Posts tagged "TV Everywhere"

New, Industry-First Concurrency Monitoring Comes to Adobe Primetime

Our team is busy at The NAB Show this week, and as part of our lat­est pro­duct release, we’re launch­ing Adobe Prime­time con­cur­rency mon­i­tor­ing, cur­rently in beta test­ing with select media com­pa­nies.

The ser­vice enables use cases defined in the Open Authen­ti­ca­tion Tech­ni­cal Committee’s (OATC) newly pub­lished Resource Usage Mon­i­tor­ing (RUM) spec­i­fi­ca­tion, which defines the data for­mats and work­flows for cross com­pany data aggre­ga­tion and exchange. Adobe took a lead­er­ship role in the devel­op­ment of this spec­i­fi­ca­tion to enhance the real-time flow of infor­ma­tion between oper­a­tors and pro­gram­mers. The new spec fills a crit­i­cal gap in many TV Every­where imple­men­ta­tions, and will help advance the indus­try.

Adobe Primetime Concurrency Monitoring

Adobe Prime­time con­cur­rency mon­i­tor­ing pro­vides greater real-time insights into view­er­ship pat­terns. This allows media com­pa­nies to enforce affil­i­ate oblig­a­tions to limit con­cur­rent streams, and can enable poten­tially more expan­sive sub­scrip­tion pack­ages built around a pay-TV household’s con­cur­rent usage needs. This capa­bil­ity could also help encour­age smoother authen­ti­ca­tion expe­ri­ences by help­ing to limit abuse asso­ci­ated with auto­mated in-home TV Every­where account ver­i­fi­ca­tion.  

Con­cur­rency mon­i­tor­ing works with the Adobe Prime­time pay-TV pass capa­bil­ity for both pro­gram­mers and inte­grated oper­a­tors where the sub­scriber account iden­ti­fier is pro­vided through exist­ing Adobe pay-TV pass func­tion­al­ity. Con­cur­rency mon­i­tor­ing also works for deploy­ments that don’t use Adobe’s TV Every­where authen­ti­ca­tion, includ­ing mon­i­tor­ing sites and apps man­aged by oper­a­tors.  The ser­vice can be inte­grated into exist­ing sys­tems to enable a vari­ety of use cases, includ­ing real-time stream-limit enforce­ment and gath­er­ing rich ana­lyt­ics around viewer engage­ment. 

Joel Huff is a group pro­duct man­ager for Video Solu­tions at Adobe

[UPDATE] Below is a Beet.TV video inter­view from The NAB Show with our own Ash­ley Still, senior direc­tor of pro­duct man­age­ment for Adobe Prime­time, dis­cussing the lat­est pro­duct enhance­ments includ­ing con­cur­rency mon­i­tor­ing (start­ing at 4:20). More video inter­views about Adobe Prime­time from The NAB Show are avail­able on Beet.TV’s web­site.





Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launch­ing last April, Adobe Prime­time has achieved sev­eral mile­stones – most recently, part­ner­ing with NBC Sports to bring the 2014 Win­ter Olympics to U.S. view­ers across every con­nected screen. Adobe Prime­time pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events in four cru­cial areas: Play­back of broad­cast TV across desk­tops, iOS, Android, and Com­cast X1 devices; Viewer authen­ti­ca­tion; Video ana­lyt­ics, and Ad inser­tion.

The Sochi Games were the most watched dig­i­tal Win­ter Olympics in his­tory, with an unprece­dented num­ber of U.S. view­ers watch­ing the Games on their PCs, tablets and smart­phones. To put things in per­spec­tive:

  • More than 80 mil­lion authen­ti­cated streams (con­sumers log­ging in with their pay-TV sub­scrip­tion infor­ma­tion) were deliv­ered to U.S. view­ers.
  • 10.8 mil­lion hours of video were con­sumed across and the NBC Sports Live Extra mobile app, and 80% of this hap­pened via authen­ti­cated live streams.
  • 16.5 mil­lion view­ers in the U.S. watched the Olympics online.


The Win­ter Olympics served as another tes­ta­ment to the momen­tum behind TV Every­where. We’ve been lead­ing the charge around TV Every­where with Adobe Prime­time and the val­i­da­tion we’ve received from cus­tomers and part­ners has only strength­ened our com­mit­ment to deliv­er­ing a bet­ter-than-broad­cast TV expe­ri­ence across any screen.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Win­ter Games, where Adobe Prime­time suc­cess­fully pow­ered the online deliv­ery of all live and on-demand Olympic sport­ing events, our team con­tin­ues to make waves in the indus­try. Today, we’re hon­ored to receive the Cable­FAX Tech Award in the “New Pro­duct Award (Vendor/Operator)” cat­e­gory. The Cable­FAX Tech Award recip­i­ents are the for­ward think­ing tech gurus who con­tinue to rev­o­lu­tion­ize cable tech­nol­ogy with their amaz­ing prod­ucts, cam­paigns and part­ner­ships. Adobe Prime­time also received an hon­or­able men­tion for the Cable­FAX Dig­i­tal Awards in the “Best TV Every­where Por­tal Site (Ven­dor)” cat­e­gory. Addi­tion­ally, our own Jens Loef­fler was named to CableFAX’s Dig­i­tal Hot List, which hon­ors exec­u­tives shep­herd­ing inno­va­tion and pro­gress in social media, dig­i­tal dis­tri­b­u­tion, app devel­op­ment, web con­tent, tech­nol­ogy strat­egy, TV Everywhere/authentication, and other cut­ting-edge mul­ti­plat­form projects.


Stay tuned for more Adobe Prime­time news com­ing up at The NAB Show in April.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out our web­site.

Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Prime­time team – from receiv­ing a 2014 SIIA Con­tent CODiE Award in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory to announc­ing that NBC Sports is using Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers. We also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits. All of this momen­tum fur­ther val­i­dates the work we’re doing with Adobe Prime­time to deliver an amaz­ing broad­cast TV expe­ri­ence to every IP-con­nected device.

To cap off a great week, we’re thrilled to be a recip­i­ent of a 2013 Digi­day Video Award for “Best Video Tech­nol­ogy Inno­va­tion.” The Digi­day Video Awards honor over­all excel­lence and break­through achieve­ment in video media, mar­ket­ing and adver­tis­ing by rec­og­niz­ing brands, agen­cies, pub­lish­ers and tech­nol­ogy providers. Win­ners were announced at an award cer­e­mony in New York City on Thurs­day night. We would like to thank the judges for hon­or­ing our achieve­ments with Adobe Prime­time alongside our indus­try col­leagues. There’s a lot of inno­v­a­tive work hap­pen­ing with TV Every­where, and we’re glad to be part of it by lead­ing the indus­try for­ward.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Digiday Video Awards

Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Stream­ing Media West in South­ern Cal­i­for­nia, Adobe Prime­time team mem­bers Camp­bell Fos­ter and Joel Huff spoke on pan­els about the state of TV Every­where. At the OTTtv World Sum­mit and AdMon­sters Screens events in Lon­don, our own Steve Allison spoke with M6 about IP broad­cast­ing trends in Europe. And we’re con­tin­u­ing our hard work with part­ners to bring major sport­ing events across screens in 2014. It’s clear that the future of TV is bright and Adobe Prime­time is play­ing an inte­gral role in tak­ing TV beyond the liv­ing room and mak­ing any IP-con­nected screen a TV.

We’re excited to announce that Adobe Prime­time was rec­og­nized today as a win­ner of the 7th annual Stream­ing Media Read­ers’ Choice Awards in three cat­e­gories – DRM/Access Con­trol Solu­tion, Media & Enter­tain­ment Video Plat­form, and Video Adver­tis­ing Man­age­ment Plat­form. The awards honor the best online video tech­nolo­gies based on pub­lic vot­ing. Accord­ing to Stream­ing Media, more than 300 nom­i­na­tions were sub­mit­ted across 26 cat­e­gories. It’s always excit­ing to see our efforts rec­og­nized, but we’re espe­cially pleased that this award recog­ni­tion is based on vot­ing by Stream­ing Media’s read­ers. Thank you to the Stream­ing Media staff for host­ing this award and the read­ers who voted for Adobe Prime­time. We appre­ci­ate the honor and we have some excit­ing inno­va­tions around Adobe Prime­time com­ing in 2014 – along with con­tin­u­ing our hard work with part­ners to deliver major sport­ing events across screens – so stay tuned.


And con­grat­u­la­tions to our fel­low Adobe Cre­ative Cloud team who were also hon­ored with a Stream­ing Media Read­ers’ Choice Award for Adobe Pre­miere Pro CC in the “Desk­top Video Edit­ing Soft­ware” cat­e­gory.

UPDATE (11/25/13): Don’t miss our Stream­ing Media webi­nar on MPEG-DASH & HTTP Adap­tive Stream­ing on Thurs­day, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Reg­is­ter today and join our expert panel of speak­ers from Adobe, DASH Indus­try Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (cen­ter, right) accept­ing a Stream­ing Media Read­ers’ Choice Award for Adobe Prime­time from Stream­ing Media’s Eric Schu­macher-Ras­mussen (cen­ter, left)

Adobe Primetime & Turner Broadcasting: “Scale and Execution, Exactly Like TV”

As a life­long sports fan, I get excited about work­ing alongside the world’s largest media com­pa­nies to make it eas­ier for view­ers like me to watch more events on more screens.

When Adobe Prime­time first launched, we helped NBC Sports and the BBC bring the Lon­don 2012 Olympic Games to view­ers every­where. Adobe Prime­time pay-TV pass (for­merly Adobe Pass) has been instru­men­tal in bring­ing the 2012 and 2013 NCAA bas­ket­ball tour­na­ment to col­lege hoops fans. Now we’re help­ing deliver NBA games to view­ers who want to check in with their favorite teams and play­ers when they’re not in front of a TV set.

Over the past sev­eral weeks, we’ve con­tin­ued our work with Turner, rolling out dynamic ad inser­tion in NBA games streamed to, TNT’s mobile apps, and and TNT Over­time, show­cas­ing Adobe’s deep exper­tise in live TV broad­cast­ing to devices and desk­tops.

Out­side the sport­ing arena, as it were, we’ve also helped enable the AdultSwim, Car­toon Net­work and TruTV apps for lin­ear simul­cast pro­gram­ming. A recent arti­cle in Adweek high­lighted some of the inno­v­a­tive work the Adobe Prime­time team has been doing with Turner to drive more rev­enue by expand­ing their breadth of adver­tis­ing oppor­tu­ni­ties across screens, at scale.

The Adobe Prime­time team is con­tin­u­ing to expand the pro­duct offering’s capa­bil­i­ties to address addi­tional busi­ness needs and use cases. We look for­ward to work­ing with more broad­cast­ers, cable com­pa­nies, satel­lite providers, tel­cos and indus­try part­ners to help make every screen a TV. As Seth Ladet­sky, SVP for Turner dig­i­tal ad sales com­mented to AdWeek regard­ing the devel­op­ment of dig­i­tal ad oppor­tu­ni­ties, “If you look at the scale and exe­cu­tion, this is going to be exactly like TV.”


Adobe Primetime Continues to Drive TV Everywhere Momentum

Today we are announc­ing some great momen­tum for Adobe Prime­time PayTV Pass (for­merly Adobe Pass), as well as for the over­all indus­try move­ment of TV Every­where. Turner Broad­cast­ing Sys­tem, Inc. (TBS, Inc.) is the lat­est Adobe Prime­time cus­tomer deliv­er­ing TV across screens as a leader in dri­ving TV Every­where adop­tion. To date, TV Every­where has expe­ri­enced bursts of suc­cess with large scale events like the Olympics and March Mad­ness, but there has not been a crit­i­cal mass of every­day use. That is now start­ing to change with more pre­mium con­tent com­ing online (both live lin­ear and VOD), an increas­ing shift in view­er­ship from tra­di­tional TV to online, and greater oppor­tu­ni­ties for con­tent own­ers to mon­e­tize those online views thanks to inno­v­a­tive tech­nolo­gies such as Adobe Prime­time.

In com­par­ing the first half of 2013 with the same period last year, Adobe Dig­i­tal Index has seen a 400% increase in authen­ti­cated streams, and the total num­ber of Adobe Prime­time PayTV Pass-enabled web­sites and apps has dou­bled across devices from 50 to more than 100. Online video con­sump­tion habits are def­i­nitely chang­ing given the ever expand­ing breadth of devices and plat­forms – with tablets alone account­ing for a 150% increase in video starts from Q2 2012 to Q2 2013. Web, iOS, and Android still rep­re­sent the bulk of con­sump­tion, but other con­nected devices such as Xbox, Roku, Apple TV, and Smart TVs are rapidly gain­ing trac­tion. Our data shows that 16% of U.S. house­holds are watch­ing pay-TV online as of Sep­tem­ber 2013 – rep­re­sent­ing more than100% growth since Decem­ber 2012. We deliv­ered 29.3 bil­lion video streams to Adobe cus­tomers in Q3 2013 – up 124% year-over-year.

The con­ver­sa­tions we are now hav­ing with our cus­tomers also sug­gest that the tip­ping point for mass TV Every­where adop­tion is upon us. Whereas phase one of TV Every­where was about “check­ing the box” to appease the pay TV oper­a­tors, our pro­gram­mer cus­tomers and pay TV part­ners alike are now focus­ing on growth with an empha­sis on con­tent dis­cov­er­abil­ity, device expan­sion, and user expe­ri­ence. And most telling in my opin­ion, we are now get­ting con­sid­er­able inter­est in our upcom­ing fraud lim­it­ing ser­vices to ensure peo­ple aren’t shar­ing cre­den­tials or oth­er­wise try­ing to game the sys­tem. Con­sid­er­ing the early crit­ics ques­tioned whether the traf­fic would come at all, it’s a nice twist that too much con­sump­tion has now become a con­cern!

AdobeBroadcastWe’re thrilled to see increased momen­tum around TV Every­where on the rise with Adobe Prime­time help­ing pave the way for suc­cess. Within two years, we expect TV Every­where will advance with:

  • Every major TV chan­nel hav­ing a TV Every­where pres­ence via web­sites or apps
  • The reported 40% of Inter­net-con­nect TVs in U.S. house­holds (LGR Research) will actu­ally be in use
  • Con­tent authen­ti­ca­tion being fully auto­mated – remov­ing con­sumers from the process

We also found that mobile video view­ing is up more than 2x year-over-year (YoY). Con­sumers of video con­tent via mobile devices are on the rise (see graphs below). An Adobe Dig­i­tal Index review of 1 bil­lion video starts to 50 branded sites shows that mobile video view­ing is up 134% YoY with tablets grow­ing the fastest up 150% YoY.

ADI-Share-of-Video-StartsThe grow­ing mobile audi­ence pro­vides incre­men­tal engage­ment and rev­enue oppor­tu­ni­ties for adver­tis­ing. Tablet view­ers, in par­tic­u­lar, are early adopters who typ­i­cally spend more money, book more trips, and con­sume more media con­tent. Pub­lish­ers can cap­i­tal­ize on this tar­get audi­ence with high CPMs (Cost Per thou­sand Impres­sions) and incre­men­tal impres­sions. Pub­lish­ers may also con­sider cre­at­ing more mobile-speci­fic con­tent to pro­mote the use of mobile devices and fur­ther train con­sumers to use com­pan­ion devices while watch­ing a show live or online.

We’ve said that 2013 would be the year that TV Every­where takes off and our fore­cast is hold­ing true. Stay tuned for more updates and momen­tum com­ing as we head into 2014!

Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For pas­sion­ate ten­nis fans, the U.S. Open has been top of mind for the past two weeks. The annual event cul­mi­nated with Rafael Nadal and Ser­ena Williams tak­ing the Men’s and Women’s titles, respec­tively. With all the com­pet­i­tive matches lead­ing up to the crown, ten­nis fans have been tun­ing into the Open – and not just on TV. Ten­nis Chan­nel, which has tele­cast rights to the U.S. Open, has also been stream­ing the event online and across Android and iOS devices – pow­ered by Adobe Prime­time.

Estab­lished in 2003, Ten­nis Chan­nel is the only 24-hour, TV-based mul­ti­me­dia des­ti­na­tion ded­i­cated to both the pro­fes­sional sport and ten­nis lifestyle. A hybrid of com­pre­hen­sive sports, health, fit­ness, pop cul­ture, enter­tain­ment, lifestyle and travel pro­gram­ming, the net­work houses every aspect of the wide-rang­ing, world­wide ten­nis com­mu­nity. It also has the most con­cen­trated sin­gle-sport cov­er­age in tele­vi­sion, and is car­ried by nine of the top 10 MSOs, Ver­i­zon FiOS TV, and has a national foot­print via DIRECTV and DISH Net­work.

This sum­mer, Ten­nis Chan­nel decided to live stream the U.S. Open across desk­tops, iOS and Android devices to deliver a true TV expe­ri­ence for ten­nis fans on any screen. To make this pos­si­ble, Ten­nis Chan­nel selected Adobe Prime­time and the Level 3 Video Cloud to broad­cast the U.S. Open live via “Ten­nis Chan­nel Every­where” apps. Adobe Prime­time enabled Ten­nis Chan­nel to deploy apps for Lin­ear Simul­cast quickly and effi­ciently – using uni­fied, mul­ti­screen pub­lish­ing, authen­ti­ca­tion (DRM), ad inser­tion, and ana­lyt­ics. The Level 3 Video Cloud pro­vided the acqui­si­tion, encod­ing, pack­ag­ing, and CDN deliv­ery of con­tent. By lever­ag­ing Adobe Prime­time, Ten­nis Chan­nel can reach more ten­nis fans, extend its brand, and reduce oper­a­tional over­head by lever­ag­ing exist­ing broad­cast work­flows.

It’s been great work­ing with the Ten­nis Chan­nel and Level 3. From the Lon­don 2012 Olympic Games to the 2013 U.S. Open Ten­nis Cham­pi­onships, Adobe Prime­time con­tin­ues to deliver broad avail­abil­ity of TV con­tent across screens, syn­chro­nized view­ing expe­ri­ences across devices and TV, and greater rev­enue for TV pro­gram­mers and oper­a­tors. Stay tuned for more news and updates around Adobe Prime­time com­ing soon.


Vote for our TV Everywhere Session at SXSW 2014

We’ve been say­ing that 2013 will be the year TV Every­where really takes off and Adobe is right in the cen­ter of this indus­try trans­for­ma­tion with cus­tomer and tech­nol­ogy part­ners world­wide. Deliv­er­ing true broad­cast tele­vi­sion (live, lin­ear and on demand) across screens at scale, per­son­al­iz­ing those view­ing expe­ri­ences, and dri­ving greater rev­enue for TV pro­gram­mers and oper­a­tors are some of the key chal­lenges the indus­try is fac­ing.

Help us bring the TV Every­where dis­cus­sion to South-By-South­west (SXSW) 2014 in Austin, Texas next March! Jeremy Helfand, our VP of Video Solu­tions, will be lead­ing an inter­ac­tive ses­sion to dis­cuss the future of TV and the impact of TV Every­where on the indus­try. Here’s how to vote:

  1. Go to to vote for our ses­sion
  2. Click the “thumbs up” icon on the left under the “Cast Your Vote” header
  3. If this is your first time vot­ing for SXSW ses­sions, you’ll need to cre­ate a quick user pro­file that allows you to vote. Each reg­is­tered voter can vote once per pro­posal.
  4. Login to cast your vote

Below are the details of our ses­sion. Cast your vote, spread the word, and we hope to see you at SXSW 2014! Fol­low @AdobePrimetime on Twit­ter for news and updates.


Haters Beware: TV is Every­where

Here’s a bold pre­dic­tion: By 2018, Inter­net TV con­sump­tion by con­sumers will match that of TV broad­casts and pay TV net­works. Wel­come to the world of TV Every­where. Given the del­uge of mobile devices and increas­ing adop­tion, con­sumers expect any screen any­where to act as a TV screen. TV is no longer the device; it’s the con­tent. For­tu­nately, as TV Every­where evolves, new tech­nolo­gies and fea­tures are set to deliver: 

  • Broad avail­abil­ity across any screen
  • Syn­chro­nized view­ing expe­ri­ences for TV/devices
  • Greater audi­ence engagement/personalization
  • Higher rev­enue for TV programmers/operators
  • Seam­less and cus­tomized ad inser­tion into live, lin­ear and VOD video con­tent

Data from TV Every­where ser­vices will drive more per­son­al­ized pro­gram­ming and tar­geted ads that cap­ture the view­ers’ atten­tion. It’s a win for adver­tis­ers, but also con­sumers, who tune out ads that dis­rupt their view­ing expe­ri­ence or lack appeal.

Adobe Primetime Wins “Best of NAB” Award


We’ve been busy at NAB this week speak­ing with part­ners and cus­tomers about the future of tele­vi­sion and the gen­eral avail­abil­ity of Adobe Prime­time – our TV pub­lish­ing and mon­e­ti­za­tion plat­form for pro­gram­mers and pay-TV ser­vice providers. Fresh off our announce­ment, we’re excited that Adobe Prime­time has been pre­sented with a “Best of NAB” award by Stream­ing Media. The award rec­og­nizes inno­v­a­tive online video tech­nolo­gies shown and demon­strated at the con­fer­ence. Judges from the Stream­ing Media staff selected the five most inno­v­a­tive and best equipped tech­nolo­gies (no speci­fic cat­e­gories) that solve major indus­try chal­lenges. We’re thrilled to be hon­ored alongside four other com­pa­nies  – Canon, Envivio, Matrox and vMix.

Adobe VP of Video Solutions Jeremy Helfand (right) and Adobe's Jens Loeffler (left) with Streaming Media's "Best of NAB" Award for Adobe Primetime

Adobe VP of Video Solu­tions Jeremy Helfand (right) and Adobe’s Jens Loef­fler (left) with Stream­ing Media’s “Best of NAB” Award for Adobe Prime­time

We believe 2013 will trans­form how con­sumers view and engage with TV con­tent online and across devices, and how pro­gram­mers and pay-TV providers respond to that shift. This award val­i­dates our work and the belief that the next big indus­try trans­for­ma­tion since the intro­duc­tion of cable tele­vi­sion 30 years ago is upon us. We’re con­vinced that Adobe Prime­time will play a major role in turn­ing every screen into a TV.

Watch the video below of Adobe’s Jeremy Helfand, VP of video solu­tions, accept­ing the “Best of NAB” award from Stream­ing Media edi­tor Eric Schu­macher-Ras­mussen.


Video stream­ing by Ustream