The Integrated Content Review solution enables enterprises to streamline the planning, creation, review, approval, and archiving of assets used in digital marketing campaigns. The solution includes a solution interface and the Adobe Creative Suite Task List Extension for Integrated Content Review.
Using the solution interface, you can manage assets through creation, review, and approval workflows. The Creative Suite Task List extension lets creative professionals submit artifacts for review and receive comments and approval from right within Adobe Illustrator, InDesign, and Photoshop.
The infographic below captures the ICR workflow and user scenarios, together with the roles/personas involved at each step. (Click the image to view it full-size).
For descriptions of ICR roles/personas and user scenarios, see this chapter in the Integrated Content Review 10.0 Solution Guide.
For further information, you can refer to the following resources:
Adobe Customer Experience Solutions help create, manage, and deliver high-impact, personalized interactions that captivate customers and extend brand values across digital channels. Powered by the Adobe Digital Enterprise Platform (ADEP), these solutions include rich enterprise applications and friendly user interfaces.
To understand Adobe’s Customer Experience Management philosophy and roadmap, view this great interview by Ben Watson, Adobe’s principal customer experience strategist.
Ben talks about Customer Experience Solutions as being integral to the manage part of Adobe’s becoming a make, manage, and measure brand.
So ultimately, we are becoming the make, manage and measure brand, as I think about it, in the enterprise. While we are probably still best known for ‘make’, in terms of Photoshop, Illustrator – our design tools – Acrobat for making documents, Flash for making multimedia presentations on the web or for delivering and making applications, and delivering an actual interactive application. I would argue that in the web space we are pretty well known from a measuring perspective as well. The acquisition of Omniture a few years has grown into the Adobe Online Marketing Suite, and we have a strong set of tools there around, not just measurement of web activity, but now measurement of social activity analytics that are relative to the communities you might be forming at an enterprise, or also your work that you do with third party communities, like the major social networks, etc.
Here in the middle are these set of technologies that I am focused on which are ultimately the management. By management I mean web content management, business process management and rolling all of this up under the umbrella of customer experience management.