Adobe Systems Incorporated (Nasdaq:ADBE) today announced the Adobe® Media Player™ at the National Association of Broadcasters (NAB) trade show. This desktop application expands Adobe’s Internet video solutions, adding to an emerging ecosystem that enables new ways to distribute and monetize media, while helping viewers discover and view high-quality content both online and offline. Leveraging Adobe’s Emmy® Award winning Flash video architecture, the Adobe Media Player delivers more engaging video experiences to viewers while offering content publishers new abilities to distribute, track, protect and build businesses around their media assets. A preview of the new player is being shown during NAB, April 16 – 19 (Booth SL 3220).
Building on Adobe’s rich history of document protection technology, Adobe Media Player plans to offer content publishers a range of DRM protection options, including streaming encryption, content integrity protection and identity-based protection.
Adobe Media Player is developed using Apollo, the code name of Adobe’s recently announced application runtime that empowers content publishers and web developers to build and deploy rich Internet applications (RIAs) on the desktop using technologies such as Flash, PDF, and HTML. Adobe Media Player is planned to be available as a free beta download from the Adobe Web site later in 2007 with full availability expected by the end of the year, from Adobe and a wide range of media and technology partners.