The Social Media Revolution Video: Take II

The first version of this video was so compelling to me that I immediately bought the paperback copy of Socialnomics by Erik Qualman, which I have read at least 5 times. I then bought a digital version of this book for Kindle, later for my Nook and my latest purchase was an iBooks version for the iPad.

My point is that if you haven’t read this book, I highly recommend you do, the statistics are simply compelling, the stories are well told, and the revolution is tough to ignore.


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I’m a huge advocate of Social Media because it has done wonders for me professionally, and also personally, and I often say in my presentations that we are at a point of no return and that we need to embrace this Social Media revolution now.

I have also used many of these statistics in presentations I do with regards to the impact Social Media is having on Technical Communication, and more specifically on how Technical Communicators have the opportunity of becoming “Information Curators.” In case you haven’t seen these resources, here are some useful links:

In closing, I leave you with these action items I include at the end of my presentations:

  • Open an account on Twitter, FaceBook, LinkedIn, etc.
  • Search for your brand and products on
  • Start a Blog — Tweeting is good, but Tweeting and Blogging is even better.
  • Follow a conference using a Twitter hashtag (e.g. #STC10)
  • Make a plan to become the Information Curator for your products
  • Find the Influencers of your products and services and connect with them
  • Download Adobe Community Help for example of how Adobe is leveraging end-user generated Help
  • Have fun and enjoy the Social Media ride
  • Watch the Social Media Revolution on YouTube. Also Embedded here:


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3 Responses to The Social Media Revolution Video: Take II

  1. Thank you RJ for re-visiting this topic and continuing to push this among technical communicators. The role of social media cannot be underestimated. It is, and will have, a huge impact on the way we work, and in fact on society in general. Its implications are massive.

  2. RJ Jacquez says:

    I completely agree and will keep at it, Jason.Thanks,RJ Jacquez

  3. Volker says:

    Hi RJ,unfortunately this video is not available in Germany as its “containing content from Sony Entertainment and WMG” :-(Cheers,Volker