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Nordics tour. Wow, and thank you!

Four countries, 7 cities, 9 days; Helsinki, Oslo, Malmö, Götheborg, Stockholm, Copenhagen, and Aarhus. I had the great opportunity to talk to about three thousand of our friends. What I showed in the three hour presentation included the Appearance Panel, working with Symbols, and Live Color in Adobe Illustrator CS3. I then went to show just how cool the kuler color community is; and remember to post your own colors (who knows, maybe yours will be "most popular"). After that we got an in depth look at how Object Styles can make your work more efficient in Adobe InDesign CS3.
That is also when I showed the fastest way to get a Photoshop file into an InDesign document. Thank you all for not answering that the fastest way would be a "copy and paste", which would obviously be wrong.
Here's a little reminder:

drag_drop_photoshop.jpg

Yes, just drag and drop the icon onto your InDesign page. This is the fastest way!

Using Object Styles reduces production time drastically because image frames in InDesign know how to behave when an image gets placed into them. Also using styles (paragraph, character, and object styles) is an essential operation to best export your Indesign content to the web by using the new Cross Media Export feature that allows you to export in XHTL for Dreamweaver CS3; these styles will be turned into fully fledged CSS declarations that are so easy to edit in Dreamweaver.
Then we had Peder Engrob, and Alan Rosenfeld show us 15 minutes of fun using the Creative Suite 3 with Leopard. Cool stuff!
After the break, I showed the audiences a technology preview of what our engineers are working on for InDesign CS-next and Flash CS-next. Like I said, a preview, no guarantee it will make in the next release. Basically we are working on a new feature that would allow InDesign users to export their beautifully laid out content into Flash! Here's an example of what it could look like. Interactivity, animation and more could be added in Flash to create an engaging reading experience. Make sure to look at the last page, and see how publishers are already leveraging Flash for their publications.
I also showed some Photoshop CS3 Extended magic, using such features as Auto-Align Layers (yes you can do vertical panoramas too), Auto-Blend Layers, Vanishing Point, and 3D objects. Here's a little more info: Photoshop CS3 extended supports 3DS, OBJ, Collada, KMZ, and U3D, the choice is yours. Oh, and since we are talking about KMZ here is where you can find the Adobe Photoshop CS3 Extended Plug-In for Google 3D Warehouse™ on Adobe Labs.
Leaving the best for last, I then edited a movie using Photoshop CS3 Extended, animating Opacity and Position of a pasted logo, and then placed the movie onto my InDesign document, which I then turned into an interactive PDF with embedded movie and navigation buttons.
Thank you Finland, Norway, Sweden and Denmark, for the enthusiasm you showed me! This makes my job truly rewarding!
Thank you also to Benny Thaibert who wrote a review in Danish (Adobe Indesign seminar på fisketorvet)

Comments

Did you say Peder Engrob? I miss that fellow!

Rufus, thanks a lot for a nice seminar. I had the pleasure of listen to you in Malmö. You really gave me a inspirational and creative moment.

One thing though...
You are wrong about resolution of images on the web. There is absolutely no need to transform your images to 72 ppi. The only value that matters on the web is the pixel size (pixel dimension) of the image. Set the correct width or height of your image and the file size will be as you want it to be - small. Try it yourself and you see.

The ideas that web images must be 72 ppi are old school and not really the truth. The resolution has nothing to do with an image until you print it. Pixel size is everything and the only thing to take in concern.

The best thing about not changing the resolution value is that you do not take any risk to damage the image pixels. If you change the resolution there is a posibility that you also destroy the image pixeln since you change the amount of them.

Hope to see you in Sweden soon again.

[Thanks for pointing that out Jens. Yes, you are absolutely right. I really should rephrase that to something closer to "InDesign lets you optimize your images for the smallest file size possible, which in this case is 72dpi, although you can choose to keep them at their original size in order not to compromise the quality of the image through downsampling". Would that be more correct? Thanks --R.]

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