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Two-Timing? Three-Timing? Serve 'em all with Single-Source Imagery

Did you know Scene7's dynamic sizing capabilities allow you to serve rich experiences across key digital channels, from web to email to mobile—all using a single set of imagery?

This means even the smallest brands can put themselves on equal footing with their larger competitors and reduce their time to market, whether kicking off an email campaign, or launching a downloadable mobile app. The beauty of dynamic sizing is that with one high-resolution image source, you can create all the derivatives for every need across your digital portfolio. By making a simple change to the image source URL call, you can instantly optimize the image for the digital media you’re working with.

K2 Sports, the ski manufacturer, for instance, uses Scene7 to serve high-impact imagery on its website. To ramp up its mobile presence quickly, it dynamically re-sized its master source images for optimal display and faster loading on the small screen.

Using dynamic rendering capabilities, you effectively eliminate the incremental image production costs associated with launching new digital properties or campaigns. The other benefit of rendering single source image is brand consistency; by using only one master image, there are fewer quality control issues to contend with.

To learn what your peers are planning and doing in mobile, we invite you to download our newest survey: Adobe Scene7 2010 Mobile Commerce Survey: Are You Dialed In?

And don’t forget to tell us how you’re using Scene7's dynamic sizing to get your digital initiatives off the ground quickly!

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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