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April 14, 2010

Mix & Match to Make More

Empower your shoppers to create their own personal style! Enable users to customize their "own look" by allowing them to mix & match items to make their own outfits. Not only do your customers become "design experts" with respect to more of your products, mix & match tools can increase average order size as users become more involved with creating their different combinations.

Also, community merchandising has tremendous potential to engage brand loyal shoppers by not only allowing them to design, but also share their own custom outfits as well as rate outfits designed by others. The side benefit - helping you reduce the need for retailer-driven merchandising. According to the Adobe Scene7 2010 Customer Experience in the New Decade Survey, the use mix & match features had one of the highest increases in deployment from 2009 to 2010. (Download 2010 Survey to read more).

A Scene7 customer mixing it up this season is JCPenney with its 2010 swimwear collection. Jcp.com brings the mix & match concept to life with an interactive browsing experience that allows shoppers to scroll through this season's portfolio of swimwear separates and piece together different tops and bottoms from the various collections by either scrolling or dragging tops and bottoms to create different ensembles. The center combination appears prominently where shoppers can click to enlarge the view and see both the back and front of the swimsuit, delivering a rich and engaging experience vital for making the plunge to purchase!


April 01, 2010

Exclusive Adobe Scene7 Customer Event!


For the second year, Adobe Scene7 is hosting "Customer Experience Live!" - an exclusive customer event unlike any other. We'll kick off this one-of-a-kind experience with a special networking dinner in San Francisco on Tuesday, April 27th, followed by a full-day of presentations and (more) networking on Wednesday, April 28th (from 9am-5pm), in the Adobe San Francisco offices. We have spectacular content lined up for the event, including experts from multi-channel leaders Under Armour, Restoration Hardware, Hot Topic and Summit Sports who will share their strategies for creating engaging customer experiences, show real world examples of how they use Scene7 to differentiate their offerings and their results.

This is a not-to-be-missed opportunity to find out how e-retailers are leveraging video and other rich media merchandising, social, personalization and mobile marketing to drive their businesses, as well as how to optimize rich content for customer experience initiatives AND back-office workflows. Plus, we'll share the latest developments with the Adobe Scene7 global platform, including exclusive details on new automated workflows from desktop to Web, integrations with multi-variate testing and personalization solutions, and consumer-tested viewing preferences.

What's more, this is a FREE event where attendees can win fabulous prizes: gift cards from retail presenters & Adobe software!

Click here to learn more, review the full agenda, and register to be our guest in "the City by the Bay" on April 27th & 28th.

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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