Archive for September, 2008

Come One, Come All…

…to the E-Signatures ’08 Conference, scheduled for November 12-13, 2008, at the Omni Shoreham hotel in Washington, DC.   This conference, organized by the Electronic Signatures and Records Association, features compelling presentations from industry experts on the leading business, legal, and technology topics surrounding e-signatures, and prominently highlights several case studies.

Included in these case studies, Adobe customers will describe how electronic signature solutions involving products from Adobe and our Security Partner Community have improved their internal workflows and, in turn, saved them significant amounts of money, time, and resources.  You can expect to hear from:

In addition, conference attendees will learn about government and insurance industry views on e-signatures; legal, regulatory & standards updates; and finally how the new administration might affect the future of e-signature policy.  For an updated agenda, keep checking here.

Sign up this week!  Early bird registration ends Monday, October 6th.


Rights Management within LiveCycle Content Services

This past summer Adobe released the LiveCycle ES Update 1 release. This include LiveCycle Content Services ES, a fully integrated set of content services that enables organizations to "manage content in a lower-cost, extensible way for cross-company and cross-organizational processes". LiveCycle Rights Management ES is a core part of this offering, and allows organizations to include content protection as a part of these cross-organizational processes.

Each "space" within Content Services can be seen as a folder to hold sub-spaces or content. These spaces can be associated with business rules and security — including various access control rights as defined by LiveCycle Rights Management ES.

It’s easy for business users to interact with these spaces because content can be added in several different ways; for example: using the Web UI, FTP, CIFS, or WebDAV. Adding security is a breeze because the act of adding content can be associated with an automatic trigger that can protect the content with Rights Management. For example, an administrator can create a trigger to associate the "Confidential" policy for general documents, or the "Mergers & Acquisitions" policy for content being stored for the M&A team.

In today’s blog entry we show off a simple example of how:

  1. An administrator can create a rule to automatically protect all content with a specific predefined policy.
  2. An end user can upload a document to be automatically protected.
  3. A recipient can open a protected document within the Content Services repository.

Click on the following screenshot of LiveCycle Content Services for a brief tour of this functionality:

Guest Contributor: Neerav Aggarwal

Questions or feedback on this entry? Contact us at

Need more information on how your organization can effectively manage and protect your intellectual property? Further information can be obtained at or by contacting Adobe

Adobe Presenting at Security Automation Conference

On Wednesday September 24, 2008 John Landwehr from Adobe will be providing an overview of Digital Rights Management at the 4th Annual IT Security Automation Conference at NIST – Gaithersburg, MD.

A copy of the keynote presentation is available here as a 5MB PDF download.

DIRECTV NFL Sunday Ticket Supercast protected by Adobe products

DIRECTV and Adobe announced that the NFL SUNDAY TICKET SUPERCAST is powered by Adobe’s video solution with content protection.

DIRECTV is also providing SUPERCAST as a downloadable rich Internet application (RIA) built on Adobe AIR. Adobe AIR offers a new way to engage customers on the desktop with a downloadable, branded RIA that can be deployed across major operating systems. The SUPERCAST application on AIR provides a wide variety of real-time NFL SUNDAY TICKET content right on the desktop as games stream live in high-quality H.264 video, including Red Zone channel’s live-action of critical plays, statistics and moments from game broadcasts, as well as near real-time highlights from all the games. Additionally, only in the SUPERCAST application on Adobe AIR can fans receive desktop notification alerts when requested highlights become available. SUPERCAST is available at

Content is streamed live via Adobe Flash Media Server software to the browser using Adobe Flash Player technology, which is installed on more than 98 percent of Internet-connected computers, and to the desktop via Adobe AIR. DIRECTV also uses Adobe Flash Media Rights Management Server software for digital rights management (DRM) to protect the NFL premium on-demand content downloaded to the desktop. Adobe Flash Media Server is helping enable DIRECTV to stream content more securely and cater to large volumes of fans with rapid, reliable delivery of exciting content. Adobe Flash Media Rights Management Server is a robust on-demand content protection solution that is non-intrusive to users, yet can allow DIRECTV to safeguard media integrity, authenticity and access, whether SuperFan subscribers are online or offline, even after the content has been viewed.

Scientific American Article on Improving Online Security

Adobe recently participated in an industry roundtable on Improving Online Security. The transcript has been published in the September 2008 issue of Scientific American, page 96 and on their website.

John Landwehr from Adobe and representatives from Hewlett Packard, Kaiser Permanente, McAfee, Microsoft, Panda Security, Sun, and Symantec discussed ways to protect against more numerous and sophisticated attacks by hackers and called for upgraded technology along with more attention to human and legal factors.

Leveraging Data Loss Prevention (DLP) with Rights Management

Data Loss has been a hot topic for years now as companies continue to lose sensitive information and are required by law to disclose the breach to customers. In fact, the Ponemon Institute reported that 85% of there survey respondants had experienced a data breach at one point or the other. The fact is that we are in the middle of a data security crisis, one which needs to be solved not by stovepiped security products, but via a solutions approach to limit risk and establish control. One of the markets/products that is becoming an important part of a comprehensive data security solution is commonly known as Data Loss Prevention (DLP).

DLP technologies are very good at providing classification and segmentation of data into raw buckets based whether they are considered high, medium, or low impact to the business. These technologies are less effective, however, in the areas of active enforcement of the data since they typically focus on either blocking or encrypting information in somewhat of a binary fashion, based on the information itself, without significant context for the users or identities involved. In fact, most DLP deployments today are being used in passive mode to discover and monitor “hot spots” and understand where there may be broken business processes in place that may one day lead to data breach.

An effective way to develop a solutions approach to data loss prevention is to utilize Rights Management technology in concert with DLP to provide and extend protection persistently based on the identity of the recipient or group of recipients. This will effectively marry the classification policy (from DLP) with the enforcement policy (from Rights Management) to provide more effective and seamless protection. With Adobe Livecycle RIghts Management ES, this process can be automated by setting up watched folders or email workflows to streamline enforcement of sensitive information as it is being discovered by DLP products. Over time, these products will become more tightly integrated using APIs to build a information-centric policy management framework upon which data governance decisions can be made and implemented from executives down through the lines of business to IT.