|You probably have seen the trailer on TV for the upcoming Avatar motion picture from
20th Century Fox, but what you haven’t seen are the behind-the-scenes videos,
including interviews with the cast, which are provided exclusively via the Interactive Trailer powered by Adobe AIR.
tweetmeme_url = ‘http://blogs.adobe.com/rjacquez/2009/11/take_a_break_watch_avatar_inte.html’;
This interactive application pauses at certain key points, to allow the viewer to jump out and watch a behind-the-scenes video, then jumps back to the trailer. The app also features feeds from Twitter, and YouTube.
I find the whole interactive experience amazing and the way Social Media is being used to build momentum for the premiere, simply brilliant! I highly recommend that you take a break and check it out!
To download the AIR application, click the image below to navigate to the download page.
Here are a couple of reviews for the Avatar Interactive Trailer powered by Adobe AIR:
- Mashable: Avatar + Interactive Trailer + Twitter = Awesome
- CNET :
Official ‘Avatar’ AIR app is a must-see
Must See: Awesome Interactive Trailer Application for Avatar
- The Los Angeles Times’ Hero Complex Blog:
‘Avatar’: technologically advanced, even in the trailer