Rufus Deuchler | Travelogue

Today I attended the Swiss InDesign User Group Meeting in Nottwil, Switzerland.
The organizers had a very peculiar request; they wanted me to talk about "how InDesign is made". So, a couple of weeks ago, during a stay in the Seattle Adobe headquarters, I did my homework and interviewed Product Managers Chad Siegel (who also gave me a behind the scenes tour) and Michael Ninness. The history behind InDesign is actually quite thrilling!
The attendees all enjoyed my slide show (believe it or not). The session then evolved into a Q&A session on InDesign. I herewith make it a point again, Adobe does listen to users and we gather information from all over the world to provide the solutions users really need. Even the Feature Request/Bug Report Form actually gets read and analyzed with great cure.

Continue reading "InDesign User Group Switzerland - Grüezi zämme" »

Posted by Rufus Deuchler at 08:53 PM | Permalink | Comments (1)

Today Paolo Santoro, Matteo Oriani, and yours truly are in Florence, my home town (so to say). How could I miss that?
Attending were about 150 friends from Tuscany, and beyond. Again, in the four hours of the presentation we went through a complete workflow that included InDesign, Illustrator, Photoshop Extended, Dreamweaver, and Acrobat. The thing that marvels me each time we do that, is how much users still do not know, and how much I can learn from their questions. Truly inspiring.
The tour now goes to Mestre and Rome. I will be in the Nordics, so Michela di Stefano, and Alberto Comper will be replacing me.

Grazie a tutti quelli che hanno partecipato! E' sempre bello poter insegnare e imparare qualche cosa.

Posted by Rufus Deuchler at 02:53 PM | Permalink | Comments (0)

Day two of the tour. Today we are in Arese, a city North of Milan.
What I forgot to mention yesterday, was that this entire tour has been organized in schools. This is actually a pretty cool idea because it has virtually no cost, and is a win/win situation. The school gets advertised for free to a broad range of professionals from the field. I mean, how many times, as a Designer, have I been asked "what school would you recommend for a good graphic design preparation?". Now I have a few more answers. And we get access to large auditoriums for our presentations.
Today, in Arese, the school has asked to do the presentation to their students in the morning (the same we will be doing to professionals and companies in the afternoon). Like I said, win/win.

Continue reading "CS3 A tutto ritmo - Day 2" »

Posted by Rufus Deuchler at 10:47 AM | Permalink | Comments (1)

Today, yours truly is in Turin speaking at an event organized by Adobe Italia. This is the first stop of a tour that will take us through six different Italian cities. Just under 200 friends from all over the are where pushing on the doors forty-five minutes before start.
I am here with my colleagues Paolo Santoro and Matteo Oriani. Each one of us has a different role in the workflow. Paolo is the InDesign layout artist, Matteo is the Illustrator guy, and yours truly is the Photoshop geek. Together we show the audience a workflow that will take them through most of the new features in Adobe Creative Suite CS3 Design Premium (yes, the one with Dreamweaver, Flash and Photoshop Extended).
Thank you Turin! Next stop Arese (Milan)
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Oggi, mi trovo a Torino ad un evento organizzato da Adobe Italia. Si tratta della prima tappa di un tour che ci porterà in sei diverse città italiane. Quasi 200 amici della zona di Torino si trovavano dietro le porte già 45 minuti prima dell'inizio dell'evento.

Continue reading "CS3 A tutto ritmo - Kicks off!" »

Posted by Rufus Deuchler at 02:13 PM | Permalink | Comments (2)

May 8 will see two InDesign User Group meetings; one in Munich, and one in Nottwil (Switzerland). This will be, yet again, a very good opportunity to learn, share, and mingle. Both these events are in German, and yours truly will be participating at the Swiss meeting.
Thank you Wolf and Haeme for organizing these events.

Continue reading "Upcoming InDesign User Group meetings in Germany and Switzerland" »

Posted by Rufus Deuchler at 03:32 PM | Permalink | Comments (1)