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Delve Into the Details with Guided Zoom

An online shopper clicking on zoom is the equivalent of an in-store shopper picking up an item to take a closer look. That's generally when a sales associate steps in to offer assistance, point out key features, and basically helps to guide the shopping experience. You can accomplish a very similar scenario on your website by adding zoom targets to your product's images and incorporating text tips as well. Here are some great examples:

TravelSmith
This site uses large thumbnail images in its viewer to recommend specific areas on the larger image where shoppers can zoom to see specific product details.

ExOfficio
In a pop-up zoom viewer, this site adds merchandising copy beneath each thumbnail target to describe a feature, giving the user more information prior to clicking on any target.

Telescope.com
This site incorporates a similar approach as the first two mentioned above, but with an embedded zoom viewer. Also, the thumbnails and text appear as an overlay directly onto the product image itself.

Zoom targets with rollover text can be especially helpful when trying to point out multiple products in a single lifestyle shot. For example:

Liberty Hardware
This site uses one single image to point out items in the collection such as the towel holder, towel ring, robe hook, and toilet paper holder. Rollover text indicates each specific SKU number. Shoppers can also interactively pan the entire image themselves by simply moving the image with their mouse and clicking on the zoom controls. This is a great way to use lifestyle room scenes that show off each fixture in a collection.

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Comments

I liked ExOfficio store, great line, easy to shoose

site looks clean and fun

Telescope.com’s zoom viewer is cool. I like the general presentation. But a larger size of the window would in my opinion be a plus.

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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