Adobe Scene7 Blog – MackTalk

Now that eVideo has been shown to come as close as possible to bringing the retail shopping experience online, it's also been made simpler than ever for business users to feature on their sites. In a few clicks of the mouse, anyone (really!) can upload, transcode, edit, manage and stream video content online. And now, video sets and new 'clickable video hotspots' can augment the customer-facing experience--upping the time consumers spend online and consequently spiking conversion.

Okay, but what are clickable video hotspots you ask? Clickable video hotspots take the guesswork out of shopping for consumers by enabling them to "click" on video clips, captions or graphics of interest and link to external references (with more info or a way to buy). For the business user, it's simple to create this cutting-edge effect, with drag-and-drop elements that make it easy to add things like pop-up messaging. Delivering information about your product's availability, inventory level, and color or size options, will captivate your audience and help them reach a purchase decision more quickly--an unstoppable combination!

Don't just take it from us though, a recent survey of US marketers by PermissionTV ranked interactive video experiences as the top future trend in online video.*

By now you're likely imagining how interactive video can help bridge the gap between your products and the purchase decision.

*eMarketer, Video Content: A Premium Opportunity, Aug 2009