Posts tagged "video"

Online TV Consumption Hits New Record, Up 246% YoY

We’ve said it before, but the days of watching TV on a television in the living room are long gone. To meet rapidly evolving consumer expectations for the TV content they want, the TV industry is finding new ways to bring their content to whatever screen audiences want to watch. Given the deluge of connected devices from tablets and smartphones to game consoles and over-the-top (OTT) devices, easy access to content is taking TV Everywhere consumption to new heights.

Today, we released our Q1 2014 U.S. Video Benchmark Report which examines TV Everywhere and non-authenticated online video trends. The findings were staggering with online TV consumption reaching an all-time high – up 246% year-over-year (YoY). Our analysis is based on aggregated and anonymous data from 1300+ media/entertainment sites between Q1 2013 and Q1 2014. It includes 151 billion total online video starts and 1.3 billion TV Everywhere authentications across 250 pay-TV service providers covering 99% of pay-TV households in the U.S. A few other key findings:

  • Game consoles and OTT devices saw the strongest market share growth increasing 539% YoY.
  • iOS apps surpassed browsers for the first time as the most popular access point for online TV achieving a 43% market share (compared to a 36% market share for browsers)
  • More U.S. pay-TV households (21%) accessed TV Everywhere content across devices in Q1 than ever before (compared to 16% six months ago)
  • Unique TV Everywhere visitors to websites and apps per month increased by 157% YoY, while the number of TV Everywhere streams (live, VOD and linear) watched per visitor each month rose 133% YoY.
  • Using a sample size of 1300+ Adobe Marketing Cloud customers, 35.6 billion online videos including user-generated content were viewed worldwide – an unprecedented amount, up 43% YoY.

di_tv-e_video_growth          di_share_pay-tv

TV truly is everywhere now – with more than one fifth of all pay-TV households in the U.S. watching TV online across screens. Check out our full report for the complete findings and methodology. The New York Times also covered our report. We’ll be presenting these findings and discussing industry trends at The TV of Tomorrow Show in San Francisco, June 11-12, so hope to see you there.

Stay tuned for more news and industry insights coming soon. For the latest Adobe Primetime updates, subscribe to our blog updates, follow us on Twitter, and check out our website.

 

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Adobe Primetime Supports Adobe Marketing Cloud Exchange

We’ve reached another exciting milestone in the evolution of Adobe Primetime.Our customers and the market have commonly positioned Adobe as a company enabling a strong and competitive ecosystem for video. Today, at Adobe’s EMEA Digital Marketing Summit in London, we released the Adobe Marketing Cloud Exchange along with the evolution of a video delivery ecosystem supporting Adobe Primetime.

Adobe Marketing Cloud Exchange is a new marketplace for pre-built integrations and apps between Adobe solutions and third-party technologies. When you visit the site, it is clear that the integration of multiple data-driven organizations within Adobe Digital Marketing Cloud can benefit companies building their business on video. Data solutions that integrate with Adobe Primetime enable a much broader scope of the platform that broadcasters increasingly use.

AMC Exchange

 

Here are five great examples of companies contributing to support a scalable Adobe Primetime solution:

  • Elemental TechnologiesSoftware-defined video processing solutions from Elemental integrate seamlessly with Adobe Primetime to enable the delivery and monetization of premium content to IP-connected screens. Elemental video processing components support delivery of live, linear and video-on-demand (VOD) content for Adobe Primetime-supported multiscreen deployments.
  • IrdetoIrdeto’s Multiscreen Rights allow content owners and distributors to protect their valuable digital content and manage how that content is accessed by consumers across devices. Through an intuitive interface, content owners and distributors can easily configure content viewing rules that support their business models.
  • Microsoft Azure Media ServicesPre-integrated with Adobe Primetime’s TV publishing and monetization platform, including Adobe Primetime Player SDKs for Android, iOS, Windows, Mac OS and other platforms, Microsoft Azure Media Services ensures full scalability and monetization of video streams across an unlimited number of global households.
  • thePlatform Media companies rely on thePlatform’s leading online video publishing and management solutions as their open, central hub for managing, monetizing, and syndicating billions of Internet video views each year. thePlatform’s services provide unmatched versatility for designing and supportingstreaming video businesses on PCs, mobile devices, and TV.
  • You.IYou.i Engine is the interface engine for TV Everywhere. It plugs into the tools used by interface designers and brings their designs to life in one codebase that quickly runs on any screen. It also integrates with your video infrastructure, including Adobe Primetime.

Stay tuned for more partners listed on the Adobe Marketing Cloud Exchange coming soon.We hope you check it out to learn how companies you may be working with are already supporting Adobe Primetime. For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Drives New TV Everywhere Records with Sochi Olympics

Since launching last April, Adobe Primetime has achieved several milestones – most recently, partnering with NBC Sports to bring the 2014 Winter Olympics to U.S. viewers across every connected screen. Adobe Primetime powered the online delivery of all live and on-demand Olympic sporting events in four crucial areas: Playback of broadcast TV across desktops, iOS, Android, and Comcast X1 devices; Viewer authentication; Video analytics, and Ad insertion.

The Sochi Games were the most watched digital Winter Olympics in history, with an unprecedented number of U.S. viewers watching the Games on their PCs, tablets and smartphones. To put things in perspective:

  • More than 80 million authenticated streams (consumers logging in with their pay-TV subscription information) were delivered to U.S. viewers.
  • 10.8 million hours of video were consumed across NBCOlympics.com and the NBC Sports Live Extra mobile app, and 80% of this happened via authenticated live streams.
  • 16.5 million viewers in the U.S. watched the Olympics online.

Sochi

The Winter Olympics served as another testament to the momentum behind TV Everywhere. We’ve been leading the charge around TV Everywhere with Adobe Primetime and the validation we’ve received from customers and partners has only strengthened our commitment to delivering a better-than-broadcast TV experience across any screen.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe Primetime Honored with CableFAX Tech Award

Fresh off the heels of the Sochi Winter Games, where Adobe Primetime successfully powered the online delivery of all live and on-demand Olympic sporting events, our team continues to make waves in the industry. Today, we’re honored to receive the CableFAX Tech Award in the “New Product Award (Vendor/Operator)” category. The CableFAX Tech Award recipients are the forward thinking tech gurus who continue to revolutionize cable technology with their amazing products, campaigns and partnerships. Adobe Primetime also received an honorable mention for the CableFAX Digital Awards in the “Best TV Everywhere Portal Site (Vendor)” category. Additionally, our own Jens Loeffler was named to CableFAX’s Digital Hot List, which honors executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication, and other cutting-edge multiplatform projects.

CableFAXAwards

Stay tuned for more Adobe Primetime news coming up at The NAB Show in April.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out our website.

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Adobe & RDK – Powering Next Generation In-Home TV Experiences (Part 2)

Adobe has a rich legacy of leading the delivery of Internet video (IP video), with Adobe Flash Player powering the vast majority of desktop video experiences. Today, Adobe Primetime’s IP video leadership powers numerous live and on-demand video experiences across iOS and Android devices, such as NBC Sports Live Extra and Comcast’s XFINITY TV Go apps. However, what is less known is that Adobe Primetime technology is pre-integrated with the next generation set top boxes including the Comcast X1 Platform based on the Reference Design Kit (RDK).

       

Comcast has integrated Adobe Primetime inside of its shipping set top box implementation of the RDK Media Framework and actively uses Adobe capabilities for full-featured TV experiences delivered over the Internet. Adobe provides critical capabilities that enhance the viewing experience including:

  • DRM and content protection

  • Live and Video On Demand playback

  • Offline playback

  • HD video playback

  • Adaptive bitrate

  • Trick play

  • DVR

  • Alternate audio

  • Closed captioning

  • Support for SCTE-style digital program insertion (DPI) signaling

  • Dynamic ad insertion with blackout signaling

Adobe is proud of the contributions we’ve made to IP video delivery over the past 12 years and watching the incredible experiences that our customers offer to push the industry forward. Adobe’s support for the next generation set top boxes and the evolution of video delivery innovation is changing how we engage with video in and beyond the living room.

Video operators considering using the RDK can easily leverage the core features of Adobe Primetime as part of their RDK implementation. To learn more about RDK, visit the website. To learn more about Adobe Primetime, visit our website. If you would like to experience Adobe Primetime in action, check out The X1 Platform by XFINITY from Comcast.

[View part one of the blog post here.]

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Adobe & RDK – Powering Next Generation In-Home TV Experiences (Part 1)

The way we all watch TV is changing, and lots of people in the industry are excited about playing a part in the transformation of how video is delivered and consumed. It’s no longer about the 1000 channel universe – it is now much bigger and more relevant to the consumer.

The relationship with our TV is changing and we demand more from the big screen that sits in the center of our living room — and from the companies who provide news and entertainment. Additionally, our relationship and expectations with those who we pay for access to video is also changing and there are more and more ways to get great content on that big screen.

Adobe is coming to a living room near you to help pay-TV servce providers deliver the experiences you want. Through long-standing partnerships with video operators, chipset vendors, set top box manufactures and an industry group known as RDK Management, LLC, Adobe is leveraging its core DNA in video delivery, video experience, protection, analytics and advertising to help change the way consumers enjoy TV.

Cable companies, telcos, satellite companies and industry groups are responding to consumer demand and changing how they think about the delivery of video services into the home. Large broadcasters are not the only source of TV programming now — the staid set-top box (STB) is getting a whole lot smarter.

The evolution of pay TV will affect everything from how you interact with your channel guide, record shows, search for video-on-demand (VOD), and watch TV on mobile devices. So how do we make the experience better? First, STB manufacturers like Pace, Arris, Cisco, and Technicolor agree to a common set of standards. Then, leading pay-TV service providers, such as Comcast, DirecTV, and Liberty Global, and leaders in TV Everywhere and IPTV delivery such as Adobe, collaborate and develop a common software framework that can evolve as fast as your mobile phone. The result is delivering the best video experience in your living room. So the industry collaborated, and the result is the Reference Design Kit (RDK).

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Image courtesy of Reference Design Kit (http://rdkcentral.com/about-rdk/)

Companies like Comcast that took the lead in this development use RDK to power its X1 operating system, delivering a much richer experience to their subscribers, and expand the traditional cable box into an intelligent gateway that can support video apps. Other top-tier global companies such as Liberty Global, Time Warner Cable and Kabel Deutschland are also leveraging the RDK to significantly improve the viewing experience.

In this video, Comcast discussed how they’re working with Adobe to create next-generation television experiences for their subscribers:

[View part two of the blog post here.]

 

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Adobe Primetime Wins 2013 Digiday Video Award

It’s been quite a week for the Adobe Primetime team – from receiving a 2014 SIIA Content CODiE Award in the “Best Video Platform for Media & Publishers” category to announcing that NBC Sports is using Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others. We also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits. All of this momentum further validates the work we’re doing with Adobe Primetime to deliver an amazing broadcast TV experience to every IP-connected device.

To cap off a great week, we’re thrilled to be a recipient of a 2013 Digiday Video Award for “Best Video Technology Innovation.” The Digiday Video Awards honor overall excellence and breakthrough achievement in video media, marketing and advertising by recognizing brands, agencies, publishers and technology providers. Winners were announced at an award ceremony in New York City on Thursday night. We would like to thank the judges for honoring our achievements with Adobe Primetime alongside our industry colleagues. There’s a lot of innovative work happening with TV Everywhere, and we’re glad to be part of it by leading the industry forward.

For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out the website.

Digiday Video Awards

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Adobe Primetime & NBC Sports Go for the Gold at the 2014 Winter Olympics

Adobe Primetime has been powering NBC Sports across screens since the 2012 Summer Olympics in London. By gathering feedback directly from NBC and its viewers, we’ve continually enhanced Adobe Primetime — and the result is a more dynamic, more engaging viewing experience, on more screens, for sports fans everywhere.

Today, we announced that NBC Olympics, a division of the NBC Sports Group, has selected Adobe Primetime to power the 2014 Olympic Winter Games in the U.S. across desktops and mobile devices, including iOS, Android, Mac OS, Windows, and others.

Sochi2

Here are some highlights of the upcoming Olympics experience for viewers:

  1. Comprehensive coverage across more screens and device types. For the first time, every event will be available on every connected screen, live and on-demand. This means that viewers will be able to watch the action as it unfolds on any device, or view it later with full event replay. With the Sochi Games, we’ve expanded coverage to the X1 Platform by XFINITY from Comcast — the first IP-based set-top box to deliver live coverage through Adobe Primetime.

  2. Simplifying the authentication process. We’re working with five MVPDs to make watching the Games on devices as easy as changing the channel. Subscribers of Cablevision, Comcast, Cox, and Midcontinent pay-TV services will be able to bypass the login page of the NBC Sports Live Extra experience when accessing the site and apps from within their homes.

  3. Delivering on the promise of dynamic advertising. In another industry first, broadcast television commercials will be replaced dynamically across every screen for live and on-demand viewing. NBC Sports is leveraging its legacy ad serving infrastructure for campaign management and ad decisioning, while Adobe Primetime will handle the ad insertion process to manipulate and weave content and ads together into a single stream. The result is more-relevant ads, a buffer-free viewing experience, and more ad revenue for NBC.

In addition to all the enhancements to improve the viewing experience, we’re also continuing to work hard to scale our offering for NBC and other broadcasters and MVPDs. Advancements like enterprise-grade outage protection will ensure uninterrupted delivery for NBC’s broadcast operations team, and our work with Microsoft via Windows Azure Media Services (see press release) makes it even easier for programmers and operators to embrace cloud-based video delivery.

Our Adobe Digital Index team also released a Q4 Digital Video Benchmark Report, which looks at digital video viewing trends and offers some predictions based on 22.5 billion online video starts, 574 million authenticated streams (TV Everywhere), and survey results from 400 U.S. sports viewers about their new viewing habits.

We hope you enjoy watching the Winter Olympics as never before — on the IP-connected screen of your choice, live and on-demand — and that the Adobe Primetime-enabled viewing experience shows you that the future of TV is here.

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Adobe Primetime Wins 2014 SIIA Content CODiE Award

2013 was a busy year for Adobe Primetime, from bringing the full solution to market to building on customer and partner momentum. We’ve hit the ground running in 2014 with some exciting news on the horizon, and we’re thrilled to announce that Adobe Primetime was just named a 2014 SIIA Content CODiE Award winner in the “Best Video Platform for Media & Publishers” category.

During the past 28 years, the Software & Information Industry Association (SIIA) CODiE Awards have recognized more than 1,000 software and information companies for achieving excellence. The CODiE Awards are the only peer-recognized program in the content, education, and software industries. There were 91 finalists across 26 categories for the SIIA Content CODiE Awards representing the information industry’s best products, technologies, and services created by or for media, publishers, and information services providers. SIIA’s rigorous judging, evaluation and voting process is explained here.

Adobe Primetime’s CODiE Award win validates the innovation, vision and industry impact we’re delivering as we extend TV beyond the living room and bring it to every IP-connected screen. We’re giving programmers and cable operators the ability to stream, protect, analyze and monetize video across desktops and devices. It’s an honor to be recognized by SIIA alongside so many innovative players in the software industry.

CODIE_2014_winner_white

We’d also like to congratulate our fellow Adobe Marketing Cloud winners in the following Content CODiE Award categories:

Lastly, we’d like to say congrats to our own Jens Loeffler, who was named to CableFAX’s Digital Hot List, which “recognizes executives shepherding innovation and progress in social media, digital distribution, app development, web content, technology strategy, TV Everywhere/authentication and other cutting-edge multiplatform projects.”

Stay tuned for some news around Adobe Primetime coming next week. For the latest Adobe Primetime updates, visit this blog, follow us on Twitter, and check out the website.

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Streaming Media Readers Recognize Adobe Primetime’s Industry Contributions

It’s been a busy week for us. At Streaming Media West in Southern California, Adobe Primetime team members Campbell Foster and Joel Huff spoke on panels about the state of TV Everywhere. At the OTTtv World Summit and AdMonsters Screens events in London, our own Steve Allison spoke with M6 about IP broadcasting trends in Europe. And we’re continuing our hard work with partners to bring major sporting events across screens in 2014. It’s clear that the future of TV is bright and Adobe Primetime is playing an integral role in taking TV beyond the living room and making any IP-connected screen a TV.

We’re excited to announce that Adobe Primetime was recognized today as a winner of the 7th annual Streaming Media Readers’ Choice Awards in three categories – DRM/Access Control Solution, Media & Entertainment Video Platform, and Video Advertising Management Platform. The awards honor the best online video technologies based on public voting. According to Streaming Media, more than 300 nominations were submitted across 26 categories. It’s always exciting to see our efforts recognized, but we’re especially pleased that this award recognition is based on voting by Streaming Media’s readers. Thank you to the Streaming Media staff for hosting this award and the readers who voted for Adobe Primetime. We appreciate the honor and we have some exciting innovations around Adobe Primetime coming in 2014 – along with continuing our hard work with partners to deliver major sporting events across screens – so stay tuned.

SM-RCA-Winner

And congratulations to our fellow Adobe Creative Cloud team who were also honored with a Streaming Media Readers’ Choice Award for Adobe Premiere Pro CC in the “Desktop Video Editing Software” category.

UPDATE (11/25/13): Don’t miss our Streaming Media webinar on MPEG-DASH & HTTP Adaptive Streaming on Thursday, Dec. 5 at 11:00 a.m. PT / 2:00 p.m. ET. Register today and join our expert panel of speakers from Adobe, DASH Industry Forum, Microsoft and Dolby.

Adobe's Joel Huff (center, right) accepting a Streaming Media Readers' Choice Award for Adobe Primetime from Streaming Media's Eric Schumacher-Rasmussen (center, left)

Adobe’s Joel Huff (center, right) accepting a Streaming Media Readers’ Choice Award for Adobe Primetime from Streaming Media’s Eric Schumacher-Rasmussen (center, left)

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