Posts tagged "video"

Highlights from Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report

Adobe Digital Index’s U.S. Digital Video 2014 Inaugural Report report is now available. This report helps broadcasters, cable networks, and distributors anticipate and plan for the changes taking place in how consumers view video. The report covers TV Everywhere and online video viewership trends.

Key points include:

  • TV Everywhere grew significantly in 2014. Unique viewers increased 117% YOY and authenticated video starts increased 266% YOY.
  • As of Q4 2014, gaming consoles and OTT devices now make up 16% of TV Everywhere authentications.
  • Video viewing on mobile devices will overtake desktop video viewing by Q4 2016.

Net/Net: In 2015, consider optimizing the TV Everywhere experience for gaming console and OTT devices and the online video experience for mobile.

Read on for more details from the U.S. Digital Video 2014 Inaugural Report.

TV Everywhere highlights

2014 was the year that TV Everywhere was picked up by the early adopters; in 2015 it could “Cross the Chasm” to the early majority stage. The following key TV Everywhere highlights show you just how big TV Everywhere has become and highlight areas of further growth.

  1. There’s more people watching more content than ever before via TV Everywhere. On average, 13 million viewers tuned into TV Everywhere services in 2014, up 117% from 6 million in 2013. 2014 saw 2.1 billion authenticated video starts, up 266% from 574 million in 2013.
  2. Graph-2lGraph-2kGaming console and over-the-top (OTT) devices are taking a bite out of the iOS share of TV Everywhere authentications. Gaming console and OTT device share of authentications rose 50% YOY from 11% in Q4 2013 to 16% in Q4 2014. iOS share of authentications dropped 21% YOY from 57% in Q4 2013 to 45% in Q4 2014.
  3. Graph-2eSports content has the most unique visitors in TV Everywhere with 3.2 times as many unique visitors as movie content. However, movie content has the fastest rate of unique visitor growth at a 216% YOY rate of growth.

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Online video highlights

The biggest trend in online video is mobile video viewing. The following key online video highlights predict when mobile video viewing will be bigger than desktop video viewing and highlight related video viewing metrics.

  1. Mobile device video viewing may overtake desktop video viewing by Q4 2016. In Q4 2014, 15% of online video starts took place on smart phones and 12% took place on tablets for a total of 27% of online video starts taking place in mobile. In just two years, this could increase to 50.2%.
  2. Graph-2bSmartphone completion rates are up. The new, larger-screen iPhone release in Q4 2014 gave smart phone video completion rates a slight boost with the percent of videos reaching the “50% complete” point on smart phones increasing 7% over the Q3 2014 video completion rates.
  3. Graph-2cTime spent metrics are up for online video across all devices. Time spent viewing video on a smart phone is up to 24% QoQ. Time spent viewing video on a tablet is up to 16% QoQ. Desktop average video view time is now 16 times longer than the average smart phone video view time, versus the 17 times difference in Q3.

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Get the rest of the insights from the U.S. Digital Video 2014 Inaugural Report via the free download here.

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Adobe Primetime Scores Touchdown with NBC Sports Digital, Powers Super Bowl Live Streams

Adobe Primetime has powered viewer experiences for NBC Sports Digital across screens since the 2012 Summer Olympics. The Super Bowl was a major sports milestone for live online streaming and whether you were rooting for the New England Patriots or Seattle Seahawks, one thing is for certain: People tuned into the big game in big numbers, across devices, in real-time to bring the Super Bowl beyond the living room.

NBC Sports Live Extra used Adobe Primetime’s playback and ad insertion capabilities to bring the Super Bowl to 1.3 million concurrent viewers across devices at its peak – the most for any Super Bowl (up 18% from last year). Thanks to NBC Universal, a special promotion (Super Stream Sunday) enabled viewers to watch the Super Bowl, a special episode of The Blacklist, and preceding programming without requiring the usual credentials and login information from broadcasters and pay-TV service providers.

Some other online viewership stats that made this Super Bowl stand out based on NBC Sports Live Extra data:

  • New streaming record with 800,000 average viewers per minute  (up 52% from last year’s Super Bowl)
  • 213 million total minutes viewed (up 99% from last year’s Super Bowl)
  • 5 million unique total online views (not just concurrent), up 9% from last year’s Super Bowl
  • Quality of NBC Sports Live Extra stream was high with engagement at 84.2 minutes per viewer

Sports content is a huge driver for online viewing and getting users to set up online accounts to enable TV Everywhere. 2014 was a landmark year for TV Everywhere and the biggest year yet with special events like the Sochi Winter Olympics and Soccer World Cup. In fact, the Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark report found that sports networks saw frequency of viewing rise 31% year-over-year (YoY). We are excited to see what 2015 holds for the future of TV and continuing our partnership with NBC Sports Digital. Stay tuned for more to come!

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NBC Universal Wins Emmy Award for TV Everywhere Live Streaming

Adobe Primetime is thrilled to see NBCUniversal and NBC Sports Group, along with Time Warner Cable and MLB Advanced Media (MLBAM), win a Technical & Engineering Emmy Award for Pioneering Multiplatform Video Delivery. As viewers continue to watch live streaming sports content through the latest game consoles, OTT, and mobile devices, the ability to quickly deliver and monetize content on these platforms is increasingly more important.

Adobe’s Q3 2014 U.S. Digital Video Benchmark Report found that total online video starts grew 22% YoY and TV Everywhere video starts increased 108% YoY and 38% quarter over quarter (QOQ). That is why these programmers and MVPDs deserve this award for their scalable, reliable deployments across multiple platforms. They continue to ensure that their viewers and subscribers get amazing viewing experiences when and where they want. Adobe Primetime looks forward to supporting more implementations like these with the most reliable and flexible multiscreen delivery and monetization TV platform available.

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Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us prepare to celebrate the holidays with family and friends, the Adobe Primetime team is thankful for our customers and partners and all we’ve accomplished this year. Together, we’ve developed a thriving ecosystem to foster the delivery, measurement and monetization of TV across connected screens. From releasing Primetime 2.0 at The NAB Show to partnering with Nielsen on Nielsen’s new Digital Content Ratings, Powered by Adobe, it’s been a landmark year for us and 2015 is looking even brighter.

Today, Adobe Primetime was honored at Streaming Media West with four Streaming Media Readers’ Choice Awards in the following categories:

  • Closed Captioning Solution
  • DRM/Access Control Solution
  • Media & Entertainment Video Platform
  • Reporting & Analytics Platform

Additionally, Adobe Premiere Pro CC won in the “Desktop Video Editing Software” category.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mimnaugh (left) accepts a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen

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With more than 34,000 votes cast across 31 categories, this industry recognition is special because it came from those who matter the most – you. As readers of StreamingMedia.com and Streaming Media Magazine, thank you for validating the hard work of the Adobe Primetime team. We’re humbled to be honored alongside so many key players in the industry.

Last week, Adobe Primetime received a Fierce Innovation Award (Telecom Edition) in the “Multi Screen” category. A panel of judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience. Adobe Primetime also received honorable mentions at the Cynopsis Digital Model D Awards in the “Digital Video Ad Platform” and “Digital Video Technology Platform” categories.

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Stay tuned for more updates coming soon. From all of us on the Adobe Primetime team, happy holidays!

Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announcement of a strategic alliance with Nielsen highlights our ongoing efforts to provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions.

The partnership will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. Adobe will provide census-based certified data and Nielsen will apply digital ratings to Adobe’s data inputs.

The timing couldn’t be better given last week’s announcements by HBO and CBS to offer standalone streaming services — proving that TV distribution via IP is an area of investment and focus for the industry. Viewers are choosing to watch premium content across a growing landscape of devices. Game consoles and OTT devices now account for 10 percent of all online TV consumption, 194% YoY growth, according to Adobe Digital Index’s U.S. Digital Video Benchmark Report (also just released). It is more critical than ever to provide consistent and comprehensive measurement across screens.

What does this mean for Adobe Primetime customers? Our partnership with Nielsen gives customers a faster time-to-market and operational efficiencies, with audience-based intelligence across video, marketing, and ad operations teams — providing a single source of truth for different departments within large organizations. Adobe Primetime customers will be able to leverage the new Nielsen Digital Content Ratings, Powered by Adobe, to enhance video ad targeting, forecast audiences by demographics, and reduce wasted impressions.

This partnership adds to Adobe Primetime’s leadership position in the future of TV technology. Our technology publishes, protects, and delivers content and ads across IP-enabled devices so our customers can actively monetize audiences, and now we’re bringing 15 years of leadership in census-based analytic tools combined with Nielsen’s trusted digital ratings.

We look forward to driving measurable business improvements from the Nielsen Digital Content Ratings, Powered by Adobe, to help media companies create more value from every audience interaction.

Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always honored when Adobe Primetime is recognized by the industry for the innovative work we’re doing in delivering TV and video across screens, but it means even more when you – our end-users, customers and partners – validate our industry leadership. The 8th Annual Streaming Media Readers’ Choice Awards honor the best online video technologies based on votes from those who matter most – you!

Public voting is now open for the Streaming Media Readers’ Choice Awards and Adobe Primetime has been nominated in five categories – Closed Captioning Solution, DRM/Access Control Solution, Media & Entertainment Video Platform, Reporting & Analytics Platform (with Adobe Analytics), and Video Advertising Solution. Additionally, Adobe Media Server is a nominee in the “Media Server” category and Adobe Premiere CC is a nominee in the “Desktop Video Editing Software” category.

Please visit http://www.streamingmedia.com/ReadersChoice/2014/Vote.aspx by Oct. 24 to see all nominees and cast your votes across 31 categories. All voters will receive a confirmation e-mail after voting closes. The top three finalists in each category will be announced on Oct. 31 and winners will be named on Nov. 19 at Streaming Media West, where our own Ashley Still is speaking on a panel (“The Business of Delivering Multi-Platform Content” on Nov. 19 at 11:30 a.m.)

We hope to see you at Streaming Media West and thanks for helping get out the vote.

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Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Primetime team and on the heels of IBC, today we’re excited to announce that our content protection solution in Adobe Primetime – Primetime Digital Rights Management (DRM) – is now available across apps on connected devices, including set top boxes, and via HTML5 on major web browsers. Additionally, we are the first DRM vendor to work with Intel, Broadcom and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops. Primetime DRM has also been named the market leader by ABI Research in a competitive assessment of the DRM market.

As the only non-browser vendor that offers a cross-platform DRM solution, we enable content owners to protect their premium video content regardless of what browser or operating system viewers are using. Adobe Primetime DRM will support emerging HTML5 standards and includes HTML5’s Encrypted Media Extensions and Media Source Extensions on browsers like Mozilla Firefox. Netflix is the latest company to join over 100 major content providers worldwide that use our content protection solution including BBC Broadcasting, Comcast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broadcasting, Walmart (Vudu), Yahoo and others.

We’re also happy to be working with Intel, Broadcom and AMD to enable hardware-based DRM across devices that use CPUs from either chipmaker. Hardware based DRM offers a maximum level of security needed to protect “super” premium video content, including HD and 4K content in the latest UHDTV digital home devices. (See our related blog post – UltraHD: Coming to a Screen Near You). Additionally, Adobe Primetime DRM is compatible within the pay-TV industry’s Reference Design Kit (RDK) for online TV allowing video operators considering using the RDK to easily leverage the core features of Adobe Primetime as part of their RDK implementation. The RDK is a pre-integrated software bundle that provides a framework for powering set-top boxes, gateways and other devices, and enables pay-TV service providers to standardize the deployment of content protection. Here is what Netflix and Intel are saying about Adobe Primetime DRM:

  • “Ensuring the right balance of privacy and user control while letting our customers access their favorite content without hassle is an essential part of Netflix’s success. Adobe Primetime DRM in Firefox will add to the suite of DRM products we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice President of Engineering, Netflix.
  • “Our technology collaboration with Adobe enables us to offer a hardware DRM solution that delivers a high level of content protection while preserving device performance. Content providers from broadcasters to Hollywood Studios are able to take advantage of Primetime DRM on hundreds of millions of Android and Windows-based devices that run on the latest Intel processors.” – Christos Georgiopoulos, Vice President of Intel Corporation’s Software and Services Group

Lastly, Adobe was named the market leader in DRM by ABI Research. The “Pay TV Middleware, Conditional Access (CAS), and Digital Rights Management (DRM)” report ranked Adobe first out of nine major DRM vendors in the competitive assessment. ABI Research Practice Director Sam Rosen commented, “Adobe’s Primetime strategy is solutions focused and addresses a number of pain points in video workflows, including DRM as well as packaging, advertising and authentication. Adobe’s investment in the authentication infrastructure (Adobe Pass) between U.S. cable distributors and cable programmers provides significant lift in value to the solution.”

ABI Research

Adobe Primetime provides the most complete DRM technology across multiple platforms in the industry. Our primary goal is to focus on the success of our customers and content providers worldwide in reaching digital viewers with the content they want to watch wherever they want to watch it. The ranking as a market leader by ABI Research confirms the trust that Adobe has built with the largest media companies.

Stay tuned for more Adobe Primetime news and updates coming soon.

Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an exciting year for the Adobe Primetime team and we’re going to finish out 2014 strong. Given our work with customers and partners, along with the release of Primetime 2.0 in April, we’ve strengthened our industry leadership to spur greater viewer engagement and provide more flexibility for content monetization. Along the way, we have come to better understand how audiences behave across devices and how advertising strategies should adapt to fit these behaviors. Join our upcoming webinar as we pass along some key business insights.

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Our own Steve Allison, senior manager of evangelism for Video Solutions in EMEA, is partnering with Digital TV Europe to deliver a webinar focused on how to best combine analytics, monetization and video delivery to optimally keep up with audiences and their viewing habits. Steve will leverage his years of video solution experience and expertise to discuss industry trends, case studies, and best practices.  The webinar will take place on Thursday, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. Eastern time and 4:00 p.m. Paris time). Sign up for the webinar and get more information here.

Also, if you’re planning to attend IBC in Amsterdam next month (Sept. 11-15), sign up here to schedule a meeting with the Adobe Primetime team for the chance to hear more about topics such as ad insertion, analytics, Digital Rights Management (DRM), and more. Stay tuned for some exciting news and updates during IBC. Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest Primetime information.

 

 

 

Comcast Reaches Key Audiences with Adobe Primetime

A consistent infrastructure for delivering digital video content is critical for scaling to meet the needs of multiscreen viewers. That’s why Comcast uses Adobe Primetime to stream, protect, analyze, and monetize video delivered to any screen. Our video distribution and monetization platform improves content delivery and enables greater customer engagement across any connected screen.

“We see personalization as a key driver for future growth,” says Allen Broome, vice president of IP video engineering, Comcast. “Adobe Primetime opens doors to deliver personalized advertisements and content to audiences.”

With Adobe Primetime, Comcast supports online video playback, including interactive TV on its XFINITY X1 Platform. Regardless of how they access programming, viewers get the same great features, including secondary audio options, closed captioning, and alternate camera angles.

Adobe Primetime also helps improve the performance of XFINITY’s TV Go app. It supports more devices with fewer errors, faster startup times, quicker downloads, and more consistent streaming experiences.

“After implementing Adobe Primetime, the iTunes app rating jumped from 2.5 to 4 stars,” says Sree Kotay, chief software architect at Comcast. “We’re also seeing increased app and video engagement, indicating that we’re providing a stronger customer experience.”

To learn more about how Comcast is leveraging Adobe Primetime to deliver video content across devices, check out our customer success story and watch the video below.

Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The industry momentum around Adobe Primetime continues coming off last week’s TV of Tomorrow Show where we spoke about the evolution of TV Everywhere and other trends, connected with several of our customers and partners, and took home the “Most Significant Impact Award” for our solution. Today, we’re proud to announce that Adobe Primetime received a 2014 Cable Spotlight Product of the Year Award from Cable.TMCnet.com, a TMC sponsored cable technology website.

Along with 17 other companies, Adobe was honored by TMC for delivering one of the most innovative cable technology solutions of 2014. Applications were evaluated and awarded by the editors of Cable.TMCnet.com. Congrats to the other industry players who were recognized with this award!

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As our team continues to innovate on Adobe Primetime and strengthen our leadership position in the multiplatform interactive TV space, we appreciate the recognition we’ve received as it truly validates our hard work and commitment to the industry. Needless to say, we’re not slowing down anytime soon with some exciting product updates and news in the works.

Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest information on Adobe Primetime.