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April 19, 2012

Make It Personal

Different individuals deserve different experiences. Not a novel idea, but digital marketers continue to face the challenge of how to execute this concept today.

With enhanced Adobe Digital Marketing Suite integrations, the latest release of Adobe Scene7 lends way to a sigh of relief, allowing businesses to easily scale and deliver more relevant and personalized experiences to consumers. As an integral part of Adobe’s Web Experience Management solution, digital marketers can add Scene7 marketing banners into page templates through a simple drag-and-drop configuration. Leveraging comprehensive visitor data from Adobe Test&Target and Adobe CQ, Scene7 will dynamically assemble the right content combination for the visitor on demand.

Additionally, marketers and merchandisers can deliver relevant banners within the site search experience. The new integrated workflow with Adobe Search&Promote streamlines dynamic content assembly based on promotional business rules.  You now have a quick and easy way to cus­tomize and deliver the most relevant marketing offers on search and navigation pages in real time.

Lastly, take advantage of the new HTML5 and Flash viewers, which expand your ability to provide unique, differentiated rich experiences across all channels. These include auto-play image slide shows; auto-spin capabilities; and embedded video content in interactive catalogs and brochures. And of course, we’ll give you that smart URL to deliver the right content, in the right viewing format for the screen or device.

This release also offers enhanced video streaming for desktop and Android, and enhanced internationalization support. Click here for complete details of the latest Adobe Scene7 release.

Embed video in your online catalog seamlessly with the latest Scene7 release

Embed video in your online catalog seamlessly with the latest Scene7 release

 

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April 19, 2011

From coffee table to mobile tablet – browsing your favorite catalogs just got easier

When Montgomery Ward sent out its first catalog in 1872, I am sure no one at the time imagined that one day people would be flipping pages of multiple catalogs from one single portable device. But here we are nearly a century-and-a-half later and that is exactly what the latest release of Adobe Scene7 is making possible.

Scene7 eCatalogs are now optimized for rich viewing experiences across multiple screens, allowing companies to quickly and easily transform print catalogs into dynamic and interactive experiences that reach shoppers on-the-go. Companies already publishing online catalogs with Scene7 can leverage existing eCatalog assets and seamlessly deliver them to iPads and iPhones. With support for multi-touch and gesture interactions, such as pinch to zoom in/out, double tap to zoom in/out, swipe to turn pages, mobile-optimized eCatalog viewers also respond to device rotation to swap between single page, portrait orientation and double page, landscape orientation spreads. These features enable businesses to scale existing rich, immersive experiences to more screens.

Some other highlights of this latest release include:

Tighter Adobe Test&Target integration to optimize relevance and conversion

Improved content synchronization capabilities between Adobe Scene7 and Adobe Test&Target™ enable customers of both solutions to quickly and easily transfer Scene7 images, templates, videos, recuts and Dynamic Banner assets to Test&Target to perform tests and reveal the most compelling and relevant content and executions for conversion lift.

Deeper Creative Suite 5 integration to further streamline desktop-to-Web workflows

A new Scene7 Creative Suite Extension for Flash Professional allows upload, preview and customization of Flash projects to Scene7 directly within Flash Professional, enabling a seamless, efficient workflow for creating Scene7 Dynamic Banners. The new "publish" capability in Scene7 Creative Suite Extension further enables users to publish assets, already uploaded to Scene7, to live image servers directly from within the Creative Suite 5 application.

With this tighter integration, companies can continually optimize their digital experiences in real-time without going back to the desktop to build new variations of creative, enabling customers to extend testing by eliminating high production time and costs.

Open Viewer Platform for Flash SDK to create innovative customer experiences with custom viewers

Companies can achieve flexibility and creativity to extensively customize Scene7 Flash viewers and uniquely brand viewer look-and-feel and interactivity with a new Flash component-based framework. Additionally, reusable performance-optimized components lower the overall cost of viewer development and accelerate custom development.

Video search engine optimization and libraries to maximize discoverability

To improve video discoverability, Scene7 now automatically generates and updates a sitemap/mRSS of the videos for submission to search engines, ensuring that companies are able to maximize the ROI on their video investments. Additionally, companies can create video libraries that consolidate videos in one central location within their site or as a separate microsite, establishing a destination where consumers can go to find valuable video searchable by title, description, keywords, category and related videos.

 

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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