Posts tagged "Primetime"

Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Streaming Media West in Southern California, Adobe Primetime team members Campbell Foster and Joel Huff spoke on panels about the state of TV Everywhere. At the OTTtv World Summit and AdMonsters Screens events in London, our own Steve Allison spoke with M6 about IP broadcasting trends in Europe. And we’re continuing our hard work with partners to bring major sporting events across screens in 2014. It’s clear that the future of TV is bright and Adobe Primetime is playing an integral role in taking TV beyond the living room and making any IP-connected screen a TV.

We’re excited to announce that Adobe Primetime was recognized today as a winner of the 7th annual Streaming Media Readers’ Choice Awards in three categories – DRM/Access Control Solution, Media & Entertainment Video Platform, and Video Advertising Management Platform. The awards honor the best online video technologies based on public voting. According to Streaming Media, more than 300 nominations were submitted across 26 categories. It’s always exciting to see our efforts recognized, but we’re especially pleased that this award recognition is based on voting by Streaming Media’s readers. Thank you to the Streaming Media staff for hosting this award and the readers who voted for Adobe Primetime. We appreciate the honor and we have some exciting innovations around Adobe Primetime coming in 2014 – along with continuing our hard work with partners to deliver major sporting events across screens – so stay tuned.

SM-RCA-Winner

And congratulations to our fellow Adobe Creative Cloud team who were also honored with a Streaming Media Readers’ Choice Award for Adobe Premiere Pro CC in the “Desktop Video Editing Software” category.

UPDATE (11/25/13): Don’t miss our Streaming Media webinar on MPEG-DASH & HTTP Adaptive Streaming on Thursday, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Register today and join our expert panel of speakers from Adobe, DASH Industry Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (center, right) accepting a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen (center, left)

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Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a lifelong sports fan, I get excited about working alongside the world’s largest media companies to make it easier for viewers like me to watch more events on more screens.

When Adobe Primetime first launched, we helped NBC Sports and the BBC bring the London 2012 Olympic Games to viewers everywhere. Adobe Primetime pay-TV pass (formerly Adobe Pass) has been instrumental in bringing the 2012 and 2013 NCAA basketball tournament to college hoops fans. Now we’re helping deliver NBA games to viewers who want to check in with their favorite teams and players when they’re not in front of a TV set.

Over the past several weeks, we’ve continued our work with Turner, rolling out dynamic ad insertion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Overtime, showcasing Adobe’s deep expertise in live TV broadcasting to devices and desktops.

Outside the sporting arena, as it were, we’ve also helped enable the AdultSwim, Cartoon Network and TruTV apps for linear simulcast programming. A recent article in Adweek highlighted some of the innovative work the Adobe Primetime team has been doing with Turner to drive more revenue by expanding their breadth of advertising opportunities across screens, at scale.

The Adobe Primetime team is continuing to expand the product offering’s capabilities to address additional business needs and use cases. We look forward to working with more broadcasters, cable companies, satellite providers, telcos and industry partners to help make every screen a TV. As Seth Ladetsky, SVP for Turner digital ad sales commented to AdWeek regarding the development of digital ad opportunities, “If you look at the scale and execution, this is going to be exactly like TV.”

NBA-on-TNT

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Adobe Featured on the Streaming Media 100

I’m pleased to share that Adobe is once again featured on the “Streaming Media 100 (SM100): The One Hundred Companies that Matter Most in Online Video in 2013.” Now in its third year, we’re thrilled to be recognized on the SM100 alongside so many respected industry players as “doing the most interesting and innovative work in streaming video.” With Adobe Primetime, we’re helping MSOs and programmers reach viewers on any IP-connected screen, creating more value for pay-TV service and strengthening brand affinity for content owners. The Streaming Media judges noted that the SM100 recognizes companies with “online video in their DNA” and that definitely holds true for Adobe given our industry-leading video solutions – from our video creation tools within Adobe Creative Cloud to Adobe Primetime. Thanks to Streaming Media for recognizing Adobe for the third year in a row with a spot on the SM100.

SM100-2013If you’re attending Streaming Media West next month in Huntington Beach, California, stop by my panel on Tuesday, Nov. 19: “The State of Over-The-Top Video and TV Everywhere Rollouts.” I’ll be speaking on the panel with DirecTV, LG Electronics, and Sling Media about the state of over-the-top (OTT) and TV Everywhere rollouts. It should be an interesting and engaging discussion so I hope to see you there!

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Statement on Google Chrome Phasing Out the NPAPI Plug-In Interface

This week, the Google Chrome team announced it is phasing out the NPAPI plug-in interface, which has a direct impact on the functionality of major browsers plugins. Since it migrated from the NPAPI interface to the modern Pepper Plugin API (PPAPI), Adobe Flash Player is not affected by this change.

Video-specific functionality such as Adobe Primetime DRM (formerly Adobe Access) and Adobe Primetime Player SDKs are also not affected. There is no migration work required, as Chrome browser users have already been using the PPAPI version of Adobe Flash Player.

Chrome browser users will automatically receive new features and security updates due to the integration of Adobe Flash Player with Chrome, which permits seamless background updates.

For DRM-related questions or feedback, please visit the Adobe Primetime Community Forum.

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Adobe Primetime Continues to Drive TV Everywhere Momentum

Today we are announcing some great momentum for Adobe Primetime PayTV Pass (formerly Adobe Pass), as well as for the overall industry movement of TV Everywhere. Turner Broadcasting System, Inc. (TBS, Inc.) is the latest Adobe Primetime customer delivering TV across screens as a leader in driving TV Everywhere adoption. To date, TV Everywhere has experienced bursts of success with large scale events like the Olympics and March Madness, but there has not been a critical mass of everyday use. That is now starting to change with more premium content coming online (both live linear and VOD), an increasing shift in viewership from traditional TV to online, and greater opportunities for content owners to monetize those online views thanks to innovative technologies such as Adobe Primetime.

In comparing the first half of 2013 with the same period last year, Adobe Digital Index has seen a 400% increase in authenticated streams, and the total number of Adobe Primetime PayTV Pass-enabled websites and apps has doubled across devices from 50 to more than 100. Online video consumption habits are definitely changing given the ever expanding breadth of devices and platforms – with tablets alone accounting for a 150% increase in video starts from Q2 2012 to Q2 2013. Web, iOS, and Android still represent the bulk of consumption, but other connected devices such as Xbox, Roku, Apple TV, and Smart TVs are rapidly gaining traction. Our data shows that 16% of U.S. households are watching pay-TV online as of September 2013 – representing more than100% growth since December 2012. We delivered 29.3 billion video streams to Adobe customers in Q3 2013 – up 124% year-over-year.

The conversations we are now having with our customers also suggest that the tipping point for mass TV Everywhere adoption is upon us. Whereas phase one of TV Everywhere was about “checking the box” to appease the pay TV operators, our programmer customers and pay TV partners alike are now focusing on growth with an emphasis on content discoverability, device expansion, and user experience. And most telling in my opinion, we are now getting considerable interest in our upcoming fraud limiting services to ensure people aren’t sharing credentials or otherwise trying to game the system. Considering the early critics questioned whether the traffic would come at all, it’s a nice twist that too much consumption has now become a concern!

AdobeBroadcastWe’re thrilled to see increased momentum around TV Everywhere on the rise with Adobe Primetime helping pave the way for success. Within two years, we expect TV Everywhere will advance with:

  • Every major TV channel having a TV Everywhere presence via websites or apps
  • The reported 40% of Internet-connect TVs in U.S. households (LGR Research) will actually be in use
  • Content authentication being fully automated – removing consumers from the process

We also found that mobile video viewing is up more than 2x year-over-year (YoY). Consumers of video content via mobile devices are on the rise (see graphs below). An Adobe Digital Index review of 1 billion video starts to 50 branded sites shows that mobile video viewing is up 134% YoY with tablets growing the fastest up 150% YoY.

ADI-Share-of-Video-StartsThe growing mobile audience provides incremental engagement and revenue opportunities for advertising. Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Publishers can capitalize on this target audience with high CPMs (Cost Per thousand Impressions) and incremental impressions. Publishers may also consider creating more mobile-specific content to promote the use of mobile devices and further train consumers to use companion devices while watching a show live or online.

We’ve said that 2013 would be the year that TV Everywhere takes off and our forecast is holding true. Stay tuned for more updates and momentum coming as we head into 2014!

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Adobe Primetime Cloud DRM Service and Hardware DRM Support

Today, we announced two exciting new features to the Adobe Primetime DRM (formerly Adobe Access) offering. 1) Adobe Primetime Cloud DRM Service, and 2) Hardware DRM support on AMD chipsets. DRM is a critical component to enable premium content in early release windows on the web and across mobile devices. This means earlier access to better content for viewers.

Adobe Primetime Cloud DRM Service

The Primetime Cloud DRM Service makes Primetime DRM easy to deploy. A DRM server requires security knowledge and hardware to be properly installed in a data center environment to fulfill compliance and robustness requirements. DRM deployments now get significantly easier with our new Adobe Primetime Cloud DRM Service.

This new service is completely managed by Adobe, including robust security through hardware Security Modules (HSMs), redundancy, and scalable architecture are always up-to-date with the compliance and robustness rules. With the Adobe Primetime Cloud DRM Service, a customer doesn’t need to worry about content delivery because they are out of compliance. Instead, customers can focus on creating and distributing the most engaging content. 

The Adobe Primetime Cloud DRM Service also dramatically simplifies the DRM operations. Once subscribed, the only step required is local DRM packaging of the content. Adobe Primetime DRM supports desktop, Android, iOS, XBox, Roku and Digital Home devices, and provides broad reach with a single DRM workflow.

Hardware DRM Support on AMD Chipsets

Adobe and AMD partnered in bringing the next level of content protection to desktop computers with AMD APUs (Accelerated Processing Units) or discreet GPUs (Graphics Processing Units). Hardware DRM increases the level of DRM security and robustness. Adobe and AMD believe this is better for consumers, programmers and distributors.

AMD_E_RGBTo learn more about Adobe Primetime DRM, please visit our website.

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M6 Group, Leading TV Programmer in France, Adopts Adobe Primetime to Extend TV Experiences Beyond the Living Room

Speaking with a broad range of the largest television programmers and MSOs recently at IBC and dmexco, it’s clear that consumers across the UK and continental Europe are hungry to watch television and film across devices.

We’re excited to announce that M6 Group, a leading French television broadcaster and member of RTL Group, has selected Adobe Primetime to support its Android-based applications for smartphones and tablet devices. iOS support powered by Adobe Primetime is expected to be available later this year, along with other platforms in the future. With Adobe Primetime, M6 Group can easily and securely deliver simulcast, live and on-demand TV content from its top networks to its customers via mobile apps across devices. We are thrilled to work with M6 Group as our first major TV programmer in France bringing its leading TV brands to audiences across mobile platforms.

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

(From left to right, M6, W9 and 6ter screenshots from M6 Group’s Android applications, now available for download. Images courtesy of Google Play.)

M6 Group, which serves nearly a quarter of the broadcast audience in France, has incorporated some of Adobe Primetime’s components across three of its properties: M6, France’s second most popular channel for viewers under 50; W9, a channel with content for young adults; and 6ter, a channel featuring broad content for the whole family. M6 Group is implementing various Adobe Primetime capabilities, including the Adobe Primetime Player and DRM to provide the best viewing experience of protected premium content. Consumers in France running devices with Android version 2.3.3 and higher can download these applications today to watch content live and on-demand. Future deployments of Adobe Primetime for M6 Group’s iOS applications are expected later this year along with added integration of Adobe Primetime’s ad insertion component.

[UPDATED, 9/25/13] Check out the video testimonial on Adobe Primetime from M6 Group below and stay tuned for more Adobe Primetime updates coming soon!

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Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For passionate tennis fans, the U.S. Open has been top of mind for the past two weeks. The annual event culminated with Rafael Nadal and Serena Williams taking the Men’s and Women’s titles, respectively. With all the competitive matches leading up to the crown, tennis fans have been tuning into the Open – and not just on TV. Tennis Channel, which has telecast rights to the U.S. Open, has also been streaming the event online and across Android and iOS devices – powered by Adobe Primetime.

Established in 2003, Tennis Channel is the only 24-hour, TV-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, and is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.

This summer, Tennis Channel decided to live stream the U.S. Open across desktops, iOS and Android devices to deliver a true TV experience for tennis fans on any screen. To make this possible, Tennis Channel selected Adobe Primetime and the Level 3 Video Cloud to broadcast the U.S. Open live via “Tennis Channel Everywhere” apps. Adobe Primetime enabled Tennis Channel to deploy apps for Linear Simulcast quickly and efficiently – using unified, multiscreen publishing, authentication (DRM), ad insertion, and analytics. The Level 3 Video Cloud provided the acquisition, encoding, packaging, and CDN delivery of content. By leveraging Adobe Primetime, Tennis Channel can reach more tennis fans, extend its brand, and reduce operational overhead by leveraging existing broadcast workflows.

It’s been great working with the Tennis Channel and Level 3. From the London 2012 Olympic Games to the 2013 U.S. Open Tennis Championships, Adobe Primetime continues to deliver broad availability of TV content across screens, synchronized viewing experiences across devices and TV, and greater revenue for TV programmers and operators. Stay tuned for more news and updates around Adobe Primetime coming soon.

Tennis-Channel_US-Open

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Vote for our TV Everywhere Session at SXSW 2014

We’ve been saying that 2013 will be the year TV Everywhere really takes off and Adobe is right in the center of this industry transformation with customer and technology partners worldwide. Delivering true broadcast television (live, linear and on demand) across screens at scale, personalizing those viewing experiences, and driving greater revenue for TV programmers and operators are some of the key challenges the industry is facing.

Help us bring the TV Everywhere discussion to South-By-Southwest (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solutions, will be leading an interactive session to discuss the future of TV and the impact of TV Everywhere on the industry. Here’s how to vote:

  1. Go to http://panelpicker.sxsw.com/vote/19367 to vote for our session
  2. Click the “thumbs up” icon on the left under the “Cast Your Vote” header
  3. If this is your first time voting for SXSW sessions, you’ll need to create a quick user profile that allows you to vote. Each registered voter can vote once per proposal.
  4. Login to cast your vote

Below are the details of our session. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Follow @AdobePrimetime on Twitter for news and updates.

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Haters Beware: TV is Everywhere

Here’s a bold prediction: By 2018, Internet TV consumption by consumers will match that of TV broadcasts and pay TV networks. Welcome to the world of TV Everywhere. Given the deluge of mobile devices and increasing adoption, consumers expect any screen anywhere to act as a TV screen. TV is no longer the device; it’s the content. Fortunately, as TV Everywhere evolves, new technologies and features are set to deliver: 

  • Broad availability across any screen
  • Synchronized viewing experiences for TV/devices
  • Greater audience engagement/personalization
  • Higher revenue for TV programmers/operators
  • Seamless and customized ad insertion into live, linear and VOD video content

Data from TV Everywhere services will drive more personalized programming and targeted ads that capture the viewers’ attention. It’s a win for advertisers, but also consumers, who tune out ads that disrupt their viewing experience or lack appeal.

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Adobe Primetime Wins “Best of NAB” Award

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We’ve been busy at NAB this week speaking with partners and customers about the future of television and the general availability of Adobe Primetime – our TV publishing and monetization platform for programmers and pay-TV service providers. Fresh off our announcement, we’re excited that Adobe Primetime has been presented with a “Best of NAB” award by Streaming Media. The award recognizes innovative online video technologies shown and demonstrated at the conference. Judges from the Streaming Media staff selected the five most innovative and best equipped technologies (no specific categories) that solve major industry challenges. We’re thrilled to be honored alongside four other companies  – Canon, Envivio, Matrox and vMix.

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe's Jens Loeffler (left) with Streaming Media's "Best of NAB" Award for Adobe Primetime

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe’s Jens Loeffler (left) with Streaming Media’s “Best of NAB” Award for Adobe Primetime

We believe 2013 will transform how consumers view and engage with TV content online and across devices, and how programmers and pay-TV providers respond to that shift. This award validates our work and the belief that the next big industry transformation since the introduction of cable television 30 years ago is upon us. We’re convinced that Adobe Primetime will play a major role in turning every screen into a TV.

Watch the video below of Adobe’s Jeremy Helfand, VP of video solutions, accepting the “Best of NAB” award from Streaming Media editor Eric Schumacher-Rasmussen.

 

Video streaming by Ustream

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