Posts tagged "video"

Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on-demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.

The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:

  • More than 80 million authenticated streams (consumers logging in with their pay-TV subscription information) were delivered to U.S. viewers.
  • 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
  • 16.5 million viewers in the U.S. watched the Olympics online.

Sochi

The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better-than-broadcast TV experience across any screen.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Winter Games, where Adobe Primetime successfully powered the online delivery of all live and on-demand Olympic sporting events, our team continues to make waves in the industry. Today, we’re honored to receive the CableFAX Tech Award in the “New Product Award (Vendor/Operator)” category. The CableFAX Tech Award recipients are the forward thinking tech gurus who continue to revolutionize cable technology with their amazing products, campaigns and partnerships. Adobe Primetime also received an honorable mention for the CableFAX Digital Awards in the “Best TV Everywhere Portal Site (Vendor)” category. Additionally, our own Jens Loeffler was named to CableFAX’s Digital Hot List, which honors executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication, and other cutting-edge multiplatform projects.

CableFAXAwards

Stay tuned for more Adobe Primetime news coming up at The NAB Show in April.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe & RDK – Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of leading the delivery of Internet video (IP video), with Adobe Flash Player powering the vast majority of desktop video experiences. Today, Adobe Primetime’s IP video leadership powers numerous live and on-demand video experiences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. However, what is less known is that Adobe Primetime technology is pre-integrated with the next generation set top boxes including the Comcast X1 Platform based on the Reference Design Kit (RDK).

       

Comcast has integrated Adobe Primetime inside of its shipping set top box implementation of the RDK Media Framework and actively uses Adobe capabilities for full-featured TV experiences delivered over the Internet. Adobe provides critical capabilities that enhance the viewing experience including:

  • DRM and content protection

  • Live and Video On Demand playback

  • Offline playback

  • HD video playback

  • Adaptive bitrate

  • Trick play

  • DVR

  • Alternate audio

  • Closed captioning

  • Support for SCTE-style digital program insertion (DPI) signaling

  • Dynamic ad insertion with blackout signaling

Adobe is proud of the contributions we’ve made to IP video delivery over the past 12 years and watching the incredible experiences that our customers offer to push the industry forward. Adobe’s support for the next generation set top boxes and the evolution of video delivery innovation is changing how we engage with video in and beyond the living room.

Video operators considering using the RDK can easily leverage the core features of Adobe Primetime as part of their RDK implementation. To learn more about RDK, visit the website. To learn more about Adobe Primetime, visit our website. If you would like to experience Adobe Primetime in action, check out The X1 Platform by XFINITY from Comcast.

[View part one of the blog post here.]

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Adobe & RDK – Powering Next Generation In-Home TV Experiences (Part 1)

The way we all watch TV is changing, and lots of people in the industry are excited about playing a part in the transformation of how video is delivered and consumed. It’s no longer about the 1000 channel universe – it is now much bigger and more relevant to the consumer.

The relationship with our TV is changing and we demand more from the big screen that sits in the center of our living room — and from the companies who provide news and entertainment. Additionally, our relationship and expectations with those who we pay for access to video is also changing and there are more and more ways to get great content on that big screen.

Adobe is coming to a living room near you to help pay-TV servce providers deliver the experiences you want. Through long-standing partnerships with video operators, chipset vendors, set top box manufactures and an industry group known as RDK Management, LLC, Adobe is leveraging its core DNA in video delivery, video experience, protection, analytics and advertising to help change the way consumers enjoy TV.

Cable companies, telcos, satellite companies and industry groups are responding to consumer demand and changing how they think about the delivery of video services into the home. Large broadcasters are not the only source of TV programming now — the staid set-top box (STB) is getting a whole lot smarter.

The evolution of pay TV will affect everything from how you interact with your channel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the experience better? First, STB manufacturers like Pace, Arris, Cisco, and Technicolor agree to a common set of standards. Then, leading pay-TV service providers, such as Comcast, DirecTV, and Liberty Global, and leaders in TV Everywhere and IPTV delivery such as Adobe, collaborate and develop a common software framework that can evolve as fast as your mobile phone. The result is delivering the best video experience in your living room. So the industry collaborated, and the result is the Reference Design Kit (RDK).

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Companies like Comcast that took the lead in this development use RDK to power its X1 operating system, delivering a much richer experience to their subscribers, and expand the traditional cable box into an intelligent gateway that can support video apps. Other top-tier global companies such as Liberty Global, Time Warner Cable and Kabel Deutschland are also leveraging the RDK to significantly improve the viewing experience.

In this video, Comcast discussed how they’re working with Adobe to create next-generation television experiences for their subscribers:

[View part two of the blog post here.]

 

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Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Primetime team – from receiving a 2014 SIIA Content CODiE Award in the “Best Video Platform for Media & Publishers” category to announcing that NBC Sports is using Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others. We also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits. All of this momentum further validates the work we’re doing with Adobe Primetime to deliver an amazing broadcast TV experience to every IP-connected device.

To cap off a great week, we’re thrilled to be a recipient of a 2013 Digiday Video Award for “Best Video Technology Innovation.” The Digiday Video Awards honor overall excellence and breakthrough achievement in video media, marketing and advertising by recognizing brands, agencies, publishers and technology providers. Winners were announced at an award ceremony in New York City on Thursday night. We would like to thank the judges for honoring our achievements with Adobe Primetime alongside our industry colleagues. There’s a lot of innovative work happening with TV Everywhere, and we’re glad to be part of it by leading the industry forward.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out the website.

Digiday Video Awards

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Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Primetime has been powering NBC Sports across screens since the 2012 Summer Olympics in London. By gathering feedback directly from NBC and its viewers, we’ve continually enhanced Adobe Primetime — and the result is a more dynamic, more engaging viewing experience, on more screens, for sports fans everywhere.

Today, we announced that NBC Olympics, a division of the NBC Sports Group, has selected Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others.

Sochi2

Here are some highlights of the upcoming Olympics experience for viewers:

  1. Comprehensive coverage across more screens and device types. For the first time, every event will be available on every connected screen, live and on-demand. This means that viewers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded coverage to the X1 Platform by XFINITY from Comcast — the first IP-based set-top box to deliver live coverage through Adobe Primetime.

  2. Simplifying the authentication process. We’re working with five MVPDs to make watching the Games on devices as easy as changing the channel. Subscribers of Cablevision, Comcast, Cox, and Midcontinent pay-TV services will be able to bypass the login page of the NBC Sports Live Extra experience when accessing the site and apps from within their homes.

  3. Delivering on the promise of dynamic advertising. In another industry first, broadcast television commercials will be replaced dynamically across every screen for live and on-demand viewing. NBC Sports is leveraging its legacy ad serving infrastructure for campaign management and ad decisioning, while Adobe Primetime will handle the ad insertion process to manipulate and weave content and ads together into a single stream. The result is more-relevant ads, a buffer-free viewing experience, and more ad revenue for NBC.

In addition to all the enhancements to improve the viewing experience, we’re also continuing to work hard to scale our offering for NBC and other broadcasters and MVPDs. Advancements like enterprise-grade outage protection will ensure uninterrupted delivery for NBC’s broadcast operations team, and our work with Microsoft via Windows Azure Media Services (see press release) makes it even easier for programmers and operators to embrace cloud-based video delivery.

Our Adobe Digital Index team also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits.

We hope you enjoy watching the Winter Olympics as never before — on the IP-connected screen of your choice, live and on-demand — and that the Adobe Primetime-enabled viewing experience shows you that the future of TV is here.

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Adobe Primetime Wins 2014 SIIA Content CODiE Award

2013 was a busy year for Adobe Primetime, from bringing the full solution to market to building on customer and partner momentum. We’ve hit the ground running in 2014 with some exciting news on the horizon, and we’re thrilled to announce that Adobe Primetime was just named a 2014 SIIA Content CODiE Award winner in the “Best Video Platform for Media & Publishers” category.

During the past 28 years, the Software & Information Industry Association (SIIA) CODiE Awards have recognized more than 1,000 software and information companies for achieving excellence. The CODiE Awards are the only peer-recognized program in the content, education, and software industries. There were 91 finalists across 26 categories for the SIIA Content CODiE Awards representing the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. SIIA’s rigorous judging, evaluation and voting process is explained here.

Adobe Primetime’s CODiE Award win validates the innovation, vision and industry impact we’re delivering as we extend TV beyond the living room and bring it to every IP-connected screen. We’re giving programmers and cable operators the ability to stream, protect, analyze and monetize video across desktops and devices. It’s an honor to be recognized by SIIA alongside so many innovative players in the software industry.

CODIE_2014_winner_white

We’d also like to congratulate our fellow Adobe Marketing Cloud winners in the following Content CODiE Award categories:

Lastly, we’d like to say congrats to our own Jens Loeffler, who was named to CableFAX’s Digital Hot List, which “recognizes executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication and other cutting-edge multiplatform projects.”

Stay tuned for some news around Adobe Primetime coming next week. For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out the website.

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Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Streaming Media West in Southern California, Adobe Primetime team members Campbell Foster and Joel Huff spoke on panels about the state of TV Everywhere. At the OTTtv World Summit and AdMonsters Screens events in London, our own Steve Allison spoke with M6 about IP broadcasting trends in Europe. And we’re continuing our hard work with partners to bring major sporting events across screens in 2014. It’s clear that the future of TV is bright and Adobe Primetime is playing an integral role in taking TV beyond the living room and making any IP-connected screen a TV.

We’re excited to announce that Adobe Primetime was recognized today as a winner of the 7th annual Streaming Media Readers’ Choice Awards in three categories – DRM/Access Control Solution, Media & Entertainment Video Platform, and Video Advertising Management Platform. The awards honor the best online video technologies based on public voting. According to Streaming Media, more than 300 nominations were submitted across 26 categories. It’s always exciting to see our efforts recognized, but we’re especially pleased that this award recognition is based on voting by Streaming Media’s readers. Thank you to the Streaming Media staff for hosting this award and the readers who voted for Adobe Primetime. We appreciate the honor and we have some exciting innovations around Adobe Primetime coming in 2014 – along with continuing our hard work with partners to deliver major sporting events across screens – so stay tuned.

SM-RCA-Winner

And congratulations to our fellow Adobe Creative Cloud team who were also honored with a Streaming Media Readers’ Choice Award for Adobe Premiere Pro CC in the “Desktop Video Editing Software” category.

UPDATE (11/25/13): Don’t miss our Streaming Media webinar on MPEG-DASH & HTTP Adaptive Streaming on Thursday, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Register today and join our expert panel of speakers from Adobe, DASH Industry Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (center, right) accepting a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen (center, left)

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Adobe Primetime Continues to Drive TV Everywhere Momentum

Today we are announcing some great momentum for Adobe Primetime PayTV Pass (formerly Adobe Pass), as well as for the overall industry movement of TV Everywhere. Turner Broadcasting System, Inc. (TBS, Inc.) is the latest Adobe Primetime customer delivering TV across screens as a leader in driving TV Everywhere adoption. To date, TV Everywhere has experienced bursts of success with large scale events like the Olympics and March Madness, but there has not been a critical mass of everyday use. That is now starting to change with more premium content coming online (both live linear and VOD), an increasing shift in viewership from traditional TV to online, and greater opportunities for content owners to monetize those online views thanks to innovative technologies such as Adobe Primetime.

In comparing the first half of 2013 with the same period last year, Adobe Digital Index has seen a 400% increase in authenticated streams, and the total number of Adobe Primetime PayTV Pass-enabled websites and apps has doubled across devices from 50 to more than 100. Online video consumption habits are definitely changing given the ever expanding breadth of devices and platforms – with tablets alone accounting for a 150% increase in video starts from Q2 2012 to Q2 2013. Web, iOS, and Android still represent the bulk of consumption, but other connected devices such as Xbox, Roku, Apple TV, and Smart TVs are rapidly gaining traction. Our data shows that 16% of U.S. households are watching pay-TV online as of September 2013 – representing more than100% growth since December 2012. We delivered 29.3 billion video streams to Adobe customers in Q3 2013 – up 124% year-over-year.

The conversations we are now having with our customers also suggest that the tipping point for mass TV Everywhere adoption is upon us. Whereas phase one of TV Everywhere was about “checking the box” to appease the pay TV operators, our programmer customers and pay TV partners alike are now focusing on growth with an emphasis on content discoverability, device expansion, and user experience. And most telling in my opinion, we are now getting considerable interest in our upcoming fraud limiting services to ensure people aren’t sharing credentials or otherwise trying to game the system. Considering the early critics questioned whether the traffic would come at all, it’s a nice twist that too much consumption has now become a concern!

AdobeBroadcastWe’re thrilled to see increased momentum around TV Everywhere on the rise with Adobe Primetime helping pave the way for success. Within two years, we expect TV Everywhere will advance with:

  • Every major TV channel having a TV Everywhere presence via websites or apps
  • The reported 40% of Internet-connect TVs in U.S. households (LGR Research) will actually be in use
  • Content authentication being fully automated – removing consumers from the process

We also found that mobile video viewing is up more than 2x year-over-year (YoY). Consumers of video content via mobile devices are on the rise (see graphs below). An Adobe Digital Index review of 1 billion video starts to 50 branded sites shows that mobile video viewing is up 134% YoY with tablets growing the fastest up 150% YoY.

ADI-Share-of-Video-StartsThe growing mobile audience provides incremental engagement and revenue opportunities for advertising. Tablet viewers, in particular, are early adopters who typically spend more money, book more trips, and consume more media content. Publishers can capitalize on this target audience with high CPMs (Cost Per thousand Impressions) and incremental impressions. Publishers may also consider creating more mobile-specific content to promote the use of mobile devices and further train consumers to use companion devices while watching a show live or online.

We’ve said that 2013 would be the year that TV Everywhere takes off and our forecast is holding true. Stay tuned for more updates and momentum coming as we head into 2014!

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Adobe Primetime and Level 3 Score Match Point By Powering Tennis Channel and the U.S. Open

For passionate tennis fans, the U.S. Open has been top of mind for the past two weeks. The annual event culminated with Rafael Nadal and Serena Williams taking the Men’s and Women’s titles, respectively. With all the competitive matches leading up to the crown, tennis fans have been tuning into the Open – and not just on TV. Tennis Channel, which has telecast rights to the U.S. Open, has also been streaming the event online and across Android and iOS devices – powered by Adobe Primetime.

Established in 2003, Tennis Channel is the only 24-hour, TV-based multimedia destination dedicated to both the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, and is carried by nine of the top 10 MSOs, Verizon FiOS TV, and has a national footprint via DIRECTV and DISH Network.

This summer, Tennis Channel decided to live stream the U.S. Open across desktops, iOS and Android devices to deliver a true TV experience for tennis fans on any screen. To make this possible, Tennis Channel selected Adobe Primetime and the Level 3 Video Cloud to broadcast the U.S. Open live via “Tennis Channel Everywhere” apps. Adobe Primetime enabled Tennis Channel to deploy apps for Linear Simulcast quickly and efficiently – using unified, multiscreen publishing, authentication (DRM), ad insertion, and analytics. The Level 3 Video Cloud provided the acquisition, encoding, packaging, and CDN delivery of content. By leveraging Adobe Primetime, Tennis Channel can reach more tennis fans, extend its brand, and reduce operational overhead by leveraging existing broadcast workflows.

It’s been great working with the Tennis Channel and Level 3. From the London 2012 Olympic Games to the 2013 U.S. Open Tennis Championships, Adobe Primetime continues to deliver broad availability of TV content across screens, synchronized viewing experiences across devices and TV, and greater revenue for TV programmers and operators. Stay tuned for more news and updates around Adobe Primetime coming soon.

Tennis-Channel_US-Open

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