Posts tagged "bbc"

Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a lifelong sports fan, I get excited about working alongside the world’s largest media companies to make it easier for viewers like me to watch more events on more screens.

When Adobe Primetime first launched, we helped NBC Sports and the BBC bring the London 2012 Olympic Games to viewers everywhere. Adobe Primetime pay-TV pass (formerly Adobe Pass) has been instrumental in bringing the 2012 and 2013 NCAA basketball tournament to college hoops fans. Now we’re helping deliver NBA games to viewers who want to check in with their favorite teams and players when they’re not in front of a TV set.

Over the past several weeks, we’ve continued our work with Turner, rolling out dynamic ad insertion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Overtime, showcasing Adobe’s deep expertise in live TV broadcasting to devices and desktops.

Outside the sporting arena, as it were, we’ve also helped enable the AdultSwim, Cartoon Network and TruTV apps for linear simulcast programming. A recent article in Adweek highlighted some of the innovative work the Adobe Primetime team has been doing with Turner to drive more revenue by expanding their breadth of advertising opportunities across screens, at scale.

The Adobe Primetime team is continuing to expand the product offering’s capabilities to address additional business needs and use cases. We look forward to working with more broadcasters, cable companies, satellite providers, telcos and industry partners to help make every screen a TV. As Seth Ladetsky, SVP for Turner digital ad sales commented to AdWeek regarding the development of digital ad opportunities, “If you look at the scale and execution, this is going to be exactly like TV.”

NBA-on-TNT

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BBC: “The biggest broadcasting event in our 90 year history”

A blog post from the BBC Director General Mark Thompson has paid tribute to the Olympian efforts of everyone at the BBC who delivered what he calls “the biggest broadcasting event in our 90 year history” referring of course to the 2012 London Games.

BBCThe opening ceremony entered the record books as the most-watched programs in the history of the BBC, and figures across all 24 channels of sport were astonishingly high.

While the top ten events took most of the internet feeds, 50 percent of consumption was for ‘less popular’ events, validating the BBC’s decision to have all sports, all the time, with rewind and catch-up capabilities.

There was also clear evidence of viewers taking the Olympics with them throughout the day. Looking at how people were accessing the BBC coverage online, PC usage peaked at lunchtime, mobile peaked after work around 6pm and tablet use was highest around 9pm. These truly were the world’s first digital games.

More interesting details pointed out by the BBC include:

– The Opening Ceremony drew a peak broadcast audience of 27.1 million people (including the red button), of which 9.2 million were via the mobile site and 2.3 million on tablets
– On the busiest day, the BBC delivered 2.8 petabytes, with the peak traffic moment occurring when Bradley Wiggins won Gold and it shifted 700 Gb/s
– Chapter marking enabled audiences to go back to key event moments instantly – receiving an average 1.5 million clicks per day – 13,000 clicks alone for Bolt’s 100m Final win
– The first week of the games was the most popular ever for BBC Sport Online with a total of 34.7 million browsers 50 million requests for the BBC Sport’s live video interactive streams and more than 106 million requests for BBC Olympic video content across all online platform
– BBC Sport Online’s most requested live video stream was of the Tennis Singles Finals, where Andy Murray and Serena Williams were victorious.

Changing the world through digital experiences requires a shared vision. By working with the BBC, an organization with a mandate to push technology boundariesand introduce innovative new services to its viewers, Adobe and all the broadcast partners have delivered an incredible feat of broadcast engineering both online and on devices.

As a publicly funded service, the BBC has delivered tremendous value to UK citizens, not only via traditional broadcast, but also through the delivery of the games online and across devices. Adobe, through elements of Adobe’s Project Primetime, is extremely proud of the role it played in helping the BBC deliver its outstanding Olympics coverage and of the deep partnerships formed with the BBC’s Future Media team.

Some nice user comments we’ve seen:

I think that I just got a lifetimes value from my license fee in 2 weeks!! – Mike Thomsett

I’ve always thought the License Fee was worth paying; now I think that more than ever. The BBC isa credit to Britain and sets the standard to which broadcasters around the world aspire…Thank you BBC, I have fallen in love with you again – Andrew McNeil

We would like to congratulate the BBC and its leadership for the vision, collaboration, passion and drive that has set a new bar for broadcast, extending far beyond what we know today as “television”. London 2012 has set the stage for every broadcaster around the world to bring TV content and new digital experiences online.

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Adobe’s Project Primetime Powers BBC’s Coverage of the Olympics

Earlier this month, NBC launched two Olympics apps that are powered by Adobe technologies and built on Adobe AIR, Adobe’s Flash runtime for mobile apps.

Today, we’re excited to announce that the BBC is leveraging key components of Project Primetime in their live and video on demand (VOD) coverage of the London Games. The content is being delivered through a new, HTML5 app built with Adobe PhoneGap, Adobe’s tools and framework for creating cross-platform HTML5 apps for smartphones and tablets.

The BBC employs Project Primetime to power its coverage of the Olympic Games and other major sporting events to millions of mobile and connected devices across the UK for the first time in history. Positioned as “the Digital Olympics” by the BBC, we are happy to provide some of the core components required to deliver on their vision.

Several Adobe technologies are being used to power BBC’s coverage of the Olympics. Adobe Media Server prepares the content in using both the HTTP Dynamic Streaming (HDS) format and the HTTP Live Streaming format (HLS) to stream live and on demand video across desktops, connected TVs and iOS devices. Adobe Media Server is also used as a video origin to feed video across content delivery networks to meet capacity requirements.

Primetime-screenshot2To ensure an uninterrupted viewing experience, Adobe worked closely with the BBC to provide adaptive bitrate video playback technology built using the Open Source Media Framework (OSMF) that we have updated to ensure that video re-buffering or stream disruptions are limited as the video leaves the broadcast center and reaches the consumer device.

Primetime Highlights will also be used to power the rapid conversion of live video to on-demand clips. This allows audiences to experience interesting moments throughout the games, even if they cannot watch it live. Primetime Highlights can ingest pre-encoded video streams and quickly re-assemble them into clips with full adaptive bitrate support and made available to the audience quickly. This technology has been completely integrated into the BBC’s data management flow, so the video experience will be supported by synchronized data about the sport and the athlete.

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