are more likely to aban­don if there is buffer­ing, etc.

How does it work?  We’ve cre­ated a high­light tool that is tightly inte­grated with the Audi­tude ad plat­form.  The high­light tool lets you set the in and out points of the clip, and add meta­data like title, genre, etc.  Once you hit pub­lish, the Audi­tude plat­form auto­mat­i­cally knows that ad inven­tory is avail­able, and can tar­get ads based on the meta­data entered in the high­light tool.  To make this even eas­ier to imple­ment, we are also pro­vid­ing a full video player*.

Here’s a video of how it works:

After acquir­ing Audi­tude about three months ago, we are thrilled to be bring­ing Prime­time to mar­ket to accel­er­ate online video, start­ing with Prime­time High­lights.  Expect us to be equally aggres­sive in sup­port­ing 24x7 lin­ear, on-demand, and live with more announce­ments com­ing through­out 2012.

Check back tomor­row for Jens Loeffler’s take on our Adobe Access sup­port for iOS.  And, for more insight into our MPEG-DASH announce­ment, see Kevin Towes’ blog post here.