Posts tagged "TV Everywhere"

Data and Apps Fuel Innovation in the TV Industry

The TV indus­try is sail­ing into an uncharted ocean of inno­va­tion. Already, some of the most inno­v­a­tive TV ser­vices lever­age data and apps to deliver excit­ing new con­tent expe­ri­ences. The fol­low­ing trends could help inform how your orga­ni­za­tion pur­sues inno­va­tion, too.

1. TV com­pa­nies are invest­ing in data

Turner, ESPN, and Cable­vi­sion have some­thing new in com­mon. They’re all invest­ing in data man­age­ment plat­forms (DMPs). Here’s what execs from these com­pa­nies have to say about it:

  • Talk­ing about Turner Data Cloud, Stephen Kim, Chief Data Strate­gist at Turner said, “We want to build a cen­tral repos­i­tory of infor­ma­tion around con­sump­tion, tastes, geog­ra­phy, demo­graph­ics and pro­file infor­ma­tion for our view­ers, and use that to deliver bet­ter value.” (via AdEx­changer)
  • Regard­ing the pro­pri­etary ESPN DMP, Zachary Chap­man, VP of dig­i­tal and pub­lisher sales at ESPN said, “There’s no rea­son that we shouldn’t have a DMP in place that allows us to ana­lyze the data in a much more fluid way, and share with our agency part­ners.” (via Medi­a­Post)
  • Dis­cussing Cablevision’s Total Audi­ence Appli­ca­tion, or TAPP cen­sus-data plat­form, Ben Tatta, pres­i­dent of Cable­vi­sion Media Sales said, “This is a win­dow into what lies ahead.” (via AdAge)

Expect more invest­ment in data man­age­ment from TV com­pa­nies in the near future.

2. TV apps already pro­lif­er­ate in Apple’s App Store

This month, we esti­mated that roughly 60% of brands rep­re­sent­ing TV chan­nels have dis­tinct apps in the App Store. We counted over 150 TV brands with one or more chan­nels on a lead­ing cable net­work of which over 90 brands had an app in Apple’s App Store. This fits right into a pre­dic­tion made here last month by TDG Research’s Joel Espelien who pre­dicted that every mean­ing­ful TV brand will have its own app.

Already, hun­dreds of TV brands have the abil­ity to look at every sin­gle but­ton press and view hap­pen­ing within their apps. They can col­lect this data and use it to inform new inno­va­tions and make the viewer expe­ri­ence even bet­ter.

3. TV apps will soon pro­lif­er­ate on Google Play

We expect apps for Android TV on Google Play to grow by dou­ble this year or bet­ter. There are cur­rently 46 apps for Android TV. Sony, Philips, Razer and Nvidia have Android TV devices on the mar­ket and Sharp has devices com­ing soon. As con­sumers pur­chase these new devices, it will lure the devel­op­ers of exist­ing TV apps to port their apps over to Android TV. App ports alone could dou­ble the num­ber of apps on Android TV this year.

The Android TV user expe­ri­ence may delight con­sumers that strug­gle to find the right con­tent across var­i­ous siloed TV apps because it pro­vides rec­om­men­da­tions and voice search fea­tures that span all installed apps. Accord­ing to TV Con­nect, Thomas Riedl, Google’s Global Head of Android TV Part­ner­ships says, “When in the Android TV home screen, you’ll see a row of con­tent rec­om­mended for you. These rec­om­men­da­tions come from all the Android TV apps you have installed on that device and is based on which apps you’ve used on that device.”

It’s anybody’s guess where inno­va­tions around data and apps will ulti­mately lead. How­ever, we’re pretty cer­tain that DMPs and the pro­lif­er­a­tion of TV apps all have impor­tant roles to play in the future of TV.

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Highlights from Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report

Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video 2014 Inau­gu­ral Report report is now avail­able. This report helps broad­cast­ers, cable net­works, and dis­trib­u­tors antic­i­pate and plan for the changes tak­ing place in how con­sumers view video. The report cov­ers TV Every­where and online video view­er­ship trends.

Key points include:

  • TV Every­where grew sig­nif­i­cantly in 2014. Unique view­ers increased 117% YOY and authen­ti­cated video starts increased 266% YOY.
  • As of Q4 2014, gam­ing con­soles and OTT devices now make up 16% of TV Every­where authen­ti­ca­tions.
  • Video view­ing on mobile devices will over­take desk­top video view­ing by Q4 2016.

Net/Net: In 2015, con­sider opti­miz­ing the TV Every­where expe­ri­ence for gam­ing con­sole and OTT devices and the online video expe­ri­ence for mobile.

Read on for more details from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report.

TV Every­where high­lights

2014 was the year that TV Every­where was picked up by the early adopters; in 2015 it could “Cross the Chasm” to the early major­ity stage. The fol­low­ing key TV Every­where high­lights show you just how big TV Every­where has become and high­light areas of fur­ther growth.

  1. There’s more peo­ple watch­ing more con­tent than ever before via TV Every­where. On aver­age, 13 mil­lion view­ers tuned into TV Every­where ser­vices in 2014, up 117% from 6 mil­lion in 2013. 2014 saw 2.1 bil­lion authen­ti­cated video starts, up 266% from 574 mil­lion in 2013.
  2. Graph-2lGraph-2kGam­ing con­sole and over-the-top (OTT) devices are tak­ing a bite out of the iOS share of TV Every­where authen­ti­ca­tions. Gam­ing con­sole and OTT device share of authen­ti­ca­tions rose 50% YOY from 11% in Q4 2013 to 16% in Q4 2014. iOS share of authen­ti­ca­tions dropped 21% YOY from 57% in Q4 2013 to 45% in Q4 2014.
  3. Graph-2eSports con­tent has the most unique vis­i­tors in TV Every­where with 3.2 times as many unique vis­i­tors as movie con­tent. How­ever, movie con­tent has the fastest rate of unique vis­i­tor growth at a 216% YOY rate of growth.

Graph-2n

Online video high­lights

The biggest trend in online video is mobile video view­ing. The fol­low­ing key online video high­lights pre­dict when mobile video view­ing will be big­ger than desk­top video view­ing and high­light related video view­ing met­rics.

  1. Mobile device video view­ing may over­take desk­top video view­ing by Q4 2016. In Q4 2014, 15% of online video starts took place on smart phones and 12% took place on tablets for a total of 27% of online video starts tak­ing place in mobile. In just two years, this could increase to 50.2%.
  2. Graph-2bSmart­phone com­ple­tion rates are up. The new, larger-screen iPhone release in Q4 2014 gave smart phone video com­ple­tion rates a slight boost with the per­cent of videos reach­ing the “50% com­plete” point on smart phones increas­ing 7% over the Q3 2014 video com­ple­tion rates.
  3. Graph-2cTime spent met­rics are up for online video across all devices. Time spent view­ing video on a smart phone is up to 24% QoQ. Time spent view­ing video on a tablet is up to 16% QoQ. Desk­top aver­age video view time is now 16 times longer than the aver­age smart phone video view time, ver­sus the 17 times dif­fer­ence in Q3.

Graph-2d

Get the rest of the insights from the U.S. Dig­i­tal Video 2014 Inau­gu­ral Report via the free down­load here.

Adobe Primetime Takes Home Cablefax Tech Award

­Today, we attended the Cable­fax Dig­i­tal, Tech and Trailer Awards break­fast in New York City along with our indus­try cohorts. We’re thrilled to announce that Adobe Prime­time was hon­ored with a Cable­fax Tech Award in the “TV Everywhere/Authentication Sys­tem” cat­e­gory. Cablefax’s Tech Awards rec­og­nize the for­ward-think­ing tech gurus con­tin­u­ally rev­o­lu­tion­iz­ing cable tech­nol­ogy with amaz­ing prod­ucts, cam­paigns and part­ner­ships. Thank you to the Cable­fax judges for val­i­dat­ing Adobe Primetime’s work help­ing broad­cast­ers, cable net­works and ser­vice providers cre­ate, deliver and mon­e­tize engag­ing and per­son­al­ized TV expe­ri­ences across screens.

Cable fax 1

Addi­tion­ally, Cable­fax hon­ored indi­vid­u­als named to The Dig­i­tal Hot List 2015, which “rec­og­nizes exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication and other cut­ting-edge mul­ti­plat­form projects.” He’s already on Adobe’s hot list, but we’re proud to see our own Jens Loef­fler, prin­ci­pal tech­ni­cal evan­ge­list, acknowl­edged again by Cable­fax for his indus­try achieve­ments via Adobe Prime­time. Con­grats, Jens, and to all of our indus­try col­leagues for this recog­ni­tion!

Cable fax blog pic 2

It’s an excit­ing time for Adobe Prime­time and the indus­try and we’re not slow­ing down. We have some excit­ing solu­tion updates along with cus­tomer and part­ner momen­tum com­ing at The NAB Show (April 13–16) so stay tuned and hope to see you there.

Granting Pay TV Subscribers Broader Access to Content

One key idea behind TV Every­where is that if a cus­tomer has a pay­ing rela­tion­ship with a brand for one type of pre­mium ser­vice, then that brand can reward the cus­tomer with free access to related ser­vices. Typ­i­cally, this idea is used to allow pay TV sub­scribers to use their pay TV cre­den­tials to watch TV for free on con­nected devices.

Yet, the use of pay TV cre­den­tials to extend access to ser­vices can be applied much more broadly to val­i­date access to any inter­net-deliv­ered con­tent. For exam­ple, Rogers Media recently granted free access to the dig­i­tal edi­tions of its Sport­snet Mag­a­zine on Android, iOS and Win­dows 8 devices to all of its Sport­snet ONE, TV Every­where sub­scribers com­ing through either Rogers or Shaw Go. Now, mil­lions of Sport­snet ONE sub­scribers get free Sport­snet Mag­a­zine con­tent on their mobile devices.

Using pay TV cre­den­tials to access Sport­snet Mag­a­zine on an Android device

Primetime-Sportsnet-One

Grant­ing pay TV sub­scribers access to mag­a­zine con­tent was easy for Rogers Media. It was already using Adobe Dig­i­tal Pub­lish­ing Suite to pro­duce the Sport­snet Mag­a­zine dig­i­tal edi­tions and Adobe Prime­time to power Sport­snet ONE’s TV Every­where authen­ti­ca­tion. So, get­ting one login to provide access to its TV and dig­i­tal edi­tions on con­nected devices was a sim­ple inte­gra­tion between the two Adobe solu­tions. Now, when Sport­snet ONE cus­tomers ver­ify them­selves in the Sport­snet Mag­a­zine iOS, Android or Win­dows 8 apps, they’re using Adobe Primetime’s authen­ti­ca­tion capa­bil­i­ties.

Inte­gra­tions like what Rogers Media has done for Sport­snet demon­strate just how flex­i­ble the TV Every­where model can be. Cus­tomers can pay once for access to con­tent across media types and chan­nels. This allows media com­pa­nies to provide a great deal of value to loyal cus­tomers while enabling the flex­i­bil­ity to use alter­nate rev­enue mod­els. For exam­ple, the Sport­snet app earns addi­tional rev­enue by sell­ing indi­vid­ual mag­a­zine issues to non-sub­scribers through an in-app pur­chase.

Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Prime­time has pow­ered viewer expe­ri­ences for NBC Sports Dig­i­tal across screens since the 2012 Sum­mer Olympics. The Super Bowl was a major sports mile­stone for live online stream­ing and whether you were root­ing for the New Eng­land Patri­ots or Seat­tle Sea­hawks, one thing is for cer­tain: Peo­ple tuned into the big game in big num­bers, across devices, in real-time to bring the Super Bowl beyond the liv­ing room.

NBC Sports Live Extra used Adobe Primetime’s play­back and ad inser­tion capa­bil­i­ties to bring the Super Bowl to 1.3 mil­lion con­cur­rent view­ers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Uni­ver­sal, a spe­cial pro­mo­tion (Super Stream Sun­day) enabled view­ers to watch the Super Bowl, a spe­cial episode of The Black­list, and pre­ced­ing pro­gram­ming with­out requir­ing the usual cre­den­tials and login infor­ma­tion from broad­cast­ers and pay-TV ser­vice providers.

Some other online view­er­ship stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New stream­ing record with 800,000 aver­age view­ers per min­ute  (up 52% from last year’s Super Bowl)
  • 213 mil­lion total min­utes viewed (up 99% from last year’s Super Bowl)
  • 5 mil­lion unique total online views (not just con­cur­rent), up 9% from last year’s Super Bowl
  • Qual­ity of NBC Sports Live Extra stream was high with engage­ment at 84.2 min­utes per viewer

Sports con­tent is a huge dri­ver for online view­ing and get­ting users to set up online accounts to enable TV Every­where. 2014 was a land­mark year for TV Every­where and the biggest year yet with spe­cial events like the Sochi Win­ter Olympics and Soc­cer World Cup. In fact, the Adobe Dig­i­tal Index Q2 2014 U.S. Dig­i­tal Video Bench­mark report found that sports net­works saw fre­quency of view­ing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and con­tin­u­ing our part­ner­ship with NBC Sports Dig­i­tal. Stay tuned for more to come!

Super Bowl_NBC Sports

 

Adobe Primetime Helps Serve 9 Out of 10 Pay-TV Households in Canada

It’s been a big week for the Adobe Prime­time and Adobe Ana­lyt­ics teams between the release of our lat­est U.S. Dig­i­tal Video Bench­mark Report and our part­ner­ship announce­ment with Nielsen to deliver new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe. Nielsen’s Dig­i­tal Con­tent Rat­ings will provide the industry’s first com­pre­hen­sive, cross-plat­form sys­tem for mea­sur­ing online TV, video and other dig­i­tal con­tent and audi­ences across the web and apps.

We recently reached another major mile­stone: Adobe Primetime’s authen­ti­ca­tion tech­nol­ogy now helps our cus­tomers serve nine out of 10 Cana­dian pay-TV house­holds. Shaw, Rogers, Bell, Videotron, Telus, Cogeco and many oth­ers are using Adobe Primetime’s Emmy award-win­ning enti­tle­ment ser­vice to man­age user authen­ti­ca­tions across con­nected screens. Adobe Prime­time enables secure com­mu­ni­ca­tions between con­sumers, pro­gram­mers, and oper­a­tors to estab­lish a user’s enti­tle­ment to con­tent. For these MVPDs, Adobe Prime­time is pro­vid­ing the authen­ti­ca­tion layer, let­ting cus­tomers unlock pay-TV con­tent across any IP con­nected device – from game con­soles and OTT devices to smart­phones and tablets.

PT-Canada

In the U.S., more than 250 broad­cast­ers and pay-TV ser­vice providers already use Adobe Primetime’s enti­tle­ment capa­bil­i­ties, reach­ing 99% of the mar­ket.  TV is no longer the device, it’s the con­tent, and we’re thrilled to see more global adop­tion of Adobe Prime­time to deliver amaz­ing TV view­ing expe­ri­ences every­where.

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The indus­try momen­tum around Adobe Prime­time con­tin­ues com­ing off last week’s TV of Tomor­row Show where we spoke about the evo­lu­tion of TV Every­where and other trends, con­nected with sev­eral of our cus­tomers and part­ners, and took home the “Most Sig­nif­i­cant Impact Award” for our solu­tion. Today, we’re proud to announce that Adobe Prime­time received a 2014 Cable Spot­light Pro­duct of the Year Award from Cable.TMCnet.com, a TMC spon­sored cable tech­nol­ogy web­site.

Along with 17 other com­pa­nies, Adobe was hon­ored by TMC for deliv­er­ing one of the most inno­v­a­tive cable tech­nol­ogy solu­tions of 2014. Appli­ca­tions were eval­u­ated and awarded by the edi­tors of Cable.TMCnet.com. Con­grats to the other indus­try play­ers who were rec­og­nized with this award!

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As our team con­tin­ues to inno­vate on Adobe Prime­time and strengthen our lead­er­ship posi­tion in the mul­ti­plat­form inter­ac­tive TV space, we appre­ci­ate the recog­ni­tion we’ve received as it truly val­i­dates our hard work and com­mit­ment to the indus­try. Need­less to say, we’re not slow­ing down any­time soon with some excit­ing pro­duct updates and news in the works.

Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est infor­ma­tion on Adobe Prime­time.

Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re sur­rounded by some of the bright­est minds in the indus­try at the TV of Tomor­row Show in San Fran­cisco. The Adobe Prime­time team is there in full force dis­cussing the future of dig­i­tal TV and how we’re work­ing with part­ners and cus­tomers to advance the indus­try.

Ear­lier today, our own Tamara Gaffney, who runs the Adobe Dig­i­tal Index team, pre­sented the lat­est trends and insights from our Q1 U.S. Dig­i­tal Video Bench­mark Report, show­ing that online TV con­sump­tion is up 246% YoY (see sep­a­rate post). Our VP of Video Solu­tions, Jeremy Helfand, then spoke on a panel with other indus­try exec­u­tives from BSkyB, CTAM, Disney/ABC Tele­vi­sion Group, NBC Uni­ver­sal, Nielsen and nScreen­Media about the cur­rent state and future of TV Every­where. Kelash Kumar, group pro­duct man­ager for Adobe Prime­time, will end the day speak­ing on a panel with other indus­try lumi­nar­ies about how “server-to-screen” strate­gies can pre­pare con­tent own­ers for the future of video dis­tri­b­u­tion. It’s reward­ing see­ing so much momen­tum in the indus­try and con­nect­ing with so many of our cus­tomers and part­ners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (cen­ter), VP of Adobe Prime­time, dis­cusses the future of TV Every­where on a panel at The TV of Tomor­row Show

TVOT Panel 2

Tamara Gaffney, prin­ci­pal ana­lyst for Adobe Dig­i­tal Index, presents the lat­est find­ings on the growth of TV Every­where in the U.S.

Top­ping off a great first day at the TVOT Show, we were hon­ored that Adobe Prime­time was pre­sented with the “Most Sig­nif­i­cant Impact Award” as part of the 11th Annual Awards for Lead­er­ship in Inter­ac­tive and Mul­ti­plat­form Tele­vi­sion, which rec­og­nize both cor­po­rate and indi­vid­ual achieve­ment in the mul­ti­plat­form inter­ac­tive TV space. The “Most Sig­nif­i­cant Impact Award” rec­og­nizes the com­pany and pro­duct that had the most sig­nif­i­cant impact on the over­all indus­try over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Sig­nif­i­cant Impact Award” for Adobe Prime­time at The TV of Tomor­row Show

Adobe Prime­time has expe­ri­enced strong momen­tum since debut­ing at The 2013 NAB Show, and we’re con­tin­u­ing to inno­vate on our mul­ti­screen TV plat­form with feed­back from through­out the indus­try. This award fur­ther val­i­dates our efforts to cre­ate amaz­ing TV expe­ri­ence every­where, and we appre­ci­ate the recog­ni­tion from the award com­mit­tee and our col­leagues. We would also like to con­grat­u­late our fel­low award nom­i­nees and recip­i­ents for their com­mit­ment to mak­ing the vision for the future of TV a real­ity.

For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

UPDATE (6/11/14): Beet TV inter­viewed Adobe’s Jeremy Helfand about the rise in TV Every­where con­sump­tion across devices:

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watch­ing TV on a tele­vi­sion in the liv­ing room are long gone. To meet rapidly evolv­ing con­sumer expec­ta­tions for the TV con­tent they want, the TV indus­try is find­ing new ways to bring their con­tent to what­ever screen audi­ences want to watch. Given the del­uge of con­nected devices from tablets and smart­phones to game con­soles and over-the-top (OTT) devices, easy access to con­tent is tak­ing TV Every­where con­sump­tion to new heights.

Today, we released our Q1 2014 U.S. Video Bench­mark Report which exam­i­nes TV Every­where and non-authen­ti­cated online video trends. The find­ings were stag­ger­ing with online TV con­sump­tion reach­ing an all-time high – up 246% year-over-year (YoY). Our analy­sis is based on aggre­gated and anony­mous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 bil­lion total online video starts and 1.3 bil­lion TV Every­where authen­ti­ca­tions across 250 pay-TV ser­vice providers cov­er­ing 99% of pay-TV house­holds in the U.S. A few other key find­ings:

  • Game con­soles and OTT devices saw the strongest mar­ket share growth increas­ing 539% YoY.
  • iOS apps sur­passed browsers for the first time as the most pop­u­lar access point for online TV achiev­ing a 43% mar­ket share (com­pared to a 36% mar­ket share for browsers)
  • More U.S. pay-TV house­holds (21%) accessed TV Every­where con­tent across devices in Q1 than ever before (com­pared to 16% six months ago)
  • Unique TV Every­where vis­i­tors to web­sites and apps per month increased by 157% YoY, while the num­ber of TV Every­where streams (live, VOD and lin­ear) watched per vis­i­tor each month rose 133% YoY.
  • Using a sam­ple size of 1300+ Adobe Mar­ket­ing Cloud cus­tomers, 35.6 bil­lion online videos includ­ing user-gen­er­ated con­tent were viewed world­wide – an unprece­dented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is every­where now – with more than one fifth of all pay-TV house­holds in the U.S. watch­ing TV online across screens. Check out our full report for the com­plete find­ings and method­ol­ogy. The New York Times also cov­ered our report. We’ll be pre­sent­ing these find­ings and dis­cussing indus­try trends at The TV of Tomor­row Show in San Fran­cisco, June 11–12, so hope to see you there.

Stay tuned for more news and indus­try insights com­ing soon. For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

 

Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another excit­ing mile­stone in the evo­lu­tion of Adobe Prime­time.Our cus­tomers and the mar­ket have com­monly posi­tioned Adobe as a com­pany enabling a strong and com­pet­i­tive ecosys­tem for video. Today, at Adobe’s EMEA Dig­i­tal Mar­ket­ing Sum­mit in Lon­don, we released the Adobe Mar­ket­ing Cloud Exchange along with the evo­lu­tion of a video deliv­ery ecosys­tem sup­port­ing Adobe Prime­time.

Adobe Mar­ket­ing Cloud Exchange is a new mar­ket­place for pre-built inte­gra­tions and apps between Adobe solu­tions and third-party tech­nolo­gies. When you visit the site, it is clear that the inte­gra­tion of mul­ti­ple data-dri­ven orga­ni­za­tions within Adobe Dig­i­tal Mar­ket­ing Cloud can ben­e­fit com­pa­nies build­ing their busi­ness on video. Data solu­tions that inte­grate with Adobe Prime­time enable a much broader scope of the plat­form that broad­cast­ers increas­ingly use.

AMC Exchange

 

Here are five great exam­ples of com­pa­nies con­tribut­ing to sup­port a scal­able Adobe Prime­time solu­tion:

  • Ele­men­tal Tech­nolo­giesSoft­ware-defined video pro­cess­ing solu­tions from Ele­men­tal inte­grate seam­lessly with Adobe Prime­time to enable the deliv­ery and mon­e­ti­za­tion of pre­mium con­tent to IP-con­nected screens. Ele­men­tal video pro­cess­ing com­po­nents sup­port deliv­ery of live, lin­ear and video-on-demand (VOD) con­tent for Adobe Prime­time-sup­ported mul­ti­screen deploy­ments.
  • Ird­etoIrdeto’s Mul­ti­screen Rights allow con­tent own­ers and dis­trib­u­tors to pro­tect their valu­able dig­i­tal con­tent and man­age how that con­tent is accessed by con­sumers across devices. Through an intu­itive inter­face, con­tent own­ers and dis­trib­u­tors can eas­ily con­fig­ure con­tent view­ing rules that sup­port their busi­ness mod­els.
  • Microsoft Azure Media Ser­vicesPre-inte­grated with Adobe Primetime’s TV pub­lish­ing and mon­e­ti­za­tion plat­form, includ­ing Adobe Prime­time Player SDKs for Android, iOS, Win­dows, Mac OS and other plat­forms, Microsoft Azure Media Ser­vices ensures full scal­a­bil­ity and mon­e­ti­za­tion of video streams across an unlim­ited num­ber of global house­holds.
  • the­P­lat­form Media com­pa­nies rely on thePlatform’s lead­ing online video pub­lish­ing and man­age­ment solu­tions as their open, cen­tral hub for man­ag­ing, mon­e­tiz­ing, and syn­di­cat­ing bil­lions of Inter­net video views each year. thePlatform’s ser­vices provide unmatched ver­sa­til­ity for design­ing and sup­port­ingstream­ing video busi­nesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the inter­face engine for TV Every­where. It plugs into the tools used by inter­face design­ers and brings their designs to life in one code­base that quickly runs on any screen. It also inte­grates with your video infra­struc­ture, includ­ing Adobe Prime­time.

Stay tuned for more part­ners listed on the Adobe Mar­ket­ing Cloud Exchange com­ing soon.We hope you check it out to learn how com­pa­nies you may be work­ing with are already sup­port­ing Adobe Prime­time. For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.