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From Shoes to Shirts, Bigger is Always Better

Last week we revealed the importance of minimizing the number of clicks shoppers have to endure to get to their desired product. This week, we'd like to stress the importance of delivering a full-screen viewing experience to your customers to get them one step closer to a purchase decision. From television sets to movie screens, the trend today clearly illustrates that people want more visual stimulation. This trend is just as prevalent online. Consumers are looking for that same "larger than life" experience in their online shopping and when they don't get it, they look for it somewhere else.

In our recently conducted viewer study, entitled "What Shoppers Want", we discovered that across the board, in each age bracket and across both genders, shoppers want to be provided as much visual information in as large a viewing format as possible. People appreciate the ability to interactively zoom to deeper detail levels in order to truly examine products, and full-screen viewing with interactive zoom and pan is the preferred format because it enables even better examination of products.

One Scene7 customer that has embraced this concept "to the extreme" is Nike. Nike's website takes full-screen viewing to the nth degree, enabling eager shoppers to click on a product of interest and populate the entire screen with images of that product. Clicking to zoom reveals deeper levels of detail, and the small guide in the upper right corner of the screen enables full-screen dynamic pan and zoom, revealing the product details and delivering an incredibly realistic view that might otherwise only come from an in-store shopping experience!

Learn more about the merchandising tricks that will turn your browsers into buyers. Download the report.

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Comments

Hi how do you actually get the ability to interactively zoom to deeper detail levels on your website? Would it be difficult to reproduce on my store?
Thanks Matty

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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