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eCommerce & eVideo: Seeing Double Digits

The 2009 eCommerce Expo in London proved interest in online shopping is as high as ever. Attendance was up 24% from last year's show and this double digit audience growth is in sync with the double digit growth in eCommerce that is taking place worldwide-especially in the UK where overall growth rates are 14.8% and the amount spent shopping online is greater than any other country in Europe. (eMarketer, UK B2C E-Commerce: Continued Growth in Tricky Times, September 2008/eMarketer, Germany Online: Europe's Biggest E-Commerce Market Comes of Age, May 2009)

During a session on trends in building a rich online experience, we shared our insights to a full capacity crowd in collaboration with our customer Debenhams Retail, the UK's ninth largest online department store. Brett Bennett, Debenahams' Senior Web Manager discussed a number of initiatives they have underway to improve conversion and increase engagement following a 10,000 customer survey which revealed by far the most requested feature was a zoom capability and improved product presentation.

These latest trends below complement some of our recent findings and blog entries:
• Content is King
• Video completes the story
• Search sells, Browsing Blossoms
• Guided navigation gets the goods
• Make it Personal & Empowering
• Community Content Captures Customers
• Mobility Drives Multi-Channel Movement

You can learn more about these trends in our whitepaper on building rich online experiences entitled Customer Experience: What's Best? What's Next? Download it here.

In conjunction with the eCommerce Expo, several hundred industry leaders attended the inaugural eCommerce Awards for Excellence dinner and ceremony hosted by IMRG (Interactive Media In Retail Group, an industry body for global e-retail). This gala event recognized companies making outstanding contributions to the market across 14 different categories. We were incredibly proud to learn that Littlewoods.com, part of Shop Direct - the UK's largest online and home shopping retailer, picked up the award for 'Best Use of Rich Media', after integration of our eVideo solution resulted in a double digit increase in conversion rates. The award called for the most imaginative and best use of video content to enhance the customer experience. The Adobe Scene7 cross-media platform was chosen to host and publish more than 1,500 videos, in an integrated multi-media viewer enabling video, zoom and alternative views. The videos, ranging from 30 seconds to several minutes, feature catwalk shows and product demonstrations.

Click here to learn more about Littlewoods' award!


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The market definitly looks to be coming back but what happened came at a good time for me, I have only been involved in this for about 10 years and I had never experianced a slum, I was starting to feel invicible. No one is!

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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