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Up, down, turn around, with 360-degree spin

When customers explore your product at retail, they touch it, turn it, and examine it closely from every angle. Why not provide the same experience to online shoppers? With 360-degree spin, you can do that and more. Multiple, detailed images can be integrated into a viewer to provide a seamless spinning view of your product. Shoppers can zoom to view high-resolution images for ultimate detail. And, best of all, you can use “hot spots” to point out special features or guide shoppers to product details related to specific angles – as if a sales representative were right there with them viewing the product!

DSW.com is a great example of a site using 360-degree spin effectively. They display nearly every shoe using this dynamic technology, offering automatic as well as manual spin so that shoppers can experience the full range of interactivity. In addition to viewing shoes on the product page in an embedded view, shoppers can launch a full screen and a larger view to see the product in even greater detail – including the top, sole, and all sides of the shoe.

Another great example is UnderArmour.com because spin is integrated with the rest of the dynamic viewing – including alternative views, colors, and hot spots for technical specifications – in an embedded full page product view.

Click here if you are interested in learning more about Adobe Scene7 and applying 360-degree spin on your site.

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For most of our customers, the one issue that they have had the most, was not finding the Tech to add 360 views to their site (Which on customers that do not have a tech option, we try to direct them to scene 7) but instead, they seem to have more of a problem in the creation of the images.

The retailers love the functionality, but they do not know how to get the photography.

Matt Smith

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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