Posts tagged "Primetime"

Adobe Primetime Helps Serve 9 Out of 10 Pay-TV Households in Canada

It’s been a big week for the Adobe Prime­time and Adobe Ana­lyt­ics teams between the release of our lat­est U.S. Dig­i­tal Video Bench­mark Report and our part­ner­ship announce­ment with Nielsen to deliver new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe. Nielsen’s Dig­i­tal Con­tent Rat­ings will provide the industry’s first com­pre­hen­sive, cross-plat­form sys­tem for mea­sur­ing online TV, video and other dig­i­tal con­tent and audi­ences across the web and apps.

We recently reached another major mile­stone: Adobe Primetime’s authen­ti­ca­tion tech­nol­ogy now helps our cus­tomers serve nine out of 10 Cana­dian pay-TV house­holds. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many oth­ers are using Adobe Primetime’s Emmy award-win­ning enti­tle­ment ser­vice to man­age user authen­ti­ca­tions across con­nected screens. Adobe Prime­time enables secure com­mu­ni­ca­tions between con­sumers, pro­gram­mers, and oper­a­tors to estab­lish a user’s enti­tle­ment to con­tent. For these MVPDs, Adobe Prime­time is pro­vid­ing the authen­ti­ca­tion layer, let­ting cus­tomers unlock pay-TV con­tent across any IP con­nected device – from game con­soles and OTT devices to smart­phones and tablets.


In the U.S., more than 250 broad­cast­ers and pay-TV ser­vice providers already use Adobe Primetime’s enti­tle­ment capa­bil­i­ties, reach­ing 99% of the mar­ket.  TV is no longer the device, it’s the con­tent, and we’re thrilled to see more global adop­tion of Adobe Prime­time to deliver amaz­ing TV view­ing expe­ri­ences every­where.


Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announce­ment of a strate­gic alliance with Nielsen high­lights our ongo­ing efforts to provide media com­pa­nies and adver­tis­ers with bet­ter intel­li­gence for smarter ad buy­ing and sell­ing deci­sions.

The part­ner­ship will provide broad­cast­ers, cable net­works and MVPDs with com­pa­ra­ble met­rics in Adobe Ana­lyt­ics to mea­sure audi­ences accu­rately across IP-con­nected screens, includ­ing desk­tops, smart­phones, tablets, game con­soles, and over-the-top (OTT) devices. Adobe will provide cen­sus-based cer­ti­fied data and Nielsen will apply dig­i­tal rat­ings to Adobe’s data inputs.

The tim­ing couldn’t be bet­ter given last week’s announce­ments by HBO and CBS to offer stand­alone stream­ing ser­vices — prov­ing that TV dis­tri­b­u­tion via IP is an area of invest­ment and focus for the indus­try. View­ers are choos­ing to watch pre­mium con­tent across a grow­ing land­scape of devices. Game con­soles and OTT devices now account for 10 per­cent of all online TV con­sump­tion, 194% YoY growth, accord­ing to Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video Bench­mark Report (also just released). It is more crit­i­cal than ever to provide con­sis­tent and com­pre­hen­sive mea­sure­ment across screens.

What does this mean for Adobe Prime­time cus­tomers? Our part­ner­ship with Nielsen gives cus­tomers a faster time-to-mar­ket and oper­a­tional effi­cien­cies, with audi­ence-based intel­li­gence across video, mar­ket­ing, and ad oper­a­tions teams — pro­vid­ing a sin­gle source of truth for dif­fer­ent depart­ments within large orga­ni­za­tions. Adobe Prime­time cus­tomers will be able to lever­age the new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to enhance video ad tar­get­ing, fore­cast audi­ences by demo­graph­ics, and reduce wasted impres­sions.

This part­ner­ship adds to Adobe Primetime’s lead­er­ship posi­tion in the future of TV tech­nol­ogy. Our tech­nol­ogy pub­lishes, pro­tects, and deliv­ers con­tent and ads across IP-enabled devices so our cus­tomers can actively mon­e­tize audi­ences, and now we’re bring­ing 15 years of lead­er­ship in cen­sus-based ana­lytic tools com­bined with Nielsen’s trusted dig­i­tal rat­ings.

We look for­ward to dri­ving mea­sur­able busi­ness improve­ments from the Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to help media com­pa­nies cre­ate more value from every audi­ence inter­ac­tion.

Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always hon­ored when Adobe Prime­time is rec­og­nized by the indus­try for the inno­v­a­tive work we’re doing in deliv­er­ing TV and video across screens, but it means even more when you – our end-users, cus­tomers and part­ners – val­i­date our indus­try lead­er­ship. The 8th Annual Stream­ing Media Read­ers’ Choice Awards honor the best online video tech­nolo­gies based on votes from those who mat­ter most – you!

Pub­lic vot­ing is now open for the Stream­ing Media Read­ers’ Choice Awards and Adobe Prime­time has been nom­i­nated in five cat­e­gories – Closed Cap­tion­ing Solu­tion, DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, Report­ing & Ana­lyt­ics Plat­form (with Adobe Ana­lyt­ics), and Video Adver­tis­ing Solu­tion. Addi­tion­ally, Adobe Media Server is a nom­i­nee in the “Media Server” cat­e­gory and Adobe Pre­miere CC is a nom­i­nee in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

Please visit by Oct. 24 to see all nom­i­nees and cast your votes across 31 cat­e­gories. All vot­ers will receive a con­fir­ma­tion e-mail after vot­ing closes. The top three final­ists in each cat­e­gory will be announced on Oct. 31 and win­ners will be named on Nov. 19 at Stream­ing Media West, where our own Ash­ley Still is speak­ing on a panel (“The Busi­ness of Deliv­er­ing Multi-Plat­form Con­tent” on Nov. 19 at 11:30 a.m.)

We hope to see you at Stream­ing Media West and thanks for help­ing get out the vote.

SM RC Awards

Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Prime­time team and on the heels of IBC, today we’re excited to announce that our con­tent pro­tec­tion solu­tion in Adobe Prime­time – Prime­time Dig­i­tal Rights Man­age­ment (DRM) – is now avail­able across apps on con­nected devices, includ­ing set top boxes, and via HTML5 on major web browsers. Addi­tion­ally, we are the first DRM ven­dor to work with Intel, Broad­com and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops. Prime­time DRM has also been named the mar­ket leader by ABI Research in a com­pet­i­tive assess­ment of the DRM mar­ket.

As the only non-browser ven­dor that offers a cross-plat­form DRM solu­tion, we enable con­tent own­ers to pro­tect their pre­mium video con­tent regard­less of what browser or oper­at­ing sys­tem view­ers are using. Adobe Prime­time DRM will sup­port emerg­ing HTML5 stan­dards and includes HTML5’s Encrypted Media Exten­sions and Media Source Exten­sions on browsers like Mozilla Fire­fox. Net­flix is the lat­est com­pany to join over 100 major con­tent providers world­wide that use our con­tent pro­tec­tion solu­tion includ­ing BBC Broad­cast­ing, Com­cast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broad­cast­ing, Wal­mart (Vudu), Yahoo and oth­ers.

We’re also happy to be work­ing with Intel, Broad­com and AMD to enable hard­ware-based DRM across devices that use CPUs from either chip­maker. Hard­ware based DRM offers a max­i­mum level of secu­rity needed to pro­tect “super” pre­mium video con­tent, includ­ing HD and 4K con­tent in the lat­est UHDTV dig­i­tal home devices. (See our related blog post – UltraHD: Com­ing to a Screen Near You). Addi­tion­ally, Adobe Prime­time DRM is com­pat­i­ble within the pay-TV industry’s Ref­er­ence Design Kit (RDK) for online TV allow­ing video oper­a­tors con­sid­er­ing using the RDK to eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. The RDK is a pre-inte­grated soft­ware bundle that pro­vides a frame­work for pow­er­ing set-top boxes, gate­ways and other devices, and enables pay-TV ser­vice providers to stan­dard­ize the deploy­ment of con­tent pro­tec­tion. Here is what Net­flix and Intel are say­ing about Adobe Prime­time DRM:

  • Ensur­ing the right bal­ance of pri­vacy and user con­trol while let­ting our cus­tomers access their favorite con­tent with­out has­sle is an essen­tial part of Netflix’s suc­cess. Adobe Prime­time DRM in Fire­fox will add to the suite of DRM prod­ucts we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice Pres­i­dent of Engi­neer­ing, Net­flix.
  • Our tech­nol­ogy col­lab­o­ra­tion with Adobe enables us to offer a hard­ware DRM solu­tion that deliv­ers a high level of con­tent pro­tec­tion while pre­serv­ing device per­for­mance. Con­tent providers from broad­cast­ers to Hol­ly­wood Stu­dios are able to take advan­tage of Prime­time DRM on hun­dreds of mil­lions of Android and Win­dows-based devices that run on the lat­est Intel proces­sors.” – Chris­tos Geor­giopoulos, Vice Pres­i­dent of Intel Corporation’s Soft­ware and Ser­vices Group

Lastly, Adobe was named the mar­ket leader in DRM by ABI Research. The “Pay TV Mid­dle­ware, Con­di­tional Access (CAS), and Dig­i­tal Rights Man­age­ment (DRM)” report ranked Adobe first out of nine major DRM ven­dors in the com­pet­i­tive assess­ment. ABI Research Prac­tice Direc­tor Sam Rosen com­mented, “Adobe’s Prime­time strat­egy is solu­tions focused and addresses a num­ber of pain points in video work­flows, includ­ing DRM as well as pack­ag­ing, adver­tis­ing and authen­ti­ca­tion. Adobe’s invest­ment in the authen­ti­ca­tion infra­struc­ture (Adobe Pass) between U.S. cable dis­trib­u­tors and cable pro­gram­mers pro­vides sig­nif­i­cant lift in value to the solu­tion.”

ABI Research

Adobe Prime­time pro­vides the most com­plete DRM tech­nol­ogy across mul­ti­ple plat­forms in the indus­try. Our pri­mary goal is to focus on the suc­cess of our cus­tomers and con­tent providers world­wide in reach­ing dig­i­tal view­ers with the con­tent they want to watch wherever they want to watch it. The rank­ing as a mar­ket leader by ABI Research con­firms the trust that Adobe has built with the largest media com­pa­nies.

Stay tuned for more Adobe Prime­time news and updates com­ing soon.

UltraHD — Coming to a Screen Near You

Forces are align­ing to give con­sumers, at home and on the go, a video view­ing expe­ri­ence with breath­tak­ing pic­ture qual­ity. How­ever, this time it’s not just about hav­ing more pix­els – after all, if you cram more pix­els into your phone or tablet while retain­ing its abil­ity to fit in your pocket or purse, you’ll have to press your eye­ball right up against the glass just to see them.


No, this time, it’s about every pixel being bet­ter: brighter brights, darker darks, and more vivid col­ors to make the image pop on a mod­ern UltraHD dis­play, even if that dis­play is pocket sized. But where is the UltraHD con­tent? Today, most movies are shot in UltraHD and an increas­ing num­ber of movie the­aters are sup­port­ing it. As the cost of pro­duc­ing movies rises and net­work band­width increases, so does the need for pro­tec­tion against new and inno­v­a­tive attacks on con­tent — while still giv­ing view­ers access to con­tent they have pur­chased. Some of these coun­ter­mea­sures are built into Adobe Prime­time DRM, while oth­ers are fun­da­men­tal capa­bil­i­ties of a hard­ware plat­form. For that rea­son, Adobe is excited to be the first dig­i­tal rights man­age­ment (DRM) ven­dor to work with Intel, Broad­com, and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops.

Check out our announce­ment on Adobe Primetime’s lat­est DRM offer­ing with HTML5 sup­port, hard­ware inte­gra­tion, and our #1 rank in inno­va­tion as mar­ket leader in DRM by ABI Research.


Dwight Rodgers is a senior engi­neer­ing man­ager for Adobe Prime­time

Adobe Primetime Support for MPEG-DASH

For those of us work­ing to develop MPEG-DASH, Apple’s recent sup­port of the W3C’s Media Source Exten­sions (MSE) API in Safari on OS X Yosemite is great news.  MSE and DASH have a com­ple­men­tary rela­tion­ship, and expanded sup­port for MSE will make it much eas­ier for pub­lish­ers to adopt DASH.

While MSE itself is designed to be media con­tainer for­mat neu­tral, one of the pri­mary con­tainer for­mat rec­om­men­da­tions made in the spec­i­fi­ca­tion is com­pat­i­ble with the ISO Base Media File For­mat (ISO BMFF) “frag­mented MP4” pro­file of MPEG-DASH.  At this time, MSE imple­men­ta­tions in most desk­top browsers (Chrome, IE, Safari) are avail­able and sup­port the ISO BMFF con­tainer.  Fire­fox is also work­ing on com­pat­i­ble imple­men­ta­tions, which are already par­tially avail­able in their devel­op­ment branches.

The wide­spread sup­port for the ISO BMFF con­tainer is mainly dri­ven by the influ­ence of Netflix’s con­tent library, which is built around an ISO BMFF con­tainer. Although browser ven­dors may or may not feel that ISO BMFF MPEG-DASH is the best way to deliver con­tent, the require­ment to sup­port DASH in order to receive con­tent from a major con­tent provider will ensure con­tin­ued sup­port for this con­tainer.

Cre­at­ing a broad foot­print of avail­able clients is one of the main things slow­ing down adop­tion of DASH.  We here at Adobe announced our sup­port for DASH in our Adobe Prime­time video stack and demon­strated it at this year’s NAB Show.  Prime­time will sup­port DASH using an ISO BMFF con­tainer, and it will work every­where our video engine runs, includ­ing Flash in the browser, Android, Roku, RDK-based set-top boxes, and many other plat­forms.  Primetime’s DASH imple­men­ta­tion will also include com­plete sup­port for all of the capa­bil­i­ties that we offer in HLS today, includ­ing DRM and ad inser­tion, mak­ing it even eas­ier for pub­lish­ers to adopt DASH.


Click to enlarge

Between increas­ing sup­port for DASH using MSE in desk­top browsers, and sup­port for DASH on many other plat­forms using Prime­time, we are near­ing a point where it is easy to deploy video play­ers to con­sume DASH con­tent.  With the avail­abil­ity of client end­points, it will make more sense for pub­lish­ers to adopt DASH for their deliv­ery work­flows.  This won’t hap­pen overnight, but clear­ing this sig­nif­i­cant hur­dle posi­tions the dig­i­tal video ecosys­tem to truly embrace MPEG-DASH.


Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an excit­ing year for the Adobe Prime­time team and we’re going to fin­ish out 2014 strong. Given our work with cus­tomers and part­ners, along with the release of Prime­time 2.0 in April, we’ve strength­ened our indus­try lead­er­ship to spur greater viewer engage­ment and provide more flex­i­bil­ity for con­tent mon­e­ti­za­tion. Along the way, we have come to bet­ter under­stand how audi­ences behave across devices and how adver­tis­ing strate­gies should adapt to fit these behav­iors. Join our upcom­ing webi­nar as we pass along some key busi­ness insights.


Our own Steve Allison, senior man­ager of evan­ge­lism for Video Solu­tions in EMEA, is part­ner­ing with Dig­i­tal TV Europe to deliver a webi­nar focused on how to best com­bine ana­lyt­ics, mon­e­ti­za­tion and video deliv­ery to opti­mally keep up with audi­ences and their view­ing habits. Steve will lever­age his years of video solu­tion expe­ri­ence and exper­tise to dis­cuss indus­try trends, case stud­ies, and best prac­tices.  The webi­nar will take place on Thurs­day, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. East­ern time and 4:00 p.m. Paris time). Sign up for the webi­nar and get more infor­ma­tion here.

Also, if you’re plan­ning to attend IBC in Ams­ter­dam next month (Sept. 11–15), sign up here to sched­ule a meet­ing with the Adobe Prime­time team for the chance to hear more about top­ics such as ad inser­tion, ana­lyt­ics, Dig­i­tal Rights Man­age­ment (DRM), and more. Stay tuned for some excit­ing news and updates dur­ing IBC. Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est Prime­time infor­ma­tion.




Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The indus­try momen­tum around Adobe Prime­time con­tin­ues com­ing off last week’s TV of Tomor­row Show where we spoke about the evo­lu­tion of TV Every­where and other trends, con­nected with sev­eral of our cus­tomers and part­ners, and took home the “Most Sig­nif­i­cant Impact Award” for our solu­tion. Today, we’re proud to announce that Adobe Prime­time received a 2014 Cable Spot­light Pro­duct of the Year Award from, a TMC spon­sored cable tech­nol­ogy web­site.

Along with 17 other com­pa­nies, Adobe was hon­ored by TMC for deliv­er­ing one of the most inno­v­a­tive cable tech­nol­ogy solu­tions of 2014. Appli­ca­tions were eval­u­ated and awarded by the edi­tors of Con­grats to the other indus­try play­ers who were rec­og­nized with this award!


As our team con­tin­ues to inno­vate on Adobe Prime­time and strengthen our lead­er­ship posi­tion in the mul­ti­plat­form inter­ac­tive TV space, we appre­ci­ate the recog­ni­tion we’ve received as it truly val­i­dates our hard work and com­mit­ment to the indus­try. Need­less to say, we’re not slow­ing down any­time soon with some excit­ing pro­duct updates and news in the works.

Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est infor­ma­tion on Adobe Prime­time.

Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re sur­rounded by some of the bright­est minds in the indus­try at the TV of Tomor­row Show in San Fran­cisco. The Adobe Prime­time team is there in full force dis­cussing the future of dig­i­tal TV and how we’re work­ing with part­ners and cus­tomers to advance the indus­try.

Ear­lier today, our own Tamara Gaffney, who runs the Adobe Dig­i­tal Index team, pre­sented the lat­est trends and insights from our Q1 U.S. Dig­i­tal Video Bench­mark Report, show­ing that online TV con­sump­tion is up 246% YoY (see sep­a­rate post). Our VP of Video Solu­tions, Jeremy Helfand, then spoke on a panel with other indus­try exec­u­tives from BSkyB, CTAM, Disney/ABC Tele­vi­sion Group, NBC Uni­ver­sal, Nielsen and nScreen­Media about the cur­rent state and future of TV Every­where. Kelash Kumar, group pro­duct man­ager for Adobe Prime­time, will end the day speak­ing on a panel with other indus­try lumi­nar­ies about how “server-to-screen” strate­gies can pre­pare con­tent own­ers for the future of video dis­tri­b­u­tion. It’s reward­ing see­ing so much momen­tum in the indus­try and con­nect­ing with so many of our cus­tomers and part­ners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (cen­ter), VP of Adobe Prime­time, dis­cusses the future of TV Every­where on a panel at The TV of Tomor­row Show

TVOT Panel 2

Tamara Gaffney, prin­ci­pal ana­lyst for Adobe Dig­i­tal Index, presents the lat­est find­ings on the growth of TV Every­where in the U.S.

Top­ping off a great first day at the TVOT Show, we were hon­ored that Adobe Prime­time was pre­sented with the “Most Sig­nif­i­cant Impact Award” as part of the 11th Annual Awards for Lead­er­ship in Inter­ac­tive and Mul­ti­plat­form Tele­vi­sion, which rec­og­nize both cor­po­rate and indi­vid­ual achieve­ment in the mul­ti­plat­form inter­ac­tive TV space. The “Most Sig­nif­i­cant Impact Award” rec­og­nizes the com­pany and pro­duct that had the most sig­nif­i­cant impact on the over­all indus­try over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Sig­nif­i­cant Impact Award” for Adobe Prime­time at The TV of Tomor­row Show

Adobe Prime­time has expe­ri­enced strong momen­tum since debut­ing at The 2013 NAB Show, and we’re con­tin­u­ing to inno­vate on our mul­ti­screen TV plat­form with feed­back from through­out the indus­try. This award fur­ther val­i­dates our efforts to cre­ate amaz­ing TV expe­ri­ence every­where, and we appre­ci­ate the recog­ni­tion from the award com­mit­tee and our col­leagues. We would also like to con­grat­u­late our fel­low award nom­i­nees and recip­i­ents for their com­mit­ment to mak­ing the vision for the future of TV a real­ity.

For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

UPDATE (6/11/14): Beet TV inter­viewed Adobe’s Jeremy Helfand about the rise in TV Every­where con­sump­tion across devices:

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watch­ing TV on a tele­vi­sion in the liv­ing room are long gone. To meet rapidly evolv­ing con­sumer expec­ta­tions for the TV con­tent they want, the TV indus­try is find­ing new ways to bring their con­tent to what­ever screen audi­ences want to watch. Given the del­uge of con­nected devices from tablets and smart­phones to game con­soles and over-the-top (OTT) devices, easy access to con­tent is tak­ing TV Every­where con­sump­tion to new heights.

Today, we released our Q1 2014 U.S. Video Bench­mark Report which exam­i­nes TV Every­where and non-authen­ti­cated online video trends. The find­ings were stag­ger­ing with online TV con­sump­tion reach­ing an all-time high – up 246% year-over-year (YoY). Our analy­sis is based on aggre­gated and anony­mous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 bil­lion total online video starts and 1.3 bil­lion TV Every­where authen­ti­ca­tions across 250 pay-TV ser­vice providers cov­er­ing 99% of pay-TV house­holds in the U.S. A few other key find­ings:

  • Game con­soles and OTT devices saw the strongest mar­ket share growth increas­ing 539% YoY.
  • iOS apps sur­passed browsers for the first time as the most pop­u­lar access point for online TV achiev­ing a 43% mar­ket share (com­pared to a 36% mar­ket share for browsers)
  • More U.S. pay-TV house­holds (21%) accessed TV Every­where con­tent across devices in Q1 than ever before (com­pared to 16% six months ago)
  • Unique TV Every­where vis­i­tors to web­sites and apps per month increased by 157% YoY, while the num­ber of TV Every­where streams (live, VOD and lin­ear) watched per vis­i­tor each month rose 133% YoY.
  • Using a sam­ple size of 1300+ Adobe Mar­ket­ing Cloud cus­tomers, 35.6 bil­lion online videos includ­ing user-gen­er­ated con­tent were viewed world­wide – an unprece­dented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is every­where now – with more than one fifth of all pay-TV house­holds in the U.S. watch­ing TV online across screens. Check out our full report for the com­plete find­ings and method­ol­ogy. The New York Times also cov­ered our report. We’ll be pre­sent­ing these find­ings and dis­cussing indus­try trends at The TV of Tomor­row Show in San Fran­cisco, June 11–12, so hope to see you there.

Stay tuned for more news and indus­try insights com­ing soon. For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.