Posts tagged "tv"

Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announce­ment of a strate­gic alliance with Nielsen high­lights our ongo­ing efforts to provide media com­pa­nies and adver­tis­ers with bet­ter intel­li­gence for smarter ad buy­ing and sell­ing deci­sions.

The part­ner­ship will provide broad­cast­ers, cable net­works and MVPDs with com­pa­ra­ble met­rics in Adobe Ana­lyt­ics to mea­sure audi­ences accu­rately across IP-con­nected screens, includ­ing desk­tops, smart­phones, tablets, game con­soles, and over-the-top (OTT) devices. Adobe will provide cen­sus-based cer­ti­fied data and Nielsen will apply dig­i­tal rat­ings to Adobe’s data inputs.

The tim­ing couldn’t be bet­ter given last week’s announce­ments by HBO and CBS to offer stand­alone stream­ing ser­vices — prov­ing that TV dis­tri­b­u­tion via IP is an area of invest­ment and focus for the indus­try. View­ers are choos­ing to watch pre­mium con­tent across a grow­ing land­scape of devices. Game con­soles and OTT devices now account for 10 per­cent of all online TV con­sump­tion, 194% YoY growth, accord­ing to Adobe Dig­i­tal Index’s U.S. Dig­i­tal Video Bench­mark Report (also just released). It is more crit­i­cal than ever to provide con­sis­tent and com­pre­hen­sive mea­sure­ment across screens.

What does this mean for Adobe Prime­time cus­tomers? Our part­ner­ship with Nielsen gives cus­tomers a faster time-to-mar­ket and oper­a­tional effi­cien­cies, with audi­ence-based intel­li­gence across video, mar­ket­ing, and ad oper­a­tions teams — pro­vid­ing a sin­gle source of truth for dif­fer­ent depart­ments within large orga­ni­za­tions. Adobe Prime­time cus­tomers will be able to lever­age the new Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to enhance video ad tar­get­ing, fore­cast audi­ences by demo­graph­ics, and reduce wasted impres­sions.

This part­ner­ship adds to Adobe Primetime’s lead­er­ship posi­tion in the future of TV tech­nol­ogy. Our tech­nol­ogy pub­lishes, pro­tects, and deliv­ers con­tent and ads across IP-enabled devices so our cus­tomers can actively mon­e­tize audi­ences, and now we’re bring­ing 15 years of lead­er­ship in cen­sus-based ana­lytic tools com­bined with Nielsen’s trusted dig­i­tal rat­ings.

We look for­ward to dri­ving mea­sur­able busi­ness improve­ments from the Nielsen Dig­i­tal Con­tent Rat­ings, Pow­ered by Adobe, to help media com­pa­nies cre­ate more value from every audi­ence inter­ac­tion.

FacebookTwitterGoogle+PinterestEmailLinkedInRedditTumblrShare

Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Prime­time team and on the heels of IBC, today we’re excited to announce that our con­tent pro­tec­tion solu­tion in Adobe Prime­time – Prime­time Dig­i­tal Rights Man­age­ment (DRM) – is now avail­able across apps on con­nected devices, includ­ing set top boxes, and via HTML5 on major web browsers. Addi­tion­ally, we are the first DRM ven­dor to work with Intel, Broad­com and AMD to enable hard­ware-based DRM that pro­tects “super” pre­mium HD and 4K con­tent across tablets, smart­phones and desk­tops. Prime­time DRM has also been named the mar­ket leader by ABI Research in a com­pet­i­tive assess­ment of the DRM mar­ket.

As the only non-browser ven­dor that offers a cross-plat­form DRM solu­tion, we enable con­tent own­ers to pro­tect their pre­mium video con­tent regard­less of what browser or oper­at­ing sys­tem view­ers are using. Adobe Prime­time DRM will sup­port emerg­ing HTML5 stan­dards and includes HTML5’s Encrypted Media Exten­sions and Media Source Exten­sions on browsers like Mozilla Fire­fox. Net­flix is the lat­est com­pany to join over 100 major con­tent providers world­wide that use our con­tent pro­tec­tion solu­tion includ­ing BBC Broad­cast­ing, Com­cast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broad­cast­ing, Wal­mart (Vudu), Yahoo and oth­ers.

We’re also happy to be work­ing with Intel, Broad­com and AMD to enable hard­ware-based DRM across devices that use CPUs from either chip­maker. Hard­ware based DRM offers a max­i­mum level of secu­rity needed to pro­tect “super” pre­mium video con­tent, includ­ing HD and 4K con­tent in the lat­est UHDTV dig­i­tal home devices. (See our related blog post – UltraHD: Com­ing to a Screen Near You). Addi­tion­ally, Adobe Prime­time DRM is com­pat­i­ble within the pay-TV industry’s Ref­er­ence Design Kit (RDK) for online TV allow­ing video oper­a­tors con­sid­er­ing using the RDK to eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. The RDK is a pre-inte­grated soft­ware bundle that pro­vides a frame­work for pow­er­ing set-top boxes, gate­ways and other devices, and enables pay-TV ser­vice providers to stan­dard­ize the deploy­ment of con­tent pro­tec­tion. Here is what Net­flix and Intel are say­ing about Adobe Prime­time DRM:

  • Ensur­ing the right bal­ance of pri­vacy and user con­trol while let­ting our cus­tomers access their favorite con­tent with­out has­sle is an essen­tial part of Netflix’s suc­cess. Adobe Prime­time DRM in Fire­fox will add to the suite of DRM prod­ucts we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice Pres­i­dent of Engi­neer­ing, Net­flix.
  • Our tech­nol­ogy col­lab­o­ra­tion with Adobe enables us to offer a hard­ware DRM solu­tion that deliv­ers a high level of con­tent pro­tec­tion while pre­serv­ing device per­for­mance. Con­tent providers from broad­cast­ers to Hol­ly­wood Stu­dios are able to take advan­tage of Prime­time DRM on hun­dreds of mil­lions of Android and Win­dows-based devices that run on the lat­est Intel proces­sors.” – Chris­tos Geor­giopoulos, Vice Pres­i­dent of Intel Corporation’s Soft­ware and Ser­vices Group

Lastly, Adobe was named the mar­ket leader in DRM by ABI Research. The “Pay TV Mid­dle­ware, Con­di­tional Access (CAS), and Dig­i­tal Rights Man­age­ment (DRM)” report ranked Adobe first out of nine major DRM ven­dors in the com­pet­i­tive assess­ment. ABI Research Prac­tice Direc­tor Sam Rosen com­mented, “Adobe’s Prime­time strat­egy is solu­tions focused and addresses a num­ber of pain points in video work­flows, includ­ing DRM as well as pack­ag­ing, adver­tis­ing and authen­ti­ca­tion. Adobe’s invest­ment in the authen­ti­ca­tion infra­struc­ture (Adobe Pass) between U.S. cable dis­trib­u­tors and cable pro­gram­mers pro­vides sig­nif­i­cant lift in value to the solu­tion.”

ABI Research

Adobe Prime­time pro­vides the most com­plete DRM tech­nol­ogy across mul­ti­ple plat­forms in the indus­try. Our pri­mary goal is to focus on the suc­cess of our cus­tomers and con­tent providers world­wide in reach­ing dig­i­tal view­ers with the con­tent they want to watch wherever they want to watch it. The rank­ing as a mar­ket leader by ABI Research con­firms the trust that Adobe has built with the largest media com­pa­nies.

Stay tuned for more Adobe Prime­time news and updates com­ing soon.

Comcast Reaches Key Audiences with Adobe Primetime

A con­sis­tent infra­struc­ture for deliv­er­ing dig­i­tal video con­tent is crit­i­cal for scal­ing to meet the needs of mul­ti­screen view­ers. That’s why Com­cast uses Adobe Prime­time to stream, pro­tect, ana­lyze, and mon­e­tize video deliv­ered to any screen. Our video dis­tri­b­u­tion and mon­e­ti­za­tion plat­form improves con­tent deliv­ery and enables greater cus­tomer engage­ment across any con­nected screen.

We see per­son­al­iza­tion as a key dri­ver for future growth,” says Allen Broome, vice pres­i­dent of IP video engi­neer­ing, Com­cast. “Adobe Prime­time opens doors to deliver per­son­al­ized adver­tise­ments and con­tent to audi­ences.”

With Adobe Prime­time, Com­cast sup­ports online video play­back, includ­ing inter­ac­tive TV on its XFINITY X1 Plat­form. Regard­less of how they access pro­gram­ming, view­ers get the same great fea­tures, includ­ing sec­ondary audio options, closed cap­tion­ing, and alter­nate cam­era angles.

Adobe Prime­time also helps improve the per­for­mance of XFINITY’s TV Go app. It sup­ports more devices with fewer errors, faster star­tup times, quicker down­loads, and more con­sis­tent stream­ing expe­ri­ences.

After imple­ment­ing Adobe Prime­time, the iTunes app rat­ing jumped from 2.5 to 4 stars,” says Sree Kotay, chief soft­ware archi­tect at Com­cast. “We’re also see­ing increased app and video engage­ment, indi­cat­ing that we’re pro­vid­ing a stronger cus­tomer expe­ri­ence.”

To learn more about how Com­cast is lever­ag­ing Adobe Prime­time to deliver video con­tent across devices, check out our cus­tomer suc­cess story and watch the video below.

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The indus­try momen­tum around Adobe Prime­time con­tin­ues com­ing off last week’s TV of Tomor­row Show where we spoke about the evo­lu­tion of TV Every­where and other trends, con­nected with sev­eral of our cus­tomers and part­ners, and took home the “Most Sig­nif­i­cant Impact Award” for our solu­tion. Today, we’re proud to announce that Adobe Prime­time received a 2014 Cable Spot­light Pro­duct of the Year Award from Cable.TMCnet.com, a TMC spon­sored cable tech­nol­ogy web­site.

Along with 17 other com­pa­nies, Adobe was hon­ored by TMC for deliv­er­ing one of the most inno­v­a­tive cable tech­nol­ogy solu­tions of 2014. Appli­ca­tions were eval­u­ated and awarded by the edi­tors of Cable.TMCnet.com. Con­grats to the other indus­try play­ers who were rec­og­nized with this award!

Print

As our team con­tin­ues to inno­vate on Adobe Prime­time and strengthen our lead­er­ship posi­tion in the mul­ti­plat­form inter­ac­tive TV space, we appre­ci­ate the recog­ni­tion we’ve received as it truly val­i­dates our hard work and com­mit­ment to the indus­try. Need­less to say, we’re not slow­ing down any­time soon with some excit­ing pro­duct updates and news in the works.

Sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site for the lat­est infor­ma­tion on Adobe Prime­time.

Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re sur­rounded by some of the bright­est minds in the indus­try at the TV of Tomor­row Show in San Fran­cisco. The Adobe Prime­time team is there in full force dis­cussing the future of dig­i­tal TV and how we’re work­ing with part­ners and cus­tomers to advance the indus­try.

Ear­lier today, our own Tamara Gaffney, who runs the Adobe Dig­i­tal Index team, pre­sented the lat­est trends and insights from our Q1 U.S. Dig­i­tal Video Bench­mark Report, show­ing that online TV con­sump­tion is up 246% YoY (see sep­a­rate post). Our VP of Video Solu­tions, Jeremy Helfand, then spoke on a panel with other indus­try exec­u­tives from BSkyB, CTAM, Disney/ABC Tele­vi­sion Group, NBC Uni­ver­sal, Nielsen and nScreen­Media about the cur­rent state and future of TV Every­where. Kelash Kumar, group pro­duct man­ager for Adobe Prime­time, will end the day speak­ing on a panel with other indus­try lumi­nar­ies about how “server-to-screen” strate­gies can pre­pare con­tent own­ers for the future of video dis­tri­b­u­tion. It’s reward­ing see­ing so much momen­tum in the indus­try and con­nect­ing with so many of our cus­tomers and part­ners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (cen­ter), VP of Adobe Prime­time, dis­cusses the future of TV Every­where on a panel at The TV of Tomor­row Show

TVOT Panel 2

Tamara Gaffney, prin­ci­pal ana­lyst for Adobe Dig­i­tal Index, presents the lat­est find­ings on the growth of TV Every­where in the U.S.

Top­ping off a great first day at the TVOT Show, we were hon­ored that Adobe Prime­time was pre­sented with the “Most Sig­nif­i­cant Impact Award” as part of the 11th Annual Awards for Lead­er­ship in Inter­ac­tive and Mul­ti­plat­form Tele­vi­sion, which rec­og­nize both cor­po­rate and indi­vid­ual achieve­ment in the mul­ti­plat­form inter­ac­tive TV space. The “Most Sig­nif­i­cant Impact Award” rec­og­nizes the com­pany and pro­duct that had the most sig­nif­i­cant impact on the over­all indus­try over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Sig­nif­i­cant Impact Award” for Adobe Prime­time at The TV of Tomor­row Show

Adobe Prime­time has expe­ri­enced strong momen­tum since debut­ing at The 2013 NAB Show, and we’re con­tin­u­ing to inno­vate on our mul­ti­screen TV plat­form with feed­back from through­out the indus­try. This award fur­ther val­i­dates our efforts to cre­ate amaz­ing TV expe­ri­ence every­where, and we appre­ci­ate the recog­ni­tion from the award com­mit­tee and our col­leagues. We would also like to con­grat­u­late our fel­low award nom­i­nees and recip­i­ents for their com­mit­ment to mak­ing the vision for the future of TV a real­ity.

For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

UPDATE (6/11/14): Beet TV inter­viewed Adobe’s Jeremy Helfand about the rise in TV Every­where con­sump­tion across devices:

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watch­ing TV on a tele­vi­sion in the liv­ing room are long gone. To meet rapidly evolv­ing con­sumer expec­ta­tions for the TV con­tent they want, the TV indus­try is find­ing new ways to bring their con­tent to what­ever screen audi­ences want to watch. Given the del­uge of con­nected devices from tablets and smart­phones to game con­soles and over-the-top (OTT) devices, easy access to con­tent is tak­ing TV Every­where con­sump­tion to new heights.

Today, we released our Q1 2014 U.S. Video Bench­mark Report which exam­i­nes TV Every­where and non-authen­ti­cated online video trends. The find­ings were stag­ger­ing with online TV con­sump­tion reach­ing an all-time high – up 246% year-over-year (YoY). Our analy­sis is based on aggre­gated and anony­mous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 bil­lion total online video starts and 1.3 bil­lion TV Every­where authen­ti­ca­tions across 250 pay-TV ser­vice providers cov­er­ing 99% of pay-TV house­holds in the U.S. A few other key find­ings:

  • Game con­soles and OTT devices saw the strongest mar­ket share growth increas­ing 539% YoY.
  • iOS apps sur­passed browsers for the first time as the most pop­u­lar access point for online TV achiev­ing a 43% mar­ket share (com­pared to a 36% mar­ket share for browsers)
  • More U.S. pay-TV house­holds (21%) accessed TV Every­where con­tent across devices in Q1 than ever before (com­pared to 16% six months ago)
  • Unique TV Every­where vis­i­tors to web­sites and apps per month increased by 157% YoY, while the num­ber of TV Every­where streams (live, VOD and lin­ear) watched per vis­i­tor each month rose 133% YoY.
  • Using a sam­ple size of 1300+ Adobe Mar­ket­ing Cloud cus­tomers, 35.6 bil­lion online videos includ­ing user-gen­er­ated con­tent were viewed world­wide – an unprece­dented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is every­where now – with more than one fifth of all pay-TV house­holds in the U.S. watch­ing TV online across screens. Check out our full report for the com­plete find­ings and method­ol­ogy. The New York Times also cov­ered our report. We’ll be pre­sent­ing these find­ings and dis­cussing indus­try trends at The TV of Tomor­row Show in San Fran­cisco, June 11–12, so hope to see you there.

Stay tuned for more news and indus­try insights com­ing soon. For the lat­est Adobe Prime­time updates, sub­scribe to our blog updates, fol­low us on Twit­ter, and check out our web­site.

 

Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of lead­ing the deliv­ery of Inter­net video (IP video), with Adobe Flash Player pow­er­ing the vast major­ity of desk­top video expe­ri­ences. Today, Adobe Primetime’s IP video lead­er­ship pow­ers numer­ous live and on-demand video expe­ri­ences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. How­ever, what is less known is that Adobe Prime­time tech­nol­ogy is pre-inte­grated with the next gen­er­a­tion set top boxes includ­ing the Com­cast X1 Plat­form based on the Ref­er­ence Design Kit (RDK).

       

Com­cast has inte­grated Adobe Prime­time inside of its ship­ping set top box imple­men­ta­tion of the RDK Media Frame­work and actively uses Adobe capa­bil­i­ties for full-fea­tured TV expe­ri­ences deliv­ered over the Inter­net. Adobe pro­vides crit­i­cal capa­bil­i­ties that enhance the view­ing expe­ri­ence includ­ing:

  • DRM and con­tent pro­tec­tion

  • Live and Video On Demand play­back

  • Offline play­back

  • HD video play­back

  • Adap­tive bitrate

  • Trick play

  • DVR

  • Alter­nate audio

  • Closed cap­tion­ing

  • Sup­port for SCTE-style dig­i­tal pro­gram inser­tion (DPI) sig­nal­ing

  • Dynamic ad inser­tion with black­out sig­nal­ing

Adobe is proud of the con­tri­bu­tions we’ve made to IP video deliv­ery over the past 12 years and watch­ing the incred­i­ble expe­ri­ences that our cus­tomers offer to push the indus­try for­ward. Adobe’s sup­port for the next gen­er­a­tion set top boxes and the evo­lu­tion of video deliv­ery inno­va­tion is chang­ing how we engage with video in and beyond the liv­ing room.

Video oper­a­tors con­sid­er­ing using the RDK can eas­ily lever­age the core fea­tures of Adobe Prime­time as part of their RDK imple­men­ta­tion. To learn more about RDK, visit the web­site. To learn more about Adobe Prime­time, visit our web­site. If you would like to expe­ri­ence Adobe Prime­time in action, check out The X1 Plat­form by XFINITY from Com­cast.

[View part one of the blog post here.]

Adobe & RDK — Powering Next Generation In-Home TV Experiences (Part 1)

The way we all watch TV is chang­ing, and lots of peo­ple in the indus­try are excited about play­ing a part in the trans­for­ma­tion of how video is deliv­ered and con­sumed. It’s no longer about the 1000 chan­nel uni­verse — it is now much big­ger and more rel­e­vant to the con­sumer.

The rela­tion­ship with our TV is chang­ing and we demand more from the big screen that sits in the cen­ter of our liv­ing room — and from the com­pa­nies who provide news and enter­tain­ment. Addi­tion­ally, our rela­tion­ship and expec­ta­tions with those who we pay for access to video is also chang­ing and there are more and more ways to get great con­tent on that big screen.

Adobe is com­ing to a liv­ing room near you to help pay-TV servce providers deliver the expe­ri­ences you want. Through long-stand­ing part­ner­ships with video oper­a­tors, chipset ven­dors, set top box man­u­fac­tures and an indus­try group known as RDK Man­age­ment, LLC, Adobe is lever­ag­ing its core DNA in video deliv­ery, video expe­ri­ence, pro­tec­tion, ana­lyt­ics and adver­tis­ing to help change the way con­sumers enjoy TV.

Cable com­pa­nies, tel­cos, satel­lite com­pa­nies and indus­try groups are respond­ing to con­sumer demand and chang­ing how they think about the deliv­ery of video ser­vices into the home. Large broad­cast­ers are not the only source of TV pro­gram­ming now — the staid set-top box (STB) is get­ting a whole lot smarter.

The evo­lu­tion of pay TV will affect every­thing from how you inter­act with your chan­nel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the expe­ri­ence bet­ter? First, STB man­u­fac­tur­ers like Pace, Arris, Cisco, and Tech­ni­color agree to a com­mon set of stan­dards. Then, lead­ing pay-TV ser­vice providers, such as Com­cast, DirecTV, and Lib­erty Global, and lead­ers in TV Every­where and IPTV deliv­ery such as Adobe, col­lab­o­rate and develop a com­mon soft­ware frame­work that can evolve as fast as your mobile phone. The result is deliv­er­ing the best video expe­ri­ence in your liv­ing room. So the indus­try col­lab­o­rated, and the result is the Ref­er­ence Design Kit (RDK).

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Image cour­tesy of Ref­er­ence Design Kit (http://rdkcentral.com/about-rdk/)

Com­pa­nies like Com­cast that took the lead in this devel­op­ment use RDK to power its X1 oper­at­ing sys­tem, deliv­er­ing a much richer expe­ri­ence to their sub­scribers, and expand the tra­di­tional cable box into an intel­li­gent gate­way that can sup­port video apps. Other top-tier global com­pa­nies such as Lib­erty Global, Time Warner Cable and Kabel Deutsch­land are also lever­ag­ing the RDK to sig­nif­i­cantly improve the view­ing expe­ri­ence.

In this video, Com­cast dis­cussed how they’re work­ing with Adobe to cre­ate next-gen­er­a­tion tele­vi­sion expe­ri­ences for their sub­scribers:

[View part two of the blog post here.]

 

Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Prime­time team – from receiv­ing a 2014 SIIA Con­tent CODiE Award in the “Best Video Plat­form for Media & Pub­lish­ers” cat­e­gory to announc­ing that NBC Sports is using Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers. We also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits. All of this momen­tum fur­ther val­i­dates the work we’re doing with Adobe Prime­time to deliver an amaz­ing broad­cast TV expe­ri­ence to every IP-con­nected device.

To cap off a great week, we’re thrilled to be a recip­i­ent of a 2013 Digi­day Video Award for “Best Video Tech­nol­ogy Inno­va­tion.” The Digi­day Video Awards honor over­all excel­lence and break­through achieve­ment in video media, mar­ket­ing and adver­tis­ing by rec­og­niz­ing brands, agen­cies, pub­lish­ers and tech­nol­ogy providers. Win­ners were announced at an award cer­e­mony in New York City on Thurs­day night. We would like to thank the judges for hon­or­ing our achieve­ments with Adobe Prime­time alongside our indus­try col­leagues. There’s a lot of inno­v­a­tive work hap­pen­ing with TV Every­where, and we’re glad to be part of it by lead­ing the indus­try for­ward.

For the lat­est Adobe Prime­time updates, visit this blog, fol­low us on Twit­ter, and check out the web­site.

Digiday Video Awards

Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Prime­time has been pow­er­ing NBC Sports across screens since the 2012 Sum­mer Olympics in Lon­don. By gath­er­ing feed­back directly from NBC and its view­ers, we’ve con­tin­u­ally enhanced Adobe Prime­time — and the result is a more dynamic, more engag­ing view­ing expe­ri­ence, on more screens, for sports fans every­where.

Today, we announced that NBC Olympics, a divi­sion of the NBC Sports Group, has selected Adobe Prime­time to power the 2014 Olympic Win­ter Games in the U.S. across desk­tops and mobile devices, includ­ing iOS, Android, Mac OS, Win­dows, and oth­ers.

Sochi2

Here are some high­lights of the upcom­ing Olympics expe­ri­ence for view­ers:

  1. Com­pre­hen­sive cov­er­age across more screens and device types. For the first time, every event will be avail­able on every con­nected screen, live and on-demand. This means that view­ers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded cov­er­age to the X1 Plat­form by XFINITY from Com­cast — the first IP-based set-top box to deliver live cov­er­age through Adobe Prime­time.

  2. Sim­pli­fy­ing the authen­ti­ca­tion process. We’re work­ing with five MVPDs to make watch­ing the Games on devices as easy as chang­ing the chan­nel. Sub­scribers of Cable­vi­sion, Com­cast, Cox, and Mid­con­ti­nent pay-TV ser­vices will be able to bypass the login page of the NBC Sports Live Extra expe­ri­ence when access­ing the site and apps from within their homes.

  3. Deliv­er­ing on the promise of dynamic adver­tis­ing. In another indus­try first, broad­cast tele­vi­sion com­mer­cials will be replaced dynam­i­cally across every screen for live and on-demand view­ing. NBC Sports is lever­ag­ing its legacy ad serv­ing infra­struc­ture for cam­paign man­age­ment and ad deci­sion­ing, while Adobe Prime­time will han­dle the ad inser­tion process to manip­u­late and weave con­tent and ads together into a sin­gle stream. The result is more-rel­e­vant ads, a buffer-free view­ing expe­ri­ence, and more ad rev­enue for NBC.

In addi­tion to all the enhance­ments to improve the view­ing expe­ri­ence, we’re also con­tin­u­ing to work hard to scale our offer­ing for NBC and other broad­cast­ers and MVPDs. Advance­ments like enter­prise-grade out­age pro­tec­tion will ensure unin­ter­rupted deliv­ery for NBC’s broad­cast oper­a­tions team, and our work with Microsoft via Win­dows Azure Media Ser­vices (see press release) makes it even eas­ier for pro­gram­mers and oper­a­tors to embrace cloud-based video deliv­ery.

Our Adobe Dig­i­tal Index team also released a Q4 Dig­i­tal Video Bench­mark Report, which looks at dig­i­tal video view­ing trends and offers some pre­dic­tions based on 22.5 bil­lion online video starts, 574 mil­lion authen­ti­cated streams (TV Every­where), and sur­vey results from 400 U.S. sports view­ers about their new view­ing habits.

We hope you enjoy watch­ing the Win­ter Olympics as never before — on the IP-con­nected screen of your choice, live and on-demand — and that the Adobe Prime­time-enabled view­ing expe­ri­ence shows you that the future of TV is here.