Take a break, watch Avatar Interactive Trailer Powered by Adobe AIR

You probably have seen the trailer on TV for the upcoming Avatar motion picture from
20th Century Fox, but what you haven’t seen are the behind-the-scenes videos,
including interviews with the cast, which are provided exclusively via the Interactive Trailer powered by Adobe AIR. 
 

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This interactive application pauses at certain key points, to allow the viewer to jump out and watch a behind-the-scenes video, then jumps back to the trailer. The app also features feeds from Twitter, and YouTube.

I find the whole interactive experience amazing and the way Social Media is being used to build momentum for the premiere, simply brilliant! I highly recommend that you take a break and check it out!

To download the AIR application, click the image below to navigate to the download page.

Here are a couple of reviews for the Avatar Interactive Trailer powered by Adobe AIR:

 

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One Response to Take a break, watch Avatar Interactive Trailer Powered by Adobe AIR

  1. LaurenBegley says:

    For decades, movies were very one-way; the audience would sit in front of the screen and absorb the movie in front of them. Today, we have the option of becoming involved with a particular movie even weeks or months before we see it. Through social media outlets like Flickr, YouTube or Twitter and with interactive applications like the Avatar trailer, we are able to watch and absorb information about the film and share our opinions with our peers and directly with the production companies. I wrote more about the interactive Avatar trailer here: http://popculture2point0.wordpress.com/2009/12/18/avatar-and-the-interactive-trailer/