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Seoul (서울)

Yes, one word. That is all that comes to my mind. Now, that was an incredible event. The entire team at the Adobe office in Korea managed to get about 3'000 creative professionals into one room to listen to what Greg, Jason and yours truly had to say, for an entire day.


The "Adobe Masters Class 2008" in Seoul was a huge success, and that's a euphemism. After a morning session, where we presented an integrated CS3 workflow to produce content for print, web, and video, we split into three separate sessions.
Mine was a three hour design track, during which I took my audience through Adobe Illustrator, Photoshop Extended, InDesign and Adobe Kuler. The korean audience, typically very quiet and reserved, was cheering and clapping at every feature, old and new, that was shown to them and explained in depth.

Later, when we gathered up in a general session where there was a lucky draw, we had dozens of fans asking for photographs and autographs. Well, that was certainly a first for me.

Greg, Jason, and I left Korea asking ourselves "was that for real?".

Thank you Korea! - 당신을 감사하십시오 한국

Now to Taipei, Hong Kong, Singapore, and Kuala Lumpur.


Thanks for the entry... seems like that would have been a great experience. Nice to hear that users can still be that enthusiastic!

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