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November 21, 2011

Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion by 400% in just four weeks

Social shopping is where it’s at these days – more consumers are seeking second opinions from their social network before a purchase. But what about giving consumers a way to create and customize items together before they buy? Enter Customizo, an innovator in the custom, logoed apparel industry. Customizo offers a customer-centric online Design Studio so that anyone from individuals and affinity groups, to sports teams and large businesses, can use their logos and proprietary designs to design their own apparel and accessories. Through the Design Studio, users share creations among their group and collaboratively edit, review, vote on, and finalize a design.

Customizo uses Adobe Scene7 dynamic media solutions and Adobe Creative Suite Design Premium software to create this unique design platform and has recently seen online user engagement metrics soar. Within a month of its new website going live the company had dramatically decreased bounce rates by 95% and increased conversion rates by 400%.


“Using Scene7 to improve the way customers design, preview, and complete their orders, we saw more online conversions in just two weeks than in the 18 months on our old website with our previous, more manual, solution and processes,” explains Ryan Saunders, the President of Customizo. “Adobe has helped our business become more nimble.”

Continue reading about Customizo’s success here: www.omniture.com/go/41984


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December 16, 2009

Consumer Content, Customized Cards & Cross Media Publishing – Oh My!

Did you know that half of all online users today are reading or contributing to user generated content? User generated content, or UGC for short, first became popular with the introduction of photo sharing sites, which were quickly adopted as an inexpensive (even free) method by which anyone from students to soccer moms could manage, edit, store and share their photos online from any web-enabled computer. This concept soon evolved to social sharing and networking sites like MySpace, Flickr, Facebook, and Photoshop.com. Part of the attraction is the option to share publicly or privately, the access to so much free (or inexpensive storage space), and the "anywhere, anytime" experience of it all.

What's interesting however, is how user generated content has shifted from a pure entertainment platform, to a force that's actually shaping the face of eCommerce. More and more e-tailers are embracing their user community and encouraging shoppers to post pictures and opinions of their purchased merchandise. After all, consumers trust other consumers more than critics or advertisements combined. With a few well lit photos and some poignant prose on how well a product performed, consumers can make or break a product's salability in real time. Check out sites like Amazon and Backcountry to see firsthand how user generated content can really make a difference when it comes to shopping for items of interest. It takes an ordinary product page and transforms it into a vehicle for delivering greater detail, unbiased information, and visibility into product pros and cons unlike anything a manufacturer might provide.

Scene7 has been embracing this concept and developing technology to support our customers with UGC and cross media publishing. Leveraging our very own Web-to-Print solution, we created a holiday card that allows users to upload their own image, personalize their own greetings using Adobe fonts, and publish to a social sharing site, send via email, or print from a high-resolution PDF. Have fun creating your own personalized holiday greeting card. Click here to try it now!



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March 05, 2009

Make it personal and empowering

I just came out of an Adobe all company meeting where our CEO, Shantanu Narayen, talked about time he recently spent speaking with customers and partners across multiple industries including media & entertainment, publishing - and systems integration. He came away with the clear message that even with the macro economic slowdown, there will be no slow down of the ongoing transition from the offline world to the online world. This shift and ongoing movement is being driven by the Web’s interactivity and the ability this medium offers for personalization and customization. The Internet empowers consumers in ways that traditional print and broadcast media have not been able to do. The more relevant the content displayed…. the more engaged the user.

Via the Web, we have new ways to market and can offer more services and solutions to more people on-demand. We’ve naturally been participating in the aforementioned transition from traditional to online media, but now are also looking at ways to find ‘the best of both worlds' – where traditional media and online can work together. My marketing team just launched these new demos on Scene7.com that offer examples of how one can leverage the Web to empower users to create their own physical output – a bit of the inverse of the macro trend of things flowing online. In this case, using the online world to create output for offline use. While this "web to print" is a new capability for us, we are already running into many new ways to apply it…. for such things as self-service localized marketing and sales materials, custom catalogs/brochures/datasheets, one-off in-store signage, office supplies and more.

Demo: Greeting Card - PDF Download Demo: Business Card - PDF Download

After you check out these examples, send me questions or thoughts in the comments box.

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  • ShopTalk is a blog featuring "Quick Tips", trends and more written by experts from the Adobe Scene7 team who live and breathe web, rich media and customer experience. This interactive forum offers insights and best practices on the latest trends we are seeing in the marketplace to help improve your customer experience, ultimately driving conversions and revenues.
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