Posts tagged "NBC Sports"

Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Prime­time has pow­ered viewer expe­ri­ences for NBC Sports Dig­i­tal across screens since the 2012 Sum­mer Olympics. The Super Bowl was a major sports mile­stone for live online stream­ing and whether you were root­ing for the New Eng­land Patri­ots or Seat­tle Sea­hawks, one thing is for cer­tain: Peo­ple tuned into the big game in big num­bers, across devices, in real-time to bring the Super Bowl beyond the liv­ing room.

NBC Sports Live Extra used Adobe Primetime’s play­back and ad inser­tion capa­bil­i­ties to bring the Super Bowl to 1.3 mil­lion con­cur­rent view­ers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Uni­ver­sal, a spe­cial pro­mo­tion (Super Stream Sun­day) enabled view­ers to watch the Super Bowl, a spe­cial episode of The Black­list, and pre­ced­ing pro­gram­ming with­out requir­ing the usual cre­den­tials and login infor­ma­tion from broad­cast­ers and pay-TV ser­vice providers.

Some other online view­er­ship stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New stream­ing record with 800,000 aver­age view­ers per min­ute  (up 52% from last year’s Super Bowl)
  • 213 mil­lion total min­utes viewed (up 99% from last year’s Super Bowl)
  • 5 mil­lion unique total online views (not just con­cur­rent), up 9% from last year’s Super Bowl
  • Qual­ity of NBC Sports Live Extra stream was high with engage­ment at 84.2 min­utes per viewer

Sports con­tent is a huge dri­ver for online view­ing and get­ting users to set up online accounts to enable TV Every­where. 2014 was a land­mark year for TV Every­where and the biggest year yet with spe­cial events like the Sochi Win­ter Olympics and Soc­cer World Cup. In fact, the Adobe Dig­i­tal Index Q2 2014 U.S. Dig­i­tal Video Bench­mark report found that sports net­works saw fre­quency of view­ing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and con­tin­u­ing our part­ner­ship with NBC Sports Dig­i­tal. Stay tuned for more to come!

Super Bowl_NBC Sports



Adobe and NBC Olympics Join Forces to Bring the Olympics to Mobile Devices

Today, Adobe and NBC Olympics announced the offi­cial NBC Olympics apps for the iPad, iPhone and select Android tablets and smart­phones. For the first time in Olympics his­tory, mobile apps will give you the oppor­tu­nity to view live broad­casts of all Olympic events in the palm of your hand. This is pos­si­ble because of the part­ner­ship between Adobe and NBC Olympics, and Adobe’s abil­ity to provide lead­ing video tech­nol­ogy solu­tions at scale. We believe the Olympics will be a defin­ing moment for dig­i­tal video and we are proud to play a role.

The “NBC Olympics Live Extra” and “NBC Olympics” apps will provide a huge vari­ety of con­tent — from live streams of all com­pet­i­tive events to short video high­lights, medal cer­e­monies, inter­views, news sto­ries and more. We’re thrilled that both apps are pow­ered by a series of prod­ucts and tech­nolo­gies from Adobe, which made it pos­si­ble for NBC Olympics to more eas­ily bring them to a wide range of mobile and tablet plat­forms and devices.

Adobe cre­ative tools, includ­ing Pho­to­shop, Illus­tra­tor, Acro­bat, Flash Builder, Flex and oth­ers, were used to design and build the apps. With Adobe AIR, our run­time for Flash con­tent out­side web browsers, NBC Olympics is able to lever­age exist­ing code to ensure a con­sis­tent con­tent and video play­back expe­ri­ence across devices with­out hav­ing to develop the apps natively for each plat­form. By inte­grat­ing sup­port for Adobe Pass, NBC Olympics is using the industry’s lead­ing “TV Every­where” authen­ti­ca­tion tech­nol­ogy used by vir­tu­ally all oper­a­tors in the U.S. You sim­ply provide the login and pass­word of your pay-TV sub­scrip­tion to access live broad­cast streams of over 3500 hours of Olympic events. To make it as easy as pos­si­ble, you only need to go through the sign-in once and won’t have to “re-authen­ti­cate” every time you want to watch a live event.

NBC Olympics is also tak­ing advan­tage of Adobe tech­nolo­gies to mea­sure and mon­e­tize con­tent in both apps. Adver­tis­ing onto mobile devices will be served via Adobe Audi­tude, our video ad man­age­ment and mon­e­ti­za­tion plat­form. Audi­tude will work in con­junc­tion with other exist­ing NBC ad serv­ing sys­tems and is used by major brands world­wide like Com­cast, Major League Base­ball, Fox News, E! Enter­tain­ment, Dai­ly­mo­tion and oth­ers. Site­Cat­a­lyst, our flag­ship pro­duct for dig­i­tal ana­lyt­ics, allows NBC Olympics to mea­sure user traf­fic and engage­ment across both apps for live video streams, ads and video-on-demand (VOD) con­tent for iOS and Android devices. This enables NBC Olympics to quickly opti­mize the app expe­ri­ence based on viewer behav­ior.

A few other great things I wanted to high­light: Each app is inter­con­nected, so you can eas­ily launch one of the apps from within the other to stream­line usabil­ity. Both apps offer social media inte­gra­tion that lets you share and com­mu­ni­cate with friends via Face­book, Twit­ter and Google Plus as the Games hap­pen in Lon­don. You can also set reminders for your favorite sport events, and, pause or rewind.

Check out this video for more infor­ma­tion about the apps and how Adobe and NBC Olympics is tak­ing the 2012 Olympics beyond the TV and offer­ing a whole new expe­ri­ence across mobile devices: