Gucci’s redesign, and passing the ‘Skip Intro’ torch

With great power comes great responsibility… ;-)

I just read Ajaxian’s review of the new Gucci website, which is using script.aculo.us to build out a very slick, ‘Flash-esque’ user experience. Great job, too. I like what they’ve done with the site, it’s very aesthetically pleasing but also easy to navigate and browse.

But I have to chuckle a bit as I read the ‘skip intro’ barb in the first comment on Ajaxian – a portend of hauntings to come with script.aculo.us and other visual widgets realized in Javascript? Although Flash took many direct punches on the chin over the ‘skip intro’ sites, back then Flash was also the only real game in town for rich, interactive online experiences (as well as gratuitous animation). Now that Javascript can be abused with equal ease and aplomb for visual experiences, can we finally just agree as a community that it’s *designers and engineers* who are responsible the decisions to weigh down an experience with excessive visual flair/cruft/elements, and not the underlying technologies that enable them?

I suspect you won’t hear that ‘Javascript/Ajax is 99% Bad’ anytime soon, alas. Personally I think that any technology, if abused or overused, can become ’99% bad’. But that’s just me (and my biased opinion)… and given Javascript’s recent emergence in this arena, I suspect there’s a lot more to be said on the subject in coming months and years.

Welcome to the ‘skip intro’ club, script.aculo.us! ;-)