Posts tagged "video"

Adobe Primetime Takes Home Industry Accolades

As 2014 comes to a close and many of us prepare to celebrate the holidays with family and friends, the Adobe Primetime team is thankful for our customers and partners and all we’ve accomplished this year. Together, we’ve developed a thriving ecosystem to foster the delivery, measurement and monetization of TV across connected screens. From releasing Primetime 2.0 at The NAB Show to partnering with Nielsen on Nielsen’s new Digital Content Ratings, Powered by Adobe, it’s been a landmark year for us and 2015 is looking even brighter.

Today, Adobe Primetime was honored at Streaming Media West with four Streaming Media Readers’ Choice Awards in the following categories:

  • Closed Captioning Solution
  • DRM/Access Control Solution
  • Media & Entertainment Video Platform
  • Reporting & Analytics Platform

Additionally, Adobe Premiere Pro CC won in the “Desktop Video Editing Software” category.

Adobe's Art Mimnaugh accepts a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen

Adobe’s Art Mimnaugh (left) accepts a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen

SM Awards

With more than 34,000 votes cast across 31 categories, this industry recognition is special because it came from those who matter the most – you. As readers of StreamingMedia.com and Streaming Media Magazine, thank you for validating the hard work of the Adobe Primetime team. We’re humbled to be honored alongside so many key players in the industry.

Last week, Adobe Primetime received a Fierce Innovation Award (Telecom Edition) in the “Multi Screen” category. A panel of judges evaluated submissions based on the following criteria: technology innovation, financial impact, market validation and end-user customer experience. Adobe Primetime also received honorable mentions at the Cynopsis Digital Model D Awards in the “Digital Video Ad Platform” and “Digital Video Technology Platform” categories.

PT Awards

Stay tuned for more updates coming soon. From all of us on the Adobe Primetime team, happy holidays!

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Adobe and Nielsen to Create Industry’s First Comprehensive Measurement Platform for Digital Content

Today’s announcement of a strategic alliance with Nielsen highlights our ongoing efforts to provide media companies and advertisers with better intelligence for smarter ad buying and selling decisions.

The partnership will provide broadcasters, cable networks and MVPDs with comparable metrics in Adobe Analytics to measure audiences accurately across IP-connected screens, including desktops, smartphones, tablets, game consoles, and over-the-top (OTT) devices. Adobe will provide census-based certified data and Nielsen will apply digital ratings to Adobe’s data inputs.

The timing couldn’t be better given last week’s announcements by HBO and CBS to offer standalone streaming services — proving that TV distribution via IP is an area of investment and focus for the industry. Viewers are choosing to watch premium content across a growing landscape of devices. Game consoles and OTT devices now account for 10 percent of all online TV consumption, 194% YoY growth, according to Adobe Digital Index’s U.S. Digital Video Benchmark Report (also just released). It is more critical than ever to provide consistent and comprehensive measurement across screens.

What does this mean for Adobe Primetime customers? Our partnership with Nielsen gives customers a faster time-to-market and operational efficiencies, with audience-based intelligence across video, marketing, and ad operations teams — providing a single source of truth for different departments within large organizations. Adobe Primetime customers will be able to leverage the new Nielsen Digital Content Ratings, Powered by Adobe, to enhance video ad targeting, forecast audiences by demographics, and reduce wasted impressions.

This partnership adds to Adobe Primetime’s leadership position in the future of TV technology. Our technology publishes, protects, and delivers content and ads across IP-enabled devices so our customers can actively monetize audiences, and now we’re bringing 15 years of leadership in census-based analytic tools combined with Nielsen’s trusted digital ratings.

We look forward to driving measurable business improvements from the Nielsen Digital Content Ratings, Powered by Adobe, to help media companies create more value from every audience interaction.

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Adobe Primetime Nominated for Five Streaming Media Readers’ Choice Awards

We’re always honored when Adobe Primetime is recognized by the industry for the innovative work we’re doing in delivering TV and video across screens, but it means even more when you – our end-users, customers and partners – validate our industry leadership. The 8th Annual Streaming Media Readers’ Choice Awards honor the best online video technologies based on votes from those who matter most – you!

Public voting is now open for the Streaming Media Readers’ Choice Awards and Adobe Primetime has been nominated in five categories – Closed Captioning Solution, DRM/Access Control Solution, Media & Entertainment Video Platform, Reporting & Analytics Platform (with Adobe Analytics), and Video Advertising Solution. Additionally, Adobe Media Server is a nominee in the “Media Server” category and Adobe Premiere CC is a nominee in the “Desktop Video Editing Software” category.

Please visit http://www.streamingmedia.com/ReadersChoice/2014/Vote.aspx by Oct. 24 to see all nominees and cast your votes across 31 categories. All voters will receive a confirmation e-mail after voting closes. The top three finalists in each category will be announced on Oct. 31 and winners will be named on Nov. 19 at Streaming Media West, where our own Ashley Still is speaking on a panel (“The Business of Delivering Multi-Platform Content” on Nov. 19 at 11:30 a.m.)

We hope to see you at Streaming Media West and thanks for helping get out the vote.

SM RC Awards

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Adobe Primetime Advances Content Protection for Online TV & Movies; Named DRM Market Leader by ABI Research

It’s been a busy year for the Adobe Primetime team and on the heels of IBC, today we’re excited to announce that our content protection solution in Adobe Primetime – Primetime Digital Rights Management (DRM) – is now available across apps on connected devices, including set top boxes, and via HTML5 on major web browsers. Additionally, we are the first DRM vendor to work with Intel, Broadcom and AMD to enable hardware-based DRM that protects “super” premium HD and 4K content across tablets, smartphones and desktops. Primetime DRM has also been named the market leader by ABI Research in a competitive assessment of the DRM market.

As the only non-browser vendor that offers a cross-platform DRM solution, we enable content owners to protect their premium video content regardless of what browser or operating system viewers are using. Adobe Primetime DRM will support emerging HTML5 standards and includes HTML5’s Encrypted Media Extensions and Media Source Extensions on browsers like Mozilla Firefox. Netflix is the latest company to join over 100 major content providers worldwide that use our content protection solution including BBC Broadcasting, Comcast, HBO, Hulu, M6 France, NBC, Time Warner, Turner Broadcasting, Walmart (Vudu), Yahoo and others.

We’re also happy to be working with Intel, Broadcom and AMD to enable hardware-based DRM across devices that use CPUs from either chipmaker. Hardware based DRM offers a maximum level of security needed to protect “super” premium video content, including HD and 4K content in the latest UHDTV digital home devices. (See our related blog post – UltraHD: Coming to a Screen Near You). Additionally, Adobe Primetime DRM is compatible within the pay-TV industry’s Reference Design Kit (RDK) for online TV allowing video operators considering using the RDK to easily leverage the core features of Adobe Primetime as part of their RDK implementation. The RDK is a pre-integrated software bundle that provides a framework for powering set-top boxes, gateways and other devices, and enables pay-TV service providers to standardize the deployment of content protection. Here is what Netflix and Intel are saying about Adobe Primetime DRM:

  • “Ensuring the right balance of privacy and user control while letting our customers access their favorite content without hassle is an essential part of Netflix’s success. Adobe Primetime DRM in Firefox will add to the suite of DRM products we use which allow us to deliver great movies and TV shows to the PC and Mac.” – Anthony Park, Vice President of Engineering, Netflix.
  • “Our technology collaboration with Adobe enables us to offer a hardware DRM solution that delivers a high level of content protection while preserving device performance. Content providers from broadcasters to Hollywood Studios are able to take advantage of Primetime DRM on hundreds of millions of Android and Windows-based devices that run on the latest Intel processors.” – Christos Georgiopoulos, Vice President of Intel Corporation’s Software and Services Group

Lastly, Adobe was named the market leader in DRM by ABI Research. The “Pay TV Middleware, Conditional Access (CAS), and Digital Rights Management (DRM)” report ranked Adobe first out of nine major DRM vendors in the competitive assessment. ABI Research Practice Director Sam Rosen commented, “Adobe’s Primetime strategy is solutions focused and addresses a number of pain points in video workflows, including DRM as well as packaging, advertising and authentication. Adobe’s investment in the authentication infrastructure (Adobe Pass) between U.S. cable distributors and cable programmers provides significant lift in value to the solution.”

ABI Research

Adobe Primetime provides the most complete DRM technology across multiple platforms in the industry. Our primary goal is to focus on the success of our customers and content providers worldwide in reaching digital viewers with the content they want to watch wherever they want to watch it. The ranking as a market leader by ABI Research confirms the trust that Adobe has built with the largest media companies.

Stay tuned for more Adobe Primetime news and updates coming soon.

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Upcoming Intelligent Video Monetization Webinar & IBC

It’s been an exciting year for the Adobe Primetime team and we’re going to finish out 2014 strong. Given our work with customers and partners, along with the release of Primetime 2.0 in April, we’ve strengthened our industry leadership to spur greater viewer engagement and provide more flexibility for content monetization. Along the way, we have come to better understand how audiences behave across devices and how advertising strategies should adapt to fit these behaviors. Join our upcoming webinar as we pass along some key business insights.

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Our own Steve Allison, senior manager of evangelism for Video Solutions in EMEA, is partnering with Digital TV Europe to deliver a webinar focused on how to best combine analytics, monetization and video delivery to optimally keep up with audiences and their viewing habits. Steve will leverage his years of video solution experience and expertise to discuss industry trends, case studies, and best practices.  The webinar will take place on Thursday, Sept. 4 at 3:00 p.m. UK time (10:00 a.m. New York/U.S. Eastern time and 4:00 p.m. Paris time). Sign up for the webinar and get more information here.

Also, if you’re planning to attend IBC in Amsterdam next month (Sept. 11-15), sign up here to schedule a meeting with the Adobe Primetime team for the chance to hear more about topics such as ad insertion, analytics, Digital Rights Management (DRM), and more. Stay tuned for some exciting news and updates during IBC. Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest Primetime information.

 

 

 

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Comcast Reaches Key Audiences with Adobe Primetime

A consistent infrastructure for delivering digital video content is critical for scaling to meet the needs of multiscreen viewers. That’s why Comcast uses Adobe Primetime to stream, protect, analyze, and monetize video delivered to any screen. Our video distribution and monetization platform improves content delivery and enables greater customer engagement across any connected screen.

“We see personalization as a key driver for future growth,” says Allen Broome, vice president of IP video engineering, Comcast. “Adobe Primetime opens doors to deliver personalized advertisements and content to audiences.”

With Adobe Primetime, Comcast supports online video playback, including interactive TV on its XFINITY X1 Platform. Regardless of how they access programming, viewers get the same great features, including secondary audio options, closed captioning, and alternate camera angles.

Adobe Primetime also helps improve the performance of XFINITY’s TV Go app. It supports more devices with fewer errors, faster startup times, quicker downloads, and more consistent streaming experiences.

“After implementing Adobe Primetime, the iTunes app rating jumped from 2.5 to 4 stars,” says Sree Kotay, chief software architect at Comcast. “We’re also seeing increased app and video engagement, indicating that we’re providing a stronger customer experience.”

To learn more about how Comcast is leveraging Adobe Primetime to deliver video content across devices, check out our customer success story and watch the video below.

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Adobe Primetime Receives 2014 Cable Spotlight Product of the Year Award

The industry momentum around Adobe Primetime continues coming off last week’s TV of Tomorrow Show where we spoke about the evolution of TV Everywhere and other trends, connected with several of our customers and partners, and took home the “Most Significant Impact Award” for our solution. Today, we’re proud to announce that Adobe Primetime received a 2014 Cable Spotlight Product of the Year Award from Cable.TMCnet.com, a TMC sponsored cable technology website.

Along with 17 other companies, Adobe was honored by TMC for delivering one of the most innovative cable technology solutions of 2014. Applications were evaluated and awarded by the editors of Cable.TMCnet.com. Congrats to the other industry players who were recognized with this award!

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As our team continues to innovate on Adobe Primetime and strengthen our leadership position in the multiplatform interactive TV space, we appreciate the recognition we’ve received as it truly validates our hard work and commitment to the industry. Needless to say, we’re not slowing down anytime soon with some exciting product updates and news in the works.

Subscribe to our blog updates, follow us on Twitter, and check out our website for the latest information on Adobe Primetime.

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Adobe Primetime Receives “Most Significant Impact Award” at TV of Tomorrow Show

This week we’re surrounded by some of the brightest minds in the industry at the TV of Tomorrow Show in San Francisco. The Adobe Primetime team is there in full force discussing the future of digital TV and how we’re working with partners and customers to advance the industry.

Earlier today, our own Tamara Gaffney, who runs the Adobe Digital Index team, presented the latest trends and insights from our Q1 U.S. Digital Video Benchmark Report, showing that online TV consumption is up 246% YoY (see separate post). Our VP of Video Solutions, Jeremy Helfand, then spoke on a panel with other industry executives from BSkyB, CTAM, Disney/ABC Television Group, NBC Universal, Nielsen and nScreenMedia about the current state and future of TV Everywhere. Kelash Kumar, group product manager for Adobe Primetime, will end the day speaking on a panel with other industry luminaries about how “server-to-screen” strategies can prepare content owners for the future of video distribution. It’s rewarding seeing so much momentum in the industry and connecting with so many of our customers and partners.

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

Jeremy Helfand (center), VP of Adobe Primetime, discusses the future of TV Everywhere on a panel at The TV of Tomorrow Show

TVOT Panel 2

Tamara Gaffney, principal analyst for Adobe Digital Index, presents the latest findings on the growth of TV Everywhere in the U.S.

Topping off a great first day at the TVOT Show, we were honored that Adobe Primetime was presented with the “Most Significant Impact Award” as part of the 11th Annual Awards for Leadership in Interactive and Multiplatform Television, which recognize both corporate and individual achievement in the multiplatform interactive TV space. The “Most Significant Impact Award” recognizes the company and product that had the most significant impact on the overall industry over the past year.

TVOT Award

Adobe’s Jeremy Helfand accepts the “Most Significant Impact Award” for Adobe Primetime at The TV of Tomorrow Show

Adobe Primetime has experienced strong momentum since debuting at The 2013 NAB Show, and we’re continuing to innovate on our multiscreen TV platform with feedback from throughout the industry. This award further validates our efforts to create amazing TV experience everywhere, and we appreciate the recognition from the award committee and our colleagues. We would also like to congratulate our fellow award nominees and recipients for their commitment to making the vision for the future of TV a reality.

For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

UPDATE (6/11/14): Beet TV interviewed Adobe’s Jeremy Helfand about the rise in TV Everywhere consumption across devices:

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Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watching TV on a television in the living room are long gone. To meet rapidly evolving consumer expectations for the TV content they want, the TV industry is finding new ways to bring their content to whatever screen audiences want to watch. Given the deluge of connected devices from tablets and smartphones to game consoles and over-the-top (OTT) devices, easy access to content is taking TV Everywhere consumption to new heights.

Today, we released our Q1 2014 U.S. Video Benchmark Report which examines TV Everywhere and non-authenticated online video trends. The findings were staggering with online TV consumption reaching an all-time high – up 246% year-over-year (YoY). Our analysis is based on aggregated and anonymous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99% of pay-TV households in the U.S. A few other key findings:

  • Game consoles and OTT devices saw the strongest market share growth increasing 539% YoY.
  • iOS apps surpassed browsers for the first time as the most popular access point for online TV achieving a 43% market share (compared to a 36% market share for browsers)
  • More U.S. pay-TV households (21%) accessed TV Everywhere content across devices in Q1 than ever before (compared to 16% six months ago)
  • Unique TV Everywhere visitors to websites and apps per month increased by 157% YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month rose 133% YoY.
  • Using a sample size of 1300+ Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were viewed worldwide – an unprecedented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is everywhere now – with more than one fifth of all pay-TV households in the U.S. watching TV online across screens. Check out our full report for the complete findings and methodology. The New York Times also covered our report. We’ll be presenting these findings and discussing industry trends at The TV of Tomorrow Show in San Francisco, June 11-12, so hope to see you there.

Stay tuned for more news and industry insights coming soon. For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

 

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Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another exciting milestone in the evolution of Adobe Primetime.Our customers and the market have commonly positioned Adobe as a company enabling a strong and competitive ecosystem for video. Today, at Adobe’s EMEA Digital Marketing Summit in London, we released the Adobe Marketing Cloud Exchange along with the evolution of a video delivery ecosystem supporting Adobe Primetime.

Adobe Marketing Cloud Exchange is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies. When you visit the site, it is clear that the integration of multiple data-driven organizations within Adobe Digital Marketing Cloud can benefit companies building their business on video. Data solutions that integrate with Adobe Primetime enable a much broader scope of the platform that broadcasters increasingly use.

AMC Exchange

 

Here are five great examples of companies contributing to support a scalable Adobe Primetime solution:

  • Elemental TechnologiesSoftware-defined video processing solutions from Elemental integrate seamlessly with Adobe Primetime to enable the delivery and monetization of premium content to IP-connected screens. Elemental video processing components support delivery of live, linear and video-on-demand (VOD) content for Adobe Primetime-supported multiscreen deployments.
  • IrdetoIrdeto’s Multiscreen Rights allow content owners and distributors to protect their valuable digital content and manage how that content is accessed by consumers across devices. Through an intuitive interface, content owners and distributors can easily configure content viewing rules that support their business models.
  • Microsoft Azure Media ServicesPre-integrated with Adobe Primetime’s TV publishing and monetization platform, including Adobe Primetime Player SDKs for Android, iOS, Windows, Mac OS and other platforms, Microsoft Azure Media Services ensures full scalability and monetization of video streams across an unlimited number of global households.
  • thePlatform Media companies rely on thePlatform’s leading online video publishing and management solutions as their open, central hub for managing, monetizing, and syndicating billions of Internet video views each year. thePlatform’s services provide unmatched versatility for designing and supportingstreaming video businesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the interface engine for TV Everywhere. It plugs into the tools used by interface designers and brings their designs to life in one codebase that quickly runs on any screen. It also integrates with your video infrastructure, including Adobe Primetime.

Stay tuned for more partners listed on the Adobe Marketing Cloud Exchange coming soon.We hope you check it out to learn how companies you may be working with are already supporting Adobe Primetime. For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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