Akamai has integrated Adobe Primetime ad insertion capabilities into its network in an effort to simplify and improve the way online video ads are delivered. The server-side advertising offering is designed to combine the scale of Akamai’s global CDN with the reach of Adobe Primetime and its ad insertion technology.
Red Bull Media House and Turner Broadcasting are already in the early stages of trialing the new solution as part of a technology preview.
“The quality of the content Red Bull Media House produces and delivers is intrinsically connected to its value,” said Andi Gall CTO, Red Bull Media House. “The collaboration with Akamai and Adobe simplifies online video ad delivery, and helps Red Bull Media House effectively monetize its content across platforms and devices.”
Akamai and Adobe have a history of successful collaboration on some of the world’s largest online events to date, including Super Bowls, the Olympics, World Cup and March Madness among many others. Having played critical roles in bringing online video to ubiquity, the companies are now leveraging their collective experience and expertise to help simplify advertising across devices and platforms.
Server-side ad insertion, in which advertisements are stitched into content at the network level, is intended to offer numerous benefits to advertisers, content providers and consumers, including:
- Monetization opportunities of TV content on any screen, in any format, with any ad decision technology
- Reliability and limitless scale for linear broadcast-size television audiences
- Increased device reach with faster time to market
- Improved viewing experiences and resiliency to ad blocking
- Enhanced operational visibility thru analytics
Read the official announcement here to learn about these benefits in more detail.