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Adobe (and Scene7) + Omniture is complete

Things have been a little quiet on the blog front as closing an acquisition the magnitude of Omniture is a significant endeavor. I personally and professionally am thrilled that the deal is now officially completed.

A little over two years ago, Adobe acquired Scene7 and put the strength of a major, global software company behind us - and it has been a very successful deal for our customers, our team and Adobe. The Scene7 platform received significant investments enabling our customers to benefit from the integration of world-class Adobe technologies while enabling Adobe to take a great step into SaaS (Software-as-a-Service). In acquiring Omniture, Adobe is taking things to another level entirely - and we now have a collection of SaaS solutions that is one of the most compelling in the software industry.

With my Scene7 hat on, I am really excited to have two of the most important solution providers to the eCommerce industry under one roof and expect very interesting things to emerge over time. Thinking about how Scene7 can drive increased conversion through enhanced customer experiences and better visual information - and how Omniture can analyze and optimize those experiences - is very attractive indeed. Now that the deal is closed, I expect our teams will come up with all kinds of ways to create value for our customers.

While it has only been a matter of weeks since we announced the deal - there is additional information available now that it is closed. If interested, check out the following link for more info:


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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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