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Swiss Publishing Week, a blast!

SPW_logo.jpgAfter only three years since its inauguration, the InDesign Konferenz (yes, the one with the big K) was established as one of the most important Publishing meetings in the German speaking part of Switzerland. The enormous success led the three organizers, Haeme Ulrich, Michael Mayerle (both from Ulrich Media), and Martin Spaar (Publisher magazine) to overdo it this year. With a new event, branded Swiss Publishing Week, the name itself naturally became the schedule: one whole week of conferences, workshops and hands-on around the topic of Publishing in general.

The Swiss Publishing Week started with two entire days dedicated to InDesign to be continued on Wednesday with a day about Photoshop and the Creative Suite in general (thus extending the original scope around Adobe InDesign to a more holistic approach which includes all tools necessary for publishing). Thursday was dedicated to color and color management and on Friday a deep-dive into enterprise publishing with a focus on Web to Print.

This was a fantastic place to exchange ideas, for networking with peers, and of course party. On Monday there was a very well attended InDesign User Group party. I was asked many questions and also great suggestions were made for future releases. Being so close to the announcement of Adobe Creative Suite 4 (CS4), there were many "sneak peeks" performed by the numerous Adobe folks from Germany and Switzerland who participated in the various keynotes. What a buzz, what anticipation. Only a few days before we can actually publicly talk about that... I myself cannot wait. It’s going to be brilliant (see the unveiling of new Adobe Creative Suite 4 on September 23).

The presentations were of extremely high quality, both in terms of speakers and topics touched. A big round of applause to the organizers! I expect the Swiss Publishing Week to become a very important meeting point for experts from all across the publishing industry also in the future.

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