For over 12 years, this competition has been a unique analytics-focused business case competition where university students are given the opportunity to use Adobe’s industry-leading analytics products and access to real-world data from leading organizations such as Starwood, Lenovo, Condé Nast, Comcast, Overstock.com, Backcountry.com, Sony PlayStation, and MGM Resort International.
Through this program, Adobe has exposed thousands of students to the high-demand fields of digital marketing and analytics. Selected individuals from the Adobe Analytics Challenge will be given the opportunity to interview for internships and full-time positions at Adobe and our sponsor company. Over the years, Adobe has hired more than 50 students from this program, and it has been a valuable recruiting pool for other companies and agencies looking for data-driven talent
Digital Marketing organizations have access to a plethora of data which is growing at a faster rate than ever before. Digital Marketers have tools to segment their customers or visitors based on their geography , demography, and behavior etc., but it is still a challenging task to easily compare the performance of one segment of customers with another.
Adobe Analytics introduced a new powerful Segment Comparison tool in Analysis Workspace in Summer 2016 release (i.e on June 16, 2016) for Analysis Workspace users to easily compare the performance of one segment of customers with another. This functionality was made available to all Analytics Standard and above licensed customers.
In recent past, there have been an increasing number of requests from customers to provide a way so that they can restrict non-admin users to just use Analysis Workspace and they do not have to go through the complexity of searching for hundreds of pre-canned reports provided in Reports section.
We have introduced a new group Reports & Analytics Access in Summer 2016 release. Any non-admin user who is part of this group can access Reports section and all the pre-canned reports available under it. Admin users can remove a specific user from this group in order to restrict that user to just Analysis Workspace.
admin user Alice would like to restrict non-admin user Bob to not have access to Reports section
A capability to add a Blank Panel in the workspace is introduced in Summer 2016 release. Analysts who start off many new projects during their exploration process might want to start everything from scratch and a clean state, now they can Go to Panels panel and drag n drop new blank panel on to Workspace canvas area.
Any visualization out of the seventeen visualizations that we support in Analysis workspace as of now can be dragged and dropped onto the blank panel.
When any visualization other than Freeform Table , Cohort Table, Text, and Venn are dragged and dropped onto Blank Panel a Freeform Table visualization is automatically added because those visualizations need data from a linked Freeform table in order to display graphs and charts on visualization pod
An increasing number of features are getting added to Adobe Analytics Analysis workspace at a rapid pace. It was appropriate for us to update the current Analysis workspace user interactions metaphor of using actions toolbar on the top of Analysis Workspace to a smart pull-down navigation menu metaphor which is a representative of most of the popular applications that computer users interact with.
In Summer 2016 release , there are three noticeable UI changes in Analysis Workspace :
Action buttons on top area of Analysis workspace are now made available as smart pull down menu items
Components panel and Visualizations panel on the top are now available on left-hand rail
A new panels panel has been introduced. An analysis workspace user can drag and drop one of the panels (blank , freeform & Segment Comparison) on to a new project or existing project.
For Analysis workspace power users who spend most of their time in the workspace and are more comfortable using short cuts, we have ensured that there is no change in the functionality of shortcut keys and all the shortcuts before Summer 2016 release would continue to work with same behavior after Summer 2016 release.
Full list of shortcuts before summer release and after summer release are listed in the screenshot below :
Analysis Workspace shortcuts
Analysis Workspace UI before and after Summer 2016 release are depicted in screenshots below :