Mix & Match to Make More
Empower your shoppers to create their own personal style! Enable users to customize their "own look" by allowing them to mix & match items to make their own outfits. Not only do your customers become "design experts" with respect to more of your products, mix & match tools can increase average order size as users become more involved with creating their different combinations.
Also, community merchandising has tremendous potential to engage brand loyal shoppers by not only allowing them to design, but also share their own custom outfits as well as rate outfits designed by others. The side benefit - helping you reduce the need for retailer-driven merchandising. According to the Adobe Scene7 2010 Customer Experience in the New Decade Survey, the use mix & match features had one of the highest increases in deployment from 2009 to 2010. (Download 2010 Survey to read more).
A Scene7 customer mixing it up this season is JCPenney with its 2010 swimwear collection. Jcp.com brings the mix & match concept to life with an interactive browsing experience that allows shoppers to scroll through this season's portfolio of swimwear separates and piece together different tops and bottoms from the various collections by either scrolling or dragging tops and bottoms to create different ensembles. The center combination appears prominently where shoppers can click to enlarge the view and see both the back and front of the swimsuit, delivering a rich and engaging experience vital for making the plunge to purchase!