Posts tagged "Primetime"

Adobe Primetime 1.4 TVSDK Ready for iOS 8 and Android L

Adobe Primetime always ensures the greatest reach and coverage across all devices so that operators and programmers can reach the largest audiences with television and premium movie content. The latest Adobe Primetime 1.4 TVSDK supports superior playback quality and performance on devices running on the latest Android and iOS operating systems, Android L and iOS 8.

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Integrate Nielsen data to measure audiences on iOS and Android:

As you may have heard, Adobe has struck a strategic alliance with Nielsen that will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. As part of the initial phases of this effort, the Nielsen SDK is now available within Adobe Primetime TVSDK for iOS and Android.

Dynamically insert ads for a targeted ad experience once the C3 window has expired:

With Adobe Primetime’s latest TVSDK, new ads can be dynamically inserted to replace linear ads already baked into a C3/C7 VOD asset.  This reduces the time to deliver engaging and relevant ads online that can be effectively monetized.

Air alternative content during blackouts for seamless viewing experience:

Adobe Primetime continues to build a robust offering to support regional blackouts. Adobe Primetime’s TVSDK now allows viewers to watch alternative programming if there is content that is blacked out in that region for that particular time frame. Once the blackout has ended, the viewer will return to original scheduled programming to ensure no disruption to their viewing experience.

 Optimized ABR for reduced buffering on Desktop and Android:

Adobe Primetime has optimized ABR logic within the latest TVSDK to reduce buffering and disruption while viewing content. If a viewer is experiencing buffering during a particular variant of ABR, Adobe Primetime’s TVSDK will no longer ramp back up to that variant during that playback session in order to sustain viewer engagement.

Stay tuned for Adobe Primetime’s deployment across even more devices in the New Year to ensure that we reach the broadest audience, whenever and wherever they want to consume content.

 

Rick Wisher is a senior product manager for Adobe Primetime

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Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us prepare to celebrate the holidays with family and friends, the Adobe Primetime team is thankful for our customers and partners and all we’ve accomplished this year. Together, we’ve developed a thriving ecosystem to foster the delivery, measurement and monetization of TV across connected screens. From releasing Primetime 2.0 at The NAB Show to partnering with Nielsen on Nielsen’s new Digital Content Ratings, Powered by Adobe, it’s been a landmark year for us and 2015 is looking even brighter.

Today, Adobe Primetime was honored at Streaming Media West with four Streaming Media Readers’ Choice Awards in the following categories:

  • Closed Captioning Solution
  • DRM/Access Control Solution
  • Media & Entertainment Video Platform
  • Reporting & Analytics Platform

Additionally, Adobe Premiere Pro CC won in the “Desktop Video Editing Software” category.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mimnaugh (left) accepts a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen

SM Awards

With more than 34,000 votes cast across 31 categories, this industry recognition is special because it came from those who matter the most – you. As readers of StreamingMedia.com and Streaming Media Magazine, thank you for validating the hard work of the Adobe Primetime team. We’re humbled to be honored alongside so many key players in the industry.

Last week, Adobe Primetime received a Fierce Innovation Award (Telecom Edition) in the “Multi Screen” category. A panel of judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience. Adobe Primetime also received honorable mentions at the Cynopsis Digital Model D Awards in the “Digital Video Ad Platform” and “Digital Video Technology Platform” categories.

PT Awards

Stay tuned for more updates coming soon. From all of us on the Adobe Primetime team, happy holidays!

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Adobe Primetime Helps Serve 9 Out of 10 Pay-TV Households in Canada

It’s been a big week for the Adobe Primetime and Adobe Analytics teams between the release of our latest U.S. Digital Video Benchmark Report and our partnership announcement with Nielsen to deliver new Nielsen Digital Content Ratings, Powered by Adobe. Nielsen’s Digital Content Ratings will provide the industry’s first comprehensive, cross-platform system for measuring online TV, video and other digital content and audiences across the web and apps.

We recently reached another major milestone: Adobe Primetime’s authentication technology now helps our customers serve nine out of 10 Canadian pay-TV households. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many others are using Adobe Primetime’s Emmy award-winning entitlement service to manage user authentications across connected screens. Adobe Primetime enables secure communications between consumers, programmers, and operators to establish a user’s entitlement to content. For these MVPDs, Adobe Primetime is providing the authentication layer, letting customers unlock pay-TV content across any IP connected device – from game consoles and OTT devices to smartphones and tablets.

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In the U.S., more than 250 broadcasters and pay-TV service providers already use Adobe Primetime’s entitlement capabilities, reaching 99% of the market.  TV is no longer the device, it’s the content, and we’re thrilled to see more global adoption of Adobe Primetime to deliver amazing TV viewing experiences everywhere.

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Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announcement of a strategic alliance with Nielsen highlights our ongoing efforts to provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions.

The partnership will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. Adobe will provide census-based certified data and Nielsen will apply digital ratings to Adobe’s data inputs.

The timing couldn’t be better given last week’s announcements by HBO and CBS to offer standalone streaming services — proving that TV distribution via IP is an area of investment and focus for the industry. Viewers are choosing to watch premium content across a growing landscape of devices. Game consoles and OTT devices now account for 10 percent of all online TV consumption, 194% YoY growth, according to Adobe Digital Index’s U.S. Digital Video Benchmark Report (also just released). It is more critical than ever to provide consistent and comprehensive measurement across screens.

What does this mean for Adobe Primetime customers? Our partnership with Nielsen gives customers a faster time-to-market and operational efficiencies, with audience-based intelligence across video, marketing, and ad operations teams — providing a single source of truth for different departments within large organizations. Adobe Primetime customers will be able to leverage the new Nielsen Digital Content Ratings, Powered by Adobe, to enhance video ad targeting, forecast audiences by demographics, and reduce wasted impressions.

This partnership adds to Adobe Primetime’s leadership position in the future of TV technology. Our technology publishes, protects, and delivers content and ads across IP-enabled devices so our customers can actively monetize audiences, and now we’re bringing 15 years of leadership in census-based analytic tools combined with Nielsen’s trusted digital ratings.

We look forward to driving measurable business improvements from the Nielsen Digital Content Ratings, Powered by Adobe, to help media companies create more value from every audience interaction.

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Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always honored when Adobe Primetime is recognized by the industry for the innovative work we’re doing in delivering TV and video across screens, but it means even more when you – our end-users, customers and partners – validate our industry leadership. The 8th Annual Streaming Media Readers’ Choice Awards honor the best online video technologies based on votes from those who matter most – you!

Public voting is now open for the Streaming Media Readers’ Choice Awards and Adobe Primetime has been nominated in five categories – Closed Captioning Solution, DRM/Access Control Solution, Media & Entertainment Video Platform, Reporting & Analytics Platform (with Adobe Analytics), and Video Advertising Solution. Additionally, Adobe Media Server is a nominee in the “Media Server” category and Adobe Premiere CC is a nominee in the “Desktop Video Editing Software” category.

Please visit http://www.streamingmedia.com/ReadersChoice/2014/Vote.aspx by Oct. 24 to see all nominees and cast your votes across 31 categories. All voters will receive a confirmation e-mail after voting closes. The top three finalists in each category will be announced on Oct. 31 and winners will be named on Nov. 19 at Streaming Media West, where our own Ashley Still is speaking on a panel (“The Business of Delivering Multi-Platform Content” on Nov. 19 at 11:30 a.m.)

We hope to see you at Streaming Media West and thanks for helping get out the vote.

SM RC Awards

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Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Primetime team and on the heels of IBC, today we’re excited to announce that our content protection solution in Adobe Primetime – Primetime Digital Rights Management (DRM) – is now available across apps on connected devices, including set top boxes, and via HTML5 on major web browsers. Additionally, we are the first DRM vendor to work with Intel, Broadcom and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops. Primetime DRM has also been named the market leader by ABI Research in a competitive assessment of the DRM market.

As the only non-browser vendor that offers a cross-platform DRM solution, we enable content owners to protect their premium video content regardless of what browser or operating system viewers are using. Adobe Primetime DRM will support emerging HTML5 standards and includes HTML5’s Encrypted Media Extensions and Media Source Extensions on browsers like Mozilla Firefox. Netflix is the latest company to join over 100 major content providers worldwide that use our content protection solution including BBC Broadcasting, Comcast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broadcasting, Walmart (Vudu), Yahoo and others.

We’re also happy to be working with Intel, Broadcom and AMD to enable hardware-based DRM across devices that use CPUs from either chipmaker. Hardware based DRM offers a maximum level of security needed to protect “super” premium video content, including HD and 4K content in the latest UHDTV digital home devices. (See our related blog post – UltraHD: Coming to a Screen Near You). Additionally, Adobe Primetime DRM is compatible within the pay-TV industry’s Reference Design Kit (RDK) for online TV allowing video operators considering using the RDK to easily leverage the core features of Adobe Primetime as part of their RDK implementation. The RDK is a pre-integrated software bundle that provides a framework for powering set-top boxes, gateways and other devices, and enables pay-TV service providers to standardize the deployment of content protection. Here is what Netflix and Intel are saying about Adobe Primetime DRM:

  • “Ensuring the right balance of privacy and user control while letting our customers access their favorite content without hassle is an essential part of Netflix’s success. Adobe Primetime DRM in Firefox will add to the suite of DRM products we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice President of Engineering, Netflix.
  • “Our technology collaboration with Adobe enables us to offer a hardware DRM solution that delivers a high level of content protection while preserving device performance. Content providers from broadcasters to Hollywood Studios are able to take advantage of Primetime DRM on hundreds of millions of Android and Windows-based devices that run on the latest Intel processors.” – Christos Georgiopoulos, Vice President of Intel Corporation’s Software and Services Group

Lastly, Adobe was named the market leader in DRM by ABI Research. The “Pay TV Middleware, Conditional Access (CAS), and Digital Rights Management (DRM)” report ranked Adobe first out of nine major DRM vendors in the competitive assessment. ABI Research Practice Director Sam Rosen commented, “Adobe’s Primetime strategy is solutions focused and addresses a number of pain points in video workflows, including DRM as well as packaging, advertising and authentication. Adobe’s investment in the authentication infrastructure (Adobe Pass) between U.S. cable distributors and cable programmers provides significant lift in value to the solution.”

ABI Research

Adobe Primetime provides the most complete DRM technology across multiple platforms in the industry. Our primary goal is to focus on the success of our customers and content providers worldwide in reaching digital viewers with the content they want to watch wherever they want to watch it. The ranking as a market leader by ABI Research confirms the trust that Adobe has built with the largest media companies.

Stay tuned for more Adobe Primetime news and updates coming soon.

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UltraHD — Coming to a Screen Near You

Forces are aligning to give consumers, at home and on the go, a video viewing experience with breathtaking picture quality. However, this time it’s not just about having more pixels – after all, if you cram more pixels into your phone or tablet while retaining its ability to fit in your pocket or purse, you’ll have to press your eyeball right up against the glass just to see them.

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No, this time, it’s about every pixel being better: brighter brights, darker darks, and more vivid colors to make the image pop on a modern UltraHD display, even if that display is pocket sized. But where is the UltraHD content? Today, most movies are shot in UltraHD and an increasing number of movie theaters are supporting it. As the cost of producing movies rises and network bandwidth increases, so does the need for protection against new and innovative attacks on content — while still giving viewers access to content they have purchased. Some of these countermeasures are built into Adobe Primetime DRM, while others are fundamental capabilities of a hardware platform. For that reason, Adobe is excited to be the first digital rights management (DRM) vendor to work with Intel, Broadcom, and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops.

Check out our announcement on Adobe Primetime’s latest DRM offering with HTML5 support, hardware integration, and our #1 rank in innovation as market leader in DRM by ABI Research.

 

Dwight Rodgers is a senior engineering manager for Adobe Primetime

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Adobe Primetime Support for MPEG-DASH

For those of us working to develop MPEG-DASH, Apple’s recent support of the W3C’s Media Source Extensions (MSE) API in Safari on OS X Yosemite is great news.  MSE and DASH have a complementary relationship, and expanded support for MSE will make it much easier for publishers to adopt DASH.

While MSE itself is designed to be media container format neutral, one of the primary container format recommendations made in the specification is compatible with the ISO Base Media File Format (ISO BMFF) “fragmented MP4” profile of MPEG-DASH.  At this time, MSE implementations in most desktop browsers (Chrome, IE, Safari) are available and support the ISO BMFF container.  Firefox is also working on compatible implementations, which are already partially available in their development branches.

The widespread support for the ISO BMFF container is mainly driven by the influence of Netflix’s content library, which is built around an ISO BMFF container. Although browser vendors may or may not feel that ISO BMFF MPEG-DASH is the best way to deliver content, the requirement to support DASH in order to receive content from a major content provider will ensure continued support for this container.

Creating a broad footprint of available clients is one of the main things slowing down adoption of DASH.  We here at Adobe announced our support for DASH in our Adobe Primetime video stack and demonstrated it at this year’s NAB Show.  Primetime will support DASH using an ISO BMFF container, and it will work everywhere our video engine runs, including Flash in the browser, Android, Roku, RDK-based set-top boxes, and many other platforms.  Primetime’s DASH implementation will also include complete support for all of the capabilities that we offer in HLS today, including DRM and ad insertion, making it even easier for publishers to adopt DASH.

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Between increasing support for DASH using MSE in desktop browsers, and support for DASH on many other platforms using Primetime, we are nearing a point where it is easy to deploy video players to consume DASH content.  With the availability of client endpoints, it will make more sense for publishers to adopt DASH for their delivery workflows.  This won’t happen overnight, but clearing this significant hurdle positions the digital video ecosystem to truly embrace MPEG-DASH.

 

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Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an exciting year for the Adobe Primetime team and we’re going to finish out 2014 strong. Given our work with customers and partners, along with the release of Primetime 2.0 in April, we’ve strengthened our industry leadership to spur greater viewer engagement and provide more flexibility for content monetization. Along the way, we have come to better understand how audiences behave across devices and how advertising strategies should adapt to fit these behaviors. Join our upcoming webinar as we pass along some key business insights.

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Our own Steve Allison, senior manager of evangelism for Video Solutions in EMEA, is partnering with Digital TV Europe to deliver a webinar focused on how to best combine analytics, monetization and video delivery to optimally keep up with audiences and their viewing habits. Steve will leverage his years of video solution experience and expertise to discuss industry trends, case studies, and best practices.  The webinar will take place on Thursday, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. Eastern time and 4:00 p.m. Paris time). Sign up for the webinar and get more information here.

Also, if you’re planning to attend IBC in Amsterdam next month (Sept. 11-15), sign up here to schedule a meeting with the Adobe Primetime team for the chance to hear more about topics such as ad insertion, analytics, Digital Rights Management (DRM), and more. Stay tuned for some exciting news and updates during IBC. Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest Primetime information.

 

 

 

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Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The industry momentum around Adobe Primetime continues coming off last week’s TV of Tomorrow Show where we spoke about the evolution of TV Everywhere and other trends, connected with several of our customers and partners, and took home the “Most Significant Impact Award” for our solution. Today, we’re proud to announce that Adobe Primetime received a 2014 Cable Spotlight Product of the Year Award from Cable.TMCnet.com, a TMC sponsored cable technology website.

Along with 17 other companies, Adobe was honored by TMC for delivering one of the most innovative cable technology solutions of 2014. Applications were evaluated and awarded by the editors of Cable.TMCnet.com. Congrats to the other industry players who were recognized with this award!

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As our team continues to innovate on Adobe Primetime and strengthen our leadership position in the multiplatform interactive TV space, we appreciate the recognition we’ve received as it truly validates our hard work and commitment to the industry. Needless to say, we’re not slowing down anytime soon with some exciting product updates and news in the works.

Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest information on Adobe Primetime.

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