Comments on: The video revolution in eCommerce is finally underway

By: Emile

Emile — Sun, 25 Apr 2010 18:44:24 +0000

very useful Doug, we have been using video on our site for years now and appreciate the depth you bring on Cloudville – great article & thanks

Emile

By: Hordyk

Hordyk — Wed, 14 Apr 2010 23:18:37 +0000

Excellent job.

By: Isaiah Grove

Isaiah Grove — Wed, 14 Apr 2010 13:50:37 +0000

This is often one in all the best blog posts that I’ve possibly ever read. It’s like a well-written paper. Your topic has relevancy, you’ve broken the topics down logically.

By: Wendy Stine

Wendy Stine — Fri, 06 Feb 2009 08:23:08 +0000

Thanks Doug, interesting article. I think your comments are extremely timely and are very accurate according to what I have read as well. We are not only going to see video become more relevant, but also “real-time connections”. There is a technology shift occuring in the home phone industry with the introduction of the Video Phone and I think this real-time connection will eventually translate over to the business world – once someone figures out how to integrate it. (I just bought Video Phones for my family who are out of state – it’s an amazing experience being able to see the person you are talking to).

By: Henry Wilks

Henry Wilks — Fri, 06 Feb 2009 04:11:21 +0000

Hi Doug,

Interesting article, I think video is the way forward for online retailing. We have just finished a site for a new client that uses video, photography and flash – the client imports stone but didn’t want a showroom, just a website. There are over 80 film clips showing everything from the product to the production process, filmed all across Europe. In terms of cost it is a trade off between creating the site and renting, designing and staffing a showroom so the website is far cheaper. I’d be interested to hear what you think http://www.garethdaviesstone.com
Thanks,Henry Wilks

By: Kim Vanderhyden

Kim Vanderhyden — Fri, 30 Jan 2009 07:17:14 +0000

Doug,
Because we do not do a lot of aggressive online marketing I was very impressed and excited about what Littlewood was doing. The implications are mind boggling. There is no question that this is where our company needs to go.
I am looking for information on the platform Littlewood is using for it’s web store. Is the company willing to talk about what it is doing. Are there any platforms that won’t accommodate video e-commerce?
Any feedback would be welcome.

Kim vanderhyden

By: Doug Mack

Doug Mack — Thu, 29 Jan 2009 12:51:00 +0000

Thanks for all the great comments. As there have been some questions on the cost effective implementation – I’ll make that a topic for a future entry.

By: Adam

Adam — Thu, 29 Jan 2009 11:12:24 +0000

Thanks Doug,

As some have already pointed out, I would love to know how companies are doing this in a cost effective manner.

I would also be interested in seeing some case studies on the lift from using video over images.

Adam

By: Ed

Ed — Wed, 28 Jan 2009 17:26:00 +0000

Hi Doug,

Great article – seems like video’s definitely something to consider – more so since Scene7 will be providing the “plumbing” for it.

I think part of the challenge/barrier, aside from production of course, is efficient delivery systems – i.e. I don’t think video streaming servers ever made part of my “to do”, evaluate nor obtain list. Then there everything else needed to support it.

Now that supporting such in-house is “out of the way”….hmmm, you got me thinking! Thanks!

BTW, congratulations on this blog!

By: John Schulte

John Schulte — Wed, 28 Jan 2009 14:43:41 +0000

Great blog. I totally agree with you about video and ecommerce. As a content producer (in the music and sound realm mostly) I’ve been steering my clients down the path of branded content marketing methods.

Content (such as video, or music) is becoming the message, instead of the thing that draws the audience to the message. Even your blog is a clever example of this.

John Schulte