Make it personal and empowering
I just came out of an Adobe all company meeting where our CEO, Shantanu Narayen, talked about time he recently spent speaking with customers and partners across multiple industries including media & entertainment, publishing - and systems integration. He came away with the clear message that even with the macro economic slowdown, there will be no slow down of the ongoing transition from the offline world to the online world. This shift and ongoing movement is being driven by the Web’s interactivity and the ability this medium offers for personalization and customization. The Internet empowers consumers in ways that traditional print and broadcast media have not been able to do. The more relevant the content displayed…. the more engaged the user.
Via the Web, we have new ways to market and can offer more services and solutions to more people on-demand. We’ve naturally been participating in the aforementioned transition from traditional to online media, but now are also looking at ways to find ‘the best of both worlds' – where traditional media and online can work together. My marketing team just launched these new demos on Scene7.com that offer examples of how one can leverage the Web to empower users to create their own physical output – a bit of the inverse of the macro trend of things flowing online. In this case, using the online world to create output for offline use. While this "web to print" is a new capability for us, we are already running into many new ways to apply it…. for such things as self-service localized marketing and sales materials, custom catalogs/brochures/datasheets, one-off in-store signage, office supplies and more.
|Demo: Greeting Card - PDF Download||Demo: Business Card - PDF Download|
After you check out these examples, send me questions or thoughts in the comments box.