Posts tagged "drm"

Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us pre­pare to cel­e­brate the hol­i­days with fam­ily and friends, the Adobe Prime­time team is thank­ful for our cus­tomers and part­ners and all we’ve accom­plished this year. Together, we’ve devel­oped a thriv­ing ecosys­tem to fos­ter the deliv­ery, mea­sure­ment and mon­e­ti­za­tion of TV across con­nected screens. From releas­ing Prime­time 2.0 at The NAB Show to part­ner­ing with Nielsen on Nielsen’s new Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, it’s been a land­mark year for us and 2015 is look­ing even brighter.

Today, Adobe Prime­time was hon­ored at Stream­ing Media West with four Stream­ing Media Read­ers’ Choice Awards in the fol­low­ing cat­e­gories:

  • Closed Cap­tion­ing Solu­tion
  • DRM/Access Con­trol Solu­tion
  • Media & Enter­tain­ment Video Plat­form
  • Report­ing & Ana­lyt­ics Plat­form

Addi­tion­ally, Adobe Pre­miere Pro CC won in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mim­naugh (left) accepts a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen

SM Awards

With more than 34,000 votes cast across 31 cat­e­gories, this indus­try recog­ni­tion is spe­cial because it came from those who mat­ter the most – you. As read­ers of and Stream­ing Media Mag­a­zine, thank you for val­i­dat­ing the hard work of the Adobe Prime­time team. We’re hum­bled to be hon­ored alongside so many key play­ers in the indus­try.

Last week, Adobe Prime­time received a Fierce Inno­va­tion Award (Tele­com Edi­tion) in the “Multi Screen” cat­e­gory. A panel of judges eval­u­ated sub­mis­sions based on the fol­low­ing cri­te­ria: tech­nol­ogy inno­va­tion, finan­cial impact, mar­ket val­i­da­tion and end-user cus­tomer expe­ri­ence. Adobe Prime­time also received hon­or­able men­tions at the Cynop­sis Dig­i­tal Model D Awards in the “Dig­i­tal Video Ad Plat­form” and “Dig­i­tal Video Tech­nol­ogy Plat­form” cat­e­gories.

PT Awards

Stay tuned for more updates com­ing soon. From all of us on the Adobe Prime­time team, happy hol­i­days!


Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always hon­ored when Adobe Prime­time is rec­og­nized by the indus­try for the inno­v­a­tive work we’re doing in deliv­er­ing TV and video across screens, but it means even more when you – our end-users, cus­tomers and part­ners – val­i­date our indus­try lead­er­ship. The 8th Annual Stream­ing Media Read­ers’ Choice Awards honor the best online video tech­nolo­gies based on votes from those who mat­ter most – you!

Pub­lic vot­ing is now open for the Stream­ing Media Read­ers’ Choice Awards and Adobe Prime­time has been nom­i­nated in five cat­e­gories – Closed Cap­tion­ing Solu­tion, DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, Report­ing & Ana­lyt­ics Plat­form (with Adobe Ana­lyt­ics), and Video Adver­tis­ing Solu­tion. Addi­tion­ally, Adobe Media Server is a nom­i­nee in the “Media Server” cat­e­gory and Adobe Pre­miere CC is a nom­i­nee in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Please visit by Oct. 24 to see all nom­i­nees and cast your votes across 31 cat­e­gories. All vot­ers will receive a con­fir­ma­tion e-mail after vot­ing closes. The top three final­ists in each cat­e­gory will be announced on Oct. 31 and win­ners will be named on Nov. 19 at Stream­ing Media West, where our own Ash­ley Still is speak­ing on a panel (“The Busi­ness of Deliv­er­ing Multi-Plat­form Con­tent” on Nov. 19 at 11:30 a.m.)

We hope to see you at Stream­ing Media West and thanks for help­ing get out the vote.

SM RC Awards

Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Prime­time team and on the heels of IBC, today we’re excited to announce that our con­tent pro­tec­tion solu­tion in Adobe Prime­time – Prime­time Dig­i­tal Rights Man­age­ment (DRM) – is now avail­able across apps on con­nected devices, includ­ing set top boxes, and via HTML5 on major web browsers. Addi­tion­ally, we are the first DRM ven­dor to work with Intel, Broad­com and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops. Prime­time DRM has also been named the mar­ket leader by ABI Research in a com­pet­i­tive assess­ment of the DRM mar­ket.

As the only non-browser ven­dor that offers a cross-plat­form DRM solu­tion, we enable con­tent own­ers to pro­tect their pre­mium video con­tent regard­less of what browser or oper­at­ing sys­tem view­ers are using. Adobe Prime­time DRM will sup­port emerg­ing HTML5 stan­dards and includes HTML5’s Encrypted Media Exten­sions and Media Source Exten­sions on browsers like Mozilla Fire­fox. Net­flix is the lat­est com­pany to join over 100 major con­tent providers world­wide that use our con­tent pro­tec­tion solu­tion includ­ing BBC Broad­cast­ing, Com­cast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broad­cast­ing, Wal­mart (Vudu), Yahoo and oth­ers.

We’re also happy to be work­ing with Intel, Broad­com and AMD to enable hard­ware-based DRM across devices that use CPUs from either chip­maker. Hard­ware based DRM offers a max­i­mum level of secu­rity needed to pro­tect “super” pre­mium video con­tent, includ­ing HD and 4K con­tent in the lat­est UHDTV dig­i­tal home devices. (See our related blog post – UltraHD: Com­ing to a Screen Near You). Addi­tion­ally, Adobe Prime­time DRM is com­pat­i­ble within the pay-TV industry’s Ref­er­ence Design Kit (RDK) for online TV allow­ing video oper­a­tors con­sid­er­ing using the RDK to eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. The RDK is a pre-inte­grated soft­ware bundle that pro­vides a frame­work for pow­er­ing set-top boxes, gate­ways and other devices, and enables pay-TV ser­vice providers to stan­dard­ize the deploy­ment of con­tent pro­tec­tion. Here is what Net­flix and Intel are say­ing about Adobe Prime­time DRM:

  • Ensur­ing the right bal­ance of pri­vacy and user con­trol while let­ting our cus­tomers access their favorite con­tent with­out has­sle is an essen­tial part of Netflix’s suc­cess. Adobe Prime­time DRM in Fire­fox will add to the suite of DRM prod­ucts we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice Pres­i­dent of Engi­neer­ing, Net­flix.
  • Our tech­nol­ogy col­lab­o­ra­tion with Adobe enables us to offer a hard­ware DRM solu­tion that deliv­ers a high level of con­tent pro­tec­tion while pre­serv­ing device per­for­mance. Con­tent providers from broad­cast­ers to Hol­ly­wood Stu­dios are able to take advan­tage of Prime­time DRM on hun­dreds of mil­lions of Android and Win­dows-based devices that run on the lat­est Intel proces­sors.” – Chris­tos Geor­giopoulos, Vice Pres­i­dent of Intel Corporation’s Soft­ware and Ser­vices Group

Lastly, Adobe was named the mar­ket leader in DRM by ABI Research. The “Pay TV Mid­dle­ware, Con­di­tional Access (CAS), and Dig­i­tal Rights Man­age­ment (DRM)” report ranked Adobe first out of nine major DRM ven­dors in the com­pet­i­tive assess­ment. ABI Research Prac­tice Direc­tor Sam Rosen com­mented, “Adobe’s Prime­time strat­egy is solu­tions focused and addresses a num­ber of pain points in video work­flows, includ­ing DRM as well as pack­ag­ing, adver­tis­ing and authen­ti­ca­tion. Adobe’s invest­ment in the authen­ti­ca­tion infra­struc­ture (Adobe Pass) between U.S. cable dis­trib­u­tors and cable pro­gram­mers pro­vides sig­nif­i­cant lift in value to the solu­tion.”

ABI Research

Adobe Prime­time pro­vides the most com­plete DRM tech­nol­ogy across mul­ti­ple plat­forms in the indus­try. Our pri­mary goal is to focus on the suc­cess of our cus­tomers and con­tent providers world­wide in reach­ing dig­i­tal view­ers with the con­tent they want to watch wherever they want to watch it. The rank­ing as a mar­ket leader by ABI Research con­firms the trust that Adobe has built with the largest media com­pa­nies.

Stay tuned for more Adobe Prime­time news and updates com­ing soon.

UltraHD — Coming to a Screen Near You

Forces are align­ing to give con­sumers, at home and on the go, a video view­ing expe­ri­ence with breath­tak­ing pic­ture qual­ity. How­ever, this time it’s not just about hav­ing more pix­els – after all, if you cram more pix­els into your phone or tablet while retain­ing its abil­ity to fit in your pocket or purse, you’ll have to press your eye­ball right up against the glass just to see them.


No, this time, it’s about every pixel being bet­ter: brighter brights, darker darks, and more vivid col­ors to make the image pop on a mod­ern UltraHD dis­play, even if that dis­play is pocket sized. But where is the UltraHD con­tent? Today, most movies are shot in UltraHD and an increas­ing num­ber of movie the­aters are sup­port­ing it. As the cost of pro­duc­ing movies rises and net­work band­width increases, so does the need for pro­tec­tion against new and inno­v­a­tive attacks on con­tent — while still giv­ing view­ers access to con­tent they have pur­chased. Some of these coun­ter­mea­sures are built into Adobe Prime­time DRM, while oth­ers are fun­da­men­tal capa­bil­i­ties of a hard­ware plat­form. For that rea­son, Adobe is excited to be the first dig­i­tal rights man­age­ment (DRM) ven­dor to work with Intel, Broad­com, and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops.

Check out our announce­ment on Adobe Primetime’s lat­est DRM offer­ing with HTML5 sup­port, hard­ware inte­gra­tion, and our #1 rank in inno­va­tion as mar­ket leader in DRM by ABI Research.


Dwight Rodgers is a senior engi­neer­ing man­ager for Adobe Prime­time

Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an excit­ing year for the Adobe Prime­time team and we’re going to fin­ish out 2014 strong. Given our work with cus­tomers and part­ners, along with the release of Prime­time 2.0 in April, we’ve strength­ened our indus­try lead­er­ship to spur greater viewer engage­ment and provide more flex­i­bil­ity for con­tent mon­e­ti­za­tion. Along the way, we have come to bet­ter under­stand how audi­ences behave across devices and how adver­tis­ing strate­gies should adapt to fit these behav­iors. Join our upcom­ing webi­nar as we pass along some key busi­ness insights.


Our own Steve Allison, senior man­ager of evan­ge­lism for Video Solu­tions in EMEA, is part­ner­ing with Dig­i­tal TV Europe to deliver a webi­nar focused on how to best com­bine ana­lyt­ics, mon­e­ti­za­tion and video deliv­ery to opti­mally keep up with audi­ences and their view­ing habits. Steve will lever­age his years of video solu­tion expe­ri­ence and exper­tise to dis­cuss indus­try trends, case stud­ies, and best prac­tices.  The webi­nar will take place on Thurs­day, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. East­ern time and 4:00 p.m. Paris time). Sign up for the webi­nar and get more infor­ma­tion here.

Also, if you’re plan­ning to attend IBC in Ams­ter­dam next month (Sept. 11–15), sign up here to sched­ule a meet­ing with the Adobe Prime­time team for the chance to hear more about top­ics such as ad inser­tion, ana­lyt­ics, Dig­i­tal Rights Man­age­ment (DRM), and more. Stay tuned for some excit­ing news and updates dur­ing IBC. Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est Prime­time infor­ma­tion.




Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.


The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Sky TV New Zealand Launches Sky Go on iOS with Adobe Primetime

Sky TV NZ launched its new Sky Go appli­ca­tion for iOS lever­ag­ing Adobe Prime­time Player SDKs and Adobe Prime­time Cloud DRM. The iOS app pro­vides view­ers with instant access to 10 pre­mium live-stream­ing chan­nels and the Android ver­sion is sched­uled to be released later this year.

Sky TV App

Adobe Prime­time DRM recently launched a cloud-based deploy­ment option to com­ple­ment the on-premises solu­tion. All major stu­dios have approved apps and ser­vices that use Adobe’s DECE-approved DRM, which pro­vides an easy-to-deploy, end-to-end DRM solu­tion inte­grated with the Adobe Prime­time Player SDKs. Adobe now offers the abil­ity to run the same DRM-pro­tected video stream on all Adobe Prime­time enabled plat­forms, includ­ing desk­tops (see demo), iOS, Android, Roku, and Xbox — with more to come. The sin­gle pub­lish­ing and mon­e­ti­za­tion work­flow leads to sig­nif­i­cantly lower oper­a­tional costs.

If you are located in New Zealand, please down­load the Sky Go appli­ca­tion directly from the iOS App Store and let us know what you think. For more infor­ma­tion on Adobe Prime­time, visit this blog, fol­low us on Twit­ter, or check out the web­site.

Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Stream­ing Media West in South­ern Cal­i­for­nia, Adobe Prime­time team mem­bers Camp­bell Fos­ter and Joel Huff spoke on pan­els about the state of TV Every­where. At the OTTtv World Sum­mit and AdMon­sters Screens events in Lon­don, our own Steve Allison spoke with M6 about IP broad­cast­ing trends in Europe. And we’re con­tin­u­ing our hard work with part­ners to bring major sport­ing events across screens in 2014. It’s clear that the future of TV is bright and Adobe Prime­time is play­ing an inte­gral role in tak­ing TV beyond the liv­ing room and mak­ing any IP-con­nected screen a TV.

We’re excited to announce that Adobe Prime­time was rec­og­nized today as a win­ner of the 7th annual Stream­ing Media Read­ers’ Choice Awards in three cat­e­gories – DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, and Video Adver­tis­ing Man­age­ment Plat­form. The awards honor the best online video tech­nolo­gies based on pub­lic vot­ing. Accord­ing to Stream­ing Media, more than 300 nom­i­na­tions were sub­mit­ted across 26 cat­e­gories. It’s always excit­ing to see our efforts rec­og­nized, but we’re espe­cially pleased that this award recog­ni­tion is based on vot­ing by Stream­ing Media’s read­ers. Thank you to the Stream­ing Media staff for host­ing this award and the read­ers who voted for Adobe Prime­time. We appre­ci­ate the honor and we have some excit­ing inno­va­tions around Adobe Prime­time com­ing in 2014 – along with con­tin­u­ing our hard work with part­ners to deliver major sport­ing events across screens – so stay tuned.


And con­grat­u­la­tions to our fel­low Adobe Cre­ative Cloud team who were also hon­ored with a Stream­ing Media Read­ers’ Choice Award for Adobe Pre­miere Pro CC in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

UPDATE (11/25/13): Don’t miss our Stream­ing Media webi­nar on MPEG-DASH & HTTP Adap­tive Stream­ing on Thurs­day, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Reg­is­ter today and join our expert panel of speak­ers from Adobe, DASH Indus­try Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (cen­ter, right) accept­ing a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen (cen­ter, left)

Statement on Google Chrome Phasing Out the NPAPI Plug-In Interface

This week, the Google Chrome team announced it is phas­ing out the NPAPI plug-in inter­face, which has a direct impact on the func­tion­al­ity of major browsers plu­g­ins. Since it migrated from the NPAPI inter­face to the mod­ern Pep­per Plugin API (PPAPI), Adobe Flash Player is not affected by this change.

Video-speci­fic func­tion­al­ity such as Adobe Prime­time DRM (for­merly Adobe Access) and Adobe Prime­time Player SDKs are also not affected. There is no migra­tion work required, as Chrome browser users have already been using the PPAPI ver­sion of Adobe Flash Player.

Chrome browser users will auto­mat­i­cally receive new fea­tures and secu­rity updates due to the inte­gra­tion of Adobe Flash Player with Chrome, which per­mits seam­less back­ground updates.

For DRM-related ques­tions or feed­back, please visit the Adobe Prime­time Com­mu­nity Forum.

Adobe Primetime Cloud DRM Service and Hardware DRM Support

Today, we announced two excit­ing new fea­tures to the Adobe Prime­time DRM (for­merly Adobe Access) offer­ing. 1) Adobe Prime­time Cloud DRM Ser­vice, and 2) Hard­ware DRM sup­port on AMD chipsets. DRM is a crit­i­cal com­po­nent to enable pre­mium con­tent in early release win­dows on the web and across mobile devices. This means ear­lier access to bet­ter con­tent for view­ers.

Adobe Prime­time Cloud DRM Ser­vice

The Prime­time Cloud DRM Ser­vice makes Prime­time DRM easy to deploy. A DRM server requires secu­rity knowl­edge and hard­ware to be prop­erly installed in a data cen­ter envi­ron­ment to ful­fill com­pli­ance and robust­ness require­ments. DRM deploy­ments now get sig­nif­i­cantly eas­ier with our new Adobe Prime­time Cloud DRM Ser­vice.

This new ser­vice is com­pletely man­aged by Adobe, includ­ing robust secu­rity through hard­ware Secu­rity Mod­ules (HSMs), redun­dancy, and scal­able archi­tec­ture are always up-to-date with the com­pli­ance and robust­ness rules. With the Adobe Prime­time Cloud DRM Ser­vice, a cus­tomer doesn’t need to worry about con­tent deliv­ery because they are out of com­pli­ance. Instead, cus­tomers can focus on cre­at­ing and dis­trib­ut­ing the most engag­ing con­tent. 

The Adobe Prime­time Cloud DRM Ser­vice also dra­mat­i­cally sim­pli­fies the DRM oper­a­tions. Once sub­scribed, the only step required is local DRM pack­ag­ing of the con­tent. Adobe Prime­time DRM sup­ports desk­top, Android, iOS, XBox, Roku and Dig­i­tal Home devices, and pro­vides broad reach with a sin­gle DRM work­flow.

Hard­ware DRM Sup­port on AMD Chipsets

Adobe and AMD part­nered in bring­ing the next level of con­tent pro­tec­tion to desk­top com­put­ers with AMD APUs (Accel­er­ated Pro­cess­ing Units) or dis­creet GPUs (Graph­ics Pro­cess­ing Units). Hard­ware DRM increases the level of DRM secu­rity and robust­ness. Adobe and AMD believe this is bet­ter for con­sumers, pro­gram­mers and dis­trib­u­tors.

AMD_E_RGBTo learn more about Adobe Prime­time DRM, please visit our web­site.