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Be counted and define the trends for 2011

Before you take off for the holidays, be sure to take our 2011 customer experience survey to ensure you are among the first to see what’s hot in online marketing and commerce for 2011.

For the last 4 years, our annual customer experience quantitative survey has correctly anticipated where the online marketing and commerce trends are headed. This year, expect no less. In fact, with more tools and tactics in social media and mobile that online marketers can tap, next year is shaping up to be a very exciting year where we will see a lot of clever and innovative campaigns and user experiences.

So, take the Adobe Scene7 2011 Survey: Customer Experience in the Next Digital Decade and benchmark yourself against your peers and find out which tactics are in next year’s toolbox for driving profitable shopping experiences and building loyalty.

By completing this survey by December 17th, you will be automatically registered to receive the results. All responses are confidential.

Last year, our survey, Online Customer Experience in the New Decade, drew nearly 550 responses from retailers, agencies, media, manufacturers, and high-tech companies worldwide. A sample of our findings:

  • 75% of respondents said they were planning customer experience projects in 2010
  • More than one-third of respondents cited multi-media viewing (combinations of videos, zoom imagery, or animations) as the most effective tactic across all features
  • Mobile and personalization features were the least deployed but had the highest planned growth rates
  • Personalization features ranked the highest in conversion impact

Don’t miss the chance to contribute to next year’s results. Please complete the survey by December 17th!

Thanks in advance and happy holidays!

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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