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	<title>Comments on: How JCPenney Brings Merchandise to Life Online</title>
	<atom:link href="http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html/feed" rel="self" type="application/rss+xml" />
	<link>http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html</link>
	<description>Welcome to ShopTalk – an Adobe Scene7 blog featuring &#34;Quick Tips&#34;, trends, best practices and more – written by Peter Noel, Sheila Dahlgren and their band of industry experts who live and breathe web, rich media and customer experience.</description>
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		<title>By: Frank</title>
		<link>http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html#comment-99</link>
		<dc:creator>Frank</dc:creator>
		<pubDate>Sun, 11 Jul 2010 15:26:53 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.adobe.com/scene7dev/2009/04/how_jcpenney_brings_merchandis.html#comment-99</guid>
		<description><![CDATA[Hi. It´s great how JCPenney present their cloths. How do they do it?

I´m about to open a new webshop in Norway with womans clothing - and would like to use the same technique.

How does scene7 fith in?

Frank
]]></description>
		<content:encoded><![CDATA[<p>Hi. It´s great how JCPenney present their cloths. How do they do it?</p>
<p>I´m about to open a new webshop in Norway with womans clothing &#8211; and would like to use the same technique.</p>
<p>How does scene7 fith in?</p>
<p>Frank</p>
]]></content:encoded>
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	<item>
		<title>By: Penelope Shanor</title>
		<link>http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html#comment-98</link>
		<dc:creator>Penelope Shanor</dc:creator>
		<pubDate>Wed, 21 Apr 2010 13:46:18 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.adobe.com/scene7dev/2009/04/how_jcpenney_brings_merchandis.html#comment-98</guid>
		<description><![CDATA[It&#039;s not that I have any intention to copy your blog, but I truly love the design. Could you tell me which theme are you using? Or is it custom made?
]]></description>
		<content:encoded><![CDATA[<p>It&#8217;s not that I have any intention to copy your blog, but I truly love the design. Could you tell me which theme are you using? Or is it custom made?</p>
]]></content:encoded>
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	<item>
		<title>By: Doug Mack</title>
		<link>http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html#comment-97</link>
		<dc:creator>Doug Mack</dc:creator>
		<pubDate>Mon, 06 Apr 2009 16:07:28 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.adobe.com/scene7dev/2009/04/how_jcpenney_brings_merchandis.html#comment-97</guid>
		<description><![CDATA[Hi John, thanks for your reply. It is true that the interface &amp; navigation on JCP.com&#039;s runway is amazing.  However, the majority of getting video or animation onto the web, is really related to the production costs.  My last week&#039;s post was all about &quot;how low can you go&quot; with producing animation or videos. We have clients that are keeping these costs down by shooting everything in-house using their own employees. The business results have been just as great, and the ROI better. Given that, the cost of any give video project is going to vary based on amount of content, production values, etc. - so there is not a great rule of thumb.

Doug

]]></description>
		<content:encoded><![CDATA[<p>Hi John, thanks for your reply. It is true that the interface &amp; navigation on JCP.com&#8217;s runway is amazing.  However, the majority of getting video or animation onto the web, is really related to the production costs.  My last week&#8217;s post was all about &#8220;how low can you go&#8221; with producing animation or videos. We have clients that are keeping these costs down by shooting everything in-house using their own employees. The business results have been just as great, and the ROI better. Given that, the cost of any give video project is going to vary based on amount of content, production values, etc. &#8211; so there is not a great rule of thumb.</p>
<p>Doug</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Marius Schultz</title>
		<link>http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html#comment-96</link>
		<dc:creator>Marius Schultz</dc:creator>
		<pubDate>Mon, 06 Apr 2009 09:34:50 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.adobe.com/scene7dev/2009/04/how_jcpenney_brings_merchandis.html#comment-96</guid>
		<description><![CDATA[Hi. It´s great how JCPenney present their cloths. How do they do it?

I´m about to open a new webshop in Norway with womans clothing - and would like to use the same technique.

How does scene7 fith in?

Regards
Marius
]]></description>
		<content:encoded><![CDATA[<p>Hi. It´s great how JCPenney present their cloths. How do they do it?</p>
<p>I´m about to open a new webshop in Norway with womans clothing &#8211; and would like to use the same technique.</p>
<p>How does scene7 fith in?</p>
<p>Regards<br />
Marius</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John Arleth</title>
		<link>http://blogs.adobe.com/scene7/2009/04/how_jcpenney_brings_merchandis.html#comment-95</link>
		<dc:creator>John Arleth</dc:creator>
		<pubDate>Mon, 06 Apr 2009 07:18:42 +0000</pubDate>
		<guid isPermaLink="false">http://blogs.adobe.com/scene7dev/2009/04/how_jcpenney_brings_merchandis.html#comment-95</guid>
		<description><![CDATA[It is fascinating.  I&#039;d love to know what it costs?
]]></description>
		<content:encoded><![CDATA[<p>It is fascinating.  I&#8217;d love to know what it costs?</p>
]]></content:encoded>
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