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April 19, 2012

Make It Personal

Different individuals deserve different experiences. Not a novel idea, but digital marketers continue to face the challenge of how to execute this concept today.

With enhanced Adobe Digital Marketing Suite integrations, the latest release of Adobe Scene7 lends way to a sigh of relief, allowing businesses to easily scale and deliver more relevant and personalized experiences to consumers. As an integral part of Adobe’s Web Experience Management solution, digital marketers can add Scene7 marketing banners into page templates through a simple drag-and-drop configuration. Leveraging comprehensive visitor data from Adobe Test&Target and Adobe CQ, Scene7 will dynamically assemble the right content combination for the visitor on demand.

Additionally, marketers and merchandisers can deliver relevant banners within the site search experience. The new integrated workflow with Adobe Search&Promote streamlines dynamic content assembly based on promotional business rules.  You now have a quick and easy way to cus­tomize and deliver the most relevant marketing offers on search and navigation pages in real time.

Lastly, take advantage of the new HTML5 and Flash viewers, which expand your ability to provide unique, differentiated rich experiences across all channels. These include auto-play image slide shows; auto-spin capabilities; and embedded video content in interactive catalogs and brochures. And of course, we’ll give you that smart URL to deliver the right content, in the right viewing format for the screen or device.

This release also offers enhanced video streaming for desktop and Android, and enhanced internationalization support. Click here for complete details of the latest Adobe Scene7 release.

Embed video in your online catalog seamlessly with the latest Scene7 release

Embed video in your online catalog seamlessly with the latest Scene7 release

 

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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