Posts tagged "drm"

Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always honored when Adobe Primetime is recognized by the industry for the innovative work we’re doing in delivering TV and video across screens, but it means even more when you – our end-users, customers and partners – validate our industry leadership. The 8th Annual Streaming Media Readers’ Choice Awards honor the best online video technologies based on votes from those who matter most – you!

Public voting is now open for the Streaming Media Readers’ Choice Awards and Adobe Primetime has been nominated in five categories – Closed Captioning Solution, DRM/Access Control Solution, Media & Entertainment Video Platform, Reporting & Analytics Platform (with Adobe Analytics), and Video Advertising Solution. Additionally, Adobe Media Server is a nominee in the “Media Server” category and Adobe Premiere CC is a nominee in the “Desktop Video Editing Software” category.

Please visit http://www.streamingmedia.com/ReadersChoice/2014/Vote.aspx by Oct. 24 to see all nominees and cast your votes across 31 categories. All voters will receive a confirmation e-mail after voting closes. The top three finalists in each category will be announced on Oct. 31 and winners will be named on Nov. 19 at Streaming Media West, where our own Ashley Still is speaking on a panel (“The Business of Delivering Multi-Platform Content” on Nov. 19 at 11:30 a.m.)

We hope to see you at Streaming Media West and thanks for helping get out the vote.

SM RC Awards

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Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Primetime team and on the heels of IBC, today we’re excited to announce that our content protection solution in Adobe Primetime – Primetime Digital Rights Management (DRM) – is now available across apps on connected devices, including set top boxes, and via HTML5 on major web browsers. Additionally, we are the first DRM vendor to work with Intel, Broadcom and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops. Primetime DRM has also been named the market leader by ABI Research in a competitive assessment of the DRM market.

As the only non-browser vendor that offers a cross-platform DRM solution, we enable content owners to protect their premium video content regardless of what browser or operating system viewers are using. Adobe Primetime DRM will support emerging HTML5 standards and includes HTML5’s Encrypted Media Extensions and Media Source Extensions on browsers like Mozilla Firefox. Netflix is the latest company to join over 100 major content providers worldwide that use our content protection solution including BBC Broadcasting, Comcast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broadcasting, Walmart (Vudu), Yahoo and others.

We’re also happy to be working with Intel, Broadcom and AMD to enable hardware-based DRM across devices that use CPUs from either chipmaker. Hardware based DRM offers a maximum level of security needed to protect “super” premium video content, including HD and 4K content in the latest UHDTV digital home devices. (See our related blog post – UltraHD: Coming to a Screen Near You). Additionally, Adobe Primetime DRM is compatible within the pay-TV industry’s Reference Design Kit (RDK) for online TV allowing video operators considering using the RDK to easily leverage the core features of Adobe Primetime as part of their RDK implementation. The RDK is a pre-integrated software bundle that provides a framework for powering set-top boxes, gateways and other devices, and enables pay-TV service providers to standardize the deployment of content protection. Here is what Netflix and Intel are saying about Adobe Primetime DRM:

  • “Ensuring the right balance of privacy and user control while letting our customers access their favorite content without hassle is an essential part of Netflix’s success. Adobe Primetime DRM in Firefox will add to the suite of DRM products we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice President of Engineering, Netflix.
  • “Our technology collaboration with Adobe enables us to offer a hardware DRM solution that delivers a high level of content protection while preserving device performance. Content providers from broadcasters to Hollywood Studios are able to take advantage of Primetime DRM on hundreds of millions of Android and Windows-based devices that run on the latest Intel processors.” – Christos Georgiopoulos, Vice President of Intel Corporation’s Software and Services Group

Lastly, Adobe was named the market leader in DRM by ABI Research. The “Pay TV Middleware, Conditional Access (CAS), and Digital Rights Management (DRM)” report ranked Adobe first out of nine major DRM vendors in the competitive assessment. ABI Research Practice Director Sam Rosen commented, “Adobe’s Primetime strategy is solutions focused and addresses a number of pain points in video workflows, including DRM as well as packaging, advertising and authentication. Adobe’s investment in the authentication infrastructure (Adobe Pass) between U.S. cable distributors and cable programmers provides significant lift in value to the solution.”

ABI Research

Adobe Primetime provides the most complete DRM technology across multiple platforms in the industry. Our primary goal is to focus on the success of our customers and content providers worldwide in reaching digital viewers with the content they want to watch wherever they want to watch it. The ranking as a market leader by ABI Research confirms the trust that Adobe has built with the largest media companies.

Stay tuned for more Adobe Primetime news and updates coming soon.

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UltraHD — Coming to a Screen Near You

Forces are aligning to give consumers, at home and on the go, a video viewing experience with breathtaking picture quality. However, this time it’s not just about having more pixels – after all, if you cram more pixels into your phone or tablet while retaining its ability to fit in your pocket or purse, you’ll have to press your eyeball right up against the glass just to see them.

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No, this time, it’s about every pixel being better: brighter brights, darker darks, and more vivid colors to make the image pop on a modern UltraHD display, even if that display is pocket sized. But where is the UltraHD content? Today, most movies are shot in UltraHD and an increasing number of movie theaters are supporting it. As the cost of producing movies rises and network bandwidth increases, so does the need for protection against new and innovative attacks on content — while still giving viewers access to content they have purchased. Some of these countermeasures are built into Adobe Primetime DRM, while others are fundamental capabilities of a hardware platform. For that reason, Adobe is excited to be the first digital rights management (DRM) vendor to work with Intel, Broadcom, and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops.

Check out our announcement on Adobe Primetime’s latest DRM offering with HTML5 support, hardware integration, and our #1 rank in innovation as market leader in DRM by ABI Research.

 

Dwight Rodgers is a senior engineering manager for Adobe Primetime

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Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an exciting year for the Adobe Primetime team and we’re going to finish out 2014 strong. Given our work with customers and partners, along with the release of Primetime 2.0 in April, we’ve strengthened our industry leadership to spur greater viewer engagement and provide more flexibility for content monetization. Along the way, we have come to better understand how audiences behave across devices and how advertising strategies should adapt to fit these behaviors. Join our upcoming webinar as we pass along some key business insights.

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Our own Steve Allison, senior manager of evangelism for Video Solutions in EMEA, is partnering with Digital TV Europe to deliver a webinar focused on how to best combine analytics, monetization and video delivery to optimally keep up with audiences and their viewing habits. Steve will leverage his years of video solution experience and expertise to discuss industry trends, case studies, and best practices.  The webinar will take place on Thursday, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. Eastern time and 4:00 p.m. Paris time). Sign up for the webinar and get more information here.

Also, if you’re planning to attend IBC in Amsterdam next month (Sept. 11-15), sign up here to schedule a meeting with the Adobe Primetime team for the chance to hear more about topics such as ad insertion, analytics, Digital Rights Management (DRM), and more. Stay tuned for some exciting news and updates during IBC. Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest Primetime information.

 

 

 

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Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on-demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.

The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:

  • More than 80 million authenticated streams (consumers logging in with their pay-TV subscription information) were delivered to U.S. viewers.
  • 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
  • 16.5 million viewers in the U.S. watched the Olympics online.

Sochi

The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better-than-broadcast TV experience across any screen.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Sky TV New Zealand Launches Sky Go on iOS with Adobe Primetime

Sky TV NZ launched its new Sky Go application for iOS leveraging Adobe Primetime Player SDKs and Adobe Primetime Cloud DRM. The iOS app provides viewers with instant access to 10 premium live-streaming channels and the Android version is scheduled to be released later this year.

Sky TV App

Adobe Primetime DRM recently launched a cloud-based deployment option to complement the on-premises solution. All major studios have approved apps and services that use Adobe’s DECE-approved DRM, which provides an easy-to-deploy, end-to-end DRM solution integrated with the Adobe Primetime Player SDKs. Adobe now offers the ability to run the same DRM-protected video stream on all Adobe Primetime enabled platforms, including desktops (see demo), iOS, Android, Roku, and Xbox — with more to come. The single publishing and monetization workflow leads to significantly lower operational costs.

If you are located in New Zealand, please download the Sky Go application directly from the iOS App Store and let us know what you think. For more information on Adobe Primetime, visit this blog, follow us on Twitter, or check out the website.

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Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Streaming Media West in Southern California, Adobe Primetime team members Campbell Foster and Joel Huff spoke on panels about the state of TV Everywhere. At the OTTtv World Summit and AdMonsters Screens events in London, our own Steve Allison spoke with M6 about IP broadcasting trends in Europe. And we’re continuing our hard work with partners to bring major sporting events across screens in 2014. It’s clear that the future of TV is bright and Adobe Primetime is playing an integral role in taking TV beyond the living room and making any IP-connected screen a TV.

We’re excited to announce that Adobe Primetime was recognized today as a winner of the 7th annual Streaming Media Readers’ Choice Awards in three categories – DRM/Access Control Solution, Media & Entertainment Video Platform, and Video Advertising Management Platform. The awards honor the best online video technologies based on public voting. According to Streaming Media, more than 300 nominations were submitted across 26 categories. It’s always exciting to see our efforts recognized, but we’re especially pleased that this award recognition is based on voting by Streaming Media’s readers. Thank you to the Streaming Media staff for hosting this award and the readers who voted for Adobe Primetime. We appreciate the honor and we have some exciting innovations around Adobe Primetime coming in 2014 – along with continuing our hard work with partners to deliver major sporting events across screens – so stay tuned.

SM-RCA-Winner

And congratulations to our fellow Adobe Creative Cloud team who were also honored with a Streaming Media Readers’ Choice Award for Adobe Premiere Pro CC in the “Desktop Video Editing Software” category.

UPDATE (11/25/13): Don’t miss our Streaming Media webinar on MPEG-DASH & HTTP Adaptive Streaming on Thursday, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Register today and join our expert panel of speakers from Adobe, DASH Industry Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (center, right) accepting a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen (center, left)

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Statement on Google Chrome Phasing Out the NPAPI Plug-In Interface

This week, the Google Chrome team announced it is phasing out the NPAPI plug-in interface, which has a direct impact on the functionality of major browsers plugins. Since it migrated from the NPAPI interface to the modern Pepper Plugin API (PPAPI), Adobe Flash Player is not affected by this change.

Video-specific functionality such as Adobe Primetime DRM (formerly Adobe Access) and Adobe Primetime Player SDKs are also not affected. There is no migration work required, as Chrome browser users have already been using the PPAPI version of Adobe Flash Player.

Chrome browser users will automatically receive new features and security updates due to the integration of Adobe Flash Player with Chrome, which permits seamless background updates.

For DRM-related questions or feedback, please visit the Adobe Primetime Community Forum.

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Adobe Primetime Cloud DRM Service and Hardware DRM Support

Today, we announced two exciting new features to the Adobe Primetime DRM (formerly Adobe Access) offering. 1) Adobe Primetime Cloud DRM Service, and 2) Hardware DRM support on AMD chipsets. DRM is a critical component to enable premium content in early release windows on the web and across mobile devices. This means earlier access to better content for viewers.

Adobe Primetime Cloud DRM Service

The Primetime Cloud DRM Service makes Primetime DRM easy to deploy. A DRM server requires security knowledge and hardware to be properly installed in a data center environment to fulfill compliance and robustness requirements. DRM deployments now get significantly easier with our new Adobe Primetime Cloud DRM Service.

This new service is completely managed by Adobe, including robust security through hardware Security Modules (HSMs), redundancy, and scalable architecture are always up-to-date with the compliance and robustness rules. With the Adobe Primetime Cloud DRM Service, a customer doesn’t need to worry about content delivery because they are out of compliance. Instead, customers can focus on creating and distributing the most engaging content. 

The Adobe Primetime Cloud DRM Service also dramatically simplifies the DRM operations. Once subscribed, the only step required is local DRM packaging of the content. Adobe Primetime DRM supports desktop, Android, iOS, XBox, Roku and Digital Home devices, and provides broad reach with a single DRM workflow.

Hardware DRM Support on AMD Chipsets

Adobe and AMD partnered in bringing the next level of content protection to desktop computers with AMD APUs (Accelerated Processing Units) or discreet GPUs (Graphics Processing Units). Hardware DRM increases the level of DRM security and robustness. Adobe and AMD believe this is better for consumers, programmers and distributors.

AMD_E_RGBTo learn more about Adobe Primetime DRM, please visit our website.

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Adobe Partners are Ready for Adobe Primetime

When you start something new in life be it a company, a project or something personal – it is exciting.

Today, we announced Adobe Primetime – a complete multi-screen video solution that enables broadcast programmers and pay TV service providers to capitalize broadcast video across every connected screen.

Many times, you find yourself dreaming about success and how you might change the world – and if you’re smart, you will build on strong and solid foundations from your history that accelerate your success – and that is just what we did with Adobe Primetime.

Adobe has developed very strong and trusted technology partnerships in the video delivery ecosystem that drive many of the videos watched online today. It is these partnerships and technologies that make up the ecosystem that enables the future of multi-screen video with Adobe Primetime.

While our name is new, Adobe Primetime is built on a strong foundation of encoding, delivery, playback and protection ecosystem.  Adobe Innovations such as RTMP, H.264, and Adaptive bitrate have enabled the world to engage with video in new ways developed by our customers that challenged how we consumed video.

Look around in your home, at your kids in your office and notice – the world consumes video differently today than five years ago and behind the scenes, Adobe innovation is there and that is the basis of Adobe Primetime.

Over the past 10+ years of video innovation, Adobe has partnered with the early visionaries and innovators in video preparation and delivery. As a result, Exabyte’s of video is delivered or prepared every month and consumed using Adobe technologies that are integrated into network, hardware, software and cloud solutions.

From video ingest and encoding using RTMP, to HTTP output and H.264 across every device – Adobe technologies are integrated into the very core of virtually every component in the video workflow.

Adobe Primetime was built from the ground up combining many different technologies into one and leverage existing partner solutions so that broadcasters can deliver a robust, rich live streaming or HD video on-demand experience to global audiences. The video industry is undergoing a shift towards standardization and interoperability, and it is that interoperability that will catapult the volume of video available to consumers.

This week in Las Vegas, the NAB Show is a perfect example of the evolution of video. In nearly every booth, video innovations are demonstrated on devices of many shapes, sizes and connectedness.

Okay – let’s look at the ecosystem (from our eyes), and how Adobe Primetime customers can leverage their existing hardware and services contracts to quickly address the screens of now and the future.

ENCODERS: There are two classes of encoders – those that enable live streaming and those that enable VOD streaming. Encoders can live at a broadcaster data center or in the cloud. Encoders are where video starts its journey to the device. These powerful workhorses consume one video stream or file and in real-time output 20-40 different versions at various shapes and sizes optimized for devices. Encoders also convert embedded video signals for advertising, closed captioning and entitlement then transport it to Adobe Primetime-enabled players. Encoders also package content into HDS or HLS format (both supported by Adobe Primetime) and also apply DRM and Protected Streaming using Adobe Primetime DRM (formally Adobe Access). Many encoding companies are also innovating smart origin and packaging services to provide additional scale to meet the coming demand.

Cisco_Elemental1Visionary companies like Cisco and Elemental have led the way with innovative live streaming technologies that are quickly leveraging cloud infrastructure to meet the scale and capacity required to quickly produce the quality and multiple format requirements. These industry-leading companies are present in many broadcasters’ data centers today. Adobe has also partnered with Envivio, Harmonic, and RGB Networks – whose devices and services are ready for Adobe Primetime today. We are working to enable all of our encoder partners with Adobe Primetime technologies.

DRM & PROTECTION SERVICES: DRM protection is extremely complex technology to deploy due to security and robustness requirements. When coupled with the various support across devices, connected TV’s, game consoles and PCs, DRM adds a lot of barriers to multi-screen video streaming. DRM service providers make it easier to implement license delivery, subscription entitlement and event transactional services for rental or pay-per-view services. DRM service providers operate Adobe Primetime DRM license services, and can easily integrate into encoding workflows to encrypt video content. Adobe Primetime Player uses a single DRM across desktops, Android, iOS and connected TVs – with full support for industry standard Ultraviolet Common Encryption.

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Companies like Irdeto have gladly taken the responsibility of hosting Adobe Primetime DRM license servers so it doesn’t have to be managed by broadcasters or distributors. They provide an innovative and robust protection service that can reduce the complexity for protecting content streaming to Adobe Primetime-enabled video players. Adobe has also partnered with Vualto, Authentec, CSG and other popular DRM services. Content encryption can be done when video is encoded through encoding partners, or dynamically using cloud service providers such as Level3 or Akamai.

CONTENT DELIVERY NETWORKS (CDN): Think of CDNs as the 21st century’s video antenna. Without them, we literally would not have the ability to deliver HD video across such a wide array of networks, like mobile, WiFi, office or home Internet connections. CDNs provide the transport and caching technologies vital to video delivery. CDNs are expanding what they can do by operating encoders, live ingest, encryption and other services to make video publishing easier.

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Companies like Akamai, Amazon Web Services and Level3 provide the global scale and reach required to bring video experiences to consumer devices that are uninterrupted by network buffering. Nearly every top broadcaster globally makes use of one or many of our delivery network partners. Adobe Primetime is an HTTP-streaming based solution supported by the HDS and HLS streaming formats which can pass and scale through CDNs easily. These CDNs can also dynamically prepare videos that can be watched within an Adobe Primetime-enabled video player.   Adobe partners with more than 25 CDNs globally, and we are working to certify them all to support Adobe Primetime customers.

LIVE EVENT SERVICES: Today there are more Live events and 24×7 linear streaming being watched than video on-demand. Webcasting is not what it used to be and Adobe’s partners have made perfecting professional live video streaming their business. From satellite, fiber or IP signal acquisition, these professional services companies bring the world’s major events such as the Olympics, Super Bowl, World Cup and more to every screen imaginable. By deploying the world’s most advanced live and linear facilities along with operating encoders, teleports, payment systems and large data centers – consumers now experience full HD live events that do not fail – and are enhanced with live highlight clipping and advanced performance telemetry.

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Companies like iStreamPlanet, AEG Digital Media, Deltatre, ATOS Origin, Origin Digital and NeuLion all partner with Adobe to enable Adobe Primetime customers with integrated signal acquisition, protection and engaging video player experiences that drive extremely high volumes and advertising opportunities. By combining Adobe Primetime ad insertion technology into their workflows, our customers can monetize their content through advertising and authentication. This is hard work, and it requires a masterful hand to make sure events are successful because as a friend of mine often reminds me, “If you are delivering an Internet-only stream, and it fails…you don’t have an event!”

Adobe Primetime may be new, but we have been working to pre-enable an ecosystem of technologies to provide a premier broadcast video experience across screens and more innovation is on the way!

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