Posts tagged "Primetime"

Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another excit­ing mile­stone in the evo­lu­tion of Adobe Prime­time.Our cus­tomers and the mar­ket have com­monly posi­tioned Adobe as a com­pany enabling a strong and com­pet­i­tive ecosys­tem for video. Today, at Adobe’s EMEA Dig­i­tal Mar­ket­ing Sum­mit in Lon­don, we released the Adobe Mar­ket­ing Cloud Exchange along with the evo­lu­tion of a video deliv­ery ecosys­tem sup­port­ing Adobe Prime­time.

Adobe Mar­ket­ing Cloud Exchange is a new mar­ket­place for pre-built inte­gra­tions and apps between Adobe solu­tions and third-party tech­nolo­gies. When you visit the site, it is clear that the inte­gra­tion of mul­ti­ple data-dri­ven orga­ni­za­tions within Adobe Dig­i­tal Mar­ket­ing Cloud can ben­e­fit com­pa­nies build­ing their busi­ness on video. Data solu­tions that inte­grate with Adobe Prime­time enable a much broader scope of the plat­form that broad­cast­ers increas­ingly use.

AMC Exchange

 

Here are five great exam­ples of com­pa­nies con­tribut­ing to sup­port a scal­able Adobe Prime­time solu­tion:

  • Ele­men­tal Tech­nolo­giesSoft­ware-defined video pro­cess­ing solu­tions from Ele­men­tal inte­grate seam­lessly with Adobe Prime­time to enable the deliv­ery and mon­e­ti­za­tion of pre­mium con­tent to IP-con­nected screens. Ele­men­tal video pro­cess­ing com­po­nents sup­port deliv­ery of live, lin­ear and video-on-demand (VOD) con­tent for Adobe Prime­time-sup­ported mul­ti­screen deploy­ments.
  • Ird­etoIrdeto’s Mul­ti­screen Rights allow con­tent own­ers and dis­trib­u­tors to pro­tect their valu­able dig­i­tal con­tent and man­age how that con­tent is accessed by con­sumers across devices. Through an intu­itive inter­face, con­tent own­ers and dis­trib­u­tors can eas­ily con­fig­ure con­tent view­ing rules that sup­port their busi­ness mod­els.
  • Microsoft Azure Media Ser­vicesPre-inte­grated with Adobe Primetime’s TV pub­lish­ing and mon­e­ti­za­tion plat­form, includ­ing Adobe Prime­time Player SDKs for Android, iOS, Win­dows, Mac OS and other plat­forms, Microsoft Azure Media Ser­vices ensures full scal­a­bil­ity and mon­e­ti­za­tion of video streams across an unlim­ited num­ber of global house­holds.
  • the­P­lat­form Media com­pa­nies rely on thePlatform’s lead­ing online video pub­lish­ing and man­age­ment solu­tions as their open, cen­tral hub for man­ag­ing, mon­e­tiz­ing, and syn­di­cat­ing bil­lions of Inter­net video views each year. thePlatform’s ser­vices provide unmatched ver­sa­til­ity for design­ing and sup­port­ingstream­ing video busi­nesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the inter­face engine for TV Every­where. It plugs into the tools used by inter­face design­ers and brings their designs to life in one code­base that quickly runs on any screen. It also inte­grates with your video infra­struc­ture, includ­ing Adobe Prime­time.

Stay tuned for more part­ners listed on the Adobe Mar­ket­ing Cloud Exchange com­ing soon.We hope you check it out to learn how com­pa­nies you may be work­ing with are already sup­port­ing Adobe Prime­time. For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

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New, Industry-First Concurrency Monitoring Comes to Adobe Primetime

Our team is busy at The NAB Show this week, and as part of our lat­est pro­duct release, we’re launch­ing Adobe Prime­time con­cur­rency mon­i­tor­ing, cur­rently in beta test­ing with select media com­pa­nies.

The ser­vice enables use cases defined in the Open Authen­ti­ca­tion Tech­ni­cal Committee’s (OATC) newly pub­lished Resource Usage Mon­i­tor­ing (RUM) spec­i­fi­ca­tion, which defines the data for­mats and work­flows for cross com­pany data aggre­ga­tion and exchange. Adobe took a lead­er­ship role in the devel­op­ment of this spec­i­fi­ca­tion to enhance the real-time flow of infor­ma­tion between oper­a­tors and pro­gram­mers. The new spec fills a crit­i­cal gap in many TV Every­where imple­men­ta­tions, and will help advance the indus­try.

Adobe Primetime Concurrency Monitoring

Adobe Prime­time con­cur­rency mon­i­tor­ing pro­vides greater real-time insights into view­er­ship pat­terns. This allows media com­pa­nies to enforce affil­i­ate oblig­a­tions to limit con­cur­rent streams, and can enable poten­tially more expan­sive sub­scrip­tion pack­ages built around a pay-TV household’s con­cur­rent usage needs. This capa­bil­ity could also help encour­age smoother authen­ti­ca­tion expe­ri­ences by help­ing to limit abuse asso­ci­ated with auto­mated in-home TV Every­where account ver­i­fi­ca­tion.  

Con­cur­rency mon­i­tor­ing works with the Adobe Prime­time pay-TV pass capa­bil­ity for both pro­gram­mers and inte­grated oper­a­tors where the sub­scriber account iden­ti­fier is pro­vided through exist­ing Adobe pay-TV pass func­tion­al­ity. Con­cur­rency mon­i­tor­ing also works for deploy­ments that don’t use Adobe’s TV Every­where authen­ti­ca­tion, includ­ing mon­i­tor­ing sites and apps man­aged by oper­a­tors.  The ser­vice can be inte­grated into exist­ing sys­tems to enable a vari­ety of use cases, includ­ing real-time stream-limit enforce­ment and gath­er­ing rich ana­lyt­ics around viewer engage­ment. 

Joel Huff is a group pro­duct man­ager for Video Solu­tions at Adobe

[UPDATE] Below is a Beet.TV video inter­view from The NAB Show with our own Ash­ley Still, senior direc­tor of pro­duct man­age­ment for Adobe Prime­time, dis­cussing the lat­est pro­duct enhance­ments includ­ing con­cur­rency mon­i­tor­ing (start­ing at 4:20). More video inter­views about Adobe Prime­time from The NAB Show are avail­able on Beet.TV’s web­site.

 

 

 

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.

Sochi

The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Win­ter Games, where Adobe Prime­time suc­cess­fully pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events, our team con­tin­ues to make waves in the indus­try. Today, we’re hon­ored to receive the Cable­FAX Tech Award in the “New Pro­duct Award (Vendor/Operator)” cat­e­gory. The Cable­FAX Tech Award recip­i­ents are the for­ward think­ing tech gurus who con­tinue to rev­o­lu­tion­ize cable tech­nol­ogy with their amaz­ing prod­ucts, cam­paigns and part­ner­ships. Adobe Prime­time also received an hon­or­able men­tion for the Cable­FAX Dig­i­tal Awards in the “Best TV Every­where Por­tal Site (Ven­dor)” cat­e­gory. Addi­tion­ally, our own Jens Loef­fler was named to CableFAX’s Dig­i­tal Hot List, which hon­ors exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication, and other cut­ting-edge mul­ti­plat­form projects.

CableFAXAwards

Stay tuned for more Adobe Prime­time news com­ing up at The NAB Show in April.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Prime­time team – from receiv­ing a 2014 SIIA Con­tent CODiE Award in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory to announc­ing that NBC Sports is using Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers. We also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits. All of this momen­tum fur­ther val­i­dates the work we’re doing with Adobe Prime­time to deliver an amaz­ing broad­cast TV expe­ri­ence to every IP-con­nected device.

To cap off a great week, we’re thrilled to be a recip­i­ent of a 2013 Digi­day Video Award for “Best Video Tech­nol­ogy Inno­va­tion.” The Digi­day Video Awards honor over­all excel­lence and break­through achieve­ment in video media, mar­ket­ing and adver­tis­ing by rec­og­niz­ing brands, agen­cies, pub­lish­ers and tech­nol­ogy providers. Win­ners were announced at an award cer­e­mony in New York City on Thurs­day night. We would like to thank the judges for hon­or­ing our achieve­ments with Adobe Prime­time alongside our indus­try col­leagues. There’s a lot of inno­v­a­tive work hap­pen­ing with TV Every­where, and we’re glad to be part of it by lead­ing the indus­try for­ward.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Digiday Video Awards

Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Prime­time has been pow­er­ing NBC Sports across screens since the 2012 Sum­mer Olympics in Lon­don. By gath­er­ing feed­back directly from NBC and its view­ers, we’ve con­tin­u­ally enhanced Adobe Prime­time — and the result is a more dynamic, more engag­ing view­ing expe­ri­ence, on more screens, for sports fans every­where.

Today, we announced that NBC Olympics, a divi­sion of the NBC Sports Group, has selected Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers.

Sochi2

Here are some high­lights of the upcom­ing Olympics expe­ri­ence for view­ers:

  1. Com­pre­hen­sive cov­er­age across more screens and device types. For the first time, every event will be avail­able on every con­nected screen, live and on-demand. This means that view­ers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded cov­er­age to the X1 Plat­form by XFINITY from Com­cast — the first IP-based set-top box to deliver live cov­er­age through Adobe Prime­time.

  2. Sim­pli­fy­ing the authen­ti­ca­tion process. We’re work­ing with five MVPDs to make watch­ing the Games on devices as easy as chang­ing the chan­nel. Sub­scribers of Cable­vi­sion, Com­cast, Cox, and Mid­con­ti­nent pay-TV ser­vices will be able to bypass the login page of the NBC Sports Live Extra expe­ri­ence when access­ing the site and apps from within their homes.

  3. Deliv­er­ing on the promise of dynamic adver­tis­ing. In another indus­try first, broad­cast tele­vi­sion com­mer­cials will be replaced dynam­i­cally across every screen for live and on-demand view­ing. NBC Sports is lever­ag­ing its legacy ad serv­ing infra­struc­ture for cam­paign man­age­ment and ad deci­sion­ing, while Adobe Prime­time will han­dle the ad inser­tion process to manip­u­late and weave con­tent and ads together into a sin­gle stream. The result is more-rel­e­vant ads, a buffer-free view­ing expe­ri­ence, and more ad rev­enue for NBC.

In addi­tion to all the enhance­ments to improve the view­ing expe­ri­ence, we’re also con­tin­u­ing to work hard to scale our offer­ing for NBC and other broad­cast­ers and MVPDs. Advance­ments like enter­prise-grade out­age pro­tec­tion will ensure unin­ter­rupted deliv­ery for NBC’s broad­cast oper­a­tions team, and our work with Microsoft via Win­dows Azure Media Ser­vices (see press release) makes it even eas­ier for pro­gram­mers and oper­a­tors to embrace cloud-based video deliv­ery.

Our Adobe Dig­i­tal Index team also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits.

We hope you enjoy watch­ing the Win­ter Olympics as never before — on the IP-con­nected screen of your choice, live and on-demand — and that the Adobe Prime­time-enabled view­ing expe­ri­ence shows you that the future of TV is here.

Adobe Primetime Wins 2014 SIIA Content CODiE Award

2013 was a busy year for Adobe Prime­time, from bring­ing the full solu­tion to mar­ket to build­ing on cus­tomer and part­ner momen­tum. We’ve hit the ground run­ning in 2014 with some excit­ing news on the hori­zon, and we’re thrilled to announce that Adobe Prime­time was just named a 2014 SIIA Con­tent CODiE Award win­ner in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory.

Dur­ing the past 28 years, the Soft­ware & Infor­ma­tion Indus­try Asso­ci­a­tion (SIIA) CODiE Awards have rec­og­nized more than 1,000 soft­ware and infor­ma­tion com­pa­nies for achiev­ing excel­lence. The CODiE Awards are the only peer-rec­og­nized pro­gram in the con­tent, edu­ca­tion, and soft­ware indus­tries. There were 91 final­ists across 26 cat­e­gories for the SIIA Con­tent CODiE Awards rep­re­sent­ing the infor­ma­tion industry’s best prod­ucts, tech­nolo­gies, and ser­vices cre­ated by or for media, pub­lish­ers, and infor­ma­tion ser­vices providers. SIIA’s rig­or­ous judg­ing, eval­u­a­tion and vot­ing process is explained here.

Adobe Primetime’s CODiE Award win val­i­dates the inno­va­tion, vision and indus­try impact we’re deliv­er­ing as we extend TV beyond the liv­ing room and bring it to every IP-con­nected screen. We’re giv­ing pro­gram­mers and cable oper­a­tors the abil­ity to stream, pro­tect, ana­lyze and mon­e­tize video across desk­tops and devices. It’s an honor to be rec­og­nized by SIIA alongside so many inno­v­a­tive play­ers in the soft­ware indus­try.

CODIE_2014_winner_white

We’d also like to con­grat­u­late our fel­low Adobe Mar­ket­ing Cloud win­ners in the fol­low­ing Con­tent CODiE Award cat­e­gories:

Lastly, we’d like to say con­grats to our own Jens Loef­fler, who was named to CableFAX’s Dig­i­tal Hot List, which “rec­og­nizes exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication and other cut­ting-edge mul­ti­plat­form projects.”

Stay tuned for some news around Adobe Prime­time com­ing next week. For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Sky TV New Zealand Launches Sky Go on iOS with Adobe Primetime

Sky TV NZ launched its new Sky Go appli­ca­tion for iOS lever­ag­ing Adobe Prime­time Player SDKs and Adobe Prime­time Cloud DRM. The iOS app pro­vides view­ers with instant access to 10 pre­mium live-stream­ing chan­nels and the Android ver­sion is sched­uled to be released later this year.

Sky TV App

Adobe Prime­time DRM recently launched a cloud-based deploy­ment option to com­ple­ment the on-premises solu­tion. All major stu­dios have approved apps and ser­vices that use Adobe’s DECE-approved DRM, which pro­vides an easy-to-deploy, end-to-end DRM solu­tion inte­grated with the Adobe Prime­time Player SDKs. Adobe now offers the abil­ity to run the same DRM-pro­tected video stream on all Adobe Prime­time enabled plat­forms, includ­ing desk­tops (see demo), iOS, Android, Roku, and Xbox — with more to come. The sin­gle pub­lish­ing and mon­e­ti­za­tion work­flow leads to sig­nif­i­cantly lower oper­a­tional costs.

If you are located in New Zealand, please down­load the Sky Go appli­ca­tion directly from the iOS App Store and let us know what you think. For more infor­ma­tion on Adobe Prime­time, visit this blog, fol­low us on Twit­ter, or check out the web­site.

Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Stream­ing Media West in South­ern Cal­i­for­nia, Adobe Prime­time team mem­bers Camp­bell Fos­ter and Joel Huff spoke on pan­els about the state of TV Every­where. At the OTTtv World Sum­mit and AdMon­sters Screens events in Lon­don, our own Steve Allison spoke with M6 about IP broad­cast­ing trends in Europe. And we’re con­tin­u­ing our hard work with part­ners to bring major sport­ing events across screens in 2014. It’s clear that the future of TV is bright and Adobe Prime­time is play­ing an inte­gral role in tak­ing TV beyond the liv­ing room and mak­ing any IP-con­nected screen a TV.

We’re excited to announce that Adobe Prime­time was rec­og­nized today as a win­ner of the 7th annual Stream­ing Media Read­ers’ Choice Awards in three cat­e­gories – DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, and Video Adver­tis­ing Man­age­ment Plat­form. The awards honor the best online video tech­nolo­gies based on pub­lic vot­ing. Accord­ing to Stream­ing Media, more than 300 nom­i­na­tions were sub­mit­ted across 26 cat­e­gories. It’s always excit­ing to see our efforts rec­og­nized, but we’re espe­cially pleased that this award recog­ni­tion is based on vot­ing by Stream­ing Media’s read­ers. Thank you to the Stream­ing Media staff for host­ing this award and the read­ers who voted for Adobe Prime­time. We appre­ci­ate the honor and we have some excit­ing inno­va­tions around Adobe Prime­time com­ing in 2014 – along with con­tin­u­ing our hard work with part­ners to deliver major sport­ing events across screens – so stay tuned.

SM-RCA-Winner

And con­grat­u­la­tions to our fel­low Adobe Cre­ative Cloud team who were also hon­ored with a Stream­ing Media Read­ers’ Choice Award for Adobe Pre­miere Pro CC in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

UPDATE (11/25/13): Don’t miss our Stream­ing Media webi­nar on MPEG-DASH & HTTP Adap­tive Stream­ing on Thurs­day, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Reg­is­ter today and join our expert panel of speak­ers from Adobe, DASH Indus­try Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (cen­ter, right) accept­ing a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen (cen­ter, left)

Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a life­long sports fan, I get excited about work­ing alongside the world’s largest media com­pa­nies to make it eas­ier for view­ers like me to watch more events on more screens.

When Adobe Prime­time first launched, we helped NBC Sports and the BBC bring the Lon­don 2012 Olympic Games to view­ers every­where. Adobe Prime­time pay-TV pass (for­merly Adobe Pass) has been instru­men­tal in bring­ing the 2012 and 2013 NCAA bas­ket­ball tour­na­ment to col­lege hoops fans. Now we’re help­ing deliver NBA games to view­ers who want to check in with their favorite teams and play­ers when they’re not in front of a TV set.

Over the past sev­eral weeks, we’ve con­tin­ued our work with Turner, rolling out dynamic ad inser­tion in NBA games streamed to TNTDrama.com, TNT’s mobile apps, and and TNT Over­time, show­cas­ing Adobe’s deep exper­tise in live TV broad­cast­ing to devices and desk­tops.

Out­side the sport­ing arena, as it were, we’ve also helped enable the AdultSwim, Car­toon Net­work and TruTV apps for lin­ear simul­cast pro­gram­ming. A recent arti­cle in Adweek high­lighted some of the inno­v­a­tive work the Adobe Prime­time team has been doing with Turner to drive more rev­enue by expand­ing their breadth of adver­tis­ing oppor­tu­ni­ties across screens, at scale.

The Adobe Prime­time team is con­tin­u­ing to expand the pro­duct offering’s capa­bil­i­ties to address addi­tional busi­ness needs and use cases. We look for­ward to work­ing with more broad­cast­ers, cable com­pa­nies, satel­lite providers, tel­cos and indus­try part­ners to help make every screen a TV. As Seth Ladet­sky, SVP for Turner dig­i­tal ad sales com­mented to AdWeek regard­ing the devel­op­ment of dig­i­tal ad oppor­tu­ni­ties, “If you look at the scale and exe­cu­tion, this is going to be exactly like TV.”

NBA-on-TNT