DIRECTV and Adobe announced that the NFL SUNDAY TICKET SUPERCAST is powered by Adobe’s video solution with content protection.
DIRECTV is also providing SUPERCAST as a downloadable rich Internet application (RIA) built on Adobe AIR. Adobe AIR offers a new way to engage customers on the desktop with a downloadable, branded RIA that can be deployed across major operating systems. The SUPERCAST application on AIR provides a wide variety of real-time NFL SUNDAY TICKET content right on the desktop as games stream live in high-quality H.264 video, including Red Zone channel’s live-action of critical plays, statistics and moments from game broadcasts, as well as near real-time highlights from all the games. Additionally, only in the SUPERCAST application on Adobe AIR can fans receive desktop notification alerts when requested highlights become available. SUPERCAST is available at www.directv.com/supercast.
Content is streamed live via Adobe Flash Media Server software to the browser using Adobe Flash Player technology, which is installed on more than 98 percent of Internet-connected computers, and to the desktop via Adobe AIR. DIRECTV also uses Adobe Flash Media Rights Management Server software for digital rights management (DRM) to protect the NFL premium on-demand content downloaded to the desktop. Adobe Flash Media Server is helping enable DIRECTV to stream content more securely and cater to large volumes of fans with rapid, reliable delivery of exciting content. Adobe Flash Media Rights Management Server is a robust on-demand content protection solution that is non-intrusive to users, yet can allow DIRECTV to safeguard media integrity, authenticity and access, whether SuperFan subscribers are online or offline, even after the content has been viewed.