Posts tagged "streaming"

Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Prime­time has pow­ered viewer expe­ri­ences for NBC Sports Dig­i­tal across screens since the 2012 Sum­mer Olympics. The Super Bowl was a major sports mile­stone for live online stream­ing and whether you were root­ing for the New Eng­land Patri­ots or Seat­tle Sea­hawks, one thing is for cer­tain: Peo­ple tuned into the big game in big num­bers, across devices, in real-time to bring the Super Bowl beyond the liv­ing room.

NBC Sports Live Extra used Adobe Primetime’s play­back and ad inser­tion capa­bil­i­ties to bring the Super Bowl to 1.3 mil­lion con­cur­rent view­ers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Uni­ver­sal, a spe­cial pro­mo­tion (Super Stream Sun­day) enabled view­ers to watch the Super Bowl, a spe­cial episode of The Black­list, and pre­ced­ing pro­gram­ming with­out requir­ing the usual cre­den­tials and login infor­ma­tion from broad­cast­ers and pay-TV ser­vice providers.

Some other online view­er­ship stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New stream­ing record with 800,000 aver­age view­ers per min­ute  (up 52% from last year’s Super Bowl)
  • 213 mil­lion total min­utes viewed (up 99% from last year’s Super Bowl)
  • 5 mil­lion unique total online views (not just con­cur­rent), up 9% from last year’s Super Bowl
  • Qual­ity of NBC Sports Live Extra stream was high with engage­ment at 84.2 min­utes per viewer

Sports con­tent is a huge dri­ver for online view­ing and get­ting users to set up online accounts to enable TV Every­where. 2014 was a land­mark year for TV Every­where and the biggest year yet with spe­cial events like the Sochi Win­ter Olympics and Soc­cer World Cup. In fact, the Adobe Dig­i­tal Index Q2 2014 U.S. Dig­i­tal Video Bench­mark report found that sports net­works saw fre­quency of view­ing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and con­tin­u­ing our part­ner­ship with NBC Sports Dig­i­tal. Stay tuned for more to come!

Super Bowl_NBC Sports



Adobe Partners are Ready for Adobe Primetime

When you start some­thing new in life be it a com­pany, a project or some­thing per­sonal — it is excit­ing.

Today, we announced Adobe Prime­time — a com­plete multi-screen video solu­tion that enables broad­cast pro­gram­mers and pay TV ser­vice providers to cap­i­tal­ize broad­cast video across every con­nected screen.

Many times, you find your­self dream­ing about suc­cess and how you might change the world – and if you’re smart, you will build on strong and solid foun­da­tions from your his­tory that accel­er­ate your suc­cess – and that is just what we did with Adobe Prime­time.

Adobe has devel­oped very strong and trusted tech­nol­ogy part­ner­ships in the video deliv­ery ecosys­tem that drive many of the videos watched online today. It is these part­ner­ships and tech­nolo­gies that make up the ecosys­tem that enables the future of multi-screen video with Adobe Prime­time.

While our name is new, Adobe Prime­time is built on a strong foun­da­tion of encod­ing, deliv­ery, play­back and pro­tec­tion ecosys­tem.  Adobe Inno­va­tions such as RTMP, H.264, and Adap­tive bitrate have enabled the world to engage with video in new ways devel­oped by our cus­tomers that chal­lenged how we con­sumed video.

Look around in your home, at your kids in your office and notice – the world con­sumes video dif­fer­ently today than five years ago and behind the sce­nes, Adobe inno­va­tion is there and that is the basis of Adobe Prime­time.

Over the past 10+ years of video inno­va­tion, Adobe has part­nered with the early vision­ar­ies and inno­va­tors in video prepa­ra­tion and deliv­ery. As a result, Exabyte’s of video is deliv­ered or pre­pared every month and con­sumed using Adobe tech­nolo­gies that are inte­grated into net­work, hard­ware, soft­ware and cloud solu­tions.

From video ingest and encod­ing using RTMP, to HTTP out­put and H.264 across every device – Adobe tech­nolo­gies are inte­grated into the very core of vir­tu­ally every com­po­nent in the video work­flow.

Adobe Prime­time was built from the ground up com­bin­ing many dif­fer­ent tech­nolo­gies into one and lever­age exist­ing part­ner solu­tions so that broad­cast­ers can deliver a robust, rich live stream­ing or HD video on-demand expe­ri­ence to global audi­ences. The video indus­try is under­go­ing a shift towards stan­dard­iza­tion and inter­op­er­abil­ity, and it is that inter­op­er­abil­ity that will cat­a­pult the vol­ume of video avail­able to con­sumers.

This week in Las Vegas, the NAB Show is a per­fect exam­ple of the evo­lu­tion of video. In nearly every booth, video inno­va­tions are demon­strated on devices of many shapes, sizes and con­nect­ed­ness.

Okay – let’s look at the ecosys­tem (from our eyes), and how Adobe Prime­time cus­tomers can lever­age their exist­ing hard­ware and ser­vices con­tracts to quickly address the screens of now and the future.

ENCODERS: There are two classes of encoders – those that enable live stream­ing and those that enable VOD stream­ing. Encoders can live at a broad­caster data cen­ter or in the cloud. Encoders are where video starts its jour­ney to the device. These pow­er­ful work­horses con­sume one video stream or file and in real-time out­put 20–40 dif­fer­ent ver­sions at var­i­ous shapes and sizes opti­mized for devices. Encoders also con­vert embed­ded video sig­nals for adver­tis­ing, closed cap­tion­ing and enti­tle­ment then trans­port it to Adobe Prime­time-enabled play­ers. Encoders also pack­age con­tent into HDS or HLS for­mat (both sup­ported by Adobe Prime­time) and also apply DRM and Pro­tected Stream­ing using Adobe Prime­time DRM (for­mally Adobe Access). Many encod­ing com­pa­nies are also inno­vat­ing smart origin and pack­ag­ing ser­vices to provide addi­tional scale to meet the com­ing demand.

Cisco_Elemental1Vision­ary com­pa­nies like Cisco and Ele­men­tal have led the way with inno­v­a­tive live stream­ing tech­nolo­gies that are quickly lever­ag­ing cloud infra­struc­ture to meet the scale and capac­ity required to quickly pro­duce the qual­ity and mul­ti­ple for­mat require­ments. These indus­try-lead­ing com­pa­nies are present in many broad­cast­ers’ data cen­ters today. Adobe has also part­nered with Envivio, Har­monic, and RGB Net­works – whose devices and ser­vices are ready for Adobe Prime­time today. We are work­ing to enable all of our encoder part­ners with Adobe Prime­time tech­nolo­gies.

DRM & PROTECTION SERVICES: DRM pro­tec­tion is extremely com­plex tech­nol­ogy to deploy due to secu­rity and robust­ness require­ments. When cou­pled with the var­i­ous sup­port across devices, con­nected TV’s, game con­soles and PCs, DRM adds a lot of bar­ri­ers to multi-screen video stream­ing. DRM ser­vice providers make it eas­ier to imple­ment license deliv­ery, sub­scrip­tion enti­tle­ment and event trans­ac­tional ser­vices for rental or pay-per-view ser­vices. DRM ser­vice providers oper­ate Adobe Prime­time DRM license ser­vices, and can eas­ily inte­grate into encod­ing work­flows to encrypt video con­tent. Adobe Prime­time Player uses a sin­gle DRM across desk­tops, Android, iOS and con­nected TVs – with full sup­port for indus­try stan­dard Ultra­vi­o­let Com­mon Encryp­tion.


Com­pa­nies like Ird­eto have gladly taken the respon­si­bil­ity of host­ing Adobe Prime­time DRM license servers so it doesn’t have to be man­aged by broad­cast­ers or dis­trib­u­tors. They provide an inno­v­a­tive and robust pro­tec­tion ser­vice that can reduce the com­plex­ity for pro­tect­ing con­tent stream­ing to Adobe Prime­time-enabled video play­ers. Adobe has also part­nered with Vualto, Authen­tec, CSG and other pop­u­lar DRM ser­vices. Con­tent encryp­tion can be done when video is encoded through encod­ing part­ners, or dynam­i­cally using cloud ser­vice providers such as Lev­el3 or Aka­mai.

CONTENT DELIVERY NETWORKS (CDN): Think of CDNs as the 21st century’s video antenna. With­out them, we lit­er­ally would not have the abil­ity to deliver HD video across such a wide array of net­works, like mobile, WiFi, office or home Inter­net con­nec­tions. CDNs provide the trans­port and caching tech­nolo­gies vital to video deliv­ery. CDNs are expand­ing what they can do by oper­at­ing encoders, live ingest, encryp­tion and other ser­vices to make video pub­lish­ing eas­ier.


Com­pa­nies like Aka­mai, Ama­zon Web Ser­vices and Lev­el3 provide the global scale and reach required to bring video expe­ri­ences to con­sumer devices that are unin­ter­rupted by net­work buffer­ing. Nearly every top broad­caster glob­ally makes use of one or many of our deliv­ery net­work part­ners. Adobe Prime­time is an HTTP-stream­ing based solu­tion sup­ported by the HDS and HLS stream­ing for­mats which can pass and scale through CDNs eas­ily. These CDNs can also dynam­i­cally pre­pare videos that can be watched within an Adobe Prime­time-enabled video player.   Adobe part­ners with more than 25 CDNs glob­ally, and we are work­ing to cer­tify them all to sup­port Adobe Prime­time cus­tomers.

LIVE EVENT SERVICES: Today there are more Live events and 24x7 lin­ear stream­ing being watched than video on-demand. Web­cast­ing is not what it used to be and Adobe’s part­ners have made per­fect­ing pro­fes­sional live video stream­ing their busi­ness. From satel­lite, fiber or IP sig­nal acqui­si­tion, these pro­fes­sional ser­vices com­pa­nies bring the world’s major events such as the Olympics, Super Bowl, World Cup and more to every screen imag­in­able. By deploy­ing the world’s most advanced live and lin­ear facil­i­ties along with oper­at­ing encoders, tele­ports, pay­ment sys­tems and large data cen­ters – con­sumers now expe­ri­ence full HD live events that do not fail – and are enhanced with live high­light clip­ping and advanced per­for­mance teleme­try.


Com­pa­nies like iStream­Planet, AEG Dig­i­tal Media, Delta­tre, ATOS Origin, Origin Dig­i­tal and NeuLion all part­ner with Adobe to enable Adobe Prime­time cus­tomers with inte­grated sig­nal acqui­si­tion, pro­tec­tion and engag­ing video player expe­ri­ences that drive extremely high vol­umes and adver­tis­ing oppor­tu­ni­ties. By com­bin­ing Adobe Prime­time ad inser­tion tech­nol­ogy into their work­flows, our cus­tomers can mon­e­tize their con­tent through adver­tis­ing and authen­ti­ca­tion. This is hard work, and it requires a mas­ter­ful hand to make sure events are suc­cess­ful because as a friend of mine often reminds me, “If you are deliv­er­ing an Inter­net-only stream, and it fails…you don’t have an event!”

Adobe Prime­time may be new, but we have been work­ing to pre-enable an ecosys­tem of tech­nolo­gies to provide a pre­mier broad­cast video expe­ri­ence across screens and more inno­va­tion is on the way!

Adobe Primetime and the Single Publishing Workflow

Today there are dif­fer­ent video for­mats to tar­get var­i­ous plat­forms, which invari­ably lead to increased stor­age and deliv­ery costs, redun­dant work­flows, and reduced scale due to caching inef­fi­cien­cies. Com­plex work­flows boost oper­at­ing costs, which can pre­vent reach­ing all poten­tial users.

For exam­ple, if it’s required to deploy four DRMs, three stream­ing pro­to­cols, three ad inser­tion tech­nolo­gies to reach all devices and users, and the video play­back itself on the devices is not con­sis­tent due to frag­men­ta­tion, it can become too expen­sive to deploy and main­tain. The com­pro­mise is to set­tle on a sub­set of devices, which will limit your reach.

Adobe Prime­time, now gen­er­ally avail­able, is com­mit­ted to help­ing pro­gram­mers and dis­trib­u­tors reach, mon­e­tize and acti­vate audi­ences across screens. This is due to hav­ing a sin­gle pub­lish­ing, pro­to­col, DRM, CVAA-com­pli­ant closed cap­tion­ing, and ad work­flow to reach all users across all major devices.

To sim­plify deliv­ery work­flows, we are enhanc­ing our pro­to­col sup­port with Adobe Prime­time: 

  • Adobe Prime­time Player will sup­port HTTP Live Stream­ing (HLS), in addi­tion to the exist­ing HTTP Dynamic Stream­ing (HDS) on the desk­top
  • HLS will be avail­able on all Adobe Prime­time Player mobile plat­forms
  • Sup­port of  MPEG-Dash in the future

All plat­forms and pro­to­cols sup­port all Adobe Prime­time Player fea­tures, includ­ing:

  • Seam­less Ad Inser­tion
  • Dig­i­tal rights man­age­ment (DRM)
  • Com­mu­ni­ca­tions and Video Acces­si­bil­ity Act (CVAA) com­pli­ant closed cap­tion­ing
  • Enhanced video ana­lyt­ics

Desk­tops / Android

Desk­tops and Android devices will both include a full HLS (v4) video stack. It will specif­i­cally address the video play­back frag­men­ta­tion chal­lenges on Android with its low-level inte­gra­tion, and provide high-qual­ity video play­back on all Android 2.3 and 4.x devices with the Adobe Prime­time Player.


Adobe Prime­time uses the native HLS video stack on iOS. Adobe Prime­time DRM and Ad Inser­tion are fully com­pli­ant with Apple’s video guide­li­nes.


Future mobile and dig­i­tal home sup­port will offer all Adobe Prime­time fea­tures, and can be tar­geted with a sin­gle pub­lish­ing work­flow.

We are very excited to help sim­plify the pub­lish­ing work­flow with Adobe Prime­time, and provide the best pos­si­ble reach and user expe­ri­ence for the next gen­er­a­tion of online video con­tent.


CES: TV Everywhere Becoming a Reality in 2013

As we embark on a new year, we’re excited to see more and more “TV Every­where” expe­ri­ences com­ing online. With Adobe Pass, our Emmy Engi­neer­ing award-win­ning authen­ti­ca­tion ser­vice and a key com­po­nent of Adobe‘s Project Prime­time, we are work­ing closely with our part­ners to make it eas­ier for mil­lions of con­sumers to access their pay TV con­tent across devices.

Adobe Pass is now sup­ported by more than 150 pay TV oper­a­tors cov­er­ing nearly 98 per­cent of all pay TV house­holds in the U.S. Given the cur­rent adop­tion rate, we antic­i­pate all major TV shows will be avail­able through a TV Every­where expe­ri­ence in the next two years.

We’re thrilled that A+E Net­works just launched its first iPad apps, pow­ered by Adobe Pass, for three of its net­works: A&E, HISTORY and Life­time. These three net­works bring to iPad users their broad­cast con­tent, includ­ing pop­u­lar TV shows like Stor­age Wars (A&E), Pawn Stars (HISTORY) and Project Run­way (Life­time). Addi­tion­ally, Com­cast cus­tomers can access exclu­sive con­tent across all three apps. With three new A+E apps now live, more than 55 sites and mobile apps are now pow­ered by Adobe’s authen­ti­ca­tion ser­vice. TV pro­gram­mers work­ing with Adobe include NBC, Fox, Dis­ney, ESPN, Car­toon Net­work, MTV, TNT, CNN, Scripps, Pac12, NFL Net­work, The Hall­mark Chan­nel, Uni­vi­sion, and many oth­ers.

We’re excited about the pipeline of new TV Every­where apps com­ing online in 2013 – bring­ing con­sumers a dig­i­tal liv­ing room expe­ri­ence on the go. Stay tuned for some major updates between now and The NAB Show.


Adobe Pass Drives Mainstream Adoption of TV Everywhere

Adobe Pass, a key com­po­nent of Adobe’s Project Prime­time, has quickly estab­lished itself as the indus­try leader in TV Every­where ser­vices. Used by NBC Olympics to enable live streams, Adobe Pass is now inte­grated with more than 150 pay TV providers and sup­ports over 40 sites and mobile apps from 25 major net­works includ­ing Fox, ESPN, CNN Con­tinue read­ing...