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December 15, 2010

Is your online experience ready for your mobile shoppers?

Last month, we hosted a sold-out webinar featuring Forrester Research Principal Analyst Brian Walker, and our own Sheila Dahlgren.

The response was overwhelming, as we continued to get questions and feedback from the audience days after the event. Clearly, mobile is on people’s minds these days, as this channel is triggering profound behavioral changes that have deep implications for both traditional and pure-play online retailers.

To be sure, mobile represents lots of exciting opportunities, but it’s also a difficult channel to navigate, not least because it’s a fragmented ecosystem with numerous operating systems and multitudes of devices that continue to proliferate.

This webinar is a great primer for any business that wants to start integrating mobile into their digital roadmap. It’s also a great reality check for those who are already experimenting in this space. Brian and Sheila examine use cases that have implications for how businesses can build out an effective mobile strategy. For example, a key discussion point centers on making a choice between apps versus browser-based experiences.

For the first time, we also publicly presented some powerful research derived from our mobile survey around mobile consumers’ preferences and behavior, including their preferred entry point for shopping (i.e., browser versus apps), where they’re spending their time, how much they’re spending on mobile purchases—plus, who the top shoppers and purchasers are.

If you would like to listen to a playback of the webinar, click here. We promise it will be one hour well spent.

You will learn:

  • What consumers want from their mobile experiences: Highlights from Adobe survey
  • The state of mobile commerce & today’s mobile ecosystem
  • How to get started & integrate mobile into your commerce environment
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December 09, 2010

Be counted and define the trends for 2011

Before you take off for the holidays, be sure to take our 2011 customer experience survey to ensure you are among the first to see what’s hot in online marketing and commerce for 2011.

For the last 4 years, our annual customer experience quantitative survey has correctly anticipated where the online marketing and commerce trends are headed. This year, expect no less. In fact, with more tools and tactics in social media and mobile that online marketers can tap, next year is shaping up to be a very exciting year where we will see a lot of clever and innovative campaigns and user experiences.

So, take the Adobe Scene7 2011 Survey: Customer Experience in the Next Digital Decade and benchmark yourself against your peers and find out which tactics are in next year’s toolbox for driving profitable shopping experiences and building loyalty.

By completing this survey by December 17th, you will be automatically registered to receive the results. All responses are confidential.

Last year, our survey, Online Customer Experience in the New Decade, drew nearly 550 responses from retailers, agencies, media, manufacturers, and high-tech companies worldwide. A sample of our findings:

  • 75% of respondents said they were planning customer experience projects in 2010
  • More than one-third of respondents cited multi-media viewing (combinations of videos, zoom imagery, or animations) as the most effective tactic across all features
  • Mobile and personalization features were the least deployed but had the highest planned growth rates
  • Personalization features ranked the highest in conversion impact

Don’t miss the chance to contribute to next year’s results. Please complete the survey by December 17th!

Thanks in advance and happy holidays!

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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