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June 28, 2008

Seoul (서울)

Yes, one word. That is all that comes to my mind. Now, that was an incredible event. The entire team at the Adobe office in Korea managed to get about 3'000 creative professionals into one room to listen to what Greg, Jason and yours truly had to say, for an entire day.


The "Adobe Masters Class 2008" in Seoul was a huge success, and that's a euphemism. After a morning session, where we presented an integrated CS3 workflow to produce content for print, web, and video, we split into three separate sessions.
Mine was a three hour design track, during which I took my audience through Adobe Illustrator, Photoshop Extended, InDesign and Adobe Kuler. The korean audience, typically very quiet and reserved, was cheering and clapping at every feature, old and new, that was shown to them and explained in depth.

Later, when we gathered up in a general session where there was a lucky draw, we had dozens of fans asking for photographs and autographs. Well, that was certainly a first for me.

Greg, Jason, and I left Korea asking ourselves "was that for real?".

Thank you Korea! - 당신을 감사하십시오 한국

Now to Taipei, Hong Kong, Singapore, and Kuala Lumpur.

Adobe kuler just got cooler!

A new version of kuler desktop is now available and it allows users to import kuler themes directly into three CS3 applications: Adobe Illustrator, InDesign and Photoshop (instead of having to save a Swatch Exchange to the desktop first).

Just as a reminder, kuler is a web-hosted application for exploring, creating and sharing color harmonies. And, as I always say in my seminars, it's great source for downloading color themes. But what is even more interesting is that you can upload your own! And maybe, one day, your color scheme will be top of the list. Go create!

This version is also a great example of the integration that is possible between Adobe AIR and the Adobe Creative Suite, using SwitchBoard. For the more nerdy among us, SwitchBoard, which is available on Adobe Labs, allows AIR applications to communicate with CS applications via an ActionScript API (application program interface). Using the API you can send ExtendScript commands directly to the Creative Suite applications that support the ExtendScript Library. Cool stuff! The possibilities for developers are infinite.