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Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion by 400% in just four weeks

Social shopping is where it’s at these days – more consumers are seeking second opinions from their social network before a purchase. But what about giving consumers a way to create and customize items together before they buy? Enter Customizo, an innovator in the custom, logoed apparel industry. Customizo offers a customer-centric online Design Studio so that anyone from individuals and affinity groups, to sports teams and large businesses, can use their logos and proprietary designs to design their own apparel and accessories. Through the Design Studio, users share creations among their group and collaboratively edit, review, vote on, and finalize a design.

Customizo uses Adobe Scene7 dynamic media solutions and Adobe Creative Suite Design Premium software to create this unique design platform and has recently seen online user engagement metrics soar. Within a month of its new website going live the company had dramatically decreased bounce rates by 95% and increased conversion rates by 400%.

 

“Using Scene7 to improve the way customers design, preview, and complete their orders, we saw more online conversions in just two weeks than in the 18 months on our old website with our previous, more manual, solution and processes,” explains Ryan Saunders, the President of Customizo. “Adobe has helped our business become more nimble.”

Continue reading about Customizo’s success here: www.omniture.com/go/41984

 

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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