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Video Hotspots "Link" Directly to Sales

Now that eVideo has been shown to come as close as possible to bringing the retail shopping experience online, it's also been made simpler than ever for business users to feature on their sites. In a few clicks of the mouse, anyone (really!) can upload, transcode, edit, manage and stream video content online. And now, video sets and new 'clickable video hotspots' can augment the customer-facing experience--upping the time consumers spend online and consequently spiking conversion.

Okay, but what are clickable video hotspots you ask? Clickable video hotspots take the guesswork out of shopping for consumers by enabling them to "click" on video clips, captions or graphics of interest and link to external references (with more info or a way to buy). For the business user, it's simple to create this cutting-edge effect, with drag-and-drop elements that make it easy to add things like pop-up messaging. Delivering information about your product's availability, inventory level, and color or size options, will captivate your audience and help them reach a purchase decision more quickly--an unstoppable combination!

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Don't just take it from us though, a recent survey of US marketers by PermissionTV ranked interactive video experiences as the top future trend in online video.*

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By now you're likely imagining how interactive video can help bridge the gap between your products and the purchase decision.

*eMarketer, Video Content: A Premium Opportunity, Aug 2009

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Comments

Video marketing is really a very effective tool in Online marketing. It gives the prospective customers a gist of what they’ll be purchasing. It’s like watching something real-time. People nowadays are too lazy to read and putting a video on your site would be able to “convince” them in purchasing your product since you can highlight the advantages of it right away. Just make sure to make it short and sweet.

Matt Arney

Would you host videos on your own site? Don’t they take up too much bandwidth?

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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