Recruit Facebook Fans to Test Your Rich Media
We like what Javis Davis is doing in social media.
In the absence of a big budget, the custom bedding specialist in Alabama is making all the right moves in Facebook, from continually delighting and engaging its fans with fresh content to soliciting direct feedback from them on its new online custom bedding design service.
Javis Davis gave Facebook users special access to its beta site introducing new functionalities that let customers design their own cribs, pillows, valances and more. Not only is the invitation a great way to engage customers, it's also tapping an invaluable source for feedback. There's not a better audience the company can ask to trial its new design configurator. After all, this group consists of valued customers and loyal fans--the same people who are most likely to use the new self-design interface and buy from the company.
If users click through, they come to a page with more fabric collections and are invited to put on their designer hats. Using the design configurator, fans can experiment with different fabrics, trying various color schemes and patterns. With one click, their creations pop up before them. The configuration tool also enables Javis Davis to design cribs on the fly using swatches from the new fabric collections and instantly share these creations with its fans. This is virtual sampling at its best!
Beyond recruiting beta-testers, the company keeps things fresh on Facebook by creating content exclusive to the social networking site. Showing off its design chops, Javis Davis posted samples of bedding designs it created in response to customer requests to match custom bedding to their unique artwork. You can't find this content on its website, which incidentally does a good job on every product category page to enable instant Facebook-sharing.
By treating fans to previews of its new fabric collections, Javis Davis both rewards them, and plants the seeds to create a viral effect. When fans click on grids of colorful swatches and custom baby beddings in Facebook, they jump to a complete ensemble of bedding featuring cribs and pillows adorned in the latest fabric collection. Presented in this manner, these ensembles beg to be shared.